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Well, @ginidietrich seems to attract her share of misfits and strays who exist on the fringe (how do you think @howiegoldfarb and I got in), so that's a pretty good start; otherwise, you should probably be crazy smart and talented if you want to make the cut. Or, a combo of all three....:). 

This is a great place to land to actually learn something while having fun and being a little silly and crazy too; sounds like a win to me.

Here's to all things good in 2015. 

PS - I still have some drink tickets if I ever get invited back...

2 weeks, 2 days ago on The Secrets to Becoming Part of the Spin Sucks Crazies


You said Harry Hole....

We must be somewhat on the same book wavelength (don't let that scare you) as I have read The Weight of Blood; Unbroken (wow, what a story); Once We Were Brothers; and The Goldfinch.

Just finished The first fifteen lives of Harry August and it was good enough to tell my son he should read it and currently reading Empty Mansions which is interesting enough so far to keep me reading. 

Enjoy your Thanksgiving; thanks for beating up on my Bucs last weekend....however, they are only 2 games out of the lead, even at 2-9. 

3 weeks, 3 days ago on 14 Books to Read…or Skip


@Howie Goldfarb was just teasing when he said 'that guy' worked for us. However, I do attend a lot of networking events but I go mainly for the food and drink; just ask @ginidietrich.

I like people and I am interested in what makes them tick or what 'their' story is. I guess I am more about the relationship, instead of just handing out business cards as I usually only have about 2-3 on me at any one time and you just can't give them out to everybody, right? 

Glad to hear your story and if you are a friend of Gini's, then you've made the cut; even though she will let just about anybody in...:). 

Good luck in your endeavors and raising the twins. 

4 weeks ago on The Spin Sucks Inquisition: Nikki Little


@Howie Goldfarb @bdorman264 Or Bill Dorman is that guy....:). 

4 weeks ago on The Spin Sucks Inquisition: Nikki Little


Pesos? What does that equate to in US dollars? 

4 weeks, 1 day ago on Planning a PESO Strategy with Integrated Teams


@Howie Goldfarb Yes, probably more prone to the rosy facade and having a line in the sand as to how personal you might want to get. My wife is my online monitor; I can't get anything by her and she will kill me if I post any 'family' stuff w/out her permission.

Yes, I lost control as soon as as replied "I do." 

1 month ago on Anonymous Social Media: Why You Shouldn’t Participate


What? You mean everything I have said online is out there for everybody to see? I wish someone would have told me this when I got started...

Also, because of the perceived anonymity they are liking to say something they would never say in public either. 

1 month ago on Anonymous Social Media: Why You Shouldn’t Participate


Hey Jayme, I bought that, uh book Getting Naked but it probably wasn't at the same establishment you bought yours...:).

I only get 5 minutes a day for social online these days and when I saw you were featured I definitely had to drop by. Good to see you, hope all is well and hopefully you have some indoor tennis courts in the big O, huh? 

Great choice @Gini Dietrich, Jayme is always a lot of fun. 

1 month ago on The Spin Sucks Inquisition: Jayme Soulati


Hey, hey; I'm actually getting to comment in the middle of the day. We've had security issues on our system and we are usually so filtered up during the day I can't respond on posts. 

Go Noles indeed; the team everybody else seems to hate, but gives us enough of a chip on our shoulder to to rally around. I had a ticket to go to the Virginia game this weekend, but ended up having a conflict. One of these times maybe we can catch up and do an IRL meeting, huh? 

It takes a special person to do the work you are doing; I'm sure your star has not only already been picked out but has your name on it too. 

Good choice @ginidietrich

1 month, 1 week ago on The Spin Sucks Inquisition: Paula Kiger


Did you win? 

I don't know how I'm getting to comment, either the ban has been lifted or our network is being nice to me this am; it has been kind of hit or miss. 

You had to chase some rabbits, but through persistence and not being timid about trying something different, you have achieved a certain level of success and notoriety that is well deserved. A lot of people think a social platform is easy and the money will just flow in, but you are a good example of how much hard work it takes to even scratch the surface.

Well, if we had to lose Joe Maddon, I'm glad the see he ended up with the Cubs; I think he is looking for a place in your neighborhood.  

1 month, 2 weeks ago on Grow Your Communications Firm in 2015


We hire on the cheap....that's our culture....:). 

Whereas it doesn't take a rocket scientist to be a commercial insurance service person, there are enough moving parts and potential 'oops' if you don't do it right, that you can't just drag someone in off the street to do it. Being in a somewhat smaller market between Tampa and Orlando, it seems some of the better talent wants to chase the bigger bucks so we have a much smaller talent pool to chose from at times. I am a big proponent of hiring for culture first and training for a position, but sometimes we get stuck just trying to fill a position. Sometimes it works and sometimes it doesn't, but if you are slower to hire and quicker to fire I think you will have a happier and more productive work force. 

Good post even though you 'allegedly' weren't looking for another job...

1 month, 2 weeks ago on Protect Your Corporate Culture by Hiring Right


Hey Brian, I haven't been able to comment on this site for about a month so you have to put up w/ my snarky comment that I didn't think would go through. 

I imagine it was a pretty sinking feeling and especially not being able to immediately rectify it. However, you took the high road as I would expect from you and when @GiniDietrich features you in her Friday series you can use this as your biggest mistake...:). 

Good luck w/ your writing. 

1 month, 2 weeks ago on A Ghoulish PR Crisis Just for Halloween


How extremely average Brian....

1 month, 2 weeks ago on A Ghoulish PR Crisis Just for Halloween


If I had the money, I would just hire a stunt double and pass them off as myself. Of course, when you show up in person people are like 'hey, you don't look anything like your video;' and I'm like 'yes, I know; I look much better in person, don't I?'

I don't consider myself overly vain, buy vain enough to care how I look; I just think we tend to be much harder on ourselves than necessary because at the end of the day, it's us we are thinking about, not how somebody else looked on the vid, right? 

You got it rockin', whatever that 'it' is, you just need to keep doing it. 

2 months, 3 weeks ago on DIY Video: How You Look Matters


I know some very 'successful' people in my community that stepped all over that line of ethics to get where they are. The ironic thing is now that they have made it, how revered they are in certain circles. So even though I know the 'true' story as do others, if these people can look themselves in the mirror and sleep comfortably at night, did they win or lose? 

My yardstick is, what would my kids think of me if this became public; are they going to be proud or are they going to be making excuses for me. 

Sometimes it's tempting to take the money and run and let the chips fall where they may, because it's only cheating if you get caught, right? 

But we all know, it's never too late to do the right thing; we just have to be careful where our 'line' is and don't keep moving it to fit the situation. 

2 months, 3 weeks ago on The Squishy Grey Line of Ethics


I don't know what Captain Underpants is all about, but it's definitely a 'must read' for me. 

In 2nd or 3rd we got to go to the library and pick out a book to read so I picked Swiss Family Robinson. The teacher thought it was above my reading level so I had to read her a page or two out of the book to exhibit my proficiency. I was already a good reader so that was no problem, but she didn't know I picked the book because it had topless natives in it...:). Of course, that is one of the pages she turns to and I'm red as a beet from embarrassment trying to read this while I have 'breasts' staring at bad boy Billy....

I had a friend who's dad was a minister and he couldn't have comics in the house so we would hang out at the elementary school reading mine and 'discussing' the story lines. 

With everything on the internet these days, we are worried about age appropriateness in books? Really? 

I'll see what I can find locally. 

2 months, 3 weeks ago on Banned Books Week: Celebrate the Freedom to Read


@Eleanor Pierce Me too, and it doesn't even have to be that good...:). 

2 months, 3 weeks ago on Banned Books Week: Celebrate the Freedom to Read


@LauraPetrolino Whew, one's nose can never too brown, huh @ginidietrich? Actually, from the outside looking it I would have to agree; I'm sure there has been a lot of trial and error on Gini's part but she's obviously doing something right. 

2 months, 4 weeks ago on Managers vs. Leaders: The Traits of Each


That's called 'walk away power' if it's not a good fit, but much harder to do at 25, huh? 

Good distinctions between the two and good to know what your role is and blend appropriately if necessary. 

Putting people in a 'box' w/ a certain set of expectations but that 'box' does not play to that person's strengths can be very frustrating indeed. 

2 months, 4 weeks ago on Managers vs. Leaders: The Traits of Each


The NFL is calling, can you give them a hand? 

If @GiniDietrich befriended you there had to be something quirky or stray dog in you, so I guess the socks fit the bill. 

Great to meet you, now that I know the name guess I better keep my eye out for all the great things you are doing, eh? 

Best of luck to you. 

3 months ago on The Spin Sucks Inquisition: Melissa Agnes


The all consuming beast known as the National Football League...I don't know if they are at the height of their popularity, or have already reached the tipping point but it will be interesting to see how strong their brand is 5 years from now. Gambling and fantasy football will go a long way keeping it relevant, but will that put fannies in the seats? 

I've lived in the south all of my life and have been a sports fan all of my life too. I couldn't tell you squat about hockey until 2 years ago; but for me locally, I will say the Lightning experience is 10 times better than the Bucs experience and I thought I'd never say that. 

Bottom line, pro sports have many mouths to feed so they should be very protective of their brand; the first thing they can do is tell the truth and get ahead of these stories and don't look like they are trying to hide something. I'm not big on mandatory punishment as there really is three sides to every story so these cases should be able to play themselves out, but the teams want these players on the field until told otherwise, right? 

Whadda ya gonna do?

I just know it's never too late to do the right thing. 

3 months ago on The NFL is Missing the Cardinal Rule of Crisis Management


Nice to meet you Laura, based on your bio I would say the TV part is surprising.

I was going to read the Autobiography of a Yogi, but when I found out it wasn't about Yogi Bear and Boo Boo, I lost interest. 

@ginidietrich you definitely have to work on the selfies; I would have taken one the time we met if my phone hadn't gotten wet from being in the pool, but fortunately somebody took one of us reasonably close together...:). 

Great lineup Gini and I already feel much smarter by meeting these great people you are shining the spotlight on. 

3 months, 1 week ago on The Spin Sucks Inquisition: Laura Mansfield


@belllindsay @elissapr @ginidietrich Who's on crack? 

3 months, 1 week ago on Happy Birthday, Spin Sucks!


@Howie Goldfarb @bdorman264 @ginidietrich Just ask that Arment guy where the other founders are....just sayin'....

3 months, 1 week ago on Happy Birthday, Spin Sucks!


You're welcome; you notice your numbers spiked once I got on board. Not saying it was me, but maybe me and @howiegoldfarb combined.

And your first post probably shouldn't have been about fags.....what? Fads, oh; I guess I should have read the whole post, huh? 

Whatever accolades you have rec'd are well deserved. You were very instrumental in bringing me into this crazy hot mess and not only have I met you, but many more fabulous, talented and creative people. 

Happy birthday blog and thanks for being a trooper and staying the course. You da best. 

3 months, 1 week ago on Happy Birthday, Spin Sucks!


@LauraPetrolino SnobCon, what is that?

3 months, 2 weeks ago on The Spin Sucks Inquisition: Joe Hackman


I think I want to take a road trip, but I'm afraid it would be my wife's definition of hell. 

One hand it is good there is so much mediocre and bad customer service because it doesn't take much to separate yourself from the pack and it truly can be just paying attention to detail that does it. 

Nice to see you in the spotlight Joe; now that HD is out I'm glad I'll never be in the running for this. Good luck on your journey sir. 

3 months, 2 weeks ago on The Spin Sucks Inquisition: Joe Hackman


The not thinking part I can do pretty well; but to come up w/ 10 life changing books I have read might be a little more difficult. I read a lot and usually pretty diverse in my readings but most of the times they are not so life changing that I recall the Title and author at will. 

Because I was of the Vietnam era and actually served in the military right after the war ended I was interested in reading some of the real life account books at that time. The Marine Sniper was a book that stuck with me. 

The authors I've enjoyed are Dean Koontz, Tom Clancy, Sidney Shelton, John Grisham, Vince Flynn, James Patterson, Robert Ludlum, Michael Crichton, David Baldacci, John Creasy, Ken Follett, etc. As guess there is a common thread, I believe most are fiction writers. 

3 months, 2 weeks ago on Read a Book Day is September 6


@Howie Goldfarb Can I copy and paste yours? 

What were your beliefs and thoughts before reading The History of God and did they change after reading it? It gave me a big yikes; about the same feeling I had when I found out about Santa Claus, the Easter Bunny and the Tooth Fairy. 

3 months, 2 weeks ago on Read a Book Day is September 6


Yeah, great idea but just like the pics I try to take every time I try to do a vid this old cat keeps showing up and messes up the whole thing. 

It is one of those things you just need to jump in and do and it does provide an intimacy with your audience. I actually do have a 'few' YouTubes out there and one of these days, there might be more. 

Great advice and go get your phone, because I think Hollywood is calling. 

3 months, 2 weeks ago on Kiss Your Video Marketing Fears Goodbye


2006? Did they even have blog posts then; I thought they were called letters back then.

3 years of crickets; amazing. You do win the prize for perseverance...if they are giving any prizes for this these days. 

Have fun on your time off, I think I'll take some time off too; and of course I'm telling you this just in case you can't tell the difference when I am taking time off and I am not...:). 

3 months, 3 weeks ago on Two Lessons from Most Commented on Blog Posts


I'm warning you, if you feed @HowieGoldfarb you will never get him to leave.....

3 months, 3 weeks ago on Crisis Management: The Cliff’s Notes Version


I want the job where you get to taste all the great food....

You touch on some good points, and just by 'getting it' you can rise above the rabble and set yourself apart. If you core premises are true and you stick by your guns you will have success. It's finding that point of differentiation (10%) that allows you to shine and be 'referable.' 

3 months, 3 weeks ago on The 10 Percent of Communicators Who Get it


That Dear, uh @Joshua Wilner/A Writer Writes, always looking for trouble. 

I find the truly busiest people (who don't duck phone calls, etc) are the most effective at getting things done; they don't tell you how busy they are, they just make it happen. The rest of the bunch are too busy because they are reactionary and putting out fires all the time and don't think you are compelling enough to make the time for you. Being in 'insurance' and people would rather go to the dentist than deal with it; I get it a lot....

It's a fine line when to send them packing, or just know that will be par for the course and just deal with it when it comes up. 

I prefer putting the GI Joe Kung Fu grip on them...

3 months, 3 weeks ago on The “I’m Busy” Badge of Pride


Lesson Learned - if you bitch loud and long enough AND you know @ginidietrich you can move mountains...

I'm glad it was resolved, especially since you like the product. 

3 months, 4 weeks ago on Social Media Missteps: A Jawbone UPdate


Dan the man, Danny Boy; love the video. 

Danny was gracious enough to invite me into his house during my early years, and probably one of the reasons he decided to to go down a different path. I appreciate his willingness to 'tell it like it is' and admire his progress and efforts trying to figure it all out. 

Great choice @ginidietrich; it's great to see Danny is still a force to be reckoned with. 

Now about those sheep..........

3 months, 4 weeks ago on The Spin Sucks Inquisition: Danny Brown


I gave Oreo that idea btw.....

Yes, some of the news-jacking is shameless, but there is still enough of the clever ones that truly tie back to the brand that make them as clever as a well made TV commercial. 

I want to be that smart....maybe when I grow up, huh? 

4 months ago on Newsjacking Gone Wrong: Four Simple Rules to Heed


Haven't been paid? Well, did we win then? Now that I'm a grandpa maybe I can score some of those duds for young Blake William, huh? 

Do they only make winter clothes in Vermont? How far above the perma-frost line is Vermont anyway? 

Did you ever get the bear question answered? And finally, where's my maple syrup anyway? 

Good post and interview sir; are you a Green Mountain Boy yet? 

4 months ago on How the Zutano Blogger Outreach Program Hit Huge Audiences


Grand kids? I got me one of those last Tues night...:).

I knew Marcus in his 'early' days when he was still writing to be socially cool and on that level, he was just a knucklehead like the rest of my friends so he figured out real quick he needed to go in a different direction. It has been cool to watch his journey and the related success; he's earned it. 

Good job Marcus, keep sending the 'right' message; good choice @GiniDietrich

4 months ago on The Spin Sucks Inquisition: Marcus Sheridan


Don't be stupid. Can you define stupid please, because according to my wife I have a high level of it/ but of course 'my perception' is I am always the smartest guy in the room...or the funniest...or the least one of those three. 

It is a fine line and my personal and professional online presence is very blurred. I have to be sensitive as to how a customer might perceive it and not only how it reflects on the corporation but what would my wife and kids think. Yeah, I know, no fun but it keeps me out of trouble. 

Good list indeed and you certainly can't stick your head in the sand on this one.  

4 months, 1 week ago on 21 Must Haves in Your Social Media Policy


And spin stink doesn't smell like teen spirit does it? Ok, I don't know what the relevance of that was but it was the first thing that popped into my semi-empty head...and it's Friday. 

I think I'll ditto the not trading in the years response; I attended a memorial service yesterday for a friend's mother and she was 100 yrs old and 9 months and lived life fully until the end. She was looking forward to her 101st birthday. I want to have the health to be 'that person.' 

Nice to meet you Amber, I didn't know you were part of the circus here. Will the new website have the Big Top music when you click on it? 

Happy Friday all!

And no @ginidietrich you can't have McKown back. 

4 months, 2 weeks ago on The Spin Sucks Inquisition: Amber Turner


@ginidietrich I'm thinking maybe it's because @belllindsay is working out way too hard and it can't keep up with her...

4 months, 2 weeks ago on Brick Walls and Bad Social Media: Lessons from Jawbone


You're weird...and old...and I can top you on spades:). 

Just like responding to someone's blog and they answer everybody but your response, huh? 

That sounds like a pretty crappy experience and obviously they don't know who they are dealing with; especially since you 'know' people too. The sad thing is, they had built up enough credit in the bank to keep you around even through this rough patch, but at this point I would probably drop kick them...or break out the Kung Fu grip. 

That's why it doesn't take much to create a WOW in customer service because so many just drop the ball or your point of contact just doesn't care, right @AdamToporek? 

4 months, 2 weeks ago on Brick Walls and Bad Social Media: Lessons from Jawbone


@LauraPetrolino We insure a couple of local 'attractions,' Historic Bok Sanctuary & Tower and Fantasy of Flight and it was more of a behind the scenes loss control visit but got some great shots and put it into a video. Once the customer saw it, they loved it and let us publish it on our networks. 

The Tower is not open to the public and not many get to go inside and we had some shots of that and the view from the top. 

If you look at Our Video page, one of the YouTube's is of the Tower: 

4 months, 3 weeks ago on The Magic of User-Generated Content


@biggreenpen @bdorman264 Too bad @LauraPetrolino bailed on us, be we did have to represent, right? 

4 months, 3 weeks ago on The Magic of User-Generated Content


Sounds like the fox in the hen house to me...I want to work there. 

I grew up w/ 3 sisters so yes, that had a big influence on my life. I'm also a volunteer Guardian ad Litem and see firsthand the impact of not having a male figure/influence in young boy's lives. 

It's not so much 'us vs them' and yes there will always be differences, but it's also allowing 'people' to succeed in the manner they so choose w/out any artificial barriers impeding their progress. 

4 months, 3 weeks ago on Gender Roles: Is it Really a Man’s World?


And was this sleep with or without the air mattress?

We did a little of this with some of our customers and it was very simple and very well received. Unfortunately, our IT guy was the creative one and he's no longer with us and I'm much too lazy to pull this off. In fact, I was somewhat challenged helping you with the video but after 27 takes I was able to pull it off. It was fun and thanks for asking me to play because I'm all about the fun....

4 months, 3 weeks ago on The Magic of User-Generated Content


And I didn't even think you liked Pinterest @Gini Dietrich...:).

Disclose, transparency, accountability; none of it sounds like a bad thing to me. 

4 months, 3 weeks ago on A Social Media Contest, Cole Haan, Pinterest, and the Rules


Yeah, but I only had about $23 and that didn't buy very many comments and unfortunately I did not have a plan B to fall back on so hence the demise of my popularity in social....

Even though we have all seen some pretty cheesy stuff in the social realm it's really no different than real life; it's just maybe a little more visible, and the semi-anonymity allows people to be more bold about it. 

I have 'known' Mark for some time and what little interactions we have had he has always been very gracious; I definitely consider him one of the good guys in this arena. 

Great to see your life on paper now Mark...:). Best of luck in your continued successes. 

4 months, 3 weeks ago on The Spin Sucks Inquisition: Mark Schaefer