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@RobBiesenbach @ginidietrich You're right, Gini. So it's something that has to change at the manager/director level (or above). The funny thing is spray and pray never worked and really hurt the industry's reputation and credibility. And yet, we continue to play the odds like a rube in a casino. (I don't often get to use the word rube, so thanks.)


And Rob, you're welcome!

1 week, 4 days ago on Media Relations Done Well: Ten Ways to Personalize

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@ginidietrich @RobBiesenbach I just don't get it. One of the best things about PR people blogging is that we now get irrelevant pitches. That should be a good daily reminder that we've got to stop doing the same! And Rob, I just subscribed! For some reason, I thought I'd already done that.

1 week, 5 days ago on Media Relations Done Well: Ten Ways to Personalize

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@Howie Goldfarb It sure does that. Thanks Howie. That was hilarious - and now I want to watch the movie again!

1 week, 6 days ago on Why do so many people suck at communications?

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@LauraPetrolino Of course... :)

2 weeks, 3 days ago on Why do so many people suck at communications?

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@Digital_DRK Now that's more like it!

2 weeks, 3 days ago on The Spin Sucks Inquisition: Darryl Robinson-Keys

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@DonnaPapacosta Thanks Donna. Great point. We're always jumping ahead to the 'me' in a conversation and should be putting more emphasis on the 'you'.

2 weeks, 3 days ago on Why do so many people suck at communications?

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Great to see @Digital_DRK in these hallowed posts! I enjoyed your answers and getting to know you a bit better.


I still can't believe you know Shakespeare well enough to quote him and wished we'd had a chance to see that in #digitaledu! A quote, a quote - my classroom for a quote... OK, I'll stop there because that's where my knowledge ends! 


Congratulations Darryl!

2 weeks, 3 days ago on The Spin Sucks Inquisition: Darryl Robinson-Keys

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@ginidietrich Thanks so much, Gini! And thank you for giving me a good excuse to write on my birthday! Now that's a gift.

2 weeks, 4 days ago on Why do so many people suck at communications?

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@Corina Manea Great idea - and done! Thanks Corina.

2 weeks, 4 days ago on Why do so many people suck at communications?

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@Corina Manea Yes - absolutely. Really listening is another way we can push our ego down a bit and hear what the person is really saying without adding our personal clutter.  And...yes, add away! Each day the contest runs, one of us can add something to it!

2 weeks, 4 days ago on Why do so many people suck at communications?

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@Corina Manea Thanks Corina! You set the bar high...

2 weeks, 4 days ago on Why do so many people suck at communications?

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@LauraPetrolino Thanks Laura. I appreciate the wishes and the CAPS!

2 weeks, 4 days ago on Why do so many people suck at communications?

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@jolynndeal @JRHalloran Thanks to both of you! And I think the Ghandi quote is a good one to follow.

2 weeks, 5 days ago on How to Create High-Quality Content

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@John_Trader1 Thanks Jon. That sounds like a challenge. You know, there's a sting we all feel when we submit something we wrote and it's sent back with red markings all over it. What I try to do is think of it as a process - and do my best to incorporate the good ideas. Easy to say, harder to do. 


And I think Canadian egos are up there, too :).

2 weeks, 5 days ago on Why do so many people suck at communications?

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@Digital_DRK Thanks Darryl! Yes we sure do. I wonder how much 'reality TV' - making regular folks stars - has contributed to it.

2 weeks, 5 days ago on Why do so many people suck at communications?

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@bdorman264 Thanks for the birthday wishes. Yes, I do think age has something to do with it. Hopefully, we've learned a thing or two along the way... Though I've met my share of people of all ages who put ego-first in everything.

2 weeks, 5 days ago on Why do so many people suck at communications?

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@belllindsay @ginidietrich More than ever we need to blend business with creative arts. But when I first got into corporate PR, I thought business writing meant dry and somewhat dull. That shouldn't be the case at all.

2 weeks, 5 days ago on How to Create High-Quality Content

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First of all thanks for the birthday wishes, @ginidietrich! Since the type you sued is in colour, I'm going to take that as my personal scavenger hunt assignment for the day!


You're so right about looking at the things we write and realizing that if we wouldn't share them for any reason other than we have do, no one else will.


The key is to have some fun with your posts and stories and try to push the bounds. Sometimes, what you write should make you feel a bit uncomfortable. And occasionally that will mean you blew it. But many times, it will show that you're onto something new.


And now, I'm going to try to add some communications to my content.


I'm thrilled to be part of the game!

2 weeks, 5 days ago on How to Create High-Quality Content

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@belllindsay Thanks. It's becoming like Facebook here.

2 weeks, 5 days ago on How to Create High-Quality Content

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@biggreenpen Thanks Paula. I also liked the path you took for your post. Maybe that's another subject for a blog - same headline, different story.

2 weeks, 5 days ago on Pray, don’t prey and pay for play – PR tips for 2015

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@Digital_DRK @Shonali There's a list... But thank you!

3 weeks, 3 days ago on The Spin Sucks Inquisition: Shonali Burke

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@belllindsay Based on the amount of shoveling I did today, that may be in a little while... @ginidietrich

4 weeks ago on Losing a Valuable Team Member is Hard

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@Howie Goldfarb Let me know when you go on tour with this show, Howie. I'll do your publicity!! @belllindsay @StaceyHood

4 weeks ago on Losing a Valuable Team Member is Hard

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Ch...ch...changes - always a challenge, exciting, tough, fun, sad - OK, let's just say filled with emotions!


@ginidietrich and @belllindsay  - I have to say how much I admire the way you handled this - so honestly and out in the open. It's refreshing and a good lesson to all of us in how to communicate a change.


All the best to both of you. And thanks for giving me an excuse to use that David Bowie quote - I try to fit it into something at least every couple of weeks :). 

4 weeks ago on Losing a Valuable Team Member is Hard

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@biggreenpen Paula, I figured you'd be interested to know that I got my Klout Bump from the Inquisition - and it's not even my birthday month! Thanks @ginidietrich

1 month, 1 week ago on The Spin Sucks Inquisition: Martin Waxman

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@JRHalloran Thanks! I really enjoy his tone and how spare his stories are!

1 month, 1 week ago on The Spin Sucks Inquisition: Martin Waxman

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@belllindsay I know what you mean. Remember the old studio on Yonge near MacPherson? It's Staples now - not the same...

1 month, 2 weeks ago on The Spin Sucks Inquisition: Martin Waxman

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@ginidietrich @belllindsay And now the challenge is on!

1 month, 2 weeks ago on The Spin Sucks Inquisition: Martin Waxman

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@BillSmith3 Thanks for saying that, Bill - and using the M word!

1 month, 2 weeks ago on The Spin Sucks Inquisition: Martin Waxman

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@Howie Goldfarb @martinwaxman @ginidietrich It has to do with a recorder, but I can't say more!

1 month, 2 weeks ago on The Spin Sucks Inquisition: Martin Waxman

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@Howie Goldfarb @martinwaxman @KristenDaukas Yep. It doesn't happen often, but there you go...

1 month, 2 weeks ago on The Spin Sucks Inquisition: Martin Waxman

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@Howie Goldfarb @martinwaxman @RobBiesenbach I'd say we can relate to that - not being late but having that pressure...

1 month, 2 weeks ago on The Spin Sucks Inquisition: Martin Waxman

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@Howie Goldfarb @ginidietrich Take off, eh! How's that for Hoser-speak, which I prefer over corporate speak any day! And your the first person to get the Canadian pronunciation of Kloot right...


Thanks Howie - you'll have to listen to IPR to find out and also we need you to comment on IPR. 


Thanks for your comment - it made me laugh.

1 month, 2 weeks ago on The Spin Sucks Inquisition: Martin Waxman

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@ginidietrich @martinwaxman So far it's been about 20!

1 month, 2 weeks ago on The Spin Sucks Inquisition: Martin Waxman

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@annelizhannan Thanks so much Anneliza! You made my day! (And I wish someone had written that review of me when I was performing!)

1 month, 2 weeks ago on The Spin Sucks Inquisition: Martin Waxman

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@jasonkonopinski Appreciate that Jason!

1 month, 2 weeks ago on The Spin Sucks Inquisition: Martin Waxman

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@Eleanor Pierce You mean to your internal Yoda listen?? Thanks Eleanor!

1 month, 2 weeks ago on The Spin Sucks Inquisition: Martin Waxman

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@Digital_DRK Thanks so much for the kind words and apt summation, Darryl! Actually, in this case I'm happy to follow you!!

1 month, 2 weeks ago on The Spin Sucks Inquisition: Martin Waxman

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@KristenDaukas When I'm with them, I can feel my face turn redder and redder as I listen to the crap they spew and do everything I can not to scream... Thanks Kristen!

1 month, 2 weeks ago on The Spin Sucks Inquisition: Martin Waxman

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@RobBiesenbach Thanks Rob! Yes - you nailed that one. And you're absolutely right about that stressful commute. Like you, I make it, but I always swear I won't do it again. (Of course, I do.)

1 month, 2 weeks ago on The Spin Sucks Inquisition: Martin Waxman

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@ElissaFreeman Ha! Thanks Elissa. How about stood next to an icon - that's a bit more like it!

1 month, 2 weeks ago on The Spin Sucks Inquisition: Martin Waxman

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@belllindsay Thanks Lindsay. Me too (about the friendship part). Let's just say I'm afraid to dig too deeply into the TH archives. But I can tell you it was a thrill to be on that show. Like stepping into hallowed Canadian ground. Come to think of it, that's what CBC on Jarvis (and area) felt like...

1 month, 2 weeks ago on The Spin Sucks Inquisition: Martin Waxman

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@LauraPetrolino Thanks so much, Laura! Glad you liked the Star Wars reference! With the next one coming out soon, I wanted to be topical :).


And - I do my best to write in tweets...

1 month, 2 weeks ago on The Spin Sucks Inquisition: Martin Waxman

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Thanks so much for including me, @ginidietrich and for that wonderful introduction! You made my day and it feels like I'm in the hall of heroes...



1 month, 2 weeks ago on The Spin Sucks Inquisition: Martin Waxman

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@biggreenpen Paula - I had to tell you, it happened again - hit 70 this morning (or as I like to call it a B-that's Canadian grades, @ginidietrich).  So thanks for the prognostication and all the help! It's a SpinSucks miracle!

2 months, 1 week ago on Ten Communicators to Follow

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@Howie Goldfarb Ha! Thanks Howie! And it was great to talk to you on LI - a bit of SpinSucks on another platform. It reminded me of when you travel somewhere new and run into a friend from home - suddenly the new place feels more like home, too :). 


@ScottBaradell @RobBiesenbach @ginidietrich

2 months, 2 weeks ago on Ten Communicators to Follow

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@RobBiesenbach @LauraPetrolino @ginidietrich @HeatherTweedy Um... not that I'm competitive but doesn't Inside PR's listing count for half a point extra???

2 months, 2 weeks ago on Ten Communicators to Follow

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@AbbieF @ginidietrich I guess we weren't ready for that part of Florida yet...

2 months, 2 weeks ago on Ten Communicators to Follow

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@biggreenpen @ginidietrich When it comes to Klout bumps, I'm a hurricane in waiting :).

2 months, 2 weeks ago on Ten Communicators to Follow

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