nrobins1
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Looking forward to it!
Look forward to reading your posts Dave. I'll move your blog back up to the top of my feed! Those subjects interest me a ton!
I have a question, which I was discussing with someone yesterday. Do you think in the next 2-3 years that mobile websites will overtake apps (due to economics and technology development)? I know there will always be a use for apps, but wondering if mobile websites will have similar functionality, so that people don't have take the extra step of downloading an app.
Also I might say that is an amazing picture of Borat at the bottom. Enjoy your trip!
With this type of integration, the main priorities for me (and maybe other marketers) are:
How does this allow me to better segment my customers with my CRM?
Does this finally allow me to more accurately measure social's impact on costs, revenue, loyalty, and all the other biz metrics? I would love to isolate the instances where social had a touch/touches and where it did not.
Great stuff Lisa! You know what would be interesting? If Google Analytics could figure out how marketers could input costs from Organic/Social Marketing, kind of like it does with Paid Search Reporting. Then you could see true margins and ROI. Obviously this could be complicated, but would love to see them pave the way.
This is so useful! I've always calculated the cost of doing content marketing for clients, but I have never looked at it from "opportunity cost" point of view. Once again, you open my eyes to new ideas!
You have a great radio voice Jay!
Awesome can't wait. Looking forward to it as always!
Great stuff. I think it all comes down to the shift in the buying process. Companies should expect prospects to have 80% of the info they need before they make a purchase (or even talk to a human being), so why not be the source of the information? In addition, transparency in content also weeds out the tire kickers and unqualified prospects. Lastly, if people don't trust you, then damnit they won't do biz with you!
Just read it. Good stuff. The nice thing about the new Google Analytics is that we can see the multi-channel reports. Step in the right direction. I have this crazy dream project to create an analytics platform that allows companies to integrate and apply weights to different interactions within their CRM (based on the value they perceive to be important to their sales funnels). I know this sounds expensive to develop....I think this would help companies better measure lead quality, lifetime value, etc. Is this possible?
You're right, it is like a spectator sport to watch what brands are doing wrong! I see it over and over again. Executives somehow think (or are not paying attention) that social media conversations don't hold the same weight. Or maybe it's the lack of understanding, which people like you are so important for the continuing education of the business community. The people who truly want to succeed today, will shift their businesses "slowly" (I know counter-intuitive to your point) to accommodate this new consumer.
From my experience so far, I've definitely seen that my business page and person profile are connecting with new people and forming new relationships. In addition, I would be curious to see the lifespan of Google+ posts versus Facebook posts.
Great post Nichole! I typically use Google Analytics to report to SMB owners, and then use the social analytics to optimize our agency's efforts. If the SMB has the time and will to understand how social analytics are used to optimize communications in order to create lift, then we present that as well. Note: this is if the business goal is creating leads.
You know which blog posts I read immediately in the morning? The ones that are e-mailed to me :) Of course, I found this one in the Facebook newsfeed, whoops!
Great connection to e-mail marketing! Excited about the Google Plus Business Pages, and I wonder if we'll have the same segmentation functionality as circles.
I love this post. I've been doing blogger outreach for a couple of years now, and I can say that I still keep in touch with a majority of the blogs that I pitched when I first started. The only difference now is that I genuinely have relationships with them now. This is 2 years in the making. Yep, it certainly fills up my day when I could be doing more short term revenue building activities. Is the time investment worth it? yep.
Great data here. I've always been a firm believer in steady expansion. As you say Jay, Social Media is about winning the hearts and minds of people one at a time. I'd much rather see 50 active and "real" customers participating on a daily/weekly basis than 1,000 people doing absolutely nothing. Like count is nothing more than social proof (which can be powerful for first impressions), but if you dig beneath the surface, most of the time 100,000 likes don't mean jack for business value (unless you can somehow derive repeat business or move prospects down the pipeline AT A REASONABLE COST PER CONVERSION).
JayBaer Yea, the noise could get in the way. The other thing you can do is get an insulation suit that acts like the greenhouse effect on your body. Not only would this be a fashion statement, it would like training for an upcoming wrestling match :)
this is truly amazing! Fitness is super important to me, so this resonates. Jay, I challenge you to get to 10 miles/day.............