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You are 100% correct. Using a Gmail address cheapens the brand and makes people think you are fly by night. As I talk about in my forthcoming 2nd edition of Branding Basics for Small Business: How to Create an Irresistible Brand on Any Budget (where your fabulousness is quoted as you know, Amy!) details matter to make either conscious or subconscious impressions on people.


Often the junk mail and scams we receive are from gmail or yahoo addresses. Do you really want that to be the brand impression you leave on people you are tying to get to know, like and trust you with their money? As you said, it's not a lot of money and, c'mon people, if you could start a business completely for free, everyone would do it. You have to think of these things as "investments" not "costs!"


Thanks for this great one today. An easy fix to make a stronger brand impression!

1 month ago on This Silly Mistake Will Make Clients Take You Less Seriously [VIDEO]

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