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murtharoberts Not irrelevant. But far less relevant than 10 years ago. If a companies ad campaign consisted of posting 50 billboards and 10 radio commercials while ignoring all forms of social media they would be in for a rough, rough ride.
2 years, 5 months ago on Secrets of Social Media You Learned in High School
I think that this is probably the best aspect of social media. We have returned to the customer their ability to chose which companies they interact with based on how genuinely that company gives a damn. This, in turn, will determine the success or failure of a company. Social media is critical, simple, and a wonderful thing. In the next few years this will become a bigger and bigger part of how a company conducts business. We know this, and sooner or later businesses of every size will know this (either because they've flourished by embracing this changed, or gone out of business by ignoring it)High school, for many, was a painful process of learning who your real friends were. For businesses, they will have to find out who their real market is. Posting a billboard on the highway doesn't cut it anymore (unless you're asking people to find you on Twitter?) The process for a business doesn't have to be as painful since using the right listening tools can point you in a good direction to start. In high school, there was no way to search for keywords or trending topics and easily jump in on a conversation mid-way through!
This is one of the main benefits I talk about when I tell businesses why they need to be on Twitter/Facebook/YouTube/LinkedIn/Yelp/etc
Having instant access to someone who has not had a good experience with your company or brand is so valuable. Now, instead of these users silently bashing your product, you can be made aware of it and correct the issues.
Thanks for this article. Great stuff!
2 years, 5 months ago on 4 Keys to Turning Negative Commenters Into Brand Advocates