Mom, wife, entrepreneur and owner of Allison Development Group, a public relations & marketing firm in Western NC.
We LOVE having these ladies on board! If you've not yet met them, please stop in and say hello!
9 months ago on Inside Allison Development Group: Meet the Interns
Davina, only you could make a virtual after-hours mixer work! Love that idea. You're right on several points...we saved money on travel costs, etc and could totally net a bigger name to be a presenter which in turn might bring in more eyes on the screens. The big advantage that I didn't go into here was the evergreen nature of what we recorded. The panel presentations were "live" first, then went to video on demand, and now live on forever with our clients. They're using them for in person, facilitated discussions around larger topics. Those recordings are a great piece of collateral that will be used for fundraising, grants, and collaborative partnerships.
And yes, should we venture out on our own with this again, tech support and logistics will be of paramount importance.
Great to see you here and my apologies for the late reply. I did not realize I had visitors!! ;)
11 months, 1 week ago on The Pros & Cons of a Virtual Conference for Community Engagement
@Howie Goldfarbis hands down one of my favorite people! AND...I have actually met him in real life, as well as his lovely bride, and the even more captivating, Lily (a more beautiful 2 year old you'll be challenged to find!). I was lucky enough to be traveling for business in VT, put the call out for a meeting and voila...the Alien himself appeared. We met in a hipster coffee/lunch spot in Burlington, VT and picked up like we had known each other forever.
His smarts are as broad as the space he travels in; his humor is other-worldly; and his kindness knows no bounds. I can't wait to see his family expand further and look forward to the photo updates. :)
Much love and hugs to Howie (and to you too, @ginidietrich ).
1 year, 2 months ago on #FollowFriday: Howie Goldfarb
@KristenMartin Aww, we LOVE Thrive and you, @KristenMartin! You've brightened our lives and made us all more aware of the world of mental health, the people who live with an illness, and the work still left to do to help them all. Thank you for the gift of being able to do such meaningful work!
1 year, 2 months ago on Big Growth, Wearable Tech, and Customer-Centric Marketing
Well said, @ginidietrich. Well said. We can't do it all, and yes, while we should have the relationships with journalists and media, a small business owner who is committed to truly growing their business should absolutely invest in hiring the right people to close the loop on a conversation that without follow up, might fall off the radar entirely.
I love Mark Cuban, too. Sigh.
1 year, 3 months ago on The PR Firm Debate: Should Startups Hire One or Not?
1 year, 7 months ago on PR Is NOT Press Release
Gini, you and I are on similar tracks here (kinda sorta). I very noticeably scaled back months ago, to the tune of a blog post/month (more to come now that I have staff to jump on board) and very little activity tweeting. I stopped visiting and commenting on blogs almost a year ago, right when my business hit its first upward trajectory. Since then, we've hit two more and our 2013 is definitely going to be the best year ever - doubling last year's which was the best.
I can't justify a lot of time online anymore. It doesn't make sense economically for me to do it and it actually hurts my business when I do - because it takes me off of the things that are most important. Even with more staff (we're up to 4, plus an intern now), I can't do it. Like you, it doesn't mean I don't enjoy the posts, the thoughts, and ideas; nor does it mean I'm not out there creeping. ;) I'm just focused on other things. Funny thing, my Klout score just increased as well and I can't tell you what I did differently other than take FB (personal) off my phone so I could no longer post or check it maniacally throughout the day. That's a whole 'nother blog post, Lucy!
At any rate, I think we should stop succumbing to a one-size fits most approach to marketing our business or spending time online, and just focus on what matters most to our business, ourselves, our clients and leave the rest at the keyboard steps.
love, love, love you!! :)
1 year, 8 months ago on Online Habits: Is Less Really More?
Wow. "Ruff McThickridge" Really? That's what they came up with? Kind of like the Robin Thicke "Good Girl" video...overtly in your face about their manhood. Oy.
Hi, lovey! Hope you're enjoying your summer!! xoxo
1 year, 8 months ago on New Gender Marketing With Oakley And Ruffles
@Soulati | B2B Social Media Marketing Huh! I commented on Sunday morning and now it's gone!! Did you see it?
1 year, 9 months ago on It’s a Beautiful Day. Slow Down and Enjoy It.
Yep, great minds...:) Time to hop off the merry go round every so often is much appreciated. I always enjoy reading you, Danny. This one was even more special for me. Take care and enjoy those babies. xo!
1 year, 9 months ago on What We Want Versus What We Need
@Soulati | B2B Social Media Marketing Yay, Yazzi! So proud of her, as I'm sure you are. My big guy finished with strong Bs and an A and I'm thankful for that. We've not yet broken our A/B Honor Roll streak! ;)
Sexting and the whole nine yards starts WAAAYY too early and it scares the sh*t out of me. Staying involved and "up in their grill" is my plan - no way am I gonna play the "buddy" card or pretend it's not happening. We only get one shot at this, better make it count.
I wish I could say I build in more time to reflect on a regular basis, but it's a struggle. I'm working more on appreciative reflection at those critical moments when I want to tear my hear out or rip someone a new one, rather than flying off the handle. That does help. Not always my first course of action, mind you, but one I'm focusing on. Running and lately, bicycling, also help. Anything that helps me focus on the world around me, rather than the world consuming me, works wonders for me.
I miss you, too!!! Call me anytime. I appreciate your recognizing mom time, though. I do the same. We have to steal our moments, don't we!? Let's catch up this week. xoxo!
@Danny Brown Thank you, Danny. Always good to see you and yes, we were (and are) on the same page. Something about kids, recognizing our roles in the world around us, and as you eloquently wrote about...discerning between what we want vs. what we need that puts things into perspective. Sadly, it takes big jolts sometimes to make that happen. ;)
Cheers to a wonderful Sunday for you!
@Neicolec It's a tough one to do, isn't it? Slow down and savor. I'm working on it. Thanks for stopping by, Neicole. Always great to see you!
@jasonkonopinski I knew you would, J-bird. I knew you would. ;)
@PattiRoseKnight1 Too true, Patti! I have to remind myself, sadly, to do it sometimes. But my goodness, it's worth it!
Hey, did I see you're on your way to Graceland? One of my favorite spots EVAH!
@lisabuben290 It is always surprising to me. I just don't get why someone would endorse another person that they really don't know, other than to have some sort of quid pro quo as a result?
1 year, 10 months ago on Before You Endorse Me, At Least Get to Know Me
@Shonali Succinct is good. :)
@lauraclick So true, Laura. As a business owner, we're inspired by the success of others and yet, tempted to be resentful or jealous at the same time. I learn from others all the time and want to soak it up as much as I can. I see that in you as well!
1 year, 10 months ago on The Success Trap and Regrets of the Dying
@Howie Goldfarb Thank you, Howie. How's my little girlfriend these days? I'm sure she's taken up permanent residence in your heart and I'm so glad for you. We are lucky. Yes, we are.
@lauraclick Thank you, Laura. So true.
@jasonkonopinski Awww, J-bird. No need for tears, love. Life is a beautiful ride. I'm glad to have friends like you sharing the journey. xoxo
Gini, sweet Gini. This is a lovely post and one near and dear to my heart and my life right now. My brother is dying. We all are, really. But he has one of those timelines that is pretty hard to ignore. Some days it wrecks me. Completely and utterly wrecks me. I think "wow, what would I do with x number of months and why isn't my brother doing that?" That's not fair, but it's what goes through my mind. None of us will ever know what we will do with our last days, other than to live each day to the fullest (cliche, I know, but true), and not get caught up with what the Jones' are doing. I see him evaluating his life and measuring it up against what he thought he'd be now. It's a tough measuring stick, one that I don't want to hold, but one that is always there for him until he lets it go.
This experience with my brother has been tremendous. It's brought us closer, made me appreciate my family more, and without fail, helped me to see my kids in an entirely different light. I have my moments...trust me, where I fall down on the gratitude job and forget to be grateful. I begin the comparison thing and fall down a rabbit hole of doubt. But for the most part, I think of it as a slap in the face to my brother (and others like him) if I don't recognize that we're all on our own paths, doing our best jobs, achieving whatever level of success works for us, in this moment of time. Let's be grateful for that.
Thanks again, Gini. I hope I didn't bring the tone down too far. I rarely talk about this and it's been helpful and timely.
Comments are now LIVE! I for one am so glad you wrote this post, @Autumnmthompson - it's long overdue. Now, let's hear from that newly published Jayme @Soulati !
1 year, 10 months ago on Tales from the Field: Raising an Entrepreneur
Congrats, Jayme!!! So proud of you!
1 year, 10 months ago on New Blogging Tips Book by Jayme @Soulati
Katie, I'm okay. You're okay. And we're super productive, right? ;)
1 year, 11 months ago on Addressing Productivity Tool Addiction
Boomerang may just save my image - I'm one of those crazy people email at night and odd hours and it's really not good for my image! Thanks, as always, for enlightening me!!
1 year, 11 months ago on 20 Tools to Grow Your Business, Efficiency and Productivity
@marquita.herald Hi Marquita! Welcome!
Thank you for stopping by and I like the way you handle this situation - "and how do I know you?" Love it. Not cheeky at all, just very direct and reminds us all that we need not tread where we do not know!
1 year, 11 months ago on Before You Endorse Me, At Least Get to Know Me
@KDillabough Thank you, Kaarina! I know that you're a kindred soul here. Goes without saying - if you don't feel it, you're not doing it!
@jennwhinnem Exactly right, Jenn. I've started doing that as well; people get clever and add new ones.I think it's just part of an auto-pilot, addictive behavior syndrome that the online world encourages. But that could be just me over-exaggerating.
I'll bet you do write a mean press release, sister.
I'm right there with you, Gini! This cobbler is in such need of new shoes, it's not even funny. Now, all the little 'fixes' that we do to the site end up looking like duct tape on an old pair of shoes, with some fun pink laces thrown in so that we distract from the real issue! Thanks for the kick in the pants.
My challenge? I have to figure out a way to slide that into the mix of business planning; capturing existing systems that live in my head and translating them for a growing team; and client work. Oy.
2 years ago on Website Content Every Organization Needs
This is SO good! Short answer: yes, I think you should have a branded email address, especially in this culture of doing business from anywhere - brick and mortar not required. As many have said in their tweets and here, it lends itself to your credibility in the business world. I adore @HowieG and no one is further outside the 'box' than he is, but I still think it helps land accounts and gigs when folks are looking, and often hiring, 'site unseen'.
Like you've pointed out, Shonali, it also isn't the end all, be all if you have good business chops - and the street cred to back it up. BUT, to get your foot in the proverbial door, it can help. It's not everything. Results should and do matter. If you can't deliver those, no amount of vanity plates in the world will help.
I'm in a branding nightmare of my own at the moment with about 3 different email addresses floating around, one of which is my business branded email (an alias for others), the others are at+t and gmail. I've been stressing out about it and would love to clean them all up in the coming quarter so that one prevails; however, I know that many who've had my att.com address or my gmail address (iPad) will continue to use it. Heh. Like I said, it's the results that matter, right?
2 years ago on Should You Brand Your Business Email Address?
@Lisa Gerber I forgot about Flipboard!! Love Flipboard. It's kind of like crack for me. I get in there and can't get out! Great for sharing content that's outside the 'tribe" and keeps me up to date on topics outside my comfort zone. Love that.
Your keyboard didn't work?!! Say it ain't so. It's the only reason I like my iPad again. Seriously. I was ready to let the kids take it over. Not so anymore. It's been wiped down with Clorox and taken back over! ;)
2 years ago on Making my iPad Work for Me! 4 Must Have Tools
@Soulati | B2B Social Media Marketing Um, hello. What a terrible host!! Gracious. I don't know what's worse, my Livefyre reporting or my ability to check my own blog!?
Anywho, thank you, my friend for sticking by me and for chiming in here. Like you, my keyboard is built into the cover and I LOVE IT. The Office HD thing came in handy on my trip, but still isn't as seamless as the laptop. However, it is good when you're on the road. Google Drive...divine.
My iPad is the 2nd gen like yours. No need to upgrade yet...I don't think! And thank you for the kind words about the looks. ;)
@sydcon thanks for sharing your favorites. They're close to what I have going on, minus the programmer specific stuff. I've not used Google voice, but do use Skype and Face Time can't be beat when I'm away from my kids and hubs.
I agree, for now, it's not my complete solution and there are kinks to work out, but it's come a long way from when I first started using it. Now, it's more than a larger screen for FB; it's an actual work tool.
Thanks for coming by!
Apologies to all for the delayed response - I've been enjoying some much needed family time this weekend! Second apology for any type-os or lack of paragraph breaks - I'm trying out my new wireless keyboard with the iPad. HUGE improvement over pecking away at the screen, but still a learning curve here. ;)
2 years, 1 month ago on Moving from Message Makers to Mission Keepers
@KDillabough Oh, Kaarina...you are far from a "yes woman"! No way, no how. And you're right, you know how to walk the path with kind honesty, rather than blunt brutality that may often occur when we operate from a place of doubt and desperation.
Thank you for forging you path over to my house! Apologies for not replying sooner - I've been guarding the mission of the family this weekend and spending some much needed time offline and in the woods. :)
Great to see you, as always!
@Geoff Reiner Hi, Geoff! Welcome to Spot On! I love you thoughts here - yes, as we move into trusted advisor roles, we shift into co-creation. That's a vulnerable spot for some consultants, I think. Why? Because it shows that we're willing to acknowledge that we might not know EVERYTHING and will benefit from the insight of our clients. In reality, this is the smart way to go and it's not showing weakness, but strength and wisdom. It also enhances the value that we bring to the client relationship.
Thanks again for stopping by and leaving such a thoughtful comment - you really took my intent and expanded it to such a nice spot!
@AlaskaChickBlog Amber-Lee, you are most definitely PR - for your business! You are the voice and the face (:) and if you don't guard the mission, who else will? I would bet you do a great job of that. You know and love that business; you'll do everything you can to make sure you stay true to it's mission.
Great to see you!
@barrettrossie Well said, Barrett. It's about reminding them of who they are why they are great. Following the trends can be a tricky path - one I'm not willing to risk client reputation on!
Thank you for stopping by; it's always a pleasure to see you!
@Mark_Harai Thank you, Mark! So far, our clients like that spunk and resolve, too. ;)
@Erin F. I can see that about your work style, Erin. What we find ourselves (me, in particular) is getting wrapped up in the business direction of our clients and offering advice that keeps them true to mission. I know that's "beyond scope" but for us, it's part of the DNA. I've yet to find it not be well received, if delivered in the right way.
I used to require total isolation and silence for writing...then kids came along. Now, I write when I have inspiration and time (two commodities that are always low for me). I wrote this morning's post at the breakfast table, with my 4 1/2 year old discussing nail polish, hair and what my smoothie looked like...all right in my ear. It was maddening, but it worked.
I love coffee shops and watching and listening to folks. My husband says I'm a terrible eavesdropper, but I can't help it. I then craft stories in my mind of what's going on in the lives of those around me. It's great fun!
Whatever you're doing, Erin, it's working! Keep it up!
2 years, 1 month ago on Of Writers and Coffee Shops
@Shonali @HowieG @martinwaxman Yes! Strategic partnerships are how I've grown from a 1 person shop doing everything under the sun, to a more refined business model with 2 FT staff and 2 steady "partners" and contractors who help hoist up to the next level. When you're selling brain power, scaling up is really, really tough. Good thing we're surrounded by such smart cookies, huh!?
2 years, 1 month ago on My First Six Weeks as a Successful Entrepreneur, Part II: Five Balancing Acts
@ginidietrich Seriously???!!!!??? If you want to, who am I to stop you! ;)
2 years, 1 month ago on Dear PR Daily, Please Make Your Posts Mobile Friendly
Happy Belated, my sweet friend! So glad to be among those you call friend and with whom you hold such fond memories of the Twitter stream. I have those as well and miss them from time to time. Thankfully, we've gone beyond the 140 to the full monty via phone, skype and the occasional face to face.
You deserve all that awaits you! Go get it!
2 years, 1 month ago on Today We Reflect And Celebrate
@New England Multimedia Thank you, Michelle! I totally hope that PR Daily is working on a website behind the scenes that will make it easier for me to view their posts on my phone.
And yes, you really have no excuses left - point and shoot, my friend. Point and shoot. Go for it!
@HeatherTweedy @Shonali Thank you, Heather! Glad to see you and no, I don't think Gini can take Gin and Topics nomination here. :))
Listly List!?? Love. Thank you for including me in this list - most impressive. I am going to have to really dig in to this new tool of yours - and read up on the posts I missed that you've included here!
Happy Valentine's Day, Shonali!
2 years, 1 month ago on A Valentine’s Day Gift to Businesses
@Shonali That's my point exactly! These folks, of all people, should be up and going in the mobile world.
@Adam | Customer Experience I know! I'm still not 100% mobile, but at least my most readable content is - the blog posts. The site is currently being "optimized" this week, so I'll soon be complete.
Thanks for coming by, Adam. I'm happy to see you!