A Toronto-based digital, social media and communications strategist, social media instructor, founder of three PR agencies, Inside PR host, author, TV writer, ex-comic and former Winnipegger
@ShingiPReaction Thanks @ShingiPReaction. Interesting observation. When you say other media, are you referring to print and direct mail, that is more traditional sources? Any ideas why you're seeing that?
3 weeks, 2 days ago on Did Gallup get it wrong about social media?
@andreahayes1 Thanks Andrea.
First of all, thanks for the history lesson, @LauraPetrolino! For some reason, I always believed everything happened magically on that one day. And what a perfect description of what could have happened on social media. Of course, being a Canuck, we would likely have had a lot of angry and cynical updates (I'm thinking of you, @belllindsay :) ). And probably a bunch of sad faces...
But back to the post - you're so right that on and offline are reciprocals and we need to figure out how to tie the experiences together for customers. That's the challenge and opportunity for those who can navigate both worlds like they belong.
1 month ago on How to Integrate Online and Offline Communities
Thanks @maureenjudge - that's a good reminder!
1 month ago on Did Gallup get it wrong about social media?
@sherrilynne That's for sure! Thanks Sherrilynne!
2 months, 3 weeks ago on From Optimist to Optimize: The Future of PR?
@ginidietrich It's been a good conference. We miss not having you here this year! As for Mr. Gladwell, I like how he takes research on various topics, simplifies and explains them with stories.
@biggreenpen Thanks Paula. I guess that's why I had such an affinity to your virtual ones...
You're so right because all of those things you suggest mean you're thinking about the recipient and starting a relationship... Of course, that takes time to build, but it's worth it.
@LauraPetrolino Thanks Laura! One of mine, too. I also go back to it because the principles of how to amplify stories sure apply.
@RobBiesenbach What do they say about comedy? Timing... Thanks Rob. I really enjoyed your talk yesterday and enjoyed that we're recommending a similar reading list.
Glad you liked that! I'm happy to tell you over drinks :).
2 months, 4 weeks ago on From Optimist to Optimize: The Future of PR?
Thanks. Thanks. Thanks :).
@BillSmith3 Thanks Bill. It is a complex and multi-faceted issue, Great point about the digital divide. Hopefully we can find a way to bridge that. I guess that's where millennials can help guide the older generations along - and the older ones will need to keep an open mind...
4 months ago on Social Media, Boomers, and Rock and Roll
@LauraPetrolino Of course, of course. That's what I meant :). @RebeccaTodd
4 months, 1 week ago on Social Media, Boomers, and Rock and Roll
@RobBiesenbach I think it was... That's why the Seinfeld shows still work, IMHO...
@AmyMccTobin @shellykramer I'm with both of you on that! Thanks Amy!
@RebeccaTodd Thanks Rebecca! I like EFF a lot.
You're so right about it coming down to attitude - and the important thing is keeping an open mind about everything regardless of age. And sometimes, it's too easy to fall into the 'I do things this way' mentality. We all have to fight against that!
@rdopping I am older than you. And I apologize for my generation - or parts of it :).
I don't think you're ever too old to try new things - it might take longer to get the hang of them, but that's OK.
@RobBiesenbach Thanks Rob. You know - I wonder if Louis CK has taken that role as cultural observer. He's critically funny, not borderline out of touch funny. And that's why he can appeal to a wide age range - the way Seinfeld used to.
@belllindsay It's great to be back. Oh - Thanks and sorry, Lindsay! A typical Canadian greeting!
@annelizhannan That's great to hear. And it's important to keep trying! I know I stumble around new platform a lot more than my kids - but then it levels off and we start to learn from each other. Thanks!
@JRHalloran Thanks JR. I think the important thing is to keep an open mind and try new things - no matter how old you are. And, sometimes you need to accept that it may take some time till you catch on.
And regarding cars that drive themselves? I'm ready now!
Great story, Eden. And maybe you've come up with the answer to the question can you make me a viral video? That depends on how lucky you are...
And you and Hilary have set a record for #digitaledu, not sure we'll ever top two viral videos in one week!
4 months, 2 weeks ago on How does a video go viral?
@RobBiesenbach You weren't kidding about making time!!
4 months, 3 weeks ago on Seven Lame Excuses for Mediocre Presentations
All great points, Rob. I especially like the one about the person who says they're better winging it... I'm sure that attitude got them 100% on college exams. This is a great example for communicators who sometimes use words as a crutch - as in those words written on a slide that have to be read verbatim. When I'm in a presentation and someone starts to do that, I automatically drift off and it's hard to bring yourself back. Look forward to your Counselors Academy talk and to meeting in person!
@e_sahadeo Let me know what you think. The magazine has lots of other things to offer too - a tradition of amazing writing...
5 months ago on Visual storytelling lessons from New Yorker cartoons
@maureenjudge Thanks Maureen!
5 months, 4 weeks ago on Visual storytelling lessons from New Yorker cartoons
@Howie Goldfarb Thanks Howie! I'm sure you did. There's nothing more frustrating than a client - or a collaborator - who just can't make a decision. When I used to do media pitching, I always hated the I'll consider it answer from media. I wanted a yes or no because then I knew where I stood.
I wonder - did you draw them a picture of a door to show them it was over? :)
6 months, 2 weeks ago on Communications Perspectives from Classic Board Games
@LauraPetrolino Thanks so much, Laura! I know what you mean about reaching the finish line first - or building the most hotels in Monopoly.
Trivial Pursuit is a great example of playing to your strengths and stretching yourself. And like you said, it shows the importance of teamwork. I know you challenged me to a game one of these days. I'm good in pop culture and literatur. So seeing what you're good in makes me think we should be on the same team!
@RobBiesenbach Thanks Rob! Great analogy. I was hoping someone would invoke Stratego and I really like your example!
@CommProSuzi Interesting way to look at it. I think 'I'm sorry' can certainly be used as a crutch - or even an excuse. The people who do that devalue the sentiment and, as you said, don't learn anything. We want to encourage clients to avoid that and hopefully be able to pick out the insincere ones. Thanks!
@JRHalloran Great analogy! And really a good reminder to keep focused on strategy, but know when to adapt. I only wish I was a better chess player. I'm more of a chess guy...
@AnneReuss Excellent point :). Perhaps I'll challenge you to play that game one of these days.
@AnneReuss Thanks Anne. I'll have to check both of those out. And... appreciate the pre-game coaching.
@jdrobertson I don't think that's cynicism at all. The apology is just a first step in the process and, as the Mayor of Toronto has demonstrated, can be full of empty words and not amounting to a hill of beans. Good point about that double standard. Hopefully transparency can lead to a more fair landscape. Thanks.
@EleanorPie I love that analogy. Matching your visual story to what your audience wants. Thanks so much!
@Digital_DRK I really like Cinemagraphs. And anytime you can work a nursery rhyme into a comment, I'm there! Thanks Darryl.
@biggreenpen I didn't know that game and had to look it up. It looks like a lot of fun - and a good bridge builder between Millennials and Boomers/GenXers. And it got a nod from Mensa. So if you play it, that must mean you and your family are really smart... Thanks Paula!
@Digital_DRK @jasonkonopinski @martinwaxman @SpinSucks I'll have to try that. Thanks Darryl!
@ginidietrich Thanks! He's a talk show writer's best friend, that's for sure. Remember the Counselors Academy conference a few years back when we had board games? We were playing Sorry...I was on a team with @blah2voila.
@belllindsay Thanks Lindsay. Like I said, I always felt Sorry should have been invented by a Canadian - because it's so much like the way we operate...
@ClayMorgan Risk is a great one. And especially for agency people and entrepreneurs. If there are a lot of good suggestions, I may need to do a follow up... Thanks Clay.
@maureenjudge Thanks! And thanks for the advice on that shot.
7 months, 2 weeks ago on Carrying the PR Baton is a blast – and you don’t need to know how to twirl
@ginidietrichOK! When do we start???
7 months, 2 weeks ago on Best Childhood Dream Jobs
@Dana Hughens Thanks so much, Dana! As I said, it's a wonderful idea to show (when we usually tell) who we are as a profession. I have to admit the pressure of coming up with photos kept me on my toes. And I have a few in the delete pile that just didn't make it. I also found out something about myself - how much I like relays! I'm excited to see where the baton takes us!
@Digital_DRK Thanks Darryl. Great idea! Maybe in the Winter term ... We'll have to check with @Dana Hughens for that...
@ginidietrich I think a bit of both - I admired his wit, suits and that he was from the midwest (like me). I guess with social media - or even Wayne's World - I could always start one from my house :).
I really like this post, Gini! It could be a book. I wanted to be Johnny Carson when I grew up. But co-hosting Inside PR's pretty good too...
@George Saratlic Thanks George. It seems like such a simple thing to remember - yet, PR pros are guilty of this more than we'd like to admit (myself included). Part of it is because we react to a problem, rather than thinking ahead strategically - and then figuring out how we want to approach it and who we're going to engage.
7 months, 2 weeks ago on Social media is fast. Relationships still take time
@ginidietrich That's such a good point! Most of us live in our own work/personal bubbles and can learn a lot listening to what others have learned. Thanks Gini!
7 months, 3 weeks ago on Thirteen Crowdsourced Digital Media and PR Lessons of 2013
This is an honest, tough and brave post, Gini. And a very important one. I've seen too many leaders pass the buck and push down the responsibility to those who report to them when something goes wrong. (The PM of Canada comes to mind as does the MD of a large PR agency I know.)
I had a similar situation a few years back when an employee forwarded a snarky and potentially libellous email about the client to the client. I was actually at the head table of a public industry event when I found out and could feel my face turn three shades of red during the lunch. As soon as I could, I asked the employee for details and said they should use better judgement and never do that again. Then I called the client, took full responsibility and offered to resign the account. In the end, we were able to work it out, but I think my actions helped show how seriously we, as an agency, treated these types of situations.
7 months, 3 weeks ago on When a Leader Learns of Unethical Behavior