RicDragon
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@Angela Goodeve thanks so much for the response, Angela. I see you're in the life coaching business - so I bet you live this stuff every day!
@AlaskaChickBlog Thanks so much for the great response - seems this whole leading/serving thing deserves some thought. One part is, that I'm thinking Paul is saying - is people DO want a leader/boss (and obviously, his connotations on boss aren't as awful as mine) - they want someone to be decisive, and to be ultimate decision point on something.
I've got a hunch that we're talking roles here. We try them on for awhile, or even longer. Sometimes it's not comfortable - all of our own history with those in charge can come into play. Phew - this is worth a longer chat and glass of something! Hope we get the chance sometime.
By the way, "POV" is "point of view." Sorry for the acronym. Bad habit.
@CASUDI What's of interest to me is that these notions within leadership are echoed in marketing, too. We need to have a clear "unique value proposition" or a "unique sales proposition." When the organizational element has been sussed out, it's seems that the marketing position flows smoothly out of it. It's a beautiful thing.
@paulrakov Thanks for the comment, Paul. I like the Bruce Springstein idea of boss... Might need to get a leather jacket.
Funny - the notion of being "in control" of things like salary, work environment, etc... All things that arise out of a lot of deliberation and input from others, and of course, out of the overall purpose of the company. Unlike the bosses of Cool Hand Luke, for instance, I am NOT at leisure to be arbitrary and capricious simply to flex authority. The role of leader is definitely one of *service* to the company - and to all of you. And I think that this notion of leader as being in service is where I"m coming from in my attitude towards the word "boss."
There have been some studies (and of course, studies should always be reviewed with a grain of salt) that employees that DO socialize together - and thus ARE around that water cooler - DO make for better teams. I'm not so sure I'd be so quick to second-guess Mayer's decision-making on this point.
I'm not sure if it's "soul," but I do have a sneaking suspicion that when the people behind a brand have a bigger purpose than making revenue, that the passion and sentiments behind the brand and help to humanize the brand, and induce other's to get behind what a brand stands for. In our own work, we believe that a critical step in creating social media action plans is the development of the brand voice/personality document - this also seems to tie in here.
Great post, Mila!
@KrishnaDe One of the things I've clarified even more in another post I've done on the subject is the notion of community managers versus the citizen army of amplifiers. Non-profits must have maintain governance of the former, while relinquishing any notion of control over the latter. So - two totally different games (which I only alluded to in this post).
Thanks so much for your feedbac!
@samfiorella @CASUDI @RicDragon I have seen one tool that seems nice - https://gaggleamp.com - but with all of these things, as you know, Sam - we've got the technological side and the cultural. I think if we solve the cultural, we could always use index cards for the technical :-).
Whoops; back for more... not sure I can let this go...
You're introducing the notion of scarcity as used in influence/marketing - If I perceive that something is scarce, I may feel the pressure to purchase it NOW in order to not miss out. OR - if it is scarce, it means others are buying it, and thus I succumb to social proof.
Then, you bring in the notion of abundance, and non-zero-sum games. THAT discussion is really about the idea of value creation, and how one party to a transaction does not have to lose for the other party to gain. Perhaps, in that transaction, we're actually able to make a 1+1=3 scenario.
Used in this way, it's possible that your use of scarcity versus abundance are just two different things, not opposites. But what you DO introduce that I like is that if a brand uses scarcity or the perception of scarcity to stimulate buying, can it have a negative impact (of security and trust) on brand association? I'm going to guess that it doesn't - that it's somehow akin to the "reluctant lover" - that someone's unavailability makes them even more desirable ("distance makes the heart grow fonder").
My hunch is that scarcity + products works well together - but perhaps not scarcity + service. Personally, I feel a bit of anxiety when the scarcity factor is introduced, and I'd rather go without the cool gizmo. Thoughtful post, Judi - as always.
@DennisYu Hi Dennis; I got the actual book in my hands :-) In fact; I really did buy a half a dozen and spread around the shop. Marty and Lauren kille it.
@crestodina @nickkellet asked my office to order - look forward
@chieflemonhead "Just because your competition might be doing something really well, it doesn't mean you have the strengths, skills or ability (or genuine inclination) to also do it." - so true. But you don't want to be head-in-the-sand. Agree with the "understanding" part, Judi. Oh, and good morning!
@samfiorella Think he very well knew what his competitors were doing, and how people were using their products. Think MP3's for instance. Job's great talent, like that of Picasso, was in "making it his own."
I'm with you Jennie; take it ALL in. If we borrow a gander at the world of art - even a guy like Picasso - often considered to be one of the greatest innovators in art of the 20th century - watch his competition closely. He stole from them too, mercilessly. If our game is to be the best, we should take in information and influence from wherever it's appropriate.
@John Mallen Thanks, John - and good to see your smiling face in our comments :-)
I LOVE your JMC Messaging Platform (OK, we've just used that phrase twice, so don't get peeved if this page is now the #1 Google result on a search for that phrase) - and think the deep dive into brand communication pillars has a real place in our work - over on the social media side - too.
Thanks for including me, Nick. I've GOT to get my hands on one of those Andy @crestodina books - as he is such a good smart guy - and I'm sure that whatever he's committed to print is bound to be worthwhile.
@KenMueller re: "dislike the outsourcing of social, where you pay someone to tweet or post for you, because then you are creating something artificial that is often disconnected from the rest of what you do." - When an organization "outsources," they're simply using another form of using human capital. Whether someone's cubicle is inside the same glass box as other employees is not necessarily critical to the success of social media efforts. Contractors are employed by the organization, too.
Interesting - the idea of USP (Unique Selling Proposition) or UVP (Unique Value Proposition) comes to mind. Maybe, when we're doing SEO, what we're really doing is helping the owner of a website narrow down the USP of their content.