NealSchaffer
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Honored to be included Hannah! Thank you!
@ginidietrich @elissapr No worries Gini! I know you're VERY busy! Yes, LinkedI is by far the easiest network to introduce - and be accepted by - business owners and executives!
@DiFrancescoLyd Glad to hear - you're my LinkedIn role model!
@HowieSPM Thanks Howie, and totally agree with you on "Active User" compared to "Number of Accounts" - especially in the case of Google Plus!!!
LinkedIn definitely can become a connection hub for leads, but it also depends on what type of business you are in and where your target demographic hangs out in social media. I get leads from various networks as well, but if you need a platform to prospect on, LinkedIn is clearly your best choice.
@TheJackB Glad to hear Jack! While others think LinkedIn is a waste of time, go out there and make some more money off being there!!!
@AmyMccTobin Thanks Amy - and couldn't agree with you more! Don't automate ANY cross-posting in social media for that matter!
@KristaKotrla Amen Krista!
@Amar Trivedi Thanks for that confirmation Amar! Yes, LinkedIn has worked hard to maintain their professional integrity, and although there is a little bit too much noise for me sometimes, I think they have struck a good balance.
@rdopping Thanks for chiming in! The experience is going to be different for everyone, much like it is on any platform, but when I find I am not effective on a particular platform, I try to ask myself if I can do anything to improve. A lot of people would like to have more, rather than less, views on their LinkedIn profile, but on the other hand is your profile crafted in a way with a clear call to action or are the keywords attracting people to your profile the right ones? Just some things to consider.
As for traffic, well, if you use social media with the objective for generating traffic, you're going to run into trouble! Seriously, I think the only way to get massive traffic from LinkedIn is to be active in LinkedIn Groups and introduce your content there, in a savvy way, to relevant LinkedIn Groups, always cognizant that each Group Manager has different rules.
As for building up engagement on LinkedIn, you have tons of options. I recommend you first finding and joining 50 LinkedIn Groups and, maybe once a day, comment or post in 5 or so. Sort of like going to 5 different networking meetings: Try to join conversations that you deem relevant, and I am confident that you will start seeing the value.
Sorry for the long answer, which I hoped answered your questions, but please reply to this if I can be of any other help to you!
Thank you so much for this inclusion, which is an honor not only in itself, but because of all of the other great people that I have respect for on the list. I have also had the honor and privilege of meeting @mqtodd in person - and he is as engaging offline as he is online!
If there was one other person that I would include who is a true powerhouse yet also very engaging, it would be @askaaronlee . Consider him for your part 2 post ;-)
Samuel Axon Interesting point Samuel. I can see cases where this might happen, but on the other hand there's only so much "conversation" that can happen in 140 characters ;-) From a blogger's perspective, I see the advantage of showing a comment total which includes Twitter conversations, but on the other hand it doesn't seem right to categorize them as such, because comments naturally happen at the bottom of your blog post after someone reads it. Some of the conversations captured below aren't necessarily from those that read your post. I might be old fashioned, but I'm sticking with Disqus for the time being - but I do appreciate your input and perspective. Keep blogging!
I'm curious as to why you chose Livefyre for your comment plugin - it felt weird to see that I had commented on your blog post without commenting ;-)
Great thought-provoking post Jay. I have always thought that, since social permeates the entire organization, it would take someone who has managed organizations and worn many different hats to be able to do social business consulting because of this fact. I do believe that the problem with PR agencies going after social is that they are "bending the pipe" to make social fit their business offering. Same goes with SEO firms, web design firms, ad agencies, and the rest of them. Having a pre-existing relationship with their clients will help them get their foot in the door, but because social is not at the strategic core of their offerings, there are bound to be issues that will arise over time.
The only way to provide social business consulting is to be completely dedicated to social, have a track record in social, and be able to truly speak to how social affects all of the different corporate disciplines. Impossible for one person or people from a singular discipline to do - but not impossible for a team who are experienced in social across all of the disciplines coming together to form a new kind of dedicated social media agency offering strategy consulting that we will see emerge in the not-too-distant future.
Amen JayBaer - let's put a deeper "social" back into the term social media. Not just "connections" but the development of true offline relationships. A lot to digest in the tragic death as well as your profound thoughts - but let's try our best to live our lives, and help those around us, to our fullest. I'm going to follow your advice and start by choosing a few people and trying to get to know them, and their families, better offline. I hope everyone who reads this does the same.
Good stuff Sam! Twitter chats can be a powerful way to engage with others and promote your brand, but there is definitely an etiquette, tools (TweetGrid, et. al.), and a small amount of education that is necessary before you dip your toes in the water. I am always surprised that I get the "what is a Twitter chat?" question from my followers during any given chat. I don't like to drop blog links in a comment, but I did write a blog post and record a screencast as to what a Twitter chat is and how to join one using TweetGrid.
http://windmillnetworking.com/2010/06/22/what-is-a-twitter-chat-and-how-to-easily-join-a-twitter-chat-using-tweetgrid/
Feel free to take your editing powers and delete this should you like. Also, I should point out that jgombita introduced this blog post to me ;-) Looking forward to your future posts!