Lisa1LinenLady
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Interesting career trajectory for Ellen Kullman, CEO of DuPont. I think that marketers, entrepreneurs and people in research and technology share some of the same creativity. Those who have the opportunity to jump from one field to another have the advantage of using their prior skills. New ideas frequently come by cross-pollinating the disciplines within a given field with another.
I have been a student of ceramics and painting, a chemist in a petroleum research laboratory and a retailer selling luxury linens. Before we closed our beautiful shop I spend my time painting with pillows, and creating comfort and beauty. I discover new opportunities for learning everyday and am privileged to take my experiences and knowledge with me where ever I go. Something to be cherished. http://lisalinenlady.blogspot.com
Thanks for this fabulous article with practical tips for influencing people, even from a position of weakness. Having closed a business that I ran for 25 years and being 57 years old, I have heard many reason why I'm no longer an asset within the job community. I refuse to believe that. Certainly what worked yesterday may not be appropriate today; so my lesson now is to learn as much as I can about the world today. I am artist and a gardener as well (in addition to my other skills) and I respect my creativity and my ability to plant seeds, nurturing and watching them grow. I believe in magic beans and I believe in incremental change toward perfection. BULLS-EYE even when you're not quite sure where the arrow is going. Find me on G+ and join my community of circles.
Until the market settles on certain platforms it will be hard for business' to invest significant dollars in SM. I agree, LinkIn, FB and Twitter seem to have come out on top with most people participating in at least one of these. But, is that the flavor of the day - another passing fad? As long as advertising remains fragmented it is still difficult to address the question: Where is YOUR target market? .
And how to invest those marketing dollars is different for a well-capitalized company versus an independent business. For some the phone or in-house mail works best.