A Toronto-based digital, social media and communications strategist, social media instructor, founder of three PR agencies, Inside PR host, author, TV writer, ex-comic and former Winnipegger
@Danny Brown Thanks Danny. You're right and it isn't much of a transition from 'just doing my job' to spammer. It's funny, but it feels like the more we speed up our digital connections, the more important good old fashioned relationships are. And unless you're one of those annoying cold-callers who will sell anything, we've got to figure out a way to tilt things to give as the first step on the reciprocity scale - rather than take.
2 weeks ago on Experience turned to arrogance is never a good thing
@BillSmith3 Thanks Bill. I appreciate your saying that. Seeing the students' strategies in the crisis scenario assignment come to life is one of my favourite parts of the course.
1 month ago on Online crisis training: real-time scenarios sharpen skills
@annelizhannan Thanks! Great point about having your story build. You're so right about that. It seems like a lot of content is a bit one-note, or maybe it's the delivery that is. And brands could do more by looking at how a story builds over time and adding a bit of drama or a story arc to what they're doing.
1 month, 3 weeks ago on What Standup Comedians Can Teach Us About Visual Storytelling
@JasonFararooei @MarkSBabbitt @ginidietrich Thanks!
@dbvickery Maybe you're giving us a little bit of a date-stamp :). They comics you mention all so different and amazing and you don't hear too many people talk about Sam Kinison these days. I was fortunate enough to see him perform at a club in Toronto and...wow...
You're so right about finding out your own voice because not every joke (piece of content) works for the same for various people. I know that from experience. Thanks!
@Eleanor Pierce Thanks Eleanor! That's something I learned early on - great material (stories) can only take you so far. And a story well told (delivered) - sometimes with less than stellar writing - can sometimes get more interest than it maybe should... I can think of a few speakers who fall into this category :).
@biggreenpen Thanks Paula! I always appreciate your comments and insights. You are so right about needing to read an audience - as they are all different. Thinking like an audience is another thing we can learn for all storytelling or storymaking...
Funny about the two speeches - I find I sometimes never know how a talk is going to be received till after it's done...
1 month, 4 weeks ago on What Standup Comedians Can Teach Us About Visual Storytelling
@LauraPetrolino Thanks Laura! I guess that would be the equivalent of clapping extra loudly - rather than booing...And that reminds me... (couldn't resist throwing in an extra segue here...)
@ClayMorgan Thanks Clay. I usually try to shy away from those too - but in this case I couldn't resist. Also - because there were so many great visual storytelling posts this month - I wanted to try something a bit off kilter...
@biggreenpen @Howie Goldfarb @martinwaxman That's true! In this case, since it's all about crisis communications, we may need a virtual frying pan, too!
2 months, 1 week ago on The Spin Sucks Inquisition: Melissa Agnes
@Howie Goldfarb Thanks Howie! You are so right!! Oh - and nerd is another thing that's on there... @ginidietrich @Digital_DRK
@Jen Novotny Thanks! I think the key is to keep it a concentrated time - similar to what happens during a real crisis - to get the adrenalin flowing and ensure people get an idea of the pressure and learn how to stay cool and keep their good judgment.
3 months, 1 week ago on Crisis Simulation: The Next Best Thing to Being There
Glad you enjoyed it. Maybe I've just got a good ear for dialogue ... And yes, we should!
3 months, 2 weeks ago on Crisis Simulation: The Next Best Thing to Being There
Great point, Paula. Its good to have dress rehearsals. Thanks!
@Eleanor Pierce Thanks Eleanor! It's also really interested seeing how people react and if they can stay calm. I try to keep the adrenalin going throughout by announcing how much time has passed on a regular basis :).
@LauraPetrolino Thanks! It's something I've done in a lab setting (aka my class) and it really works well and keeps people on their toes. You can also see what opportunities or issues people may be missing in real time. Plus the candy/snacks are important!
@Shonali Thank you for suggesting it! @ggSolutions123 @martinwaxman @hksully @ginidietrich @thornley
3 months, 3 weeks ago on Will Digital Reach Improve the PR Measurement Drumbeat?
@ShingiPReaction Thanks @ShingiPReaction. Interesting observation. When you say other media, are you referring to print and direct mail, that is more traditional sources? Any ideas why you're seeing that?
4 months, 3 weeks ago on Did Gallup get it wrong about social media?
@andreahayes1 Thanks Andrea.
First of all, thanks for the history lesson, @LauraPetrolino! For some reason, I always believed everything happened magically on that one day. And what a perfect description of what could have happened on social media. Of course, being a Canuck, we would likely have had a lot of angry and cynical updates (I'm thinking of you, @belllindsay :) ). And probably a bunch of sad faces...
But back to the post - you're so right that on and offline are reciprocals and we need to figure out how to tie the experiences together for customers. That's the challenge and opportunity for those who can navigate both worlds like they belong.
4 months, 4 weeks ago on How to Integrate Online and Offline Communities
Thanks @maureenjudge - that's a good reminder!
5 months ago on Did Gallup get it wrong about social media?
@sherrilynne That's for sure! Thanks Sherrilynne!
6 months, 3 weeks ago on From Optimist to Optimize: The Future of PR?
@ginidietrich It's been a good conference. We miss not having you here this year! As for Mr. Gladwell, I like how he takes research on various topics, simplifies and explains them with stories.
@biggreenpen Thanks Paula. I guess that's why I had such an affinity to your virtual ones...
You're so right because all of those things you suggest mean you're thinking about the recipient and starting a relationship... Of course, that takes time to build, but it's worth it.
@LauraPetrolino Thanks Laura! One of mine, too. I also go back to it because the principles of how to amplify stories sure apply.
@RobBiesenbach What do they say about comedy? Timing... Thanks Rob. I really enjoyed your talk yesterday and enjoyed that we're recommending a similar reading list.
Glad you liked that! I'm happy to tell you over drinks :).
Thanks. Thanks. Thanks :).
@BillSmith3 Thanks Bill. It is a complex and multi-faceted issue, Great point about the digital divide. Hopefully we can find a way to bridge that. I guess that's where millennials can help guide the older generations along - and the older ones will need to keep an open mind...
8 months ago on Social Media, Boomers, and Rock and Roll
@LauraPetrolino Of course, of course. That's what I meant :). @RebeccaTodd
@RobBiesenbach I think it was... That's why the Seinfeld shows still work, IMHO...
@AmyMccTobin @shellykramer I'm with both of you on that! Thanks Amy!
@RebeccaTodd Thanks Rebecca! I like EFF a lot.
You're so right about it coming down to attitude - and the important thing is keeping an open mind about everything regardless of age. And sometimes, it's too easy to fall into the 'I do things this way' mentality. We all have to fight against that!
@rdopping I am older than you. And I apologize for my generation - or parts of it :).
I don't think you're ever too old to try new things - it might take longer to get the hang of them, but that's OK.
@RobBiesenbach Thanks Rob. You know - I wonder if Louis CK has taken that role as cultural observer. He's critically funny, not borderline out of touch funny. And that's why he can appeal to a wide age range - the way Seinfeld used to.
@belllindsay It's great to be back. Oh - Thanks and sorry, Lindsay! A typical Canadian greeting!
@annelizhannan That's great to hear. And it's important to keep trying! I know I stumble around new platform a lot more than my kids - but then it levels off and we start to learn from each other. Thanks!
@JRHalloran Thanks JR. I think the important thing is to keep an open mind and try new things - no matter how old you are. And, sometimes you need to accept that it may take some time till you catch on.
And regarding cars that drive themselves? I'm ready now!
Great story, Eden. And maybe you've come up with the answer to the question can you make me a viral video? That depends on how lucky you are...
And you and Hilary have set a record for #digitaledu, not sure we'll ever top two viral videos in one week!
8 months, 2 weeks ago on How does a video go viral?
@RobBiesenbach You weren't kidding about making time!!
8 months, 2 weeks ago on Seven Lame Excuses for Mediocre Presentations
All great points, Rob. I especially like the one about the person who says they're better winging it... I'm sure that attitude got them 100% on college exams. This is a great example for communicators who sometimes use words as a crutch - as in those words written on a slide that have to be read verbatim. When I'm in a presentation and someone starts to do that, I automatically drift off and it's hard to bring yourself back. Look forward to your Counselors Academy talk and to meeting in person!
@e_sahadeo Let me know what you think. The magazine has lots of other things to offer too - a tradition of amazing writing...
9 months ago on Visual storytelling lessons from New Yorker cartoons
@maureenjudge Thanks Maureen!
9 months, 3 weeks ago on Visual storytelling lessons from New Yorker cartoons
@Howie Goldfarb Thanks Howie! I'm sure you did. There's nothing more frustrating than a client - or a collaborator - who just can't make a decision. When I used to do media pitching, I always hated the I'll consider it answer from media. I wanted a yes or no because then I knew where I stood.
I wonder - did you draw them a picture of a door to show them it was over? :)
10 months, 2 weeks ago on Communications Perspectives from Classic Board Games
@LauraPetrolino Thanks so much, Laura! I know what you mean about reaching the finish line first - or building the most hotels in Monopoly.
Trivial Pursuit is a great example of playing to your strengths and stretching yourself. And like you said, it shows the importance of teamwork. I know you challenged me to a game one of these days. I'm good in pop culture and literatur. So seeing what you're good in makes me think we should be on the same team!
@RobBiesenbach Thanks Rob! Great analogy. I was hoping someone would invoke Stratego and I really like your example!
@CommProSuzi Interesting way to look at it. I think 'I'm sorry' can certainly be used as a crutch - or even an excuse. The people who do that devalue the sentiment and, as you said, don't learn anything. We want to encourage clients to avoid that and hopefully be able to pick out the insincere ones. Thanks!
@JRHalloran Great analogy! And really a good reminder to keep focused on strategy, but know when to adapt. I only wish I was a better chess player. I'm more of a chess guy...
@AnneReuss Excellent point :). Perhaps I'll challenge you to play that game one of these days.
@AnneReuss Thanks Anne. I'll have to check both of those out. And... appreciate the pre-game coaching.