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WoW! I love the repeated scheduling and group coaching support, integration with newsletter... all of this! Satori is everything I need rolled into one. Signup pages, questionnaires, you went all out, Lachlan!
2 years, 1 month ago on Satori 2 Preview
This is great, Stanford. Been meaning to study Apple's copywriting. One thing I noticed from their website are the images of who uses the items and how they're using them. For instance the Facetime page has teenagers or young twenty-somethings using it and Apple shows them smiling and excited to use it. I believe using images of the ideal buyer along with copywriting and your suggestions about showing the item in action taps into the psyche of the potential buyers because it shows who uses it and how.
3 years, 2 months ago on The Apple Guide to Copywriting Magic
These are excellent points on customer service and providing happiness to customers. This topic has actually been on my mind lately after reading some information about firing clients. I tend to think in those situations that they're just experiencing a communication problem. Stopping and listening to the customer could've saved the relationship and turned them into a fan of the business that ended the contract. I had a client that was once very hard to please, but with the company I worked with, we all worked together on educating the client toward meeting expectations, quality and speed of work. It was a good experience for all of us because it was her first time using online services and she didn't know what to expect, plus it gave me additional communication skills... and she loved me after seeing the results!
3 years, 2 months ago on 4 Keys to Turning Negative Commenters Into Brand Advocates
Looks beautiful there! Am sure you will both enjoy your vacation. Have a good one!
3 years, 2 months ago on 10 Great Ideas Coming Right Up
Thank you, Jay, for standing up for everyone in the social media business. Everyone is doing the best they can in this moment with what knowledge they have right now. You're right, social media is still new and many people are excited about what ROI it can bring that they are getting caught up with putting $$ signs on social media. And maybe some of them have come up with a formula or step by step approach. In the long run, social media is about marketing and marketing involves brand management and customer service, among other things that include sales. I agree with you that a lot of people only see the sales part of social media. I hope that through the leaders of social media that they will become more aware of the other parts that go into a social media campaign. And for those who are looking for social media experts, should read the information the "expert" has on their page to know where they stand and what they believe in when it comes to social media.
I learned in my own experience that when a person is ready to learn, they'll get out of that narrow box and will find new learnings on their path to greater awareness. It's harmful to call people clowns. It's much better to educate and put out good content to help those who do not understand get exposure to what they can learn and grow from. At least, that's the way I have learned that works the best with educating people. When they're ready to learn, they'll notice the information.
3 years, 2 months ago on Clowns, Charlatans, and Social Media Name Calling