Bio not provided
Nice post, Evan. I don't think most people realize the importance of the planning and post-mortem steps. Without the pre campaign or planning steps, it's like taking off on a trip without determining where you want to go. Thanks for providing the convenient checklist, too. I'm definitely going to share this post with my department.
3 days, 15 hours ago on Social Media Campaign Strategy: What to do Before, After and During a Campaign
@andy_mcf Thanks for sharing this information, Andy.
8 months, 1 week ago on Is Social Customer Service a Priority Where You Work?
Thank you for bringing this horrific issue into the light and exposing it for what it is--cowardice, hatred, and one of the lowest forms of depravity.
8 months, 2 weeks ago on The Bullshit Excuses for Attitudes Towards Women Needs to Stop
@kamichat @DannyBrown "Big data is like teenage sex: everyone talks about it, nobody really knows how to do it, everyone thinks everyone else is doing it, so everyone claims they are doing it..." Dan Ariely, Duke University. I think it pretty much says it all. :)
1 year, 1 month ago on Can We Say Goodbye to These Social Media Buzzwords in 2014?
While I agree that G+ is a great platform, it's not necessarily the right one for every company. It depends on your audience and being present where they are. So, if you have a tech savvy audience looking for great content, G+ is the place to be. However, if your target audience is spending it's time on FB, Twitter, Instagram, blogs, YouTube, etc., then you better go there.
1 year, 3 months ago on 3 Lessons We Learned From Our First 25,000 Google+ Followers
@KenMueller @mdyoder "The check is in the mail." :)
2 years ago on 6 Problems with Being an Infrequent Blogger
Love the sports analogy, @KenMueller I think it will help some people better grasp the concept. And, thanks for another excellent post that I can share with my clients. You're making my job much easier! I can just make you the bad guy for telling them what they don't want to hear. :)
I enjoyed your post, @KenMueller. But, when don't I? :) I recently published the results of my 2013 LinkedUp Grand Rapids survey on social media use by West Michigan companies http://linkedupgr.ning.com/page/2013-survey . The findings of the survey compliment what you were saying about the lack of priority as well as time and money being at a premium for SMB's (the majority of our 500+ completed surveys came from SMB's). In the survey, only 6% said that social media was the most important part of their job; only 45% have an official social media policy; only about 46% have a written social media strategy; and, almost 30% don't measure the effectiveness of their social media efforts. So, I'd say there is a lack of commitment to social media. SMB's are not making it a priority using the excuse that there's not enough time or money to do so (51% said they need more time to use social media more effectively).
2 years, 1 month ago on Is Social Media a Priority for Your Small Business or Nonprofit?
#2 "Think before you react." To me, this just reinforces the need for a strong social media strategy that addresses dealing with negative feedback. This includes defining who, how, and when you respond along with a social media policy for employees. It seems like Applebees wasn't prepared for a situation like this.
2 years, 2 months ago on Six Tips for Managing an Out-of-Control Social Media Crisis
Thanks for this post, Ken. I especially like your point about acknowledging that what happens online is real life. But, even more so, I like the point you made about being intentional about building relationships. I think too often people are more apt to be hap hazard in their online interactions.
2 years, 2 months ago on When Online and Real Life Collide
Great tips, Sarah. Thanks for helping keep us safe online! :) Happy Thanksgiving.
2 years, 5 months ago on 7 tips to protect your online shopping experience this Black Friday #blackfriday
I'm a big fan of Ford Motor company's policy http://www.scribd.com/doc/36127480/Ford-Social-Media-Guidelines
2 years, 5 months ago on Fourteen Social Media Policy Must Haves
@KenMueller Sadly, I don't think they (Twitter) will "get" it. They sure didn't seem to get it during the Olympics and the debacle with NBC.
2 years, 7 months ago on As Twitter Locks Out Developers, a New Site Welcomes Them
@KenMueller @Adam | Customer Experience I always tell people at my networking events to lead with a conversation and leave, when asked, with their business card. Too many people use their business card as a crutch.
2 years, 7 months ago on The 10 Commandments of Online Etiquette
@SociallyGenius That's just one of the many shortcomings of the LinkedIn mobile app. :)
@KDillabough You actually have several options. One of the benefits of joining groups is that you can communicate with other group members. So, you may want to check and see if you and the person with whom you're trying to connect share any common groups. The other way you can connect is by using InMail. It's LinkedIn's version of email. If you upgrade to a paid LinkedIn account, you get at least three included each month. You may also purchase InMail on an ala carte basis at $10 each. That may seem a bit expensive, but it does come with a guarantee. If you don't receive a response within seven days, you get it back to use over.
A very interesting perspective. But, as Brandon says in #3, "Twitter, Facebook, LinkedIn, all those platforms are just tools. They're not good or bad tools, it depends on how you use them and whether or not you need to use them in the first place..." I don't think the problem is social media, I think it is the fact that people/businesses don't take the time to evaluate whether they should be using social media, and what they expect to accomplish using social media. Social media is not the answer to everything. But, there are still many ways to use social media in positive and productive ways.
2 years, 7 months ago on 12 Reasons Social Media Is Bullsh*t [contains profanity]
@GoSeeWrite @ginidietrich Except if your an auto company. Then the government will bail you out. ;)
2 years, 8 months ago on Reporter’s Twitter Account Suspended for Critiquing Olympics Coverage
@GoSeeWrite @ginidietrich Yes, from a legal and business perspective, Twitter can choose to run their business any way they like. But, as @ginidietrich pointed out, we live in a world of transparency and honesty and Twitter should know better than most that you can't control the message or what people are saying. Word of mouth has become world of mouth and people will find a way to get the word out.
You said something about Google (or any company) doesn't owe it to the world to run their search like we want. Don't they? Aren't we the ones paying the bills? Don't they owe it to their stock holders to run their business in a way that attracts customers rather than repels them? Sounds like smart business to me. I could give you plenty of examples of companies who tried to control the message and bully an individual with their corporate dollars and law firms. It doesn't work like it used to in a world where people use social media.
@ginidietrich @KenMueller We are both a bit weird. :) Fun fact for ya (doing my best Paul Blart, Mall Cop impersonation), I actually went to college with Ken and his brothers Walt and Mark. I think Mark was my age--Ken is way older.
@KenMueller @ginidietrich @jonmikelbailey Do it, Ken, do it! Channel the Golden Tornado within! ;)
@ginidietrich @magriebler You are so right. I'm continually amazed at how uninformed and ignorant corporate america continues to be about social media. If they would embrace it, it could be such an asset yet they continue to bury their head in the sand and try to control the message. But as @magriebler said, I guess it's job security. :)
Evidently Twitter has now reinstated Guy Adams' account. http://www.independent.co.uk/opinion/commentators/guy-adams-happy-news--im-no-longer-verboten-in-twitterland-7994947.html
I think Twitter is risking a lot by bowing to sponsor/corporate pressure--which is certainly what it seems like. Instead of "sticking it to the man," Twitter appears to have joined forces with "the man" in order to make a buck.
And, I think it is hilarious when people talk about private anything on the Internet and in social media. This is not a private space, people. It is social and it is public. If you don't want people to find or have access to your information, don't post it online anywhere.
I agree with @KenMueller about a redefinition of "prime time." Prime time is really defined by the individual user and is more on demand.
In light of your post, Ken, and the subsequent comments, I thought you'd be interested in this post published today in Ad Age Digital http://adage.com/article/digital/viewing-facebook-content-makes-people-buy/235314/ It's a study by ComScore about supposedly showing that earned media impressions on Facebook result in more purchases.
2 years, 10 months ago on Facebook’s Promoted Posts: Are They Worth the Cost and Effort?
@KenMueller I like the slapping part! :)
Lots of social media wisdom in this piece, Ken. I especially like, "Make sure you develop a strategy with clear, measurable goals, and only then decide whether you should pay to promote your posts on Facebook." I received an email from Adobe the other day that said, "From a recent Forrester Research poll of businesses, 65% have little to no social media strategy, 20% are intermediate and only 5% are advanced. Those in the advanced stage are reaping the financial benefits of monitoring, creating and responding to conversations. All others are still trying to figure out how to best use this media and justify their efforts." I'm constantly amazed at the lack of planning or use of strategy when it comes to the use of social media by business. So many of my clients jump into social media without planning, and then wonder why they don't know if it's working for them or not.
@KenMueller Wow! Do you know how they came up with that number? It would be interesting to know and share with other non profits. Thanks!
2 years, 11 months ago on Non-Profits, Volunteers, and Social Media
Fantastic post, Ken. You really nailed it. Volunteers are the lifeblood of non profits, and they (the non profits) have a tremendous opportunity to engage with their volunteers and take advantage of volunteers' desire to be involved via social media.
It's tough to pick a favorite point from your post--they're all great. But, if I had to, I'd say #3 about mobilizing your volunteers is one of the most critical. I'll definitely be sharing your post with clients and other non profits with which I am involved.
@KenMueller Hahaha! Convince me. ;)
2 years, 11 months ago on How Google + Hangouts Could Actually Hurt the Platform
I totally agree, Ken. The primary reason I use Google+ is for the Hangout feature. I use it weekly for meetings with my interns. I'd use it more, but most of my clients don't use Google+. Additionally, since Google owns Blogger and my blog is on the Blogger platform, it does make it easy to share my blog posts via Google+. But, I actually get most of my traffic from other sources including Networked Blogs.
Nice post, Frank. Every Chamber of Commerce could benefit from practicing the items in your list. The unfortunate thing is that the majority of Chambers of Commerce I've been involved with have not or are not embracing social media or using it effectively. For those that do have a presence in social media, many are using it to promote the Chamber rather than their members--push vs. pull.
3 years ago on 12 Most Worthy Ways Chambers Provide Value Through Social Media
Just got off a Skype call with a client talking about #3. Good stuff! Thanks, Gini.
3 years ago on Seven Principles to Building an Online Reputation
Lots of practical advice here, Shelly. Thanks for sharing. Not sure I agree with going stealth when doing job searches or new business development...unless you're doing so while working for another company. Otherwise, I think it's a good idea to let people see what you're up to. Also, I've never been one to worry about the competition. Just because a competitor can see my connections, it doesn't mean they can contact or take them away. Regardless, I love your practical advise and tips on switching back and forth from visible to invisible. I would just say that people should do so carefully.
3 years, 1 month ago on 12 Most Little Known Tricks to Use On LinkedIn
@JayBaer@MichaelBesson But, don't you think that a company that would be considered a great place to work (positive corporate culture) then it would be the type of culture to allow employees the freedom to express it socially and publicly? They seem to go hand in hand.
3 years, 2 months ago on Comparison of 100 Top Companies on Social Business and Corporate Culture
For business, I think it's a matter of having a social media strategy and knowing your audience. If the people you want to engage with are drooling all over themselves for Pinterest, then you better get yourself over to Pinterest and start pinning! :) It really doesn't matter if we think it's cool or the best thing since sliced bread. It matters what our clients/target audience thinks.
3 years, 3 months ago on The Pinterest Debate Between Two Friends
Thanks for sharing. Definitely a great way to do a little procrastinating on a Monday morning! :)
3 years, 3 months ago on FAVE INFOGRAPHIC: Make an infographic of your Twitter-self in seconds
Excellent post, Ken. I think the "legitimate" news sources should only be using tweets, Facebook updates, etc as a source of leads, not for facts. As you so eloquently pointed out, they still need to do their homework when it comes to fact checking and getting the story right. I wish news channels would quit worrying about getting there first as if that's what matters most.
3 years, 3 months ago on Social Media, Journalism, and the Death of Joe Paterno
@mhannaford When you talk about outsourcing not be created equal, you mentioned some clients don't necessarily have time to devote to social media. Social media is about conversation and relationships with people. So, are you saying they don't have time to have a conversation or to build a relationship with their customer? I can't think of anything more important. Or, are you looking at social media more like marketing and advertising, or as a set of tasks and tools? That I could understand that a business, especially small ones, don't have time for more things to do or tools to learn. Also, if the client is "highly involved," then why aren't they doing it themselves?
Now, if you are talking about doing things like monitoring social media for mentions or opportunities for the client to engage, then you're not talking about "doing" social media for them. You are talking about the task of monitoring social media. Thoughts?
3 years, 3 months ago on Lost in Translation: Social Media and Outsourcing
Order your Fathead wall graphic today!
3 years, 3 months ago on Fun Friday Caption Contest
The latest wall graphic from Fathead. Beat that, Clay Matthews!
3 years, 3 months ago on Fun Friday: Caption Mania
While he may have 7 times more followers than all of the republicans, the question to be answered is how well Barack Obama engages with his followers. He doesn't actually tweet from the @barackobama account. It is handled by a team of people. According to the account profile, only tweets signed "BO" are actually from the president. I haven't actually seen any signed that way. Doesn't that stink! :) Sorry, I had to say it. And, the @BarackObama account only follows back a little more than 1/2 a percent of his followers. Time will tell if the president's massive following translates into another four years in office.
3 years, 3 months ago on FAVE INFOGRAPHIC: Obama’s social network reach is 7 times greater than all the social connections of the GOP
Optimizing your profile for keywords is critical on LinkedIn just like it is for your website on Google, Bing, Yahoo, or any other search engine. LinkedIn is a giant database that users can search using any words or criteria they choose. If you want people to find you and you're a tree trimmer, then chances are they will search using the words tree and trimmer. Make sure these words are included throughout your profile in the various sections. I'm not suggesting you "stuff" your profile, but these key words should be included appropriately throughout your profile.
Definitely concur that you need to implement the apps in LinkedIn. Two that I highly suggest are Company Buzz and SlideShare. Company Buzz allows you to monitor for mentions of your company on Twitter. SlideShare allows you to share all kinds of content right in your profile--including video!
3 years, 4 months ago on Five Tips for Using LinkedIn for Business Growth
People often ask about the etiquette of social media. My reply is that social media is about people and relationships, and they work the same online as they do in person. Social media has just layered technology over social relationships and interaction allowing us to make more connections faster and farther than we are capable in person.
3 years, 4 months ago on Getting Started with Social Media: Etiquette Is Key
Thanks for your post, Randy. The answers section of LinkedIn is an often overlooked and under utilized section of the site that can produce great benefits. I liked your point about asking open ended questions.
If I may, I'd like to add a couple of suggestions. First, it's important to have a strategy for using the answers section of LinkedIn. You need to establish some sort of schedule or routine for checking for questions that you can answer. I often suggest that my clients check once a week or every couple of weeks. If you only answer questions on a regular basis, it will be much more helpful in establishing you as an expert or authority on a given topic.
Second, I'd suggest that you can use the answers section of LinkedIn to gain leads for possible business development or sales opportunities. This can be done by reading questions others are asking. If they are asking a question that is in your field of expertise, they might need your services. You can answer their question or comment on answers provided by other contributors. Either way, it shows you have some knowledge or expertise on the topic. You should then follow up with the person asking the question inviting them to connect directly.
Finally, you might ask a question to which you already know the answer. It's a way of finding people who are interested in the topic. You can then follow up with them and grow your network and develop leads for sales opportunities.
3 years, 4 months ago on How To Use LinkedIn Answers to Build Your Reputation
I agree with Ken. There are more than enough examples to give one every week. @KenMueller @ginidietrich @jacque_PR
3 years, 4 months ago on Lowe’s Caves to Pressure without Strategy
Great advice, especially as it relates to Trolls. Just ignore @KenMueller and he'll go away! :) Kidding of course. Ken's a good friend. Merry Christmas.
3 years, 4 months ago on Five Ways to Deal with Negative Online Comments
Love #6. You are what you tweet! :)
3 years, 4 months ago on 12 Most Tricky Things About Doing Social Good Online
Great headline, Gini. Love the "we, we, we..." I couldn't agree more that the focus needs to be on our customers. Thanks for the poignant reminder!
3 years, 5 months ago on Taking the French Out of Your Content
Love this post! Simple, but profound advice, especially for people who are not very comfortable with the idea of putting themselves out there to network. I will be sharing with my network of 8,400+ business professionals @linkedupgr
I especially like your business card do's & don'ts, along with "going stag." Thanks!
3 years, 5 months ago on 12 Most Surefire Ways to Increase Your Networking Success