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@ginidietrich @CarriBugbee  I'd venture to guess given the news cycle that it's growing impatience and the expectation of instant gratification. The internet has changed that in ways I very much dislike.


3 weeks, 5 days ago on Understanding The Media Cycle for Your Industry

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@ginidietrich I'm either a smartie pants or not right in the head. Not sure which some days. :D

3 weeks, 5 days ago on Why We Won’t Shut Off Blog Comments

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@ginidietrich @blfarris @chelpixie  There's another good reason. I wonder if you install Facebook comments if that'll bypass the pay to play, too. Hmmmmm.


Brad is definitely on to something. I see tonnes of links from different publications in my feed, the more likes and comments they get the more likely I am to see them, it drives them to be a "top story" in my news feed. So it's a good theory to test. 


But we won't be testing that one on SHIFT's blog by turning off the comments. ;)

3 weeks, 5 days ago on Why We Won’t Shut Off Blog Comments

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I honestly think that it's a link building scheme, not about spam at all. If they get others to get into the habit of commenting on their personal sites, then hey, more links!

3 weeks, 6 days ago on Why We Won’t Shut Off Blog Comments

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@CarriBugbee  Why thank you, Carri! We run into this POV often as well, but I'm hopeful the more we can educate why it's important to start early the better this will become. There'll always be those who want results yesterday, but baby steps.

1 month ago on Understanding The Media Cycle for Your Industry

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@foremski  Agreed, there's a lot that happens between that first search and that final sale that a lot of companies don't consider before they get ready to launch a new product. You have to give the audience building time to actually engage interest before you shove sales down their throat.


The good news is that analytics tools are getting better at looking at those assisted conversions via different channels to show the effects of everything together.

1 month ago on Understanding The Media Cycle for Your Industry

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