This sounds about right.
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I felt embarrassed for them after watching this.
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Didn't they take this out?
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You nailed it. It's sad, but this is the situation and how things work, and it's the reason why a la carte TV will probably be a pipe dream for some time to come.
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I'm going to take the other side:
If customers or fans don't feel compelled to "Like" an entity themselves, we (as the businesses, organizations, artists, public figures, or those managing the campaigns) need to try harder. Customers or fans are those things first and foremost and anything beyond that is their decision and is purely voluntary. There should be no obligations.
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