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@nickmendez Hi Nick! Programs like LastPass are great to help users keep their random passwords safe, and you're right in that their usefullness hinges on keeping their database safe - just like the social networks and other ID providers. I know many people who use LastPass and love the convenience and security.
Research still says that people are annoyed with registration forms and setting up new username and password combinations. Websites offering a choice of traditional registration and social login can appeal to more people, and therefore remove any obstacles in the registration process.
3 days, 19 hours ago on The Trouble with Passwords and Data Security
Great post, Jay and I totally agree that social media and the assumed power of influencers (whether "influencers" as defined by Klout, Kred, etc or not) is setting up false expectations. I guarantee that I will not be delivered a Morton's steak or boogie board gift pack on my next trip. I will not be treated like a Disney Mom on an upcoming visit to Disneyland. We will not be driving a Ford car on our road trip or be put up in a nice hotel at not cost. Should I expect those things?
Brands need to do a better job of managing consumer expectations. Perhaps scaling back and delighting all of your customers is a better strategy than over-the-top engagement with a few with high follower counts.
9 months, 3 weeks ago on Social Media Stunts Do More Harm Than Good
@Venkatesh G Good point regarding whether users will mute the ad or not, but either way, Google earns points for making it easier to do so. The benefits for advertisers lies in better performing campaigns. They won't be spending future ad dollars on an audience that isn't relevant for their message.
10 months, 1 week ago on Google Empowers the Advertising Audience
Two best reco's above:
1. Find your hedgehog: find your one thing, be the best at it, rule that world.
2. Only create and publish important content.
10 months, 3 weeks ago on The Power of Content Strategy
Hearing is different than listening. And I fear that technology has trained us to hear.
11 months ago on The Power of Listening
The reality is that people want to know more about everything and we've become accustomed to having any and all information at our fingertips. We will seek information out so it's critical that marketers be prepared.
Great points made here!
11 months ago on The Power of Information
This is a great way of talking about a brand. So many marketers define their brand by a logo, color or font, but the truth is that a brand is defined by every interaction and experience that someone has with that brand - from a commercial to using the product, placing an order, talking with a friend, etc. A brand encompasses a personality, a culture, and persona, and to some degree the reflection of it's advocates.
Defining a brand isn't easy, and as you mentioned Jeff, lives in a world of constant change, but it's critical to not overlook the importance, and power, of your brand.
11 months ago on The Power of Brand
Great article, Pam and your ideas on what they should have done are spot on. I work at Janrain, who's roots are in allowing people to use an existing identity to sign in or engage with websites to avoid this very problem of organizations storing user passwords that can be compromised. As soon as I went to that site a few days ago, I took one look and bounced out. It appeared a bit shady (since they used the LI favicon) and there was no way that I was handing over my password. The site did nothing to make me feel safe and secure.
I'm equally impressed and praise their creativity. Next time, I hope they consult with a smart marketer to help with the finishing touches.
11 months, 2 weeks ago on LinkedIn Security Hacks, Breaches & Missed Marketing Opportunities
Another great article by Ekaterina and I couldn't agree more. Buyers are looking for more information on the products they select, even at the commodity level. While your website typically includes static information on your company and products or services, your blog is where potential customers can learn why they should buy from you, what makes you special or different, and how do you look at the problem I'm trying to solve.
That said, I'd love to see a B2B organization use visual representation only in a blog to tell their story.
1 year, 3 months ago on Will The Rise of the Photo Apps Kill the Written Word?
I just started using Wunderlist this week and am already loving it. I really appreciate the easy UI, it's just so easy and simple. I use it on my desktop and it auto syncs with my android phone. I've already told my entire team about this great resource!
1 year, 10 months ago on Simply the Best Todo List: Wunderlist
carmenhill Wittlake Andrew K Kirk We know that 76% of consumers (at B2C sties) claim to give false information during the registration process - but we don't have that yet for B2B. Now that we (at Janrain) offer B2B social sign-in options like LinkedIn and SalesForce, I'm sure we'll update our research but I haven't seen that figure for B2B. The number-crunching geek that I can be is curious to see what that data looks like.
1 year, 11 months ago on 5 Ways to Deliver B2B Marketing Content that Sells (Without Sabotaging Sales)
It's always great when research confirms what you're seeing and instinctively believe, and this did it for me. Facebook is definitely the place for consumer brands to engage with brand advocates, but I'd love to see what kind of "interactions" they're having. Months ago, those interactions were high during a promotional period, and waned off - is that still the case? Are brand marketers getting smarter about encouraging participation and conversations beyond the initial offer?
1 year, 11 months ago on 9 Surprising New Facts About Social Media in America