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Well, if you've got Andy C. behind you, that's a great start. Good luck on the cigs. It took having a kid for me to stop after 15 years. Would love to hear more about Gini's "company fitness statistics."
8 months, 3 weeks ago on Boxing Day: Respite and Resolutions
@Howie Goldfarb I was, fortunately, safely ensconced in the back woods of Georgia.
11 months ago on Link Building: A Strategy for Content Marketing
Oof; and even then I goofed up: It was "Flavor Aid." Yum yum!
@ginidietrich because when I'm doing research, I focus in on some ridiculous fact until I know all about it... The psychology of influence plays prominently in a chapter in my book... so:; influence>Jim Jones>Fruit Aid
Good to see you're drinking Sean's Fruit-Aid (that's what Jim Jone's followers ACTUALLY drank, NOT Kool-Aid, like all the cultist-wannabees). His advice is sound. That whole world of "link building" can now be viewed more as being meaningful and connected. Not a bad underlying message.
@HeatherRolland thank YOU Heather. In my own shop, I think even having the discussion helps. Of course, if someone IS coming at you in a child/parent way, they may not like to hear it pointed out - but at least if you've had a background discussion about how we ALL can assume any of the roles, it can help get people to a different place.
11 months, 1 week ago on You’re Ok, Now Let’s Make A Change
@Milaspage Thank you, Mila - I was hoping you'd join the discussion, knowing as I do that you'd have some good thoughts to contribute. You're right about leadership flip-flopping. Any of us can be guilty of that, too - but if your decision making is coming from core mission and values, and make the decision-making process another opportunity to reinforce that mission and those values, it can add value.
For me, my biggest challenge as a leader has been to not simply make decisions (except when it's needed) - but to help create a learning environment where the wisdom can emerge from the whole team. Part of that is helping others understand that they can be a part of solving problems.
Thanks so much for your comments!
11 months, 2 weeks ago on You’re Ok, Now Let’s Make A Change
@AbeUchitelle Thanks, Abe - it's also interesting, once you've started to think in these terms, to be on the lookout for the positions people are taking, and to consider WHY they're taking them. All of a sudden, being in an office environment is like being in a lab, where you get to see human behavior - your own and others - in action.
11 months, 2 weeks ago on You’re OK, Now Let’s Make Change
@shemcohen Shem - so appreciated! It's funny - I kinow of Kurt Lewin's work in a 2nd degree way - but have never picked up any of HIS writing. Reminds me I need to do so.
Love your statement, "Being an 'adult' means taking responsibility for our reality - and for creating the future."
Thanks so much for the shout out, Lisa! Much appreciated. We're very excited about the workshop we're giving on the 15th, too, at Social Shakeup - intense stuff.
1 year ago on 5 Social #PR Events to Follow! #SocialFresh #SESSF #SocialShakeUp #PubCon and More
For me - that feature would be *de rigueur* - even if you, or your team are unfamiliar with working boolean - you will encounter a moment where you'll need it. Then, yes, you'll have the learning curve - but it's not rocket surgery. Great post, Janette.
1 year, 1 month ago on Social Media Monitoring Tools Effectiveness Is Dependent on the Query
And all that shouting out and stuff; don't leave out Atlanta!
1 year, 1 month ago on Shake It Up with Us! DragonSearch to Host Social Media Strategy Workshop at NMX Social Shake-Up
I'm so looking forward to this event - and the workshop we're giving.
1. The workshop has been in deep development; very comprehensive approach to social media strategy building.
2. Atlanta is my old stomping grounds. It may have changed, but I still know where to find the boiled peanuts and Krispy Kremes.
@evboogie I actually DID hear @robincarey humming the KC & the Sunshine Band. So I do think it's the unofficial theme song.
@DrewCM - I'm wondering... in our own organization (DragonSearch) - we SO live within the world of constant change. If nothing else, it's the fundamental nature of digital marketing. If I was to boil it down to a basic "problem," for me, it's about developing a team of - a whole company of - autodidacts. That we have to be constantly in self-teaching mode. But is that asking too much of every individual?
1 year, 2 months ago on Building a Learning Organization
By the way - if you're interested in learning more about Shem Cohen and his work, visit his website at http://www.changeevents.com - he truly has been an inspiration and source of great information for me over the years.
Addendum; I leave my credit card with the waiter when I enter so as to avoid the fighting for the check.
1 year, 2 months ago on 12 Most Detrimental Business Lunch Faux Pas
My own rule for paying: Who's going to profit from the relationship? Of course, as a marketing agency, our clients "profit," but we're the one's who receive a check from the other - so WE pay for lunch.
Also, if you encounter a vegetarian, gluten-free, or other food-limit person - DO NOT make a big deal of it and ask for an explanation. Or even make a big deal of it, like noting, "oh, there's a few things on the menu you can eat!"
@Angela Goodeve thanks so much for the response, Angela. I see you're in the life coaching business - so I bet you live this stuff every day!
1 year, 4 months ago on Of Bosses and Essentials by @RicDragon #bealeader
@AlaskaChickBlog Thanks so much for the great response - seems this whole leading/serving thing deserves some thought. One part is, that I'm thinking Paul is saying - is people DO want a leader/boss (and obviously, his connotations on boss aren't as awful as mine) - they want someone to be decisive, and to be ultimate decision point on something.
I've got a hunch that we're talking roles here. We try them on for awhile, or even longer. Sometimes it's not comfortable - all of our own history with those in charge can come into play. Phew - this is worth a longer chat and glass of something! Hope we get the chance sometime.
By the way, "POV" is "point of view." Sorry for the acronym. Bad habit.
@CASUDI What's of interest to me is that these notions within leadership are echoed in marketing, too. We need to have a clear "unique value proposition" or a "unique sales proposition." When the organizational element has been sussed out, it's seems that the marketing position flows smoothly out of it. It's a beautiful thing.
@paulrakov Thanks for the comment, Paul. I like the Bruce Springstein idea of boss... Might need to get a leather jacket.
Funny - the notion of being "in control" of things like salary, work environment, etc... All things that arise out of a lot of deliberation and input from others, and of course, out of the overall purpose of the company. Unlike the bosses of Cool Hand Luke, for instance, I am NOT at leisure to be arbitrary and capricious simply to flex authority. The role of leader is definitely one of *service* to the company - and to all of you. And I think that this notion of leader as being in service is where I"m coming from in my attitude towards the word "boss."
There have been some studies (and of course, studies should always be reviewed with a grain of salt) that employees that DO socialize together - and thus ARE around that water cooler - DO make for better teams. I'm not so sure I'd be so quick to second-guess Mayer's decision-making on this point.
1 year, 6 months ago on Dear Marissa Mayer, You’re Ruining It For The Rest Of Us
I'm not sure if it's "soul," but I do have a sneaking suspicion that when the people behind a brand have a bigger purpose than making revenue, that the passion and sentiments behind the brand and help to humanize the brand, and induce other's to get behind what a brand stands for. In our own work, we believe that a critical step in creating social media action plans is the development of the brand voice/personality document - this also seems to tie in here.
Great post, Mila!
1 year, 6 months ago on Breaking Down Social Media : Finding a Soul in Brands
@KrishnaDe One of the things I've clarified even more in another post I've done on the subject is the notion of community managers versus the citizen army of amplifiers. Non-profits must have maintain governance of the former, while relinquishing any notion of control over the latter. So - two totally different games (which I only alluded to in this post).
Thanks so much for your feedbac!
1 year, 7 months ago on Training Non Profits in Use of Social Media
@CASUDI great to see that you connected with Betsy! Did she tell you that we go back a ways.
@samfiorella @CASUDI @RicDragon I have seen one tool that seems nice - https://gaggleamp.com - but with all of these things, as you know, Sam - we've got the technological side and the cultural. I think if we solve the cultural, we could always use index cards for the technical :-).
Whoops; back for more... not sure I can let this go...
You're introducing the notion of scarcity as used in influence/marketing - If I perceive that something is scarce, I may feel the pressure to purchase it NOW in order to not miss out. OR - if it is scarce, it means others are buying it, and thus I succumb to social proof.
Then, you bring in the notion of abundance, and non-zero-sum games. THAT discussion is really about the idea of value creation, and how one party to a transaction does not have to lose for the other party to gain. Perhaps, in that transaction, we're actually able to make a 1+1=3 scenario.
Used in this way, it's possible that your use of scarcity versus abundance are just two different things, not opposites. But what you DO introduce that I like is that if a brand uses scarcity or the perception of scarcity to stimulate buying, can it have a negative impact (of security and trust) on brand association? I'm going to guess that it doesn't - that it's somehow akin to the "reluctant lover" - that someone's unavailability makes them even more desirable ("distance makes the heart grow fonder").
1 year, 7 months ago on The danger of scarcity: can you comfort your consumer in rough times?
My hunch is that scarcity + products works well together - but perhaps not scarcity + service. Personally, I feel a bit of anxiety when the scarcity factor is introduced, and I'd rather go without the cool gizmo. Thoughtful post, Judi - as always.
@DennisYu Hi Dennis; I got the actual book in my hands :-) In fact; I really did buy a half a dozen and spread around the shop. Marty and Lauren kille it.
1 year, 7 months ago on The Complete Social Media Community Manager’s Guide
@crestodina @nickkellet asked my office to order - look forward
1 year, 7 months ago on Writers + Authors: How Do You Track + Share Guest Blog Posts? Featured Lists: Issue No3
@chieflemonhead "Just because your competition might be doing something really well, it doesn't mean you have the strengths, skills or ability (or genuine inclination) to also do it." - so true. But you don't want to be head-in-the-sand. Agree with the "understanding" part, Judi. Oh, and good morning!
1 year, 7 months ago on Pay Attention to Your Competitors’ Customers
@samfiorella Think he very well knew what his competitors were doing, and how people were using their products. Think MP3's for instance. Job's great talent, like that of Picasso, was in "making it his own."
I'm with you Jennie; take it ALL in. If we borrow a gander at the world of art - even a guy like Picasso - often considered to be one of the greatest innovators in art of the 20th century - watch his competition closely. He stole from them too, mercilessly. If our game is to be the best, we should take in information and influence from wherever it's appropriate.
@John Mallen Thanks, John - and good to see your smiling face in our comments :-)
I LOVE your JMC Messaging Platform (OK, we've just used that phrase twice, so don't get peeved if this page is now the #1 Google result on a search for that phrase) - and think the deep dive into brand communication pillars has a real place in our work - over on the social media side - too.
Thanks for including me, Nick. I've GOT to get my hands on one of those Andy @crestodina books - as he is such a good smart guy - and I'm sure that whatever he's committed to print is bound to be worthwhile.
@KenMueller re: "dislike the outsourcing of social, where you pay someone to tweet or post for you, because then you are creating something artificial that is often disconnected from the rest of what you do." - When an organization "outsources," they're simply using another form of using human capital. Whether someone's cubicle is inside the same glass box as other employees is not necessarily critical to the success of social media efforts. Contractors are employed by the organization, too.
1 year, 7 months ago on Social Media Marketers Must Be Held Accountable
Interesting - the idea of USP (Unique Selling Proposition) or UVP (Unique Value Proposition) comes to mind. Maybe, when we're doing SEO, what we're really doing is helping the owner of a website narrow down the USP of their content.
1 year, 7 months ago on Top Search Engine Optimization is NOT your Web Developer’s Expertise!
@jeanniecw AMEN! I'm in the digital marketing world - so I've got a hunch that if someone wasn't staying up-to-date, it would be so obvious - but I could see how this could even more easily happen in other industries. Thanks so much for sharing that Jeannie. -r
1 year, 8 months ago on Thought Leadership and Sales
@chieflemonhead btw - I can't help to think - in re-reading your comments above - that this business about abundance and scarcity would make a GREAT blog post (oh, please, oh please!).
@CraigBadings @RicDragon I have a funny feeling THIS is where the real difference is going to come about in successful companies, versus those that fail. Hope to read your books sometime - I see they're BOTH about Thought Leadership!
@samfiorella I think, Sam, the issue of trust comes into play. If the car salesman's job is to get me in the best vehicle for MY needs - and is there to really help me succeed in getting transportation at the best value - I will trust him to a greater extent. The brain percolates - and suddenly Ii see that he's NOT there to really help me, but to just get that commission so that he can take care of his own person - I'm just NOT going to trust him. After some serious consideration , and after some great and horrible customer care moments, I've come to see that really wonderful customer care comes out of a situation in which the customer care person SEES me - and is out to help me above all else. The same is true in sales.
@chieflemonhead Thanks Judi for sharing that - I hadn't thought of Covey's writings in this context. Also, coming to mind, is Tim Sanders, who frequently speaks about "purpose." People will follow someone with higher purpose - they will give more of themselves, and in the process, even be happier doing so. If the purpose is farther down the hierarchy of needs, it just won't invoke that same loyalty. I'm going to give Covey's thinking on scarcity some more thought...
@CraigBadings Hi Craig; thanks for the response. I agree - WHY we do thought leadership is not necessarily for altruistic purposes, we have to tap into deeper purpose and act from that place. Otherwise, the baser purpose is sitting out there on the middle of the table, and it doesn't look pretty. I go to a LOT of conferences - and I'm sure if you ask the attendees, they'd immediately understand that the speakers are participating in the hopes of meeting some new clients. Yet if those very same speakers pitch the audience, there is immediate opprobrium. I've got a feeling it's the same in the real world.
Dane, you've crammed a whole book's worth of wisdom into this post - each of these is worth a chapter! Well done.
1 year, 8 months ago on 12 Most Shocking Realizations After the Accident
Thanks, Sam, for including me among the good-guys. I subscribe to the notion that we're all students, and some of us even possess expertise. And even if we've done our 10,000 hours, in a field that is so liquid, we're STILL going to be students. For me, it's a dream job :-)
1 year, 8 months ago on I Declare Open Season On Social Media Experts: Closed.
Lots of good thoughts here - the beginnings of at least three great posts! :-)
1 year, 8 months ago on Soup + Glue : Social Networks, Content Platforms + New Media
I just re-created a list of the top 10 bloggers I love to read on a consistent basis, and have gotten my Pulse-on-iPad app in full gear again, with that list.
1. danah boyd (sic lowercase), Apophenia, @zephoria ,http://www.zephoria.org/thoughts/
2. Avinash Kaushik, Occam’s Razor, @avinash,http://www.kaushik.net/avinash/
3. Dan Ariely, @danariely - http://danariely.com/
4. Clay Shirky, @ cshirky - http://www.shirky.com/weblog/
5. Jason Calacanis, @jason - http://calacanis.com/ - doesn’t blog much… but when he does!
6. Jonathan Mildenhall, @mildenhall - http://jonathanmildenhall.tumblr.com/
7. Dan Pink, @DanielPink - http://www.danpink.com/
8. Danny Sullivan, @daggle and @dannysullivan,http://daggle.com/ and http://marketingland.com/author/danny-sullivan
9. Jeremiah Owyang, @jowyang - http://www.web-strategist.com/blog/
10. David Armano, @armano, http://darmano.typepad.com/
1 year, 10 months ago on Breaking News: The Blogosphere Will Self-Destruct In The Year 2013!
My thoughts exactly, @Josepf - was prepared to begin my comment with a "wow." @Nickkellet , you've taken the thoughts in my book and added a whole other layer on top of original thought. Great job indeed.
1 year, 11 months ago on Do You Question Social Media Culture? You Should
Thanks for the tips, Shyam - I didn't realize exactly how that feature worked. I think your tip has prompted a nice change to a WP plugin we've authored.
2 years ago on Web Development Tip: Logos Up Front: