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 @rachaelseda I think we joked about this at one time - that you should be able to easily say, "I've tried that and it did/didn't work."

 

Gini, I love your sister's PINS UP/PINS DOWN system. 

1 year, 11 months ago on Pintology Tests Pinterest Ideas to Save You Time

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 @ginidietrich Not even close, but I love the different paths I ended up taking. That would be an interesting post for my own blog!

2 years ago on The 10 Things I Want to Do Before I Die

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I love these posts - I just learned so much more about you! I am a compulsive list-maker so I have countless bucket lists floating around old notebooks and in Google docs. They are based on different categories, too: runs/races to complete, places to travel, professional goals, family goals, etc. Luckily, I will be crossing off two big ones in the next year: running a marathon and traveling to Ireland with my mom and grandparents. 

 

Also, the image you included in your post was taken in my neighborhood. One of the first nights that street art was posted, my girlfriends and I went and added to it. I put both the marathon and Ireland on there!

2 years ago on The 10 Things I Want to Do Before I Die

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Hi Rachael - Great tips on how small businesses can enhance their overall experiences when using daily deal sites. I am a bit torn on the effectiveness of these sites. I have purchased my fair share of deals, mostly for restaurants and fitness classes. Interestingly, the deals for fitness classes have resulted in me purchasing additional packages or returning to the studios 4 out of 6 times. As for restaurants, it's a bit dicier as to whether I'll return. I think I'm spoiled now and unless the experience absolutely blew me away, I most likely won't go back to the restaurants unless I have another deal or discount.  

2 years, 3 months ago on 5 Things Small Businesses Need To Know To Avoid The Groupon Curse

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@rachaelseda I am so grateful for my mother for instilling similar values in me at a young age, too. Our moms rock. :) Seriously, though, girls are mean. When I was in sixth grade, I was the subject of an entire slam book that two other girls wrote. Finding that destroyed my confidence for years. Needless to say, women like @ginidietrich empower me to make sure fewer young women experience those situations. This is why I am so committed to Girls on the Run. Since I began volunteering with this organization, I've learned how powerful lessons of positive self-esteem really are for girls and women in both personal and professional/academic settings.

2 years, 7 months ago on Women Are Our Own Worst Enemies

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@Ari Herzog Hi Ari! I wanted to jump in because I think this statement falls into the broad generalization category that got many of us upset in the first place. I work at a PR agency and I identify my customers (clients) as people and I also value my client's customers as people. There are many PR agencies that do social well just as there are many that don't.

Generalizations, especially negative ones, do not help improve the communications (PR, marketing, advertising...) industry, either in reputation or practice.

3 years, 1 month ago on PR Firms Botch 95% of Social Media Campaigns?

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@rachaelseda @ginidietrich Ahh, I keep having flashbacks to a college course I took where my professor kept saying, "Just wait until you find out how siloed corporations are... as a PR professional, you'll want to kick yourself time and again."

Honestly, no one will be able to clearly say where social media belongs until companies can better say that communications, PR, marketing, and advertising are integrated together AND with other business units, especially the financial department.

3 years, 1 month ago on Where Does Social Belong?

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@robbyslaughter @ginidietrich @KimDavies Publicity is more about attracting external public interest, usually in the form of media attention (http://www.merriam-webstercollegiate.com/dictionary/publicity?show=0&t=1308081631).

Public relations IS about managing public perception among a variety of internal and external "publics." The point many in this stream are trying to make is that publicity - often used interchangeably with media relations - is just one tool a PR professional can use to manage an organization's reputation and public perception.

Regardless of these semantics, it still comes down to why it's wrong to publish sweeping generalizations without substantive supporting data. I've had a few bad experiences with doctors and know numerous others who have as well, but I would never say that "doctors botch 95% of their medical cases' " without including qualified research and statistics to support this claim.

3 years, 1 month ago on PR Firms Botch 95% of Social Media Campaigns?

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Hi Arik,

Thanks for raising these important ethical issues. I'd love to see more of these conversations taking place!

The last situation you mentioned strikes me as one of the most interesting. I tend to agree that there should be full disclosure when mentioning a client publicly, but I also wonder about the context. A while back, my friend shared on Twitter an article about a fantastic and award-winning social media campaign that a company did. The company happens to be a client of hers, which she disclosed in the tweet. When I asked how her colleagues enjoyed working on the project, she said that her agency doesn't do social media for that client but she still felt compelled to disclose her association.

In this case, the disclosure remark was almost misleading. So, given the limited amount of characters one has to disclose and clarify, was it necessary for my friend to mention that the company is a client even though her agency was not associated with the specific topic covered in the article?

Thanks,Meg

3 years, 1 month ago on Ethical social media dilemmas: What would you do?

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I'm going to try not to get too hung up on the negative generalizations made against the PR industry (ouch...), but I wanted to respond because I think this furthers the dialogue we are all constantly having regarding social media: what is the right content for social platforms and who, ultimately, is in charge of creating and distributing it?

While I don't think agencies are at fault 95% of the time, I do think many people (internally and externally) who touch social tend to use it as a push channel rather than as a community building tool - which I think is the point Gary is trying to make.

Personally, I agree with many others who've left comments here that the right agency can pull from past communication experiences to consult an organization's in-house team on how to best use social media to achieve company objectives.

I will say that this line, "The ad agencies do a better job than the PR companies because they are in the business of thinking about what the consumer wants..." clearly shows how many simply do not understand what PR's role is and what practitioners are responsible for doing. But that's a much bigger conversation...

3 years, 1 month ago on PR Firms Botch 95% of Social Media Campaigns?

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