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@Howie Goldfarb @bdorman264  Hah! Actually, ProKarma is co-headquartered in Omaha and Portland. And the Denver development center is slightly larger than Seattle's.

So Denver - For.The.Win! Even if the Omaha offices are the largest in the's Omaha, c'mon. We have mountains and Manning!

As for Pulse Athletics - yep, it is a social listening tool. Universities (and pro teams or agencies managing reputations for multiple clients) can monitor the online behavior of their student athletes. It makes for a pretty cool demo...and a tad bit scary for every parent who knows their kids aren't always "little angels" on their social profiles.

1 day, 5 hours ago on Belated Big Reveal – Mantis a ProKarma Company


@Shonali  Thanks, Shonali. I've been blessed...been lucky...had a great wife and family (my Vickery Girls) through the whole journey. I am VERY excited about the combined companies' capabilities. And bonus...the culture is very friendly, so I've already had some outright fun working with several ProKarma folks.

2 days, 2 hours ago on Belated Big Reveal – Mantis a ProKarma Company


@DwayneAlicie  Thanks, Dwayne. Just like "business spin", I had the "Spin Sucks" action on the tennis court tonight.

Keep it real, act swiftly, and NEVER go down the road of spinning the truth in business communications.

1 week, 5 days ago on Spin Sucks – Unless you are a tennis ball


I always give the example of my recent TV purchase:

1. I Google first, and then read consumer/blogger reviews

2. I hit the Best Buy, Amazon, and perhaps Walmart sites to read user reviews

3. I reach out to my social circles with the brands/models that I've sub-selected - to get their 1st person experiences.

4. I decide to buy from a big box store, but I go into a smaller store to check their inventory (I already reviewed their website), and I check-in to Foursquare and cross-post to Twitter.

5. The store reaches out to me and offers assistance. I tweet back that I already have a special deal w/the big box, and I know it isn't realistic to expect them to match. They courteously reply "just let us know how we can help".

6. I buy from the smaller store...

2 weeks ago on SoLoMo – Disruptions and Opportunities in Customer Acquisition


Doug, I enjoyed the interview and its casual format. I hope folks enjoy listening in on the conversation.

Meanwhile, stay curious, my friend...and ALWAYS listen!

3 weeks, 1 day ago on [Interview] Brian Vickery of Mantis Technology Group on Big Data and the Rise of Social Media Monitoring in Business


Speaking my language - and it truly starts out with #1 (umm, after you know you can count on the reliability and "data quality" itself...gotta have strong data governance). And it just gets more powerful if you can integrate internal data with the abundance of external, unstructured data available through social and review sites.

3 weeks, 2 days ago on Data: Five Improvements Every CMO Needs to Make


@Shonali @dbvickery  I think I'm making progress towards meeting those dreams. And I'll have a big announcement towards one of those dreams after April 4th *AND* one of those Vickery Girls is giving me another grandson in mid-April.

I'm smiling more, but I could still work on the serving more.

How about you, Shonali? It HAS been awhile, and I know you've had an eventful open to 2014.

3 weeks, 4 days ago on 6 Vickery Dreams Headed Into 2014


Love the journey, Hessie. And as an executive in a B2B, in a "heavy into technology but oblivious to social" world, I can appreciate it. My efforts are just trying to ensure we are at the forefront of the adoption for our particular sector. I have really appreciated my internal thought leaders stepping up and blogging about their respective fields. I hope that helps a lot of readers - and ultimately helps our bottom line as people come to trust us.

And I feel that several of us talked about this journey over red wine, or was that white wine, or was that milk? I'm confused...well, somebody was confused because I felt fine.

1 month ago on My Search for Social Validation