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Good article, Justin! Love the "Respect Mah Authoritah" graphic! That's just too funny. Our own Eric Melin posted about it yesterday as well on the Spiral16 blog =>

Also, your comments about Brownback's "apology" are spot on! Nicely done!

3 years, 4 months ago on Analyzing the Brownback PR blunder


Kick-ass post, Jay! [fist bump]

3 years, 5 months ago on Use SEO to Improve Your Social Media Listening


I work for @Spiral16 (a listening/monitoring tool), and would just like to say, "Thanks!" ~ As your graphic illustrates, choosing how to listen ONLY makes sense when you know what you're listening for, and it's frustrating to have to continually explain that.

This may be a bad analogy, but it reminds me of the sliding scale at ~ The choice of wavelength you use to look/listen/measure makes a big difference on the results that you get. Imagine if you were looking for hydrogen with the "visible light" wouldn't be very impressed with the results. (The spectrum of electromagnetic energy also dovetails nicely with the concept that a measuring/listening tool ought to cover the FULL spectrum of online data, not just a segment of it. Unless you're plugged into all the available data, you *will* miss stuff. Maybe it's stuff you need/want, maybe it isn't. Again, back to the point of your post)

A similar comparison might be to the guy that goes fishing with a net that has 2-inch holes, and, after many fishing trips, incorrectly concludes that there aren't any fish in the sea smaller than 2-inches.

3 years, 10 months ago on A Hammer Isn’t a House – Don’t Confuse Tools with Metrics