Chicago, IL, USA
Chicago Video Production guy (write, shoot, edit), Not social media expert who will make you millions. Owner, Big Teeth Productions.
Very relatable post for my company too but possibly even from a different perspective. As a company who works directly with the end client but also works as a vendor to agencies we'll oftentimes have to do the same thing with the agency who is reselling our service.
It's easy to say we want or need a video(s) but knowing why, and then how and where to push it out to the audience is another story.
Good advice @JasonFalls
6 months, 2 weeks ago on A Client Can Be Wrong; Help Set Them Straight
@ginidietrich's point is pretty valid across competencies. We find the same situation often in our world of video content creation. Of course people can do things themselves but the amount of time it takes someone to shoot shaky iphone footage with terrible sound and edit it into a far too long final video that is outputted into the wrong format, they could hire someone competent and (hopefully) creative to do it right.
Like anything there are situations where DIY works and there are others where your time is valuable and it should be spent doing what you think provides value.
And, @belllindsay of course nails it that it's always easy to do get attention when you are already super famous.
1 year ago on The PR Firm Debate: Should Startups Hire One or Not?
Thanks @belllindsay. As a tribe, we are pretty open to bestowing honorary status. So at least as far as @bigteethvideo is concerned, you are MOT for this Thanksgivukkah season. As long as we're all together gettin' down.
1 year ago on Gin and Topics: Crazy Car Crash and Video Games
Me too. I only knew them sliced from the can.
@RebeccaTodd Hi Rebecca… So glad you enjoyed the Thanksgivukkah video. As the responsible party for the video I do have to defend us… that is in fact Cranberry sauce, the canned kind that you seem to only see during Thanksgiving.
Now if you want to make fun of our inflatable turkey, that's a whole other story!
@ginidietrich It's like Facebook with a tucked-in shirt.
2 years, 9 months ago on Videos Done Right: Dollar Shave Club & Invisible Children
@T60Productions Thanks Tony. That comment has earned you an (eventual) lunch.
@jennimacdonald Yeah, that's probably a whole separate blog post that I think has been written in other places but maybe we need to discuss it here.
@ginidietrich I figure anyone who really wants to know about my professional accolades can find me on LinkedIn right?
@jennimacdonald Thanks. It's all about what makes sense for your ideal audience versus just "going viral"
@trontastic Thanks for the comments. What I meant was that what these two did was not the "only" right way. What worked for them may not automatically work for others. So, yes they indeed did it right!
I think I've had a very familiar experience to you Kary. When I joined I had to tweet constantly. I felt if I was away for a while people would forget me.
After months of tweeting and engaging with actual people it finally turned into a legit tool for me to make real business connections.
But over the past probably year I'd say that I do the same thing of looking at new followers and rarely follow back. They usually aren't people who share my interests or want anything more than just numbers (who cares about numbers on Twitter anymore!).
I still use it but mostly to engage with the people I already talk to, with some few good exceptions. Maybe it'll peter out and we can get back to the good old twitter.
3 years, 6 months ago on Three Reasons Twitter Is Beginning to Suck
@JoshPGreenberg Give it a few years and you'll rediscover your love for Mac & Cheese. Ramen noodles... maybe never.
3 years, 11 months ago on Was Kraft Right In Hiring Ted Williams?
@Shonali That's a fair point about the precocious kid being annoying - I guess to each their own creatively and it's up to the client/agency to decide that. But I think it's clear, and that you'd agree, that this was not a creative decision but a PR stunt.
@HowieG At a time like this can't we all just agree that Mac & Cheese is delicious. You're either with us or against us.
@JonHearty @John Fitzgerald @jmatthicks you might not say that if you were the guy he replaced! He may be an innocent victim here depending on his reliance on the money he makes from Kraft.
What if the original VO supports a family and has always abided by the law and all of a sudden he's out of a good job because Kraft is capitalizing on Ted's fleeting fame.
This is just another hypothetical wrench in the feel good story.
@LFJeremy True on both counts.
I didn't include this in the original blog, but has anyone thought about the guy who Ted's voice replaced? He had a nice comfortable voice-over job that can be hard to come by and now he's left out in the cold.
It's possible that he has other income and this won't affect him, but as the husband of a voice-over artist I know how fleeting those gigs can be. Maybe he'll have to hit the streets and reinvent himself.
@LFJeremy I'd have to agree that it seems like a correct move. I guess the cynic in me doesn't want to give Kraft credit for the first comment you made - I doubt altruism played any role as opposed to flat out opportunism (which is OK in the context b/c both Ted & Kraft win).
But yeah, word of mouth here is as much as you could hope for and there really hasn't been any negative comments that I've seen anywhere.
@MatthewKaminsky @a_greenwood The Isaiah Mustafa situation was very different. He is an actor portraying a character. That's actually a topic for a whole other blog post - the art of creating a "viral" ad vs. waiting for one to happen and then capitalizing on it.
You have to give Old Spice and their agency a lot more credit because they invented that without any sad back story. It was just plain ol' Internet fun.
@John Fitzgerald @MatthewKaminsky @a_greenwood It'll be interesting to see what happens with Ted's story. I think we are all rooting for him to not fall from grace b/c he seems like a decent human and is genuinely thankful of his new opportunity. But part of the human interest is to see if someone who has hit rock bottom before can avoid it again.
@timjahn @paigeworthy You really think Kraft needs more people to "know their name"? I think they are probably in the top 5-10 most recognized brands in the country.
It's a little deeper than name recognition but still ultimately is about capitalizing on a hot topic.
@John Fitzgerald That's a good point too. If Ted Williams just wandered into the booth, regardless of talent, he clearly would not have been given the time of day by Kraft or anyone else.
Ah the power of the Internet.
@hannush I have to agree with most of what you're saying. One thing I found interesting though is that you say "I think its an okay strategy." What I wonder though is do you really think that Kraft did anything strategically here or just decided to capitalize on a moment?
These moments are happening a lot in the Internet/Social Media era. I like to see how brands like Kraft that are typically very slow moving and take months to develop any PR or advertising initiatives, are jumping into the fray and acting almost more on emotion than actual strategy.
@paigeworthy No consumer/end user is concerned about creative strategy, that's the job of the people creating the ads and the company to know what their strategy is.
I think that we all like to think we're not influenced by ads in our decision-making but big companies must think that it matters because then why would they continue to make ads at all?
I do think that the take-away is that Kraft's decision was more about PR than it is about proper advertising regardless of the ad's effectiveness.
@a_greenwood I think I feel the same way. When I first heard the spot it sounded off and despite the inclination to want the best creative no matter what, it's hard to argue with the amount of press Kraft will get on this.
I've been freaking out about this issue too. Once again our government sides with lining their congressional war chests rather than obvious no-brainer to keep the Internet open for all of us to use.
Here's a good site to keep up on people fighting for ACTUAL Net Neutrality: http://www.freepress.net/
3 years, 11 months ago on Net Semi-Neutrality: New Rules from the FCC