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Newsjacking + people who aren't in tune = madness. 


If it's not honorable or respectful, it's a pretty safe bet you shouldn't do it. Especially when it comes down to blogging about Robin Williams death and Ferguson. First person I see do this will make it on my list. Enough.

1 day, 18 hours ago on Newsjacking Gone Wrong: Four Simple Rules to Heed

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You've clearly never driven in Massachuetts. ;)

2 days, 6 hours ago on The Awwwwkward “Neighborly” Moment

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@PTC_PR1 Thanks for your comment! If you viewed the bottom of our page for the press release, we have plenty of links including our entire website embedded. You can see this in action here: http://www.prnewswire.com/news-releases/former-ford-executive-scott-monty-joins-shift-communications-as-executive-vice-president-of-strategy-268089551.html


Given this we didn't think it was necessary to bombard the user with links inside the press release itself when we focused our efforts on sharing the microsite with users instead. We're proud that Scott has chosen to join SHIFT and that you enjoy the newsletter!

1 week ago on Social Media Press Release 3.0: 2014 Edition

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@philcampbelluk Haha, maybe the photo should have said, "You won! But you're lame!" ;)


Glad you liked the tone!

1 month, 1 week ago on So You’re A Social Media Guru, Right?

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The media will love your story. And that may be true, if the client will let you tell the story in an interesting and different way. But, too often, we take a new client, start the work, and discover they hired us simply to distribute news releases about everything they do. That interesting story? It doesn’t get told because the client isn’t comfortable doing so.

This. So much. I tried to elaborate but I was getting wordy.

2 months, 1 week ago on The Lies PR Firms Tell

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Until we can be beamed up and back, travel will continue to be important.

Like when you're coming to Boston, TWICE, in the fall. :D

2 months, 1 week ago on Four Marketing Tactics that Continue to Live On

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Sure, there are going to be instances where you can delete what is online about you (Paul Sutton has a guest blog post coming up about that and what’s happening in Europe), but that is still personal branding and reputation management.

If you are rich you can issue take down notices to companies other than Google, too. I'm not rich though so I'd better be good. ;)

2 months, 1 week ago on Four Marketing Tactics that Continue to Live On

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And then I saw your comment and thought, "Really, you gotta get all bitchy about something you chose to read. Grow up."

2 months, 4 weeks ago on A Big Fat Day of THAT

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Love this and do what's good for YOU. And your date.

2 months, 4 weeks ago on Dating & Blogging Don’t Always Mix

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Wow some people have balls!

3 months, 3 weeks ago on Just Another Day in My Crazy Crazy Inbox

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@ginidietrich @CarriBugbee  I'd venture to guess given the news cycle that it's growing impatience and the expectation of instant gratification. The internet has changed that in ways I very much dislike.


4 months, 3 weeks ago on Understanding The Media Cycle for Your Industry

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@ginidietrich I'm either a smartie pants or not right in the head. Not sure which some days. :D

4 months, 3 weeks ago on Why We Won’t Shut Off Blog Comments

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@ginidietrich @blfarris @chelpixie  There's another good reason. I wonder if you install Facebook comments if that'll bypass the pay to play, too. Hmmmmm.


Brad is definitely on to something. I see tonnes of links from different publications in my feed, the more likes and comments they get the more likely I am to see them, it drives them to be a "top story" in my news feed. So it's a good theory to test. 


But we won't be testing that one on SHIFT's blog by turning off the comments. ;)

4 months, 3 weeks ago on Why We Won’t Shut Off Blog Comments

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I honestly think that it's a link building scheme, not about spam at all. If they get others to get into the habit of commenting on their personal sites, then hey, more links!

4 months, 3 weeks ago on Why We Won’t Shut Off Blog Comments

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@CarriBugbee  Why thank you, Carri! We run into this POV often as well, but I'm hopeful the more we can educate why it's important to start early the better this will become. There'll always be those who want results yesterday, but baby steps.

5 months ago on Understanding The Media Cycle for Your Industry

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@foremski  Agreed, there's a lot that happens between that first search and that final sale that a lot of companies don't consider before they get ready to launch a new product. You have to give the audience building time to actually engage interest before you shove sales down their throat.


The good news is that analytics tools are getting better at looking at those assisted conversions via different channels to show the effects of everything together.

5 months ago on Understanding The Media Cycle for Your Industry

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@40deuce  THanks Sheldon! (Hey look another "shel/chel"!) :D

5 months, 3 weeks ago on Predicting the Winner of the 86th Oscars Best Picture with Data

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Holy cow, yes. I always tell my team what's happening so they aren't left wondering what's happening, how they're performing, what's going on in the department, and sometimes (depending on what I can share) what's going on in the agency. 


I'd rather know than wonder and I can certainly understand why they would want to know as well.

6 months, 1 week ago on Over-Communicate to Be a Better Leader

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People are really dumb and self-centered sometimes.

6 months, 2 weeks ago on The Older Unmarried Teenage Girl

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I honestly wondered if some readers skimmed the post, said "hey, there's something I can make a big stink about" and went to town. Because when I get to this part of Matt's post, 


"In general I wouldn’t recommend accepting a guest blog post unless you are willing to vouch for someone personally or know them well. Likewise, I wouldn’t recommend relying on guest posting, guest blogging sites, or guest blogging SEO as a linkbuilding strategy."


it clarifies what he meant. He could have been more clear at the beginning, but why didn't anyone ask a question and wait for a comment/response before blowing this out of the water? 


Isn't that the opposite of what we expect journalist to do? This isn't any better than journalist publishing stories that are inaccurate because they want to be first vs. right.

6 months, 4 weeks ago on Guest Blogging: A Change in the Google Algorithm

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And this is why I don't date anymore. Thanks for reminding me! :P

7 months, 1 week ago on Welcome to the New & Ridiculous Rules of Dating

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Love to you, Gini.

8 months, 1 week ago on When a Leader Learns of Unethical Behavior

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A little freaked at thinking about asking for what I really want because of the risks involved. And my GOD, you should record audio more often. It made me feel sad because we forget how to feel that excitement and hopeful that everyone can find their own excitement and peace with whatever holiday season they may be celebrating.

Happy Birthday!

8 months, 1 week ago on The Bitch Slap: Fuck Santa

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@ginidietrich @yvettepistorio @chelpixie That's just....awesome. Weird, but awesome.

8 months, 3 weeks ago on The 82 Things I Love

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There is NOT a salted caramel Glade plugins. No WAY.

8 months, 3 weeks ago on The 82 Things I Love

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@digitalbase I apologize for the delay of my response. Livefyre isn't sending us commenting notifications on a timely basis and we're sometimes getting dupes at the moment. 

It's more like *I* watch Matt Cutt's every move. I'm a fan, but also I find his way of communicating to be interesting. How much he's allowed to say and how he handles that is a great lesson for everyone in PR.

With all the changes affecting not only press releases, but also blogging and social posts, it's important for everyone to be informed.

Why MarketWired? We have worked with them for long enough to know they are reputable. That's not to say that PRNW isn't. We work with them as well, our "best bet" probably should have said, "one of the best bets".

Google has defined, not publicly, which are "top tier" wire services. We can agree that there are some that aren't top tier, yes? 

9 months, 1 week ago on Google’s latest advice about press releases, SEO, and web spam

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I match Gini! (Except for the biking part. Weight training and cardio at the gym after work and the not a CEO part.)

Love the Fishkin visual too.

9 months, 2 weeks ago on How Content and Social Media Fit into a CEO’s Day

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@40deuce Thank you!

My cavaet to that is write good content as you've always been doing and people will share it and Google will rank it. Minus the cheesy links.

9 months, 3 weeks ago on Google’s latest advice about press releases, SEO, and web spam

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Love this. Motivation is the awesomez.

10 months, 3 weeks ago on If You Never Hear from Me Again…

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LOL "Please let it be the later."

<3 Gini.

11 months, 2 weeks ago on Create In-Depth Articles to Increase Your Google Authority

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Such a beauty. <3

11 months, 3 weeks ago on A Love Storm for… Andie

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Gini, we're definitely thinking along the same lines on this.

Relationships are the secret sauce, not links in press releases.

12 months ago on Don’t Die PR Agencies! What the Recent Google Changes Really Mean

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@cspenn @suzemuse You do realize the hearing aids have mute buttons, right?

1 year ago on SHIFTing Forward

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@suzemuse Thanks, love. I'll do my best to keep him from getting too crazy and obnoxious. :)

1 year ago on SHIFTing Forward

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@ginidietrich Heh. This is a good reminder that we all cope with changes differently. 

1 year, 1 month ago on Online Habits: Is Less Really More?

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The economy is precisely why I got quiet. I needed to focus on business more than ever and it pulled me back into my shell until I could get out of the rough spot. Now I'm getting into the habit of being more social again but that'll change again soon. 

It's a mad, mad world of priorities.

1 year, 1 month ago on Online Habits: Is Less Really More?

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Better to know than not know, yo?

1 year, 2 months ago on Finding Out a Friend Was Never a Friend at All

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Is that like Gamemaster only bettter?

I'll take a Creative Cup, please!

1 year, 4 months ago on Announcing SHIFT Coffee Shops!

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 @ginidietrich I'd be interested to know what the employees do in response.  I wouldn't feel trusted or comfortable in a place that didn't trust me to accomplish the goals they set forth for me.  

 

I'd prefer someone to address the problem with people who aren't getting their work done as a result of spending time where they shouldn't.  Not penalizing everyone as a result of a few people who aren't doing their work.

 

There's a deeper issue if this is the only solution they can come up with.

1 year, 4 months ago on Treat People Like Adults and You’ll Have High Productivity

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Yeah. What gets me is after a length of time as an employee at a company, you would think that trust would be earned. What kind of message does it send when you pull this crap?  

 

That your employees will never be trusted and never be partners in what your company goals are? Why bother doing your work THEN?

1 year, 4 months ago on Treat People Like Adults and You’ll Have High Productivity

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 @belllindsay I tend to use it when I'm exasperated and don't want to use the f word. ;)

1 year, 4 months ago on Treat People Like Adults and You’ll Have High Productivity

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The concept of treating people their age shouldn't be a hard one to grasp. Jiminy.

1 year, 4 months ago on Treat People Like Adults and You’ll Have High Productivity

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 @ginidietrich With, not by. Damn it.

1 year, 5 months ago on The Risk of Earned Media without a Communications Professional

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 @ginidietrich LOL, he mumbled reminded me of having a conversation with a friend recently who did the same thing.

 

I want Tesla to succeed because I'm excited about their potential and hopefully they won't screw it up by bad communication. 

1 year, 5 months ago on The Risk of Earned Media without a Communications Professional

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He could have communicated better, started that conversation on a better note. If Elon looked at the data and if he's right...he's right to call bullshit on something a journalist published that was inaccurate. Perhaps he needs to phrase it better but defending your product isn't a bad choice.

 

It definitely read like he reacted without thinking. Social channels and the internet give us the ability to vent. It's taking a while for high profile (and anyone, really) people to learn that it's not always the best choice.

1 year, 5 months ago on The Risk of Earned Media without a Communications Professional

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Why do you like Flow more than Asana other than the text clipper?  Curious!

1 year, 6 months ago on The Top 8 Apps on My Mac That Fuel My Productivity

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@AmyVernon It would totally make me photograph myself smiling with a taser in hand.

1 year, 6 months ago on I Am Not Melissa Dugan

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Hella creepy.

1 year, 6 months ago on I Am Not Melissa Dugan

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