Mom, wife, entrepreneur and owner of Allison Development Group, a public relations & marketing firm in Western NC.
Well said, @ginidietrich. Well said. We can't do it all, and yes, while we should have the relationships with journalists and media, a small business owner who is committed to truly growing their business should absolutely invest in hiring the right people to close the loop on a conversation that without follow up, might fall off the radar entirely.
I love Mark Cuban, too. Sigh.
12 hours, 32 minutes ago on The PR Firm Debate: Should Startups Hire One or Not?
4 months ago on PR Is NOT Press Release
Gini, you and I are on similar tracks here (kinda sorta). I very noticeably scaled back months ago, to the tune of a blog post/month (more to come now that I have staff to jump on board) and very little activity tweeting. I stopped visiting and commenting on blogs almost a year ago, right when my business hit its first upward trajectory. Since then, we've hit two more and our 2013 is definitely going to be the best year ever - doubling last year's which was the best.
I can't justify a lot of time online anymore. It doesn't make sense economically for me to do it and it actually hurts my business when I do - because it takes me off of the things that are most important. Even with more staff (we're up to 4, plus an intern now), I can't do it. Like you, it doesn't mean I don't enjoy the posts, the thoughts, and ideas; nor does it mean I'm not out there creeping. ;) I'm just focused on other things. Funny thing, my Klout score just increased as well and I can't tell you what I did differently other than take FB (personal) off my phone so I could no longer post or check it maniacally throughout the day. That's a whole 'nother blog post, Lucy!
At any rate, I think we should stop succumbing to a one-size fits most approach to marketing our business or spending time online, and just focus on what matters most to our business, ourselves, our clients and leave the rest at the keyboard steps.
love, love, love you!! :)
4 months, 3 weeks ago on Online Habits: Is Less Really More?
Wow. "Ruff McThickridge" Really? That's what they came up with? Kind of like the Robin Thicke "Good Girl" video...overtly in your face about their manhood. Oy.
Hi, lovey! Hope you're enjoying your summer!! xoxo
5 months ago on New Gender Marketing With Oakley And Ruffles
@Soulati | B2B Social Media Marketing Huh! I commented on Sunday morning and now it's gone!! Did you see it?
6 months ago on It’s a Beautiful Day. Slow Down and Enjoy It.
Yep, great minds...:) Time to hop off the merry go round every so often is much appreciated. I always enjoy reading you, Danny. This one was even more special for me. Take care and enjoy those babies. xo!
6 months ago on What We Want Versus What We Need
@Soulati | B2B Social Media Marketing Yay, Yazzi! So proud of her, as I'm sure you are. My big guy finished with strong Bs and an A and I'm thankful for that. We've not yet broken our A/B Honor Roll streak! ;)
Sexting and the whole nine yards starts WAAAYY too early and it scares the sh*t out of me. Staying involved and "up in their grill" is my plan - no way am I gonna play the "buddy" card or pretend it's not happening. We only get one shot at this, better make it count.
I wish I could say I build in more time to reflect on a regular basis, but it's a struggle. I'm working more on appreciative reflection at those critical moments when I want to tear my hear out or rip someone a new one, rather than flying off the handle. That does help. Not always my first course of action, mind you, but one I'm focusing on. Running and lately, bicycling, also help. Anything that helps me focus on the world around me, rather than the world consuming me, works wonders for me.
I miss you, too!!! Call me anytime. I appreciate your recognizing mom time, though. I do the same. We have to steal our moments, don't we!? Let's catch up this week. xoxo!
@Danny Brown Thank you, Danny. Always good to see you and yes, we were (and are) on the same page. Something about kids, recognizing our roles in the world around us, and as you eloquently wrote about...discerning between what we want vs. what we need that puts things into perspective. Sadly, it takes big jolts sometimes to make that happen. ;)
Cheers to a wonderful Sunday for you!
@Neicolec It's a tough one to do, isn't it? Slow down and savor. I'm working on it. Thanks for stopping by, Neicole. Always great to see you!
@jasonkonopinski I knew you would, J-bird. I knew you would. ;)
@PattiRoseKnight1 Too true, Patti! I have to remind myself, sadly, to do it sometimes. But my goodness, it's worth it!
Hey, did I see you're on your way to Graceland? One of my favorite spots EVAH!
@lisabuben290 It is always surprising to me. I just don't get why someone would endorse another person that they really don't know, other than to have some sort of quid pro quo as a result?
My latest conversation: Tales from the Field: Raising an Entrepreneur
7 months ago on Before You Endorse Me, At Least Get to Know Me
@Shonali Succinct is good. :)
@lauraclick So true, Laura. As a business owner, we're inspired by the success of others and yet, tempted to be resentful or jealous at the same time. I learn from others all the time and want to soak it up as much as I can. I see that in you as well!
7 months ago on The Success Trap and Regrets of the Dying
@Howie Goldfarb Thank you, Howie. How's my little girlfriend these days? I'm sure she's taken up permanent residence in your heart and I'm so glad for you. We are lucky. Yes, we are.
@lauraclick Thank you, Laura. So true.
@jasonkonopinski Awww, J-bird. No need for tears, love. Life is a beautiful ride. I'm glad to have friends like you sharing the journey. xoxo
Gini, sweet Gini. This is a lovely post and one near and dear to my heart and my life right now. My brother is dying. We all are, really. But he has one of those timelines that is pretty hard to ignore. Some days it wrecks me. Completely and utterly wrecks me. I think "wow, what would I do with x number of months and why isn't my brother doing that?" That's not fair, but it's what goes through my mind. None of us will ever know what we will do with our last days, other than to live each day to the fullest (cliche, I know, but true), and not get caught up with what the Jones' are doing. I see him evaluating his life and measuring it up against what he thought he'd be now. It's a tough measuring stick, one that I don't want to hold, but one that is always there for him until he lets it go.
This experience with my brother has been tremendous. It's brought us closer, made me appreciate my family more, and without fail, helped me to see my kids in an entirely different light. I have my moments...trust me, where I fall down on the gratitude job and forget to be grateful. I begin the comparison thing and fall down a rabbit hole of doubt. But for the most part, I think of it as a slap in the face to my brother (and others like him) if I don't recognize that we're all on our own paths, doing our best jobs, achieving whatever level of success works for us, in this moment of time. Let's be grateful for that.
Thanks again, Gini. I hope I didn't bring the tone down too far. I rarely talk about this and it's been helpful and timely.
Comments are now LIVE! I for one am so glad you wrote this post, @Autumnmthompson - it's long overdue. Now, let's hear from that newly published Jayme @Soulati !
7 months, 1 week ago on Tales from the Field: Raising an Entrepreneur
Congrats, Jayme!!! So proud of you!
7 months, 1 week ago on New Blogging Tips Book by Jayme @Soulati