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@ginidietrich @dbvickery Hah, you and me both...yet more painful fodder for a "lessons learned" blog post.

1 week, 1 day ago on Managers vs. Leaders: The Traits of Each

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Love that Wall Street List...hard to break out the favorites, but I'll go with...

  • The manager maintains; the leader develops.
  • The manager does things right; the leader does the right thing.

1 week, 1 day ago on Managers vs. Leaders: The Traits of Each

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Big fan of "white space is your friend"...and no neon or crazy fonts!

3 weeks, 6 days ago on How to Avoid a Canva Fail

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Yes, I skipped straight to the Jimmy Fallon videos because I knew they made it through Gini's stringent "is this the best of Fallon" filter...Freeman on helium - loved it.

1 month ago on Gin and Topics: My Favorites

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Nice conclusion "While it doesn’t take a lot of work to keep a customer loyal, it takes even less work to lose one."


And that gets magnified when that customer was previously an advocate because you lose that voice...and just might get a zinger from them on their way out the revolving door.

1 month ago on Social Media Missteps: A Jawbone UPdate

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@samfiorella @dbvickery Agreed - just like the language and photos they post to Twitter, Instagram, and Facebook...as if only their FRIENDS are consuming that content.

1 month ago on Is our addiction to the utility of mobile apps blinding us to potential security issues?

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@ginidietrich @dbvickery Be frustrated..."take" it...build enough of a relationship with them, based upon mutual success, that you can start ragging on them about it.


At least, that is what I do...

1 month ago on The “I’m Busy” Badge of Pride

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Ah, the price we are willing to pay for a more personalized experience...or because we want to be always-on with our friends, or are afraid we are missing out because all of our OTHER friends have the apps - where's the harm.


I still haven't installed Messenger or even Foursquare's Swarm. I appreciate personalized, but I do NOT want to be the conduit by which apps get access to my friends and start spamming them or otherwise invading their privacy.


Insightful post, Sam.

1 month ago on Is our addiction to the utility of mobile apps blinding us to potential security issues?

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Wow, did I love this post - especially when you bring up the respect angle. One of my friends used to say "what gives you the right to think your time is more valuable than mine"?


And I do get frustrated when clients do it. It's as if they are thinking "I'm paying you - I'll respond when it is convenient to me"...and that convenient time never comes up because they are "so busy".

1 month ago on The “I’m Busy” Badge of Pride

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Good answer on the "10 year trade"...start having kids (and grandkids) you want to live for as long as you can for them...and for the smiles they give YOU.

1 month, 1 week ago on The Spin Sucks Inquisition: Danny Brown

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@Howie Goldfarb @dbvickery and the statistics of checking down to a run play when he says "Omaha, Omaha".

1 month, 1 week ago on #measurePR Recap: Chatting with Heidi Sullivan

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Still not sure what a "data guy" will say for a #MeasurePR chat since I'm not a PR or marketing pro...but I'm sure we will have fun. FYI, Mantis Technology Group was acquired by ProKarma this year - so same job, different business card (and a lot more capabilities).

1 month, 1 week ago on #measurePR Recap: Chatting with Heidi Sullivan

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I'm still waiting for my Amiigo that I preordered a LONG time ago...and definitely frustrated with the continued delays even if it IS a startup company. And their engagement has been spotty at best, and now the preorders folks are demanding refunds.


But, oooh, the technology is SO cool. Blows the Jawbone (and other current wearable tech for fitness) out of the water. Umm, when it works and actually gets delivered.


Yes, I straighten pictures. It's like "could I get a glass of water, please" - then straighten while they are gone. Oh, and I do check my garage door when I leave the house...and if I'm convinced I didn't check it, even after only driving a block, I'll go back and check again.


But flying into brick walls with my eyes closed - that's too much, sorry.

1 month, 1 week ago on Brick Walls and Bad Social Media: Lessons from Jawbone

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I really liked Content Chemistry, too. And as a person who has had a few career pivots (software developer, data architect, account manager, product evangelist), I definitely appreciate the "Act like a Product Manager". If you maintain a great relationship with your development group, you can become the ideal conduit for passing customer/prospect feedback to them to make better products/services.

4 months ago on Three Keys to Become a Disruptive Marketer

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Bonus points for mentioning Be Civil. I think it is OK to be a little irate, but do not stoop to insulting someone's worth or intelligence. And great point about "Are You Right". If not, you end up with egg on your face...yet STILL held a brand's reputation hostage, and they will lose simply because of the initial accusation.

2 months ago on Four Questions to Ask Before You Complain on Twitter

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@KerryGorgone True, but I've also built the relationship enough in person to understand a lot of those polarizing views...BEFORE the Facebook friendship. That's probably why they friended me, rarely friended another one of my partners, and NEVER friended the third.

2 months ago on Social Media Privacy: Should Bosses Be Allowed to Friend Employees?

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@JoeCardillo @dbvickery I'm definitely in favor of more folks taking the "probably shouldn't be saying it" approach! ;)

2 months ago on Social Media Privacy: Should Bosses Be Allowed to Friend Employees?

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@biggreenpen I really like Walking and Wise, also. And in regards to wisdom being in short supply, I think some of that can be offset if the true leaders endeavor to be Worthy of their leadership position - every day.


Thanks for the comment, Paula.

2 months ago on 12 Most Wizardly “W” Traits of Great Leaders

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This is definitely a slippery slope. I'm friends with employees and clients, but I never really share anything polarizing or with foul language, etc. I have seen some employees go off of the deep end with their views or use of language, but I acknowledge that their Facebook profile is a personal space. If I can't handle their views, then I can hide or unfriend them. I CANNOT use what I see to impact our business relationship.


I've always looked at it as a risk for the employee. I never thought about the repercussions for the employer. Interesting...

2 months ago on Social Media Privacy: Should Bosses Be Allowed to Friend Employees?

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Amy - the spunky, lone American cheerleader. ;)


Good story, Hessie. I'm rooting for you folks and even hope we will have opportunities to work together...since BOTH companies understand their is a LOT of intelligence buried in that social data (and other data silos within organizations).

2 months, 1 week ago on The ArC Story: Success Means Moving Fast and Breaking Things

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Just getting around to reading this...after a great vacation and sectionals tennis playoffs (I live a hard life). Thank you for the mention, Margie. You reeled me in with the title regarding social listening, and then BONUS with the mention!

2 months, 1 week ago on #FivetipsFriday Social Media Listening

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@crestodina @dbvickery That research reminds me: "when you don't pay for the product..."

3 months ago on Content, Trust, and the Power of Influence

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"Post, forgive, and forget." Interesting point, Andy. A person's negative review can have negative ramifications well beyond the point that the original poster has "gotten over it".


It's amazing how many of these types of posts I'm reading now - as folks understand the power of social, and peer reviews, in the purchase decision. And yes, I'm a huge proponent of both social listening AND sentiment analysis...even when the sentiment analysis remains flawed.

3 months ago on Content, Trust, and the Power of Influence

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Great points throughout, Sam. I know I often draw the ire of people who put a lot of stock in polls and surveys, but I wrote a post over a year ago saying "people are talking about you - and it's not in your survey".


In addition to perhaps not phrasing the questions correctly, I would also argue that the people inclined to even agree to participate in the poll are in a dwindling group that truly would never use social or review sites to make a purchase decision. Meanwhile, my purchase decision is based upon:


- identify need/want

- research (generally starting with Google)

- read professional/influencer reviews

- read peer-to-peer reviews (Yelp, TripAdvisor, Best Buy Comments, Amazon comments)

- poll my own social circles (via Facebook and Twitter, usually)

- Possibly see if the brand, or distributor like a Best Buy, will engage socially


Do the poll of folks across all ethnicities and household income demographic, for ages between 18-45, and your numbers would change without even having to change the questions.

3 months ago on Gallup Poll is Correct: Social Media DOES NOT Influence Purchases

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I'm always talking about "find your brand advocates AND your brand detractors...then commit to the positive customer experience to turn the detractors into advocates". And the world is watching. Besides taking care of the squeaky wheel (Petro) that writes reviews, you also position yourself as a brand who cares - for everyone that watches the exchange on social channels.


But now this post leaves me wanting for my own version of "PetroPower"...VickeryVroom?

3 months, 1 week ago on Three Ways to Succeed With Second Chance Customer Service

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@ginidietrich @GosiaBourne Speaking of which...I am SOOO far behind in my Yelp and TripAdvisor reviews (and Amazon...and Best Buy...). I rely on them so much that I keep saying I need to do my part, but it takes time to come up with a thoughtful, detailed review!

3 months, 1 week ago on Your Customers Control Your Brand

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Of course, once brands realize this - they need to start monitoring social channels to find the who/what/where/when/why of consumers that ARE impacting the brand reputation. The brands can't control it, but they can at least help guide the message on a peer-to-peer basis or demonstrate timely and contextually relevant customer service.


Find the advocates - applaud them. Find the detractors - appease them and try to turn them into advocates.

3 months, 1 week ago on Your Customers Control Your Brand

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Ooh, I love sole source supplier contracts...when I'm the sole source, that is!

3 months, 3 weeks ago on Gin and Topics: Word Sneak and Baby Giggles

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Um, does anyone pick the die 10 years sooner option?!?

3 months, 3 weeks ago on The Spin Sucks Inquisition: Jeannie Walters

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Poor Richard Gere...


The dancing teachers was hysterical with those oblivious students, and all I could think about during the beer bottle video was "I think I had enough to equip all of those guys this last Monday".

3 months, 3 weeks ago on Gin and Topics: Word Sneak and Baby Giggles

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Love it. Up until this year, I worked remotely since 1998! I've also run multi-project remote teams that spanned several time zones. I absolutely agree that it allows you to get the best and brightest. Some leadership still do not get it, though. They need to see the minions working in the cubicle and punching the time clock.


I definitely appreciate the goal mentality vs time mentality. Ironically, when leadership focuses on that 8-5 timeclock mentality, they will get LESS work and productivity from employees. They need to "get out of their own way" and let these employees drive innovation and successful delivery while working a more flexible anytime/anywhere schedule.


4 months ago on Run a Virtual Company with these Seven Tips

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Great anecdotes. As a services company that also has a product, it is all about trying to get that social proof. Otherwise, nobody ever gets fired for choosing the 800# gorilla in your industry (for services OR product).


Nice summary points. Gotta get other people telling your story - influencers and happy customers.

4 months ago on Is Social Proof Driven by Your Cortex or Your Content?

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I always get excited when reading posts around contextual social monitoring case studies - even if hypothetical. We have the monitoring solution, but it is still going to take that ANALYSIS beyond the tool to dig deep (beyond the first question answered) and get the full and varied context. I hope to see more of these hypothetical scenarios become live case studies...and I hope we get to be a part of those case studies.

4 months ago on The Question of Context in Meaningless Data

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Just wrapped up a 13-year run at Mantis where we struggled DAILY with making the transition from founders to C-levels willing to step back in order to scale.

4 months ago on Founder vs. CEO: How to Scale Your Business

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@samfiorella @dbvickery  Very cool. We are taking a similar approach with some of our hospital clients. We are doing some cool mobile app development to allow more preventative/predictive care and even touchpoints for initial assessment that do NOT require that initial visit (where they tell you go get some labs and come back...thus 2 co-pays).


The hospitals and healthcare providers that provide that level of service and customer experience will be the winners in the age of the socially-savvy (and demanding) consumer.

4 months, 2 weeks ago on Business Strategy: Reinventing the Rules of the Game

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This will be one of my more broadly shared blog posts I've read in awhile. Great job, Ken.

4 months, 1 week ago on The Graduation Speech I’ll Never Be Asked to Give

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I definitely do #1 and sometimes #2. I could use work on the rest of them. I still can't bring myself to set aside a specific time FRAME to do email and social media...I always try to be the most responsive possible (which probably does nothing more than add to my blood pressure, right?)

4 months, 1 week ago on Time Management: Six Tips to Be More Productive and Get Things Done

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@Shonali @dbvickery  Took my first ride on the Harley today...and lived to type this message. So life is good. Looking forward to a lot of tennis this weekend, hit a few graduation parties for friends' kids, do a lot of grilling (pork steak tonight, chicken fajitas tomorrow, and queso burgers on Sunday)...and maybe take that Harley out for a few more spins.


C'mon, sing it with me, "all she wants to do is...all she wants to do is dance"

4 months, 2 weeks ago on Why I Dance

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Stayin in Black - so well done...yet so WRONG!! Shared the Dog Thief because I've got one in my house (the smallest one, of course).

4 months, 2 weeks ago on Gin and Topics: Anti-Bullying and Dogs Who Play Fetch Alone

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Think I saw you dance after Social Slam, right? But, really...Dancing Queen? How about Don Henley's "All She Wants to Do is Dance"?

4 months, 2 weeks ago on Why I Dance

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@PeterJ42 @dbvickery  Give me right...without the callous (something I had to learn over time in my career). And although I have a few current opportunities going right now, where we've never met in-person, that is definitely the exception. Even those opportunities have involved at least one Skype or Google+ Hangout to get more of that "face-to-face".

4 months, 2 weeks ago on The True ROI of Digital Marketing

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"The most powerful component of “shared” media is the urge of the users to share what they love, what inspires them, what they find educational or fun or funny." Yep, I share the videos from Gin & Topics...which is the ideal gateway drug to Arment Dietrich consulting services, right?

4 months, 2 weeks ago on Are the Days of “Free” Social Media for Brands Numbered?

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"You can call me shallow or callous, but you also have to call me right."


Can I put this in my auto-sig?


Meanwhile, back to trying on sizes to see which one best fits my company. This acquisition has side-tracked me a bit. Too busy getting a bunch of face-to-face meetings to get back to building a long-term inbound strategy.


Oh wait, face-to-face meetings are good!

4 months, 2 weeks ago on The True ROI of Digital Marketing

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Hey, I'm a guy that likes sports analogies...even if it is baseball. Well done (well, there was that pitch the home run thing that Chuck mentioned).


Definitely a fan of knowing everything you can before making the call.

5 months ago on Pitch Perfect: The Mechanics of Media Relations

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I can't attend, because I'll be in meetings in Seattle, but it sounds like a GREAT webinar. I just registered, so I can get the video afterwards.

5 months ago on Neuromarketing: The Brain Science of Web Marketing

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Interesting case study with the hospital. I was just in a few conversations discussing how to convince hospitals that they should have a social listening and analytics practice. I think they've gone beyond having a captive audience, and a lot of people - at least in metro areas - have choices in facilities.


The difference-maker could be the customer experience and the hospital's reputation and involvement in the community. Social listening is a good start.


Having said that, socially-savvy consumers are still more likely to post their dissatisfaction with insurance than facilities, but I see that changing over time.


I enjoyed reading the MV-1 "iterative approach" case study in Influence Marketing. Gotta love solution providers who are willing to adapt!

5 months, 1 week ago on Business Strategy: Reinventing the Rules of the Game

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I thoroughly enjoyed the interaction on that Private Group...and Eden/Stacey and company were tremendously creative with the "photo bombs". I've been swamped for the last few months, while our company went through acquisition, and I still made time to check out that group.


Oh yeah, the book was pretty good, too! I did write a blog, but I need to write a subset of that review on Amazon and Good Reads.

5 months, 1 week ago on The Spin Sucks Brand Ambassador Program: A Case Study

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