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Great tips! On the mobile note, if the video is part of a stepped process playlist, a great call-to-action is including a linking to the playlist using YouTube annotations. (Most marketers forget about mobile and assume the playlist will appear next to the video.) Tip: If you're a YouTube partner, annotations can include a link to a website outside of YouTube.
2 years, 2 months ago on (Video) 4 Mistakes You Make When Posting Video on Your Blog
Buffer is the bomb. Nobody likes a feed hog. (Disclaimer: I'm not an investor.)
2 years, 3 months ago on 9 Social Media Hacks I Use Every Day
Good example! I fully treat QR codes as a conversion tool. What value-added action would the user be interested in taking now if they were provided the means to do so? (List of QR conversion ideas: http://j.mp/uYq5ZQ.)
@JayBaer, you identify a key piece about the URL versus the the QR code though. It is very important to point out where mobile barcodes are superior to a URL, and the marketer should justify it as such. (The URL should still always be provided as a back-up, and the code would likely store a URL anyhow.) The unique perk that most folks don't understand is that smartphones really are smart; they can detect the type of data being decoded in a barcode and load the appropriate mobile app accordingly. For example, a barcode with a meCard (formatted text) will autoload as a new mobile contact. A link to a map will autoload Google Maps (or the default map app), default to the user's current location, and route directions. These are quantifiable value-adds (saved timing/steps, better accuracy) that users will generally appreciate from a QR experience. Leveraging the features of a smartphone is always something to consider if you're going to use mobile barcodes.
2 years, 6 months ago on 3 Tips to Use QR Codes For Information, Not Destination
That's not cool. The Twitter stream should always present a unique display of content. This is especially critical of the 3 most recent tweets since that's what displays to users in the quick preview. Multiple retweets of a retweet would be OK if the content was unique. If it's the same content, it's basically spam.
2 years, 9 months ago on 7 Ways to Thank Someone for a Retweet
Although the size of the QR code is not attractive, I do have to give Crowne Plaza credit for actually making the QR code large enough to be scanned by inferior camera phones. (I could even scan the code in the image that you posted.) Most marketers don't understand that inferior camera phones, or ones w/o autofocus, (e.g. iPhone 3GS, Blackberry) are incapable of scanning codes smaller than about 1"x1". They test with their new iPhone 4 and assume that means the code is scannable for everyone. Too small, unscannable QR codes are an epidemic in most QR code campaigns, so Crowne Plaza get props for getting that right.
3 years ago on Does QR stand for Quasi-Ridiculous? (an analysis)
Your points on design, relevance, and a value-added user experience are right on. Too many marketers have been hypnotized by including a fancy new piece of technology and have completely forgotten about quality marketing tactics for memorable, awesome experiences. Of all the QR code campaigns I've seen (which is a lot), this one isn't terrible. They actually employ most of the best practices on my checklist: http://qrcodechecklist. However, that also points out that marketers need to think beyond a mobile barcode checklist and still incorporate UX logic and marketing strategy in their promotions. Poor implementation is the fault of the marketer, not the technology. QR codes still provide a unique and revolutionary opportunity to bridge non-digital and digital worlds if executed properly.
Excellent post. It's so true that many business professionals assume that there is a cookie cutter approach to online marketing. Bringing them back to their business goals and objectives is so critical. I love the funnel for the visual analogy! =)
3 years, 1 month ago on A Hammer Isn’t a House – Don’t Confuse Tools with Metrics
Great find, Jay! I'm definitely going to check this out further.
3 years, 1 month ago on Eureka! A Free Search Engine That Will Juice Your Email Marketing