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I agree that what is important is to have facebook users still be interested in the brand's page or offer after becoming fans. Why do you take into consideration the ads impressions in the promotion engagement funnel?
3 years, 2 months ago on Measuring Facebook Fan Engagement Beyond the Like
I did not know that google was that unconventional. I agree that on the fact that being unconventional can set one apart from the crowd. However, while I can see how this could be applied to a product owner, for an affiliate I think that it could require to have a blog before linking to a product.
3 years, 2 months ago on Google, Social Media, and the Wisdom of Enigmas
Thanks a lot for writing this article. I don't think that it is easy to pass the bad feeling that critizism can create. I also believe that addressing one real issue pointed out by a customer could be beneficial in the long term.
Nonetheless, concerning your suggestion #3 about making it better, I don't know if it should be done for every single negative comment. This is due to the fact that while certain customers can have true concerns, and the marketer should be humble enough to questions his ways, all customers might not always come with valid criticism. I am thinking about the value of the time that could be used to resolve each issue.
3 years, 2 months ago on 4 Keys to Turning Negative Commenters Into Brand Advocates