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Looking forward to it!
1 year, 7 months ago on #TChat Preview: Is the Employment Romance Really Over?
Look forward to reading your posts Dave. I'll move your blog back up to the top of my feed! Those subjects interest me a ton!
1 year, 7 months ago on Where has Dave been?
I have a question, which I was discussing with someone yesterday. Do you think in the next 2-3 years that mobile websites will overtake apps (due to economics and technology development)? I know there will always be a use for apps, but wondering if mobile websites will have similar functionality, so that people don't have take the extra step of downloading an app.
2 years, 1 month ago on Why Apps Fail and Other Mobile Marketing Truths
Also I might say that is an amazing picture of Borat at the bottom. Enjoy your trip!
2 years, 3 months ago on Here Comes The Power of Everything
With this type of integration, the main priorities for me (and maybe other marketers) are:
How does this allow me to better segment my customers with my CRM?
Does this finally allow me to more accurately measure social's impact on costs, revenue, loyalty, and all the other biz metrics? I would love to isolate the instances where social had a touch/touches and where it did not.
2 years, 3 months ago on Moving From Back Pats to Business, Social CRM Is For Real
Great stuff Lisa! You know what would be interesting? If Google Analytics could figure out how marketers could input costs from Organic/Social Marketing, kind of like it does with Paid Search Reporting. Then you could see true margins and ROI. Obviously this could be complicated, but would love to see them pave the way.
2 years, 4 months ago on Google Analytics Social Reports Provide Huge Metrics Edge
This is so useful! I've always calculated the cost of doing content marketing for clients, but I have never looked at it from "opportunity cost" point of view. Once again, you open my eyes to new ideas!
2 years, 7 months ago on The 6 Lifelong Laws of Content Marketing for Agencies
You have a great radio voice Jay!
2 years, 7 months ago on Social Pros Podcast – Super Bowl Social Media Command Center
Awesome can't wait. Looking forward to it as always!
2 years, 7 months ago on Do The Work – Introducing the Social Pros Podcast
Great stuff. I think it all comes down to the shift in the buying process. Companies should expect prospects to have 80% of the info they need before they make a purchase (or even talk to a human being), so why not be the source of the information? In addition, transparency in content also weeds out the tire kickers and unqualified prospects. Lastly, if people don't trust you, then damnit they won't do biz with you!
2 years, 8 months ago on The Power of Transparent Marketing to Rock Your Business in 2012 and Beyond
Just read it. Good stuff. The nice thing about the new Google Analytics is that we can see the multi-channel reports. Step in the right direction. I have this crazy dream project to create an analytics platform that allows companies to integrate and apply weights to different interactions within their CRM (based on the value they perceive to be important to their sales funnels). I know this sounds expensive to develop....I think this would help companies better measure lead quality, lifetime value, etc. Is this possible?
2 years, 9 months ago on Whitepaper: Translating the Value of Social Media to Sales People
You're right, it is like a spectator sport to watch what brands are doing wrong! I see it over and over again. Executives somehow think (or are not paying attention) that social media conversations don't hold the same weight. Or maybe it's the lack of understanding, which people like you are so important for the continuing education of the business community. The people who truly want to succeed today, will shift their businesses "slowly" (I know counter-intuitive to your point) to accommodate this new consumer.
2 years, 9 months ago on Why Social Media Has Ruined Your Advantage
From my experience so far, I've definitely seen that my business page and person profile are connecting with new people and forming new relationships. In addition, I would be curious to see the lifespan of Google+ posts versus Facebook posts.
2 years, 9 months ago on Why Google Plus Pages Should Make You Cranky But Can't Be Ignored
Great post Nichole! I typically use Google Analytics to report to SMB owners, and then use the social analytics to optimize our agency's efforts. If the SMB has the time and will to understand how social analytics are used to optimize communications in order to create lift, then we present that as well. Note: this is if the business goal is creating leads.
2 years, 9 months ago on How To Integrate HootSuite with Google Analytics Campaign Reporting
You know which blog posts I read immediately in the morning? The ones that are e-mailed to me :) Of course, I found this one in the Facebook newsfeed, whoops!
2 years, 11 months ago on Email Isn’t Dead Among Facebook’s Exec Team
Great connection to e-mail marketing! Excited about the Google Plus Business Pages, and I wonder if we'll have the same segmentation functionality as circles.
2 years, 11 months ago on Audience Segmentation Lessons from Google Plus
I love this post. I've been doing blogger outreach for a couple of years now, and I can say that I still keep in touch with a majority of the blogs that I pitched when I first started. The only difference now is that I genuinely have relationships with them now. This is 2 years in the making. Yep, it certainly fills up my day when I could be doing more short term revenue building activities. Is the time investment worth it? yep.
2 years, 11 months ago on Blogger Outreach Changes the PR Timeline Forever
Great data here. I've always been a firm believer in steady expansion. As you say Jay, Social Media is about winning the hearts and minds of people one at a time. I'd much rather see 50 active and "real" customers participating on a daily/weekly basis than 1,000 people doing absolutely nothing. Like count is nothing more than social proof (which can be powerful for first impressions), but if you dig beneath the surface, most of the time 100,000 likes don't mean jack for business value (unless you can somehow derive repeat business or move prospects down the pipeline AT A REASONABLE COST PER CONVERSION).
2 years, 11 months ago on The Real Reason Your Customers Don’t Like You on Facebook
@JayBaer Yea, the noise could get in the way. The other thing you can do is get an insulation suit that acts like the greenhouse effect on your body. Not only would this be a fashion statement, it would like training for an upcoming wrestling match :)
2 years, 12 months ago on Treadmill Desk and Multi-tasking
this is truly amazing! Fitness is super important to me, so this resonates. Jay, I challenge you to get to 10 miles/day.............
Yes, that would be an interesting study to find the relative correlation to topic and subscriber/traffic. Makes sense though.
2 years, 12 months ago on To Build Blog Subscribers, Get Narrow-Minded
Great post Jay. "loyalty and retention tool" is the argument I always make for Facebook. When asking what people's business goals are, they say "More customers! More revenue. Let's get on Facebook!". Then I have to jump in and say "woah there Mr. Gordon Gekko. If more customers and revenue are your immediate goals, first off, you're going to have to budget at least 6 months to 1 year to start seeing results. Second, I would argue that Facebook is the completely wrong channel for your business goals AND your audience (based on researching your current target market)."
I think it's the fairy dust concept that people really have to learn to get away from. Like you said, jumping in is quick and easy. Winning the hearts and minds of people is no simple task.
Just my 2 cents.
3 years ago on Nobody Said Social Media Should Be Simple
I'm going to share this video with my clients. Really important concept. Well said.
3 years, 1 month ago on Don’t Be a Content Marketing Grinch
Unbelievable interview! It truly shot a fire up my behind. One of the most interesting things you guys spoke about is self belief. Could I really build and run a company? Anyone can if they have the passion and desire to hold their destiny. Hell yea!
3 years, 1 month ago on Perception, Happiness, and Getting Anything You Want
Love the no-bs nature of this post. Really useful stuff! So formstack is obviously compatible with Wordpress?
3 years, 1 month ago on Calculate Your Blogging ROI in 9 Steps
Great book! The "other people" element is what's often missing. They are the new "ad network" or set of billboards (sort of). I live in Philly, and I think of people like Mari Smith or you Jay as the owners of all the billboards on the highway leading into the city. Except you are not a static sign. You have the ability to contribute content on my own "billboard" (or blog), and I have the ability to petition you to host my content on your blog :) I don't know if this analogy is totally off base, but it sounded good when I was typing it.
3 years, 2 months ago on Content Without Advocacy is Just Words and Google Bait
@Britopian Thanks for the examples! Again, great post.
3 years, 2 months ago on The 3 Building Blocks of Social Business Evolution
Great Post Michael! Can you give 1 example of an organizational leader demonstrating behavioral change to his/her employees?
Blogger outreach is one of the most powerful tactics to implement in a social strategy. Find the content creators and nurture them!
3 years, 2 months ago on SunButter Succeeds in Social Media Step-by-Step
basically when monthly active users exceed the actual amount of people who "like" your Facebook Page, there are a whole bunch of people that aren't taking an action to "like" the page. Am I missing something? @ScribeDevil
3 years, 2 months ago on Measuring Facebook Fan Engagement Beyond the Like
What if Monthly & Weekly Active Users are double the fan base? This is good, but what's holding the non-fans back?
3 years, 3 months ago on Measuring Facebook Fan Engagement Beyond the Like
Great write up Daniel! This is why I always ask clients, "What is your core mission to be in business?". For my company it is, "To provide education and creative content marketing strategies for SMBs". For our content, the keyword is "education". So anything we do, whether it's social media or paid media, is designed to provide educational value to our target client. Would love to see your portfolio!
3 years, 3 months ago on Google, Social Media, and the Wisdom of Enigmas
Hey you hooked me with the title. Good thing there was a call to action at the end of the post, because I just bought a second copy of The Now Revolution! haha.
3 years, 3 months ago on 100% of Marketing Stats Are Made of Numbers
Two Keywords for you. "Lotion" and "Snorkeling". Vacation well deserved! Looking forward to the guest posts.
3 years, 3 months ago on 10 Great Ideas Coming Right Up
Great post Jay. When asking prospective clients what their business goals are, they say "More Revenue". So that tells me, "Ok, so your business goal is sales and sales leads". The only tools that I know of that can actually quantify this business goal is 1. HubSpot 2. Klurig Analytics 3. Google Analytics. Am I missing anything? The one problem that I run into is with click and mortar businesses. How the heck do I show that their increased sales are connected to social media? The only ways that I can think of are social media specific coupons, geo-location. Do I really want to urge business owners to give out coupons for the sake of measurement?
3 years, 3 months ago on A Hammer Isn’t a House – Don’t Confuse Tools with Metrics