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Wow, with an intro like that how can we not follow? Nice to officially 'meet' you Amy!
4 days, 22 hours ago on #FollowFriday: Amy Tobin
@eggmarketing As a content marketer I can relate. Often there is more work in promoting a post/ebook/etc. than the work it took to create it. Strange how that works out. If authors put just a little bit more effort into marketing, their writing will have an even bigger payoff in the end.
5 days, 14 hours ago on What Prize Winning Authors Can Teach You About Content Marketing
You'd be hard pressed to find anyone in business who hasn't met this type of nasty, unrealistic customer at one point or another. Your lessons for how you handle that person are spot on - especially #5 (and the paragraph after). Kill 'em with kindness but know when enough is enough. It's okay to say no in business sometimes - situations like the one you described is certainly one of those times.
5 days, 20 hours ago on Five Tips to Deal with Angry Clients
Great tips! I've told my husband numerous times that my Words With Friends addiction is actually productive. He laughed, but now I'm going to show him this article as proof that I'm not the only one who thinks that! :)
I also LOVE the tip to travel. Writers spend a lot of time hunkered down in front of the computer screen. Even just a quick road trip to a city a few hours away for a weekend of biking can do wonders to clear the mess, and discover new ideas. That clarity and fresh insight comes out in writing. In that same vein, I'd also add that just changing your scenery helps. Write from a coffee shop, or in the backyard to break up writer's block and find fresh new ideas.
1 week ago on Improve Your Writing with Six Writerly Hobbies
@SusynEliseDuris Great stats! Thanks for sharing those :)
1 week, 6 days ago on Business Communication and Cussing: A Heck Yeah?
@jasonkonopinski @SavvyCopywriter @JRHalloran @ClayMorgan Completely agree! One of the first questions I ask my clients is not "who do you want to attract to your business?" but rather, "who do you hope never walks through your doors?" It's an interesting way to narrow down a target market and focus communication efforts.
@lizreusswig @belllindsay Nice parenting tip! :)
@JRHalloran Amen! I wholeheartedly agree :)
2 weeks ago on Business Communication and Cussing: A Heck Yeah?
@HeathDavidson Cussing doesn't always have to be used in a derogatory manner. When I see it most in business communications, it's meant to be energetic, lively, and colorful instead of mean spirited. That's where I believe there could be a spot for it depending on the brand, company culture, and target audience.
@belllindsay @SavvyCopywriter Very true - and what a blessing that is when you reach that point in business where you feel confident and comfortable showing some people to the door! She doesn't want to work with conservative clients. She wants to work with people who can communicate in the same vein. That's when it becomes a branding thing, and knowing the target audience. People have a choice of who to follow on social media. If someone is easily rubbed the wrong way by a little bit of foul language, they probably don't follow a brand that cusses. I've started to see more and more brands coming out of their shell and taking that same path. It's very interesting to watch!
@LindaEsposito Many times the language you use is an easy way to filter out your target audience from the people you wish would never knock on your virtual doors. It can be an advantage and a lead filtering tool when you set the expectation early on that cussing is to be expected when someone does business with you. Proof again that it's not a black and white issue.
@belllindsay I definitely agree with you that the Erika Napoletanos are few and far between. I've seen some people try to be like her and then come across the wrong way because their audience wasn't ready for it, they hadn't set the expectation early on that swearing could be involved, etc. It depends a lot on your industry too - she's unique in the business communication side of things, but I would wager a bet that most of her clients don't have swearing all over their website's or on social media. She knows better than to inject those words in their voice when it's not theirs, nor is it what their audience wants to hear.
@ClayMorgan Nothing archaic about it - it's knowing your audience, how that form of language will be perceived, and owning your own voice as a gentleman.
@justin_sheil @ginidietrich @SavvyCopywriter Stay true to your brand and what excites customers, and you're on your way to success!
@dianakokai @ginidietrich @SavvyCopywriter Certainly not, and it's a waste of who you are to try. :)
What a thrill for you! And what a great way to promote your book with help of a few ambassadors. I'd love to help if chosen!
3 weeks ago on Become a Spin Sucks Brand Ambassador
@Lewis LaLanne aka Nerd #2 "Read every day. Write every day." Love it!
1 month ago on Do You Have a Ross and Rachel Relationship With Your Business Website?
NFL lip reading makes me laugh every time! McDonalds did a good job of incorporating that into their commercial. Other honorable mentions were the RadioShack commercial, and Turbo Tax. The Budweiser clydesdale commercial with the puppies was my favorite though! It didn't focus on the product but it did continue the story of the brand through the clydesdales and I think more people (even non-beer drinkers) can appreciate that.
1 month ago on Gin and Topics: Special Super Bowl Edition
@@jason_ it'll be a fun one - that's for sure!
1 month, 1 week ago on #FollowFriday: Jason Roberts
Loves the weather, Mexican food, beer, and Peyton Manning?? I'm a fan already! :) Nice to 'meet' you Jason! Looking forward to following! And Go Broncos (guessing we'll see a post or two from you about the game on Sunday :))!