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@annhandley It was fun to make and name. Thanks, Ann!

2 weeks, 4 days ago on Social Media Game of Thrones: A Song of PR and Social

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@stephanhov Thank you, thank you!

2 weeks, 4 days ago on Social Media Game of Thrones: A Song of PR and Social

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@ginidietrich Always so accommodating.

3 months, 2 weeks ago on 2015 Business Goals

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Thanks much for the love, Eleanor. I know that JJ is out of the country (in Russia!) and I know I speak for her and all of SHIFT when I say we're happy to be helpful. :D

3 months, 2 weeks ago on Tips to Renew Your LinkedIn Strategy

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@samueljscott Disagreeing is perfectly okay! Your point of view is shared among many people online - they want to get news about brands or information on sales. Some brands, like Pizza Hut, exist to sell pizzas. Other brands genuinely want to know who their users are and their users want to know them. 


It's very general to say that all social media efforts are pathetic at driving consumer sales when some companies have talked about the successes of doing so. While McKinsey's report said email was more effective, it didn't say that social media channels were *ineffective* just not as effective.

3 months, 2 weeks ago on The Future of Marketing with C.C. Chapman

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Can I get a chant? One more week, one more week, one more....what? no? FINNNNE then. Get on with your bad self.

3 months, 2 weeks ago on 2015 Business Goals

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@ginidietrich @chelpixie Whatevs. ;)

4 months, 1 week ago on Nine PR Blogs to Read

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You have a bigger crush on Chris than you do on me. Now I'm pouting.


In all seriousness, thanks for the shout out!

4 months, 1 week ago on Nine PR Blogs to Read

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@KateNolan Hiya! He's quite the fellow. :D 


Let me know what you think about the book. I'd love to know. 

4 months, 2 weeks ago on The Spin Sucks Inquisition: Chel Wolverton

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@EdenSpodek Probabbbbbly.

4 months, 2 weeks ago on The Spin Sucks Inquisition: Chel Wolverton

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*I* wanted to comment on Gini's editor's note: Everyone knows I love Sherlock, everyone assumes (wrongly) that he's "mine" or "theirs", etc. Makes me super uncomfortable for people to  have that reaction to an ACTOR THEY'VE NEVER MET. If the dude asked me on a date, total different story.

4 months, 2 weeks ago on The Spin Sucks Inquisition: Chel Wolverton

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@EdenSpodek @chelpixie Lemme know when it's happening and I'll try to hit up Toronto. I also need to find my passport after moving. That would be helpful too. :P


Miss you, too.

4 months, 2 weeks ago on The Spin Sucks Inquisition: Chel Wolverton

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@LauraPetrolino @ginidietrich xo, Laura. Thank you. (I was my usual sarcastic self to make you and Gini (and other readers) laugh.)

4 months, 2 weeks ago on The Spin Sucks Inquisition: Chel Wolverton

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@belllindsay Indeed. On both counts. ;)

4 months, 2 weeks ago on The Spin Sucks Inquisition: Chel Wolverton

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@biggreenpen Football is one of those things that quote speaks of. It's sickening really. I'm from the South and understand that culture but I cannot agree with it's resulting influence.


I'll admit I could listen to him all day long. :D Give Sherlock a try at the very least. I haven't yet gotten Gini to watch the entire thing. -.-

4 months, 2 weeks ago on The Spin Sucks Inquisition: Chel Wolverton

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@Digital_DRK Hiya! Nice to meet you too. 


I was indecisive but determined that my early death would need to change something if I agreed to it, but if not, no way.


Shambhala is definitely worth a read and religion aside helped me to understand myself better.


I'm finishing up the last book now. But I don't want to because I don't want to wait for the next one. ;)

4 months, 2 weeks ago on The Spin Sucks Inquisition: Chel Wolverton

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Awwww sorry Eleanor!

I like stalkers!

4 months, 2 weeks ago on The Spin Sucks Inquisition: Chel Wolverton

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Thank you Jason!

4 months, 2 weeks ago on The Spin Sucks Inquisition: Chel Wolverton

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@EdenSpodek @belllindsay @ginidietrich She looks like Emily there too. See example below.

4 months, 3 weeks ago on The Secrets to Becoming Part of the Spin Sucks Crazies

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@ginidietrich @chelpixie You can always listen to the YouTube video on repeat.

4 months, 3 weeks ago on The PR Win of 2014

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One additional point: If she hadn't released her most catchy song that far in advance *and* on Spotfi, but pulled her music before the "Shake It Off" release, I don't think it would have been as successful as it was.


One minute you're chair grooving to the lady when Shake It Off comes up on Spotify and the next she's pulling it and boom! attention. 


Also, the platinum win is damn stunning. And I bought my first Taylor album ever. (Plus I have something to torture you with.)

4 months, 3 weeks ago on The PR Win of 2014

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@EdenSpodek What works for your client, but isn't working for others, is exactly the reason I think we need to start thinking beyond the bare minimum and truly paying attention to what works for each client. Facebook engagement like that doesn't work for everyone and THAT'S OKAY.


I'd prefer to think of it as it gives us more time to be creative where it will be appreciated and helpful.

4 months, 3 weeks ago on Create New Social Media Rules for 2015

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@AmyVernon /bow


Thanks for the praise. It means a lot coming from you!

4 months, 3 weeks ago on Create New Social Media Rules for 2015

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@ginidietrich I've been avoiding it. -.- Not sure why. But I'm feeling the pull of it again.

5 months, 1 week ago on Looking Back, Looking Foward

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He's trying to clean up the mess he made because he realizes the implications it will have for Uber's bottom line. Kalanick won't go, but I'm willing to bet they'll push out Michael to say they're "doing something to clean up the culture".

5 months, 1 week ago on The moment I learned just how far Uber will go to silence journalists and attack women

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I stay out too late, got nothing in my brain...

5 months, 2 weeks ago on Gin and Topics: A Spider Magic Trick and Swiftamine

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Damn it, Dan. Release the apps already so we can help. Also, chat with other bloggers about how they do partnerships that aren't too sales you but helpful to your community here!

5 months, 2 weeks ago on A Weird Place for Sure

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Great job! An idea: send the in-laws a thank you gift. Not entirely necessary but you might feel better and it's a nice thing to do.

5 months, 3 weeks ago on Defeating Defeated

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@Sergius_III Hi David, we agree it's pretty silly that Android was left out given it's a Google product. :)

6 months, 1 week ago on Google’s Primer App – Quick Lessons on PR and Marketing

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@cc_chapman @cspenn I'm a little baffled that they didn't do an Android app because....Google?

6 months, 2 weeks ago on Google’s Primer App – Quick Lessons on PR and Marketing

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@Paul Merrill Absolutely. However from my own experience, even in this past week, I've had to divide my attention span because my responsibilities demanded I do so. 


For that, micro-tasking helped me get back to that place I was and continue working and focus better while making sure everyone had what they needed to keep moving while I was in the midst of working on something for a client.

7 months ago on Multitasking (And Cake) is a Lie

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By that definition, I'm a little of both. Does that make me bipolar? :D

7 months ago on Managers vs. Leaders: The Traits of Each

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More like how to be the most cray boyfriend ever.

7 months, 2 weeks ago on How to Be the #BestBoyfriendEVER!

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Newsjacking + people who aren't in tune = madness. 


If it's not honorable or respectful, it's a pretty safe bet you shouldn't do it. Especially when it comes down to blogging about Robin Williams death and Ferguson. First person I see do this will make it on my list. Enough.

8 months, 1 week ago on Newsjacking Gone Wrong: Four Simple Rules to Heed

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You've clearly never driven in Massachuetts. ;)

8 months, 1 week ago on The Awwwwkward “Neighborly” Moment

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@PTC_PR1 Thanks for your comment! If you viewed the bottom of our page for the press release, we have plenty of links including our entire website embedded. You can see this in action here: http://www.prnewswire.com/news-releases/former-ford-executive-scott-monty-joins-shift-communications-as-executive-vice-president-of-strategy-268089551.html


Given this we didn't think it was necessary to bombard the user with links inside the press release itself when we focused our efforts on sharing the microsite with users instead. We're proud that Scott has chosen to join SHIFT and that you enjoy the newsletter!

8 months, 2 weeks ago on Social Media Press Release 3.0: 2014 Edition

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@philcampbelluk Haha, maybe the photo should have said, "You won! But you're lame!" ;)


Glad you liked the tone!

9 months, 2 weeks ago on So You’re A Social Media Guru, Right?

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The media will love your story. And that may be true, if the client will let you tell the story in an interesting and different way. But, too often, we take a new client, start the work, and discover they hired us simply to distribute news releases about everything they do. That interesting story? It doesn’t get told because the client isn’t comfortable doing so.

This. So much. I tried to elaborate but I was getting wordy.

10 months, 2 weeks ago on The Lies PR Firms Tell

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Until we can be beamed up and back, travel will continue to be important.

Like when you're coming to Boston, TWICE, in the fall. :D

10 months, 2 weeks ago on Four Marketing Tactics that Continue to Live On

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Sure, there are going to be instances where you can delete what is online about you (Paul Sutton has a guest blog post coming up about that and what’s happening in Europe), but that is still personal branding and reputation management.

If you are rich you can issue take down notices to companies other than Google, too. I'm not rich though so I'd better be good. ;)

10 months, 2 weeks ago on Four Marketing Tactics that Continue to Live On

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And then I saw your comment and thought, "Really, you gotta get all bitchy about something you chose to read. Grow up."

11 months ago on A Big Fat Day of THAT

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Love this and do what's good for YOU. And your date.

11 months ago on Dating & Blogging Don’t Always Mix

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Wow some people have balls!

11 months, 4 weeks ago on Just Another Day in My Crazy Crazy Inbox

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@ginidietrich @CarriBugbee  I'd venture to guess given the news cycle that it's growing impatience and the expectation of instant gratification. The internet has changed that in ways I very much dislike.


1 year ago on Understanding The Media Cycle for Your Industry

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@ginidietrich I'm either a smartie pants or not right in the head. Not sure which some days. :D

1 year ago on Why We Won’t Shut Off Blog Comments

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@ginidietrich @blfarris @chelpixie  There's another good reason. I wonder if you install Facebook comments if that'll bypass the pay to play, too. Hmmmmm.


Brad is definitely on to something. I see tonnes of links from different publications in my feed, the more likes and comments they get the more likely I am to see them, it drives them to be a "top story" in my news feed. So it's a good theory to test. 


But we won't be testing that one on SHIFT's blog by turning off the comments. ;)

1 year ago on Why We Won’t Shut Off Blog Comments

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I honestly think that it's a link building scheme, not about spam at all. If they get others to get into the habit of commenting on their personal sites, then hey, more links!

1 year ago on Why We Won’t Shut Off Blog Comments

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@CarriBugbee  Why thank you, Carri! We run into this POV often as well, but I'm hopeful the more we can educate why it's important to start early the better this will become. There'll always be those who want results yesterday, but baby steps.

1 year, 1 month ago on Understanding The Media Cycle for Your Industry

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