mdyoder
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@KenMueller @mdyoder "The check is in the mail." :)
Love the sports analogy, @KenMueller I think it will help some people better grasp the concept. And, thanks for another excellent post that I can share with my clients. You're making my job much easier! I can just make you the bad guy for telling them what they don't want to hear. :)
I enjoyed your post, @KenMueller. But, when don't I? :) I recently published the results of my 2013 LinkedUp Grand Rapids survey on social media use by West Michigan companies http://linkedupgr.ning.com/page/2013-survey . The findings of the survey compliment what you were saying about the lack of priority as well as time and money being at a premium for SMB's (the majority of our 500+ completed surveys came from SMB's). In the survey, only 6% said that social media was the most important part of their job; only 45% have an official social media policy; only about 46% have a written social media strategy; and, almost 30% don't measure the effectiveness of their social media efforts. So, I'd say there is a lack of commitment to social media. SMB's are not making it a priority using the excuse that there's not enough time or money to do so (51% said they need more time to use social media more effectively).
#2 "Think before you react." To me, this just reinforces the need for a strong social media strategy that addresses dealing with negative feedback. This includes defining who, how, and when you respond along with a social media policy for employees. It seems like Applebees wasn't prepared for a situation like this.
Thanks for this post, Ken. I especially like your point about acknowledging that what happens online is real life. But, even more so, I like the point you made about being intentional about building relationships. I think too often people are more apt to be hap hazard in their online interactions.
Great tips, Sarah. Thanks for helping keep us safe online! :) Happy Thanksgiving.
I'm a big fan of Ford Motor company's policy http://www.scribd.com/doc/36127480/Ford-Social-Media-Guidelines
@KenMueller Sadly, I don't think they (Twitter) will "get" it. They sure didn't seem to get it during the Olympics and the debacle with NBC.
@KenMueller @Adam | Customer Experience I always tell people at my networking events to lead with a conversation and leave, when asked, with their business card. Too many people use their business card as a crutch.
@SociallyGenius That's just one of the many shortcomings of the LinkedIn mobile app. :)
@KDillabough You actually have several options. One of the benefits of joining groups is that you can communicate with other group members. So, you may want to check and see if you and the person with whom you're trying to connect share any common groups. The other way you can connect is by using InMail. It's LinkedIn's version of email. If you upgrade to a paid LinkedIn account, you get at least three included each month. You may also purchase InMail on an ala carte basis at $10 each. That may seem a bit expensive, but it does come with a guarantee. If you don't receive a response within seven days, you get it back to use over.
A very interesting perspective. But, as Brandon says in #3, "Twitter, Facebook, LinkedIn, all those platforms are just tools. They're not good or bad tools, it depends on how you use them and whether or not you need to use them in the first place..." I don't think the problem is social media, I think it is the fact that people/businesses don't take the time to evaluate whether they should be using social media, and what they expect to accomplish using social media. Social media is not the answer to everything. But, there are still many ways to use social media in positive and productive ways.
@GoSeeWrite @ginidietrich Except if your an auto company. Then the government will bail you out. ;)
@GoSeeWrite @ginidietrich Yes, from a legal and business perspective, Twitter can choose to run their business any way they like. But, as @ginidietrich pointed out, we live in a world of transparency and honesty and Twitter should know better than most that you can't control the message or what people are saying. Word of mouth has become world of mouth and people will find a way to get the word out.
You said something about Google (or any company) doesn't owe it to the world to run their search like we want. Don't they? Aren't we the ones paying the bills? Don't they owe it to their stock holders to run their business in a way that attracts customers rather than repels them? Sounds like smart business to me. I could give you plenty of examples of companies who tried to control the message and bully an individual with their corporate dollars and law firms. It doesn't work like it used to in a world where people use social media.
@ginidietrich @KenMueller We are both a bit weird. :) Fun fact for ya (doing my best Paul Blart, Mall Cop impersonation), I actually went to college with Ken and his brothers Walt and Mark. I think Mark was my age--Ken is way older.
@KenMueller @ginidietrich @jonmikelbailey Do it, Ken, do it! Channel the Golden Tornado within! ;)
@ginidietrich @magriebler You are so right. I'm continually amazed at how uninformed and ignorant corporate america continues to be about social media. If they would embrace it, it could be such an asset yet they continue to bury their head in the sand and try to control the message. But as @magriebler said, I guess it's job security. :)
Evidently Twitter has now reinstated Guy Adams' account. http://www.independent.co.uk/opinion/commentators/guy-adams-happy-news--im-no-longer-verboten-in-twitterland-7994947.html
I think Twitter is risking a lot by bowing to sponsor/corporate pressure--which is certainly what it seems like. Instead of "sticking it to the man," Twitter appears to have joined forces with "the man" in order to make a buck.
And, I think it is hilarious when people talk about private anything on the Internet and in social media. This is not a private space, people. It is social and it is public. If you don't want people to find or have access to your information, don't post it online anywhere.
I agree with @KenMueller about a redefinition of "prime time." Prime time is really defined by the individual user and is more on demand.
In light of your post, Ken, and the subsequent comments, I thought you'd be interested in this post published today in Ad Age Digital http://adage.com/article/digital/viewing-facebook-content-makes-people-buy/235314/ It's a study by ComScore about supposedly showing that earned media impressions on Facebook result in more purchases.