A Toronto-based digital, social media and communications strategist, social media instructor, founder of three PR agencies, Inside PR host, author, TV writer, ex-comic and former Winnipegger
@T60Productions Thanks Tony. I try...I try! I like your point about emotion not always having to be entertainment. And as you say, it's got to be evocative.
2 days, 10 hours ago on Five content tips I learned from Mark Ragan
@Digital_DRK It sure does. Along the lines of everything old is new again - there's a lot we can learn about social media from looking to the way we did things in the past. Thanks Darryl!
@dbvickery I'm with you on both of those. Thanks!
5 days, 3 hours ago on Six Digital Media and PR Lessons From 2013
@thomasknoll @stevesonn It comes down to being able to create an amazing, funny, true, entertaining, informative story people want to share. The medium is the vehicle not the idea.
1 week ago on Six Digital Media and PR Lessons From 2013
@thomasknoll That's a great insight. And even if we aren't as adept with the medium at first, as you said with the Taco shop, people appreciate you trying. Thanks!
1 week ago on Moving PR from talkers to makers
@livwhit +1 to that!
1 week, 2 days ago on Six Digital Media and PR Lessons From 2013
Great point, Peter. I sure hope we do. It will takes one real listening on both sides. Thanks for your comment.
1 week, 2 days ago on It’s time for millennials to teach boomers a thing or five
@RebeccaTodd Thanks Rebecca! I like your advice about being careful regarding what you let into your brain and what you don't.
Over the years, I've binged on too much brain-junk and I'm still trying to rid myself of a bunch of old radio jingles that seem to have melodies made of crazy glue.
@hhamner Thanks! As one of the older people, and like so many others, I saw the potential for transformation early on. It's sometimes tough to get people to admit the proverbial cheese has been moved. But it has, and it's so important to adapt...and continue to adapt.
1 week, 4 days ago on Six Digital Media and PR Lessons From 2013
@Digital_DRK @Quietglw So many links... so little time :)
@livwhit Thanks! I'm fascinated by the notion of the reinvention of publicity on social channels and how it seems to have so much more to offer than media relations - and also that it swallows media relations up.
And re accepting always being behind, that's what I feel when I do a guest post on Spin Sucks and see the comments. Can I ever catch up? Yes, when another couple of posts push this down in the stream...
And, while I'm on it, thanks to everyone who's participating! That's what makes writing here a real pleasure - and honor.
@jasonkonopinski Thanks Jason. See below for my thoughts on why I used that word.
Personally, I'm excited about having a challenge from a client and offering them a cross-platform storytelling concept, I mean transmedia. Too bad spellcheck doesn't like the word yet. It will have to learn.
@LauraPetrolino Thanks Laura - I get excited about it too. Because it's going to challenge us to think across the various media we use - and use traditional, real-life and digital to interweave stories.
And also, I just like saying the word!
@KateFinley Of course! How silly of me not to realize that! I completely agree!!
1 week, 4 days ago on Why Newswire Services Don’t Work (and When They Do)
@LouHoffman @Howie Goldfarb - Boy, I go away for meetings and practically miss this good discussion!
Agree that it's tough for PR people to think beyond words, but we need to do that and not, as Howie says, have our eyes solely on the viral component.
I have a doctor friend who actually created a viral video and a bunch of others. He says he understands that not everything goes viral and he's OK with bacterial - that is more targeted.
Agree about the Happy Meal analogy - now our challenge is adding a digital component to it that extends the story farther...
Thanks to both of you!
@Quietglw Thanks Amy. I was in the middle of responding but I got caught in the act of multitasking :).
I like what you say about prioritizing. Even in our world of constant partial attention, if we don't stop and pay full attention to the things we're working on, it's hard to get anything done - or anything of worth.
@jolynndeal I know what you mean about that sense of accomplishment. I used to feel that when the releases were packaged up in their crisp folders - all waiting for a courier to pick them up. That's when I knew I could take a breather before the second part began... These days, I feel better knowing I won't ever be able to cross off every item on my to-do list because it keeps growing...
@KateFinley I used to and would be happy to again - but I've seen too many clunkers.
@KateFinley Next time we both post, we'll have to have that coffee - virtual or otherwise.
@JRHalloran I'd be happy to anytime! Feel free to send me a note or dm on Twitter. Thank you!