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Consensus is a hard one. The reason why so many firms hire PR firms and communicators for their organization is because they have such an enormous deficit of time. They're already struggling, reach out to someone for help, and then get asked for more of their time. With that said, I couldn't agree more that it's essential to a strong communications plan and PR strategy that executives are intimately involved in the process. Tough line to walk. It takes a lot of educating at times, but when everyone is on the same page... magic! (And by magic, I mean the communications people actually want to hear/read/consume from companies).
3 days, 22 hours ago on The 10 Percent of Communicators Who Get it
I'm so sorry I had to miss the chat yesterday! I already pre-ordered this book. I'm thrilled for its release and can't wait to soak it all in. @annhandley is a rockstar so I know this book will be amazing!
1 week, 1 day ago on Join Ann Handley for a Special Author Q&A Today
Great to 'meet' you Marcus!
I absolutely, 100% agree with what you called foul on in the industry. I've actually found that often I'm harder on myself (as I believe many communicators and entrepreneurs are) about perfection than others. With some companies pointing fingers and participating in digital bullying, it can make savvy, talented people shy away from shining because of that fear of not being perfect enough. Silly mistakes happen to the smartest, best people. It's how you plan your communications and react to any mistakes that shows your true colors. I think there's a blog around here somewhere that talks about stuff like that... if only I could think of the name of it. Something about spin sucking? ;)
Thanks for getting in the hot seat & I look forward to listening to your podcast soon!
2 weeks ago on The Spin Sucks Inquisition: Marcus Sheridan
Nice to meet you @MackCollier! "online extrovert and offline introvert" -> I can SO relate! What did introverts do before social media? It's nice that we have a forum that we can logon and log off from whenever we want, right?
3 weeks ago on The Spin Sucks Inquisition: Mack Collier
How fun to feature your sister! I'm definitely following Pintology now. As a big fan of Pinterest, I've often been too scared to try a lot of these so-called "easy" projects I see on there. I'll let you do the dirty work while I follow along to see what's actually a good idea. :-) Happy Birthday, Laney!!
2 months, 1 week ago on The Spin Sucks Inquisition: Laney Namanny
"Buyers smell marketing a mile away" -> This is so true! I do it, you do it, our customers do it, and yet people continue to try to use sleazy marketing tactics. It's a relief to see more and more realizing how ineffective these are and making the shift to more value based marketing. Great post, thanks for stepping in Andy!
2 months, 1 week ago on Content, Trust, and the Power of Influence
Took the survey and tweeted about it! Loved both of the dog videos! :)
2 months, 2 weeks ago on Gin and Topics: A Remake of Tight Pants and a Magnificent Swan Lake
Great to 'meet' you here Jeannie!
2 months, 3 weeks ago on The Spin Sucks Inquisition: Jeannie Walters
I'm pretty shocked at the negative reaction you got to the word "sucks." I'm in the camp that it's not a swear word. It's funny is how differently others perceive certain words. My grandmother, for example, thinks the "s" word (not sucks) is a better word than other (lesser offensive) words for the same thing. Strange because I definitely think the opposite.
3 months, 2 weeks ago on Sucks is a Bad Word
@jolynndeal It certainly is a lot of work, but it's worth it!
3 months, 3 weeks ago on One Strategy for Aligning Yourself with Industry Experts
Great post, Jo Lynn! It was fun to read about how you aligned yourself with other industry experts.
@ginidietrich 1) TOTALLY believe this is true. I almost had a fit the other day at a seminar when a woman raised her hand and said she struggled with the introverts in her office and regretted hiring them. From what she said I could tell she simply wasn't using them in the right way - to listen, listen, listen, and then actually be helpful. and 2) THANKS! Truth time: Those posts sometimes give me anxiety ;) But, I'm learning how to come out of my shell a bit and not be afraid to relish for a sweet moment in an accomplishment. I'm so glad I do, and I'm so glad other women (and men) do too! Achievements and hard work deserve to be celebrated.
4 months ago on Women Can’t Be Awesome: What’s Really the Root of the Problem
I love this post for so many reasons!
I've long written off my fear of being overly boastful as me being an introvert. But I fully believe it also has a lot to do with me being a woman (especially after reading this post). For SO long (too long) I thought that it was a huge weakness and it was a giant hurdle to overcome. To some extent it is, but to a bigger extent I think it's actually a secret weapon of ours. Here's why...
How many times at a networking event has the man (or woman... some do it) standing in front of you bragging about their inhuman like accomplishments started to sound like the Kindergarten teacher from Peanuts. People tune it out after a certain point. They start to think about how to make their escape, what they'll have for lunch later that day, or what their friends are doing while you're stuck here listening to someone brag all night. It's exhausting, and ineffective.
People go on auto drive and talk your ear off about nothing. If we put our superpower listening skills to work and start asking more engaging questions (before the person in front of us goes off on their self-centered tangent), real business, and real value might start happening. Introverts too (who says we can't make great sales people!) When we listen, hear a problem, address that problem, and then engage in a real conversation about how we can help each other overcome that problem. Business happens, sales are made, and people actually benefit from these otherwise time wasting events.
But with all that said, it's something I struggle with... a lot. It's nice to see that I'm not alone. Thanks for that!
@KeithHawn As someone who's written a great deal of ebooks, you're 100% correct that it's not some simple task. However, when the ebook is already done, it's there for life, and with you to hand out for the long term. Unlike many blog posts that get buried on your site (not against blog posts, but hopefully you catch my drift here), an ebook can stand out for months, or years to come continuing to generate new leads with minimal effort on your part.
5 months, 1 week ago on 10 Reasons Your Small Business Should Offer an Ebook
@KeithHawn It's all relative. Compared to many other strategies, offering an ebook is an easier option. Once you have the quality content and a well designed book in place, all you have to do is give it away. That's a lot easier than some other types of content marketing.
@eggmarketing As a content marketer I can relate. Often there is more work in promoting a post/ebook/etc. than the work it took to create it. Strange how that works out. If authors put just a little bit more effort into marketing, their writing will have an even bigger payoff in the end.
5 months, 3 weeks ago on What Prize Winning Authors Can Teach You About Content Marketing
You'd be hard pressed to find anyone in business who hasn't met this type of nasty, unrealistic customer at one point or another. Your lessons for how you handle that person are spot on - especially #5 (and the paragraph after). Kill 'em with kindness but know when enough is enough. It's okay to say no in business sometimes - situations like the one you described is certainly one of those times.
5 months, 3 weeks ago on Five Tips to Deal with Angry Clients
Great tips! I've told my husband numerous times that my Words With Friends addiction is actually productive. He laughed, but now I'm going to show him this article as proof that I'm not the only one who thinks that! :)
I also LOVE the tip to travel. Writers spend a lot of time hunkered down in front of the computer screen. Even just a quick road trip to a city a few hours away for a weekend of biking can do wonders to clear the mess, and discover new ideas. That clarity and fresh insight comes out in writing. In that same vein, I'd also add that just changing your scenery helps. Write from a coffee shop, or in the backyard to break up writer's block and find fresh new ideas.
5 months, 4 weeks ago on Improve Your Writing with Six Writerly Hobbies
@SusynEliseDuris Great stats! Thanks for sharing those :)
6 months ago on Business Communication and Cussing: A Heck Yeah?
@jasonkonopinski @SavvyCopywriter @JRHalloran @ClayMorgan Completely agree! One of the first questions I ask my clients is not "who do you want to attract to your business?" but rather, "who do you hope never walks through your doors?" It's an interesting way to narrow down a target market and focus communication efforts.
@lizreusswig @belllindsay Nice parenting tip! :)
@JRHalloran Amen! I wholeheartedly agree :)
@HeathDavidson Cussing doesn't always have to be used in a derogatory manner. When I see it most in business communications, it's meant to be energetic, lively, and colorful instead of mean spirited. That's where I believe there could be a spot for it depending on the brand, company culture, and target audience.
@LindaEsposito Many times the language you use is an easy way to filter out your target audience from the people you wish would never knock on your virtual doors. It can be an advantage and a lead filtering tool when you set the expectation early on that cussing is to be expected when someone does business with you. Proof again that it's not a black and white issue.
@belllindsay I definitely agree with you that the Erika Napoletanos are few and far between. I've seen some people try to be like her and then come across the wrong way because their audience wasn't ready for it, they hadn't set the expectation early on that swearing could be involved, etc. It depends a lot on your industry too - she's unique in the business communication side of things, but I would wager a bet that most of her clients don't have swearing all over their website's or on social media. She knows better than to inject those words in their voice when it's not theirs, nor is it what their audience wants to hear.
@ClayMorgan Nothing archaic about it - it's knowing your audience, how that form of language will be perceived, and owning your own voice as a gentleman.
@justin_sheil @ginidietrich @SavvyCopywriter Stay true to your brand and what excites customers, and you're on your way to success!
@dianakokai @ginidietrich @SavvyCopywriter Certainly not, and it's a waste of who you are to try. :)
What a thrill for you! And what a great way to promote your book with help of a few ambassadors. I'd love to help if chosen!
6 months, 1 week ago on Become a Spin Sucks Brand Ambassador
@Lewis LaLanne aka Nerd #2 "Read every day. Write every day." Love it!
6 months, 3 weeks ago on Do You Have a Ross and Rachel Relationship With Your Business Website?
NFL lip reading makes me laugh every time! McDonalds did a good job of incorporating that into their commercial. Other honorable mentions were the RadioShack commercial, and Turbo Tax. The Budweiser clydesdale commercial with the puppies was my favorite though! It didn't focus on the product but it did continue the story of the brand through the clydesdales and I think more people (even non-beer drinkers) can appreciate that.
6 months, 3 weeks ago on Gin and Topics: Special Super Bowl Edition
@@jason_ it'll be a fun one - that's for sure!
7 months ago on #FollowFriday: Jason Roberts
Loves the weather, Mexican food, beer, and Peyton Manning?? I'm a fan already! :) Nice to 'meet' you Jason! Looking forward to following! And Go Broncos (guessing we'll see a post or two from you about the game on Sunday :))!
@ginidietrich Smart! That's a struggle in the copywriting/content marketing world too. I've had many clients/prospects think that just rewriting a couple of pages on their website, or adding a handful of blog posts will skyrocket them to the top and make them immediate industry experts. Not the case... If it were that easy, everyone would do it.
7 months ago on Media Relations: Why The Economist Thinks We Have it Wrong
Ew! I'm cringing for you after reading the first line of that in mail request! In spite of it being a pretty gross way to network or scout out a date, it serves as a good lesson for everyone using this platform for business. Thanks for sharing your experience, and your insight!
7 months ago on Specifically What Not To Do On LinkedIn
@jasonkonopinski Haha! Another great analogy for that type of outreach ;)
Well said! I'm glad so much attention is being brought to this annoyance (because that's all it is... an unproductive annoyance).The same can be said of guest bloggers, and other types of media outreach folks that believe in using the spaghetti approach to getting exposure/backlinks/whatever their little heart desires. It's ineffective, and it's far more costly in the long run. When you invest on the front end with the right approach to reaching the media, the results of your efforts on the backend will be exponentially more lucrative.
From one Arizonan (I'm in Tucson) to another, great to connect! Looking forward to seeing more from you!
8 months, 2 weeks ago on #FollowFriday: Carrie Morgan
Wow!! This was an AMAZING gift to give to your audience on YOUR birthday! I loved this - THANK YOU, THANK YOU, THANK YOU! I've found myself continuing to put off making that wish list. Yeah, I have goals in the back of my mind, but written? No, not so much. And I seem to get so caught up in the day to day work that I forget the "why" behind each of these goals. I will use your amazing tip of writing the "why" behind each of these goals and create a stellar wish list TODAY. Thanks for the inspiration and HAPPY FUCKING BIRTHDAY from one manatee of love to another!!
8 months, 3 weeks ago on The Bitch Slap: Fuck Santa
I'm so excited to read this!! Even if I don't win I'm def. going to buy a copy! Ok - to your question - my favorite company in social media right now is Pace Picante! Oh wait... no no no. Changing my answer ;-) In all honesty, my favorite company in social right now is GE! This company read an article I wrote, tweeted directly to me about it, and then sent me a HANDWRITTEN THANK YOU along with a free book about the topic. Amazing! In a digital age, where way too many businesses automate their tweets and responses, a handwritten note goes above and beyond the basic listening that needs to take place on social media.
Thanks again Erika for sharing this! Can't wait to get my hands on a copy, one way or another :)
8 months, 4 weeks ago on The Part Where Erika Interviews Gary Vaynerchuk — and you can WIN his new book!
Great insight - I 100% agree with you on this! For PR agencies, there's a struggle here. So many people still think newswire services are the end all be all way to reach clients. It's crucial that clients have realistic expectations up front. If all a client wants is to be able to show investors that their name got printed somewhere on the Wall Street Journal website, then fine, click send and use all of the reprints of your press release to your advantage in that way but DON'T expect much ROI from it in terms of traffic or sales. That comes from the more modern forms of PR.
9 months ago on Why Newswire Services Don’t Work (and When They Do)
@Howie Goldfarb @belllindsay @SavvyCopywriter Not working longer hours - just getting a little bit of movement in during the regular work day :) But nothing can beat getting outside for a quick midday break to breathe some fresh air! And be glad your gym is only a few minutes drive away - mine is 35 minutes one way! Eep!
9 months, 1 week ago on Three Secrets to Your Own Success
@belllindsay Just cause it's big in my world doesn't mean I'm always doing as much as I can be ;-) I love my wine on the weekends, I use my treadmill desk to justify not making it into the gym probably more than I should, and one of my guilty pleasures is terrible reality TV... there... I admit it!
These are fantastic!! The commitment to living a healthy lifestyle (sleep, exercise, and smart eating) is big in my world. And I wrote the start to a talk I'm giving last night in the middle of the night - hey, that's just when inspiration hit! Now if I could just learn how to really unplug on the weekends! ;) Thanks for posting this!
Great information here Jo Lynn! Pinterest is a great social media network for engagement. I use Pinterest to show the more human side of my brand. Although my company works to help small business create a magnetic website, I love showing my passion for food, fitness, fashion, and fun through my Pinterest pages, along with the boards of business and writing tips. It's a great way to diversify your marketing and give your followers a way to choose what they see from you and what they don't. Thanks for sharing this!
9 months, 4 weeks ago on 15 ways to use Pinterest with your small business marketing
@eggmarketing The good thing is we, and our clients, have learned the lesson and are on to a better strategy. What may have worked for SEO purposes 10 years ago can really hurt businesses today which is why I'm glad more people are realizing the importance of valuable content created by people that care about what they're writing about.
10 months, 1 week ago on The Era of Experts: Why It’s Time to Put a Stop to The Madness
@eggmarketing Interesting! I agree, it's fun to learn how other writers write. Thanks for stopping by!
10 months, 1 week ago on Writer Diaries: How a Copywriter Writes
@RobBiesenbach Me either, how fun! Thanks @ginidietrich Can't wait to read this! :)
10 months, 1 week ago on Join Tom Martin for a Special Livefyre Q&A Today
@ginidietrich Thanks for hosting this! :)
@TomMartin @catrinasharp @jonmikelbailey How do you manage expectations when peoples intent differs from yours? Some people go to those groups to do nothing but hand out business cards, while others like the one @jonmikelbailey is likely referring to want to make true connections and not risk getting cold called by people that she has no intent of doing business with. I've found that sometimes these groups can be a drain because, although my intent is to offer something of value and work with others who can provide me the same, others just want to SELL SELL SELL and that leads to me having to deal with an aftermath of annoying, unproductive cold calls (this has caused me to stop answering my phone for unknown phone numbers)