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I'm especially loving your take on the benefits of loyalty, particularly that it fosters innovation, feedback, and growth through shared ideas. This isn't something we hear about as often - perhaps because it's not as easy to quantify - but it couldn't be more true. Thanks for the good insight!
2 years ago on On Fostering the Long Tail Effect of True Brand Loyalty
Love it...a great metaphor. Anchors away!
2 years ago on Website Traffic Sources: Oars, Motors, and Sails