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I consider Spin Sucks the perfect example of an "organically grown" blog. After a mere eight or so years of working night and day and engaging across virtually every channel in every form known to man and woman, it grew organically (please don't stab me in the eyes). That's just what I've come to understand as the meaning of "organic" around these parts. Hard. Freakin'. Work.

1 month, 4 weeks ago on The Nasty Truth about Content Marketing

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If someone tries to discuss “organic growth” with me, I’m likely to just stab them in the eyes.

ouch!

1 month, 4 weeks ago on The Nasty Truth about Content Marketing

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The problem is this is marketing, not a Kevin Costner movie. You have to do more than build it.

Even Kevin Costner's field was lit up at night and attracted some attention

1 month, 4 weeks ago on The Nasty Truth about Content Marketing

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You know who I’m talking about. Their pictures are in the dictionary next to words such as ninja, Jedi, guru, and charlatan.

you forgot "snake oil salesman"

1 month, 4 weeks ago on The Nasty Truth about Content Marketing

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Love Love Love Emma Stone.
Here's the antidote for having watched the rainbow conspiracy video: https://www.youtube.com/watch?v=jSFLZ-MzIhM
You're welcome.

2 months, 4 weeks ago on Gin and Topics: Lip-Sync Battle and the Sprinkler Rainbow Conspiracy

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I've really enjoyed these Sunday meanderings around the web and will miss everyone's interesting contributions. Thanks for sharing. Each post was a lovely bit of insight into the world and into the perspectives of the "amigos". It's been great getting to know you a bit better. Adios.

3 months ago on The Three Things, Edition…Farewell

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@belllindsay War sucks. Possibly even more than spin. Sadly, people spin wars. Now that REALLY sucks.

3 months, 1 week ago on The Three Things, Edition 77

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@ginidietrich @bdorman264  Exactly. Many people drive cars. Doesn't that make them all qualified transportation engineers?

3 months, 2 weeks ago on Recycle Existing Content with These Four Tips

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Best. Infographic. Ever. What a find @belllindsay. Macabre subject matter but a spectacular piece of communication. Lesson learned: Make infographics, not war. 

3 months, 2 weeks ago on The Three Things, Edition 77

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Thanks @ClayMorgan. This is a terrific post. Good relationships simply make good business sense.

Meanwhile, any chance you could bottle that "bad Mayor-removal serum" and send it north. Please.

3 months, 3 weeks ago on Building a Community of Champions

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@belllindsay Agreed. As far as I'm aware, your Maplelea Girl cannot book a professional hair appointment or massage. It astounds me that ANYONE indulges a kid to that extent - makes me wonder whose play fantasies are being lived out.

6 months, 4 weeks ago on Gin and Topics: Ear Wax, Aerobics, Conan, and a Dog!

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Happy news @belllindsay! There ARE "Canadian Girl" dolls. They're called Maplelea Girls  http://www.maplelea.com/en/. A friend of mine writes copy for the company. They're not nearly as big as the American Girl brand but they exist!

Great vid-picks!

6 months, 4 weeks ago on Gin and Topics: Ear Wax, Aerobics, Conan, and a Dog!

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Dear Laura

You just failed at failing...I mean succeeded at failing... I mean...this was a GREAT post to start the year! Thanks for making me smile. 2014 is going to be terrific! Here's to all of us failing brilliantly! Cheers!

7 months ago on How to Fail at Writing a Post for the New Year

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@danielghebert @belllindsay @ginidietrich Hello and congrats on your #FF honours Daniel - and it is an honour indeed! Kingston you say! Please pop into the Toucan and say hello to my brother-in-law Sean. He's the bartender there. Tell him I sent you and he'll fix you up. He's great people and also has down east roots - Newfoundland.

8 months, 3 weeks ago on #FollowFriday: Daniel Hebert

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@belllindsay @Howie Goldfarb @RobBiesenbach @ginidietrich There could soon be an opening for Mayor of Toronto as well

9 months ago on #FollowFriday: Our New Vice President of Operations

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Congratulations to you Clay and and @LauraPetrolino (who I did not get to fete last week - sorry about that). What a great opportunity to work with @ginidietrich's already great team! But biggest congrats go to @ginidietrich for making such smart people investments. Looking forward to seeing you all take over the known universe - along with significant chunks of the unknown universe :)

9 months ago on #FollowFriday: Our New Vice President of Operations

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Great to meet you Matt. Congratulations on your #FF honours! Enjoy your day.

9 months, 2 weeks ago on #FollowFriday: Matt Cermak

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@jasonkonopinski Hi Jason! Missed it live - but happy to have the "notes" - thanks so much for doing them! Wish I could have been there. It sounds like a terrific event.

9 months, 2 weeks ago on Attend the Content Jam Keynote Virtually Today

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Hi Gini - Don't know if I'll be able to tune in but I just scanned the eBook and it's a spectacular collection of terrific advice. Thanks for sharing and hope to be able to join in as a guinea pig. Good luck!

9 months, 2 weeks ago on Attend the Content Jam Keynote Virtually Today

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This is a very accurate assessment of the business challenges of breaking out on your own. Cannot agree more. Three points resonate most for me:

(1) Not having the big professional team you're used to when you work corporately. The price of "gorgeous" proposals increases dramatically when you have to pay out of pocket for the creative, and working alone before you have even a small team in place can be pretty lonely.

(2) Selling + choosing the clients that are the right fit for what you do. The media bistro clip you included is spot on. You have to be able to sell and taking on the wrong kind of work can be devastating in many ways. But it's hard to turn down work when you really need a cash infusion. Which leads to...

(3) Cash is king. This is truly the bottom line. When you're out of cash, things can grind to a halt pretty quickly. Cash is king. REPEAT.

You may feel some regret for the difficulties you've had along the way, but the fact is, you're succeeding and that's what counts. And as you say, experience matters. Now you've got it.

9 months, 3 weeks ago on Experience: The One Business Regret I Have

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@dbvickery I climbed Kilimanjaro and made it to the top. Unfortunately, I slipped and fell approximately a third of the way back down and had to be transported to base camp by Sherpas. It was mortifying.

The foregoing was pure fabrication. 

Actual story: I tripped and fell on the last step coming down from the upper deck in my backyard. 

Lessons learned: (1) Flagstone is unforgiving. (2) Drink milk to keep your bones strong. 

10 months ago on #FollowFriday: Alina Kelly

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@RebeccaTodd Thanks Rebecca! It's been amazing! Totally unexpected and amazing :)

10 months ago on #FollowFriday: Alina Kelly

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@LauraPetrolino @AlinaKelly Absolutely right. Everyone wins. 

10 months ago on #FollowFriday: Alina Kelly

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@Howie Goldfarb Freeway murals can be cool (shame if they're boring). I love the art that is part of the urban fabric of a street - incorporated into sidewalks, on blank walls of buildings etc. The things that make walking a neighbourhood enjoyable/delightful.

10 months ago on #FollowFriday: Alina Kelly

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@belllindsay Totally agree. It's very relaxed and very much a small community in a big city. Now fess up: what's your local? There may be a beer in it for you.

10 months ago on #FollowFriday: Alina Kelly

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@Howie Goldfarb It's tiny but well worth visiting. It's featured some pretty amazing work. My husband proposed to me there :)

10 months ago on #FollowFriday: Alina Kelly

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@Word Ninja Thank you! I am now a big time milk drinker/supplement taker :)

10 months ago on #FollowFriday: Alina Kelly

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@JoeCardillo I'm in!!

10 months ago on #FollowFriday: Alina Kelly

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@Howie Goldfarb @bdorman264 @ginidietrich Great idea. Let's get the fairies and all of Snow White's animal friends on that :)

10 months ago on #FollowFriday: Alina Kelly

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@bdorman264 @ginidietrich Hello Bill! Great to formally meet you - although I feel I got to know you a bit back in the days when you were allowed more than two comments a month ;) 

I'd be happy to visit Polk County but funding transit is a problem everywhere. Having said that, the City of Los Angeles has taken tax increases for transit to a referendum and been successful. So hope springs eternal in Polk County! Fingers crossed for you.

10 months ago on #FollowFriday: Alina Kelly

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@Howie Goldfarb @ginidietrich Is that even a thing?

10 months ago on #FollowFriday: Alina Kelly

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@biggreenpen Thank you so much! I look forward to it too!

10 months ago on #FollowFriday: Alina Kelly

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@belllindsay Are you kidding me? I can walk to your house. I'm just southwest of Kingston and Main (which intersection is being closed again soon). Now I really want to know what your "local" is. For some reason I was under the impression you were in the west end. And your neighbourhood is no ghetto!!

10 months ago on #FollowFriday: Alina Kelly

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@JoeCardillo Hi Joe! So nice to meet you too. I was not aware of Don Norman but I am now. Thanks for sharing! This is totally in my wheelhouse! Thanks!

10 months ago on #FollowFriday: Alina Kelly

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@LauraPetrolino Thank you so much. So glad to hear we share a love of great neighbourhoods. It's wonderful to live in a place that you love. Investments in public spaces definitely deliver exponential returns to the community in all the ways you cite.

In our community, the Beach Garden & Horticultural Society (http://www.gardenontario.org/site.php/beach), a community organization, plants many of the public gardens in the neighbourhood. What a difference it makes to so many of our public spaces. So some of the improvements can actually happen from the grassroots (in this case, floral roots).

10 months ago on #FollowFriday: Alina Kelly

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@Joshua Wilner/A Writer Writes Hello Joshua! It's very nice to meet you too!

10 months ago on #FollowFriday: Alina Kelly

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@debdobson62 I agree - it's totally cool and I'm totally grateful for the opportunity.

10 months ago on #FollowFriday: Alina Kelly

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@Eric Pudalov Nice to meet you Eric! Thank you!

10 months ago on #FollowFriday: Alina Kelly

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@susancellura Thank you Susan! I am totally honoured/honored to be here.

My view on your Wimbledon party idea: go for it!

10 months ago on #FollowFriday: Alina Kelly

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@jasonkonopinski @cowork155 I find it so exciting when places that seem hopeless are transformed. Sometimes, buildings have to be razed to allow new things to happen, but when the "bones" are good and old places are renewed, they can become really interesting and vibrant communities.

I once again had the good fortune to hear Gil Penalosa (@G_Penalosa) speak at the conference I attended this week. He's the Executive Director of 8-80 Cities (http://www.8-80cities.org/), "...a Canadian non-profit organization dedicated to transforming cities into places where people can walk, bike, access public transit and visit vibrant parks, streets and other public places."

The 8-80 concept (paraphrased): if a place is safe, comfortable and happy for the young (8) and the elderly (80), it will also be a safe, comfortable and happy place for everyone else. 

You determine if a place works by asking some simple questions, like: Would I let my 8-year old hang out here? Would Grandma be able to cross this street comfortably? The answer becomes pretty obvious, pretty quickly [steps off soapbox].

I hope the reclamation efforts in York succeed! 

10 months ago on #FollowFriday: Alina Kelly

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@debdobson62 Hello Deb! A dear friend and I make an annual pilgrimage to the Rogers Cup almost every year. It's a highlight of the summer. We both LOVE tennis and are so grateful to have access to high quality action in person! It's always a great day! 

Looking forward to following you too and the next time I'm heading Atlanta-way, you can bet I'll take you up on an offer to share a bite and a glass of wine! I'm easy that way ;)

10 months ago on #FollowFriday: Alina Kelly

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@belllindsay Hello Lindsay! Yes I am Toronto based - Beaches based to be specific. I was delighted when Gini went "international" and hired you. Even though I don't comment much (my bad), I do read (almost) everything on SpinSucks and have really enjoyed your contributions!

10 months ago on #FollowFriday: Alina Kelly

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@Howie Goldfarb @ginidietrich Hello Howie (eh)! I am very pro art. Full stop. I have a very dear friend who is a public art consultant who has managed the Toronto Sculpture Garden (http://www.torontosculpturegarden.com/) for 30 years. The committee issue you describe is definitely a challenge. But it can be overcome.

Rina's job is to ensure the integrity of the art/artist is maintained by managing the process. She works with both private and public sector clients, including managing the installation of a fantastic mosaic at the newly built Toronto Trump Tower, and the station/street art on two streetcar lines (Spadina and St. Clair) and a subway line (Sheppard Subway) in Toronto. 

There is always some level of controversy around art - I think that's part of the role art plays - it stretches the mind. But love or hate an individual piece or installation, it definitely enhances our urban environments, IMHO. And don't we all want to live, work and play in great/interesting places? 

10 months ago on #FollowFriday: Alina Kelly

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@aimeelwest Hello Aimee!! I am beyond blown away...and loving it. To say I didn't see it coming is an understatement. Thank you!

10 months ago on #FollowFriday: Alina Kelly

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@EricPudalov I appear to be reading backwards - will get to Howie in a minute. 

Doesn't art make an immense difference in a community? The simplest things can be absolutely transformative. They're the things we remember about places when we visit and that make our local communities so much more livable. 

10 months ago on #FollowFriday: Alina Kelly

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@EdenSpodek @AlinaKelly Hello Eden! Very much look forward to that!

10 months ago on #FollowFriday: Alina Kelly

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@jasonkonopinski Hello Jason! It does seem like a shift, but I started as an urban planner. When I did my MBA, I discovered that business/marketing strategy is just planning on steroids in a bigger sandbox. I LOVED IT! I loved working in telecom - got a great grounding in technology. I now apply private sector marketing principles to non-traditional markets - like public transit. 

Once upon a time, if you built it, they would come. Not so any more. I work to make public transit an appealing option. Many people simply don't know it can work for them and have negative perceptions. Transit has come a long way in the last couple decades. Would love to chat more about it any time. Please drop me a line!

10 months ago on #FollowFriday: Alina Kelly

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@yvettepistorio Hello Yvette! Thank you so much. I'd LOVE to see what's being done in your neighbourhood. It sounds great. Art makes such a difference is communities. If you've got pictures and can share, please send to alina at akellyinc dot com!! 

10 months ago on #FollowFriday: Alina Kelly

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