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Wow!! This was an AMAZING gift to give to your audience on YOUR birthday! I loved this - THANK YOU, THANK YOU, THANK YOU! I've found myself continuing to put off making that wish list. Yeah, I have goals in the back of my mind, but written? No, not so much. And I seem to get so caught up in the day to day work that I forget the "why" behind each of these goals. I will use your amazing tip of writing the "why" behind each of these goals and create a stellar wish list TODAY. Thanks for the inspiration and HAPPY FUCKING BIRTHDAY from one manatee of love to another!!
1 day, 20 hours ago on The Bitch Slap: Fuck Santa
I'm so excited to read this!! Even if I don't win I'm def. going to buy a copy! Ok - to your question - my favorite company in social media right now is Pace Picante! Oh wait... no no no. Changing my answer ;-) In all honesty, my favorite company in social right now is GE! This company read an article I wrote, tweeted directly to me about it, and then sent me a HANDWRITTEN THANK YOU along with a free book about the topic. Amazing! In a digital age, where way too many businesses automate their tweets and responses, a handwritten note goes above and beyond the basic listening that needs to take place on social media.
Thanks again Erika for sharing this! Can't wait to get my hands on a copy, one way or another :)
1 week ago on The Part Where Erika Interviews Gary Vaynerchuk — and you can WIN his new book!
Great insight - I 100% agree with you on this! For PR agencies, there's a struggle here. So many people still think newswire services are the end all be all way to reach clients. It's crucial that clients have realistic expectations up front. If all a client wants is to be able to show investors that their name got printed somewhere on the Wall Street Journal website, then fine, click send and use all of the reprints of your press release to your advantage in that way but DON'T expect much ROI from it in terms of traffic or sales. That comes from the more modern forms of PR.
1 week, 6 days ago on Why Newswire Services Don’t Work (and When They Do)
@Howie Goldfarb @belllindsay @SavvyCopywriter Not working longer hours - just getting a little bit of movement in during the regular work day :) But nothing can beat getting outside for a quick midday break to breathe some fresh air! And be glad your gym is only a few minutes drive away - mine is 35 minutes one way! Eep!
3 weeks ago on Three Secrets to Your Own Success
@belllindsay Just cause it's big in my world doesn't mean I'm always doing as much as I can be ;-) I love my wine on the weekends, I use my treadmill desk to justify not making it into the gym probably more than I should, and one of my guilty pleasures is terrible reality TV... there... I admit it!
These are fantastic!! The commitment to living a healthy lifestyle (sleep, exercise, and smart eating) is big in my world. And I wrote the start to a talk I'm giving last night in the middle of the night - hey, that's just when inspiration hit! Now if I could just learn how to really unplug on the weekends! ;) Thanks for posting this!
Great information here Jo Lynn! Pinterest is a great social media network for engagement. I use Pinterest to show the more human side of my brand. Although my company works to help small business create a magnetic website, I love showing my passion for food, fitness, fashion, and fun through my Pinterest pages, along with the boards of business and writing tips. It's a great way to diversify your marketing and give your followers a way to choose what they see from you and what they don't. Thanks for sharing this!
1 month, 1 week ago on 15 ways to use Pinterest with your small business marketing
@eggmarketing The good thing is we, and our clients, have learned the lesson and are on to a better strategy. What may have worked for SEO purposes 10 years ago can really hurt businesses today which is why I'm glad more people are realizing the importance of valuable content created by people that care about what they're writing about.
1 month, 2 weeks ago on The Era of Experts: Why It’s Time to Put a Stop to The Madness
@eggmarketing Interesting! I agree, it's fun to learn how other writers write. Thanks for stopping by!
1 month, 2 weeks ago on Writer Diaries: How a Copywriter Writes
@RobBiesenbach Me either, how fun! Thanks @ginidietrich Can't wait to read this! :)
1 month, 2 weeks ago on Join Tom Martin for a Special Livefyre Q&A Today
@ginidietrich Thanks for hosting this! :)
@TomMartin @catrinasharp @jonmikelbailey How do you manage expectations when peoples intent differs from yours? Some people go to those groups to do nothing but hand out business cards, while others like the one @jonmikelbailey is likely referring to want to make true connections and not risk getting cold called by people that she has no intent of doing business with. I've found that sometimes these groups can be a drain because, although my intent is to offer something of value and work with others who can provide me the same, others just want to SELL SELL SELL and that leads to me having to deal with an aftermath of annoying, unproductive cold calls (this has caused me to stop answering my phone for unknown phone numbers)
@TomMartin @ginidietrich Love this! I'm walking on my treadmill (at my treadmill desk) for this chat :)
@TomMartin What would you say to businesses that are more focused in SEO? I agree with you but sometimes have a tough time getting clients out of SEO only mode and realizing that there are other ways to reach buyers
Okay, another question @TomMartin :) Do you see the new Hummingbird search algorithm making a super significant impact on the invisible funnel because of the hidden keywords? Some people are terrified about it, others (like me) are kind of indifferent but I'd love to hear your thoughts! Should I be panicking more than I am?
@TomMartin Great tips! As a blogger myself, I really value comments and enjoy engaging that way so I can see this working well. Thanks! :)
Hi Tom! I need to pass out your book to some select people in a networking group I attended here in town that still believe cold calling is effective... (so much so that they give my number to people to call me, but never give me a heads up to expect the call or ask if it's something I might actually be interested in.)
What are your thoughts on cold/warm emailing? For example, finding an influencers email address on a website and sending them a quick note about a piece they wrote. Effective? Annoying? I feel it's less intrusive than cold calling, but still doesn't always get a great response.
@jolynndeal Great tip! Having clear expectations helps quite a bit. Thanks for stopping by!
1 month, 3 weeks ago on Hump Day Marketing Inspiration: The Guest Blogging Edition
Trying this tonight! Thanks for posting
2 months, 1 week ago on Just Gotta Love Jamie Oliver’s Delicious Brussels Sprouts Recipe
@jolynndeal Thanks Jolynn! I appreciate you stopping by.
2 months, 2 weeks ago on Hump Day Inspiration: The Social Media Version