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@KeithHawn As someone who's written a great deal of ebooks, you're 100% correct that it's not some simple task. However, when the ebook is already done, it's there for life, and with you to hand out for the long term. Unlike many blog posts that get buried on your site (not against blog posts, but hopefully you catch my drift here), an ebook can stand out for months, or years to come continuing to generate new leads with minimal effort on your part.
1 month ago on 10 Reasons Your Small Business Should Offer an Ebook
@KeithHawn It's all relative. Compared to many other strategies, offering an ebook is an easier option. Once you have the quality content and a well designed book in place, all you have to do is give it away. That's a lot easier than some other types of content marketing.