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I consider Spin Sucks the perfect example of an "organically grown" blog. After a mere eight or so years of working night and day and engaging across virtually every channel in every form known to man and woman, it grew organically (please don't stab me in the eyes). That's just what I've come to understand as the meaning of "organic" around these parts. Hard. Freakin'. Work.

1 month, 2 weeks ago on The Nasty Truth about Content Marketing

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If someone tries to discuss “organic growth” with me, I’m likely to just stab them in the eyes.

ouch!

1 month, 2 weeks ago on The Nasty Truth about Content Marketing

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The problem is this is marketing, not a Kevin Costner movie. You have to do more than build it.

Even Kevin Costner's field was lit up at night and attracted some attention

1 month, 2 weeks ago on The Nasty Truth about Content Marketing

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You know who I’m talking about. Their pictures are in the dictionary next to words such as ninja, Jedi, guru, and charlatan.

you forgot "snake oil salesman"

1 month, 2 weeks ago on The Nasty Truth about Content Marketing

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Love Love Love Emma Stone.
Here's the antidote for having watched the rainbow conspiracy video: https://www.youtube.com/watch?v=jSFLZ-MzIhM
You're welcome.

2 months, 2 weeks ago on Gin and Topics: Lip-Sync Battle and the Sprinkler Rainbow Conspiracy

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I've really enjoyed these Sunday meanderings around the web and will miss everyone's interesting contributions. Thanks for sharing. Each post was a lovely bit of insight into the world and into the perspectives of the "amigos". It's been great getting to know you a bit better. Adios.

2 months, 3 weeks ago on The Three Things, Edition…Farewell

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@belllindsay War sucks. Possibly even more than spin. Sadly, people spin wars. Now that REALLY sucks.

2 months, 4 weeks ago on The Three Things, Edition 77

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@ginidietrich @bdorman264  Exactly. Many people drive cars. Doesn't that make them all qualified transportation engineers?

3 months, 1 week ago on Recycle Existing Content with These Four Tips

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Best. Infographic. Ever. What a find @belllindsay. Macabre subject matter but a spectacular piece of communication. Lesson learned: Make infographics, not war. 

3 months, 1 week ago on The Three Things, Edition 77

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Thanks @ClayMorgan. This is a terrific post. Good relationships simply make good business sense.

Meanwhile, any chance you could bottle that "bad Mayor-removal serum" and send it north. Please.

3 months, 2 weeks ago on Building a Community of Champions

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@belllindsay Agreed. As far as I'm aware, your Maplelea Girl cannot book a professional hair appointment or massage. It astounds me that ANYONE indulges a kid to that extent - makes me wonder whose play fantasies are being lived out.

6 months, 2 weeks ago on Gin and Topics: Ear Wax, Aerobics, Conan, and a Dog!

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Happy news @belllindsay! There ARE "Canadian Girl" dolls. They're called Maplelea Girls  http://www.maplelea.com/en/. A friend of mine writes copy for the company. They're not nearly as big as the American Girl brand but they exist!

Great vid-picks!

6 months, 2 weeks ago on Gin and Topics: Ear Wax, Aerobics, Conan, and a Dog!

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Dear Laura

You just failed at failing...I mean succeeded at failing... I mean...this was a GREAT post to start the year! Thanks for making me smile. 2014 is going to be terrific! Here's to all of us failing brilliantly! Cheers!

6 months, 3 weeks ago on How to Fail at Writing a Post for the New Year

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@danielghebert @belllindsay @ginidietrich Hello and congrats on your #FF honours Daniel - and it is an honour indeed! Kingston you say! Please pop into the Toucan and say hello to my brother-in-law Sean. He's the bartender there. Tell him I sent you and he'll fix you up. He's great people and also has down east roots - Newfoundland.

8 months, 2 weeks ago on #FollowFriday: Daniel Hebert

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@belllindsay @Howie Goldfarb @RobBiesenbach @ginidietrich There could soon be an opening for Mayor of Toronto as well

8 months, 3 weeks ago on #FollowFriday: Our New Vice President of Operations

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Congratulations to you Clay and and @LauraPetrolino (who I did not get to fete last week - sorry about that). What a great opportunity to work with @ginidietrich's already great team! But biggest congrats go to @ginidietrich for making such smart people investments. Looking forward to seeing you all take over the known universe - along with significant chunks of the unknown universe :)

8 months, 3 weeks ago on #FollowFriday: Our New Vice President of Operations

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Great to meet you Matt. Congratulations on your #FF honours! Enjoy your day.

9 months, 1 week ago on #FollowFriday: Matt Cermak

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@jasonkonopinski Hi Jason! Missed it live - but happy to have the "notes" - thanks so much for doing them! Wish I could have been there. It sounds like a terrific event.

9 months, 1 week ago on Attend the Content Jam Keynote Virtually Today

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Hi Gini - Don't know if I'll be able to tune in but I just scanned the eBook and it's a spectacular collection of terrific advice. Thanks for sharing and hope to be able to join in as a guinea pig. Good luck!

9 months, 1 week ago on Attend the Content Jam Keynote Virtually Today

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This is a very accurate assessment of the business challenges of breaking out on your own. Cannot agree more. Three points resonate most for me:

(1) Not having the big professional team you're used to when you work corporately. The price of "gorgeous" proposals increases dramatically when you have to pay out of pocket for the creative, and working alone before you have even a small team in place can be pretty lonely.

(2) Selling + choosing the clients that are the right fit for what you do. The media bistro clip you included is spot on. You have to be able to sell and taking on the wrong kind of work can be devastating in many ways. But it's hard to turn down work when you really need a cash infusion. Which leads to...

(3) Cash is king. This is truly the bottom line. When you're out of cash, things can grind to a halt pretty quickly. Cash is king. REPEAT.

You may feel some regret for the difficulties you've had along the way, but the fact is, you're succeeding and that's what counts. And as you say, experience matters. Now you've got it.

9 months, 2 weeks ago on Experience: The One Business Regret I Have

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@dbvickery I climbed Kilimanjaro and made it to the top. Unfortunately, I slipped and fell approximately a third of the way back down and had to be transported to base camp by Sherpas. It was mortifying.

The foregoing was pure fabrication. 

Actual story: I tripped and fell on the last step coming down from the upper deck in my backyard. 

Lessons learned: (1) Flagstone is unforgiving. (2) Drink milk to keep your bones strong. 

9 months, 3 weeks ago on #FollowFriday: Alina Kelly

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@RebeccaTodd Thanks Rebecca! It's been amazing! Totally unexpected and amazing :)

9 months, 3 weeks ago on #FollowFriday: Alina Kelly

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@LauraPetrolino @AlinaKelly Absolutely right. Everyone wins. 

9 months, 3 weeks ago on #FollowFriday: Alina Kelly

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@Howie Goldfarb Freeway murals can be cool (shame if they're boring). I love the art that is part of the urban fabric of a street - incorporated into sidewalks, on blank walls of buildings etc. The things that make walking a neighbourhood enjoyable/delightful.

9 months, 3 weeks ago on #FollowFriday: Alina Kelly

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@belllindsay Totally agree. It's very relaxed and very much a small community in a big city. Now fess up: what's your local? There may be a beer in it for you.

9 months, 3 weeks ago on #FollowFriday: Alina Kelly

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@Howie Goldfarb It's tiny but well worth visiting. It's featured some pretty amazing work. My husband proposed to me there :)

9 months, 3 weeks ago on #FollowFriday: Alina Kelly

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@Word Ninja Thank you! I am now a big time milk drinker/supplement taker :)

9 months, 3 weeks ago on #FollowFriday: Alina Kelly

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@JoeCardillo I'm in!!

9 months, 3 weeks ago on #FollowFriday: Alina Kelly

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@Howie Goldfarb @bdorman264 @ginidietrich Great idea. Let's get the fairies and all of Snow White's animal friends on that :)

9 months, 3 weeks ago on #FollowFriday: Alina Kelly

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@bdorman264 @ginidietrich Hello Bill! Great to formally meet you - although I feel I got to know you a bit back in the days when you were allowed more than two comments a month ;) 

I'd be happy to visit Polk County but funding transit is a problem everywhere. Having said that, the City of Los Angeles has taken tax increases for transit to a referendum and been successful. So hope springs eternal in Polk County! Fingers crossed for you.

9 months, 3 weeks ago on #FollowFriday: Alina Kelly

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@Howie Goldfarb @ginidietrich Is that even a thing?

9 months, 3 weeks ago on #FollowFriday: Alina Kelly

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@biggreenpen Thank you so much! I look forward to it too!

9 months, 3 weeks ago on #FollowFriday: Alina Kelly

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@belllindsay Are you kidding me? I can walk to your house. I'm just southwest of Kingston and Main (which intersection is being closed again soon). Now I really want to know what your "local" is. For some reason I was under the impression you were in the west end. And your neighbourhood is no ghetto!!

9 months, 3 weeks ago on #FollowFriday: Alina Kelly

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@JoeCardillo Hi Joe! So nice to meet you too. I was not aware of Don Norman but I am now. Thanks for sharing! This is totally in my wheelhouse! Thanks!

9 months, 3 weeks ago on #FollowFriday: Alina Kelly

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@LauraPetrolino Thank you so much. So glad to hear we share a love of great neighbourhoods. It's wonderful to live in a place that you love. Investments in public spaces definitely deliver exponential returns to the community in all the ways you cite.

In our community, the Beach Garden & Horticultural Society (http://www.gardenontario.org/site.php/beach), a community organization, plants many of the public gardens in the neighbourhood. What a difference it makes to so many of our public spaces. So some of the improvements can actually happen from the grassroots (in this case, floral roots).

9 months, 3 weeks ago on #FollowFriday: Alina Kelly

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@Joshua Wilner/A Writer Writes Hello Joshua! It's very nice to meet you too!

9 months, 3 weeks ago on #FollowFriday: Alina Kelly

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@debdobson62 I agree - it's totally cool and I'm totally grateful for the opportunity.

9 months, 3 weeks ago on #FollowFriday: Alina Kelly

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@Eric Pudalov Nice to meet you Eric! Thank you!

9 months, 3 weeks ago on #FollowFriday: Alina Kelly

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@susancellura Thank you Susan! I am totally honoured/honored to be here.

My view on your Wimbledon party idea: go for it!

9 months, 3 weeks ago on #FollowFriday: Alina Kelly

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@jasonkonopinski @cowork155 I find it so exciting when places that seem hopeless are transformed. Sometimes, buildings have to be razed to allow new things to happen, but when the "bones" are good and old places are renewed, they can become really interesting and vibrant communities.

I once again had the good fortune to hear Gil Penalosa (@G_Penalosa) speak at the conference I attended this week. He's the Executive Director of 8-80 Cities (http://www.8-80cities.org/), "...a Canadian non-profit organization dedicated to transforming cities into places where people can walk, bike, access public transit and visit vibrant parks, streets and other public places."

The 8-80 concept (paraphrased): if a place is safe, comfortable and happy for the young (8) and the elderly (80), it will also be a safe, comfortable and happy place for everyone else. 

You determine if a place works by asking some simple questions, like: Would I let my 8-year old hang out here? Would Grandma be able to cross this street comfortably? The answer becomes pretty obvious, pretty quickly [steps off soapbox].

I hope the reclamation efforts in York succeed! 

9 months, 3 weeks ago on #FollowFriday: Alina Kelly

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@debdobson62 Hello Deb! A dear friend and I make an annual pilgrimage to the Rogers Cup almost every year. It's a highlight of the summer. We both LOVE tennis and are so grateful to have access to high quality action in person! It's always a great day! 

Looking forward to following you too and the next time I'm heading Atlanta-way, you can bet I'll take you up on an offer to share a bite and a glass of wine! I'm easy that way ;)

9 months, 3 weeks ago on #FollowFriday: Alina Kelly

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@belllindsay Hello Lindsay! Yes I am Toronto based - Beaches based to be specific. I was delighted when Gini went "international" and hired you. Even though I don't comment much (my bad), I do read (almost) everything on SpinSucks and have really enjoyed your contributions!

9 months, 3 weeks ago on #FollowFriday: Alina Kelly

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@Howie Goldfarb @ginidietrich Hello Howie (eh)! I am very pro art. Full stop. I have a very dear friend who is a public art consultant who has managed the Toronto Sculpture Garden (http://www.torontosculpturegarden.com/) for 30 years. The committee issue you describe is definitely a challenge. But it can be overcome.

Rina's job is to ensure the integrity of the art/artist is maintained by managing the process. She works with both private and public sector clients, including managing the installation of a fantastic mosaic at the newly built Toronto Trump Tower, and the station/street art on two streetcar lines (Spadina and St. Clair) and a subway line (Sheppard Subway) in Toronto. 

There is always some level of controversy around art - I think that's part of the role art plays - it stretches the mind. But love or hate an individual piece or installation, it definitely enhances our urban environments, IMHO. And don't we all want to live, work and play in great/interesting places? 

9 months, 3 weeks ago on #FollowFriday: Alina Kelly

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@aimeelwest Hello Aimee!! I am beyond blown away...and loving it. To say I didn't see it coming is an understatement. Thank you!

9 months, 3 weeks ago on #FollowFriday: Alina Kelly

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@EricPudalov I appear to be reading backwards - will get to Howie in a minute. 

Doesn't art make an immense difference in a community? The simplest things can be absolutely transformative. They're the things we remember about places when we visit and that make our local communities so much more livable. 

9 months, 3 weeks ago on #FollowFriday: Alina Kelly

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@EdenSpodek @AlinaKelly Hello Eden! Very much look forward to that!

9 months, 3 weeks ago on #FollowFriday: Alina Kelly

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@jasonkonopinski Hello Jason! It does seem like a shift, but I started as an urban planner. When I did my MBA, I discovered that business/marketing strategy is just planning on steroids in a bigger sandbox. I LOVED IT! I loved working in telecom - got a great grounding in technology. I now apply private sector marketing principles to non-traditional markets - like public transit. 

Once upon a time, if you built it, they would come. Not so any more. I work to make public transit an appealing option. Many people simply don't know it can work for them and have negative perceptions. Transit has come a long way in the last couple decades. Would love to chat more about it any time. Please drop me a line!

9 months, 3 weeks ago on #FollowFriday: Alina Kelly

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@yvettepistorio @AlinaKelly Thank you!

9 months, 3 weeks ago on #FollowFriday: Alina Kelly

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@yvettepistorio Hello Yvette! Thank you so much. I'd LOVE to see what's being done in your neighbourhood. It sounds great. Art makes such a difference is communities. If you've got pictures and can share, please send to alina at akellyinc dot com!! 

9 months, 3 weeks ago on #FollowFriday: Alina Kelly

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I've spent a significant chunk of my career telling engineers to stop using acronyms and start speaking English. I detest jargon. I heart this post. Thanks for brightening my day.

10 months, 1 week ago on The ABCs of Marketing Jargon

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@RebeccaTodd Remarkably, I was looking for a bakery yesterday morning as I was thinking to bring something yummy to our working meeting. We're meeting again tomorrow morning and notice that Annina's is open early on Sunday. I may just have to patronize Mr. David Wilcox not-the-rocker's bakery. Thanks for the heads up and hope you're having a great weekend! Don't know that I'll have time to visit your folks - maybe next time ;)

10 months, 1 week ago on Gin and Topics: Dogs on Banjos, RDJ, and Really Hot Yoga!

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Canadian content, dogs-a-pickin' AND RDJ (heart) all in one post. Wow! I can barely focus on the work I need to finish this morning. I had no idea RDJ (heart) could sing - and those little girls ARE the Sweet Ones. Thanks for enlightening us all about the rich bounty of talent from one Pickering school. For the record, I know exactly where Goodwood is. I spent yesterday morning in Gormley with a client - right around the corner (in rural scale)! Lucky you to live there!

10 months, 1 week ago on Gin and Topics: Dogs on Banjos, RDJ, and Really Hot Yoga!

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There is little doubt that everyone missed you and we're all very happy you're back - after all, you're you. But I have to give a tip of the hat to the team to whom you entrusted this blog while you were away. They did a great job. I will confess that I wondered what it would be like in your absence - if it would hold my interest. I need not have wondered. The blog was well cared for and you can feel good knowing that you can take a vacation and all will be well in the world - for a little while, anyway. Welcome back!

1 year, 3 months ago on Lessons from a Vacation in Paris

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Great post Eden! Customer service only works if it's lived in every aspect of the business. Thanks for sharing such great examples. I love hearing these great news stories. 

1 year, 4 months ago on Online Relationship Building and Offline Sales

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We just got back from March Break in the Caribbean where they had Zumba on the beach every morning. There was NOTHING near as entertaining as the dude with the serious moves. My husband and kids HOWLED when I showed them. That guy may well have LED aerobics classes 80 or 100 pounds ago. What energy! I was concerned that it might end with a coronary.

 

As for JT - how talented do you have to be to reinterpret your own tune? He and Jimmy are so much fun. And Anne's rap - in your face paparazzi. Good for her showing her breadth of talent too.

 

Gin and Topics is always a highlight of my online week. Thanks for doing it so well!

1 year, 4 months ago on Gin and Topics: Dude Has Some Serious Moves

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 @ginidietrich  @margieclayman  @ExtremelyAvg  @AlaskaChickBlog Name calling? Seriously? No one who expresses themselves so crassly towards another person is worth listening to. You can agree to disagree but there is no need to resort to personal attacks. 

 

I for one am grateful you shared your views on this important subject. I'll be sharing and discussing your post with my daughters. I want them growing up in a world that is respectful of their choices - whatever those choices happen to be. The thought that anyone would disrespect my daughters for their achievements is sickening. 

 

Thank you for writing this Gini. It's by talking about these subjects that we create awareness of issues. We can only fix the things we know are broken. 

 

1 year, 4 months ago on Women’s Equality: It Starts with Us or it Stays an Illusion

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 @ginidietrich  @lauraclick A certain amount of ego, balanced by an appropriate dose of humility, is fine. But would you have EVER said anything so awful to anyone? That takes an egomaniac and I've always understood that egocentric behaviour was rooted in insecurity. He may not have been speaking on behalf of all big agencies, but I'm betting he felt threatened. And in my experience of agencies, there are more where he came from. 

1 year, 8 months ago on The PR Industry of the Future Must Happen Now

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 @lauraclick  @ginidietrich I think you just nailed it on the head. Threatened.

1 year, 8 months ago on The PR Industry of the Future Must Happen Now

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 @ginidietrich @lauraclick The disrespect and arrogance in that kind of comment is appalling. The fact is, it's a social world and we're all in it together - poopers and poopees alike. And there's only so long they can fling that kind of poop around before some of it sticks to them.

1 year, 8 months ago on The PR Industry of the Future Must Happen Now

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I just salted my coffee. I'd not seen that commercial here in Canada - totally made me cry. This ad so clearly speaks to its target audience and completely delivers on brand. Why would anyone assume that only ad agencies can deliver this kind of work? It can be done by anyone who "gets" it, irrespective of how their firm is labeled.

Bottom line: this is GREAT BRAND COMMUNICATION and no single type of agency has the market cornered on great communication. I'm all for Pritchard's, "facts, actions and authenticity," however we get there. Clearly, HE gets it.

 

1 year, 8 months ago on The PR Industry of the Future Must Happen Now

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I'm so very sorry that you had to lose such a wonderful person so soon. My sympathies are with you and his family. 

1 year, 9 months ago on #FollowFriday: Gerald Hemphill

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 @bhas  @ginidietrich You know I agree with you about the great products. And even if the lawsuit rumor is a joke, the treatment of the bloggers is not. It speaks to a lack of brand consistency in the organization and that will not work for them long term. They can't afford that kind of "mistake" - if that's what it was. 

1 year, 10 months ago on Samsung Threatens Bloggers and Provides a Valuable Lesson

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 @ginidietrich Maybe if he had an iPad, the CEO could get more timely news updates? If the lawsuit wasn't high on the CEO's priority list what was? 

1 year, 10 months ago on Samsung Threatens Bloggers and Provides a Valuable Lesson

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 @ginidietrich If that rumor is true, I think we can see trouble on the horizon unless this outfit regroups and gets some solid leadership in place. There's no room for that kind of corporate disconnect in such a competitive environment. RIM anyone?

1 year, 10 months ago on Samsung Threatens Bloggers and Provides a Valuable Lesson

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Big Brand Bullying = BAD

Is that the brand positioning Samsung is after? Mobile bully? It's hard to believe that a corporation this size would allow this kind of behaviour from anyone in its ranks. It really makes me question their management. 

Thanks for calling it out.

1 year, 10 months ago on Samsung Threatens Bloggers and Provides a Valuable Lesson

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 @ginidietrich All fixed. All registered. All good!

2 years, 4 months ago on Five Ways to Build the Perfect Web Marketing Storm

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I like the big bold header in your post, by the way.

2 years, 4 months ago on Five Ways to Build the Perfect Web Marketing Storm

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I am guessing you used some of the tips in this post. It appears that your Spin Sucks commerce site can't take the demand. See you Thursday...assuming I can get through to sign up!

2 years, 4 months ago on Five Ways to Build the Perfect Web Marketing Storm

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We stumble into shallow and simple people everywhere. There is no doubt that social media can provide cover for charlatans, but I'm not convinced that social provides greater cover than say, a large organization. In my experience people's true colours (sorry - that's Canadian for "colors") emerge and, eventually, we learn who they are, online or off. It's always disappointing to meet a snake - no matter where it happens. Just because they're there doesn't demonize the whole place [insert one bad apple/baby and bathwater analogies here]. I've found far more good than bad and I've only dabbled. I think it's just life that's going on here. And life is good. Thanks for a thought-provoking, "smart" post Margie!

2 years, 4 months ago on Social Media Smart But People Stupid

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@ginidietrich Well then my work here is done.

2 years, 6 months ago on Reading Fiction Helps Your Career

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Great posts tell great truths. This. is. a. great. post. period.

I have always loved reading fiction and have noticed a direct correlation between the quality of my writing and the amount of non-business reading I do.

For a number of years, when I felt a bit overwhelmed with two small children, career etc., I sometimes felt that I only had time for business reading. Fiction fell off the bedside table, so to speak. While many business books are well written, their effect on me is quite different from reading fiction. During those times when I was not reading intricately woven tales in beautiful prose, I noticed a change in the breadth of my vocabulary and the quality of my work-related writing.

With my sample size of n=1, I submit that fiction reading improves writing and am inclined to support the findings of the article in Scientific American, even though I’m Canadian. And (regrettably) not an English major.

2 years, 6 months ago on Reading Fiction Helps Your Career

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@Anthony_Rodriguez@martinwaxman@ginidietrich Agree. Nothing worse than a dull PPT presentation. But many people simply use PPT wrong. It's a tool and used correctly, it can be great and actually improve storytelling.

I'm a big advocate of using PPT to display imagery and a few (VERY few) words or short titles that support what's being said,not parrot/repeat what's being said. Imagery can add value and engage the audience by enhancing the story being told. I use combinations of pictures, cartoons, video clips and sometimes REALLY simple graphs where the point is made visually without having to read axis titles and data points.

I should note, however, that conference organizers are sometimes frustrated when they ask for a copy of the slide deck to distribute to participants and I tell them that it's worthless...it's just pictures without a story. Oh well.

2 years, 9 months ago on Three Ways to Create Content through Stories

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@EricaAllison Here's to a ban on snake-oil and GRQ schemes.

2 years, 9 months ago on Would You Invest in This?

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@ginidietrich@thewhalehunters@Adam | Customer Experience

I’ve spent most of my career trying to get things done across silos. The issue I see over and over is not only measurement but remuneration: you get what you reward. @thewhalehunters is bang on re: shared metrics. It's not entirely about whether wheat, flax or oats made the difference to the multi-grain loaf. The only thing we know for certain is that it would not be the same loaf if one of these were missing.

2 years, 10 months ago on Measuring PR Success: Seven Metrics to Consider

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@ginidietrich@thewhalehunters You get what you reward. I'd ask: what is sales being rewarded for?

2 years, 10 months ago on Measuring PR Success: Seven Metrics to Consider

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@Cision For me, it always comes down to this: what is it that you want the QR code to do for you? If you have good value to offer at the other end of the code, go for it. If it's just a gimmick I wouldn't recommend it.

I thought this was pretty clever and attention getting: http://themobilemessage.com/2011/04/this-qr-code-resume-is-bound-to-grab-any-hr-persons-attention/. Since I don't know what "the mouth" said, who his target was or if it worked, it's hard to know if it was a good or bad idea. But it's a good demonstration of the opportunity a QR code presents to make a paper resume a multimedia experience.

2 years, 10 months ago on QR Codes: Effectiveness and Use

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@ginidietrich Uh, respectfully, your goal would be what - to do better than almost 200 comments in 12 hours? How will you know if it's the content or the questions that drive the comments? How will you know if it's the ketchup, the shoes or the HP Fruity?

2 years, 11 months ago on The Secret Sauce of Online Community Building

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@Anthony_Rodriguez Please do. Happy to help if I can.

2 years, 11 months ago on The Secret Sauce of Online Community Building

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@Anthony_Rodriguez@ginidietrich

Anthony - I managed social media for a government client for several years. The main purpose was information sharing. I hear you about the need for lawyers' (and often layers of) approval. It's tough. But I agree with you that social media is an ideal medium through which to educate/share knowledge.

What are you being asked to measure exactly? How was the constituencies' knowledge being measured before? What were the other tools used to share information/increase knowledge?

The thing is, people are accessing information in many different ways and unless your constituents all live under rocks, I'm guessing they're accessing social networks to some extent already.You can always measure increases in traffic (followers, likes etc), but really, for my client, social media was simply one more tool to reach our audiences and remain relevant. Hope that helps.

2 years, 11 months ago on The Secret Sauce of Online Community Building

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@Danny Brown@ginidietrich As they say - poop happens. But twitter & blogs are a great tool to help cull the poop from the secret sauce.

2 years, 11 months ago on The Secret Sauce of Online Community Building

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@ginidietrich@Danny Brown And herein lies the power of social media: the ability to find experts and see if they're people you might potentially work with. Have you ever admired someone's public persona only to meet them and be disappointed? Or worse, started working with them and found that it just doesn't...well...work? Ugh.

Web copy often reads like a brochure and great copy writing can make almost anyone sound appealing. While there are many who claim to be "experts," twitter and blogs create an opportunity to see people in action and start to get to know what they're about. I can totally relate to the whole intimidation thing but getting over it is critical to creating relationships - the risk you need to take.

And like any good relationship (business or personal), a good online community seems to be made up of people you respect, from whom you can learn and with whom you can "click" (pardon the pun). For me, that includes a sense of humour (spelled with a second "u" because I am Canadian).

a.

p.s. I have "liked" both your comments, at the risk of banishment.

2 years, 11 months ago on The Secret Sauce of Online Community Building

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@Danny Brown Thanks for the heads up. Would not want to get on the wrong side of @ginidietrich. Seven weeks - HARSH!!

2 years, 11 months ago on The Secret Sauce of Online Community Building

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@KDillabough@ginidietrich@dannybrown Well if I've done someone some good, then my work here is done. You're welcome Kaarina! a.

2 years, 11 months ago on The Secret Sauce of Online Community Building

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Great points @ginidietrich . Maybe it's intuitively obvious, but I think it's worth noting that disingenuous ego-stroking for the sole purpose of community building is a fail. I've seen a bit of what looks like that on the blogs and find it off-putting. No one wants a sycophant for a friend.

I have to agree that some of the best (and often most entertaining) community building happens in the comments (e.g. mock competitive banter between you and @dannybrown). For all I know, your blogs could be ghost-written, but the banter in comments is real and that's where I've grown to discover and respect a lot of fantastic bloggers - yourself and @dannybrown among them.

2 years, 11 months ago on The Secret Sauce of Online Community Building

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@TheSalesLion Hello Marcus, It's been really interesting to hear all these perspectives on pricing. Thanks for opening this conversation.

I agree that if your product/service can be clearly scoped (i.e. what the client gets can be clearly defined) then you can likely put a price--or range of prices--on it. And I wholeheartedly agree with the benefits of transparency. I really like it as a consumer. Having said that, I also have to agree with @DannyBrown that in some industries, pricing in this fashion is all but impossible. I can't think of two clients in the last 10 years for whom I've done exactly the same thing for which I charged exactly the same amount.

I've taken a very different approach to pricing lately: value. Value to the client (what do I bring that others don't) and value to me (is this good for me and my business/portfolio). @DannyBrown says it well, "You're not comparing the price of beans in a supermarket; you're comparing quality experience and results, and advice that's right for your company." While we're in competition with others, to be certain, I'm not competing so much on price. Every prospective job has a value to me and a value to the client, and every job I price is unique. The right price is where those two values intersect. I don't know how to come up with a price list that reflects this.

My two cents (not reflective of my aforementioned pricing policy).

Alina

2 years, 11 months ago on Five Reasons You Should Discuss Pricing on Your Website

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Hi Erica - I really enjoyed your smile this morning. Notwithstanding the "intensity" as you put it, of your past videos, I believe you consistently come across as intelligent and authentic (no fat butt in sight). Your videos always make a point, clearly and succinctly. I also like that you keep them short. I've been studying social video with a colleague @rickwolfe over the past few months and have come to value brevity...i.e. with rare exception, for online video, shorter is better. Thanks for the smiles and happy Friday to you too!

a.

3 years ago on Small Business Marketing Moment: Managing the Message

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Hi Gini - Sadly, I've had to fire a few clients over the years. I've tried many of the things people have said below - set expectations at the start, work-back schedules, heart-to-heart talks, squeaky wheel - all of which is extremely time-consuming and not particularly energizing. For me, the deciding factor has been whether the client's action or inaction would reflect badly on my company and brand. As @KenMueller pointed out, after all the grief, they may not even appreciate your work in the end. And it could well be that, through no fault of your own, there is little value to show for all your effort. So if one client is eating up a lot of bandwidth that results in a mediocre product not truly reflective of your company's true capabilities: fire them. I agree with @bdorman264 - if they don't appreciate you, walk away.

3 years, 1 month ago on Managing Unruly Clients

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This is sooooo funny - I was just trying to figure out which "for dummies" book was on the shelf! future vlog: tour of Gini's book shelf. @TheJackB

3 years, 1 month ago on Managing Unruly Clients

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