A Toronto-based digital, social media and communications strategist, social media instructor, founder of three PR agencies, Inside PR host, author, TV writer, ex-comic and former Winnipegger
@biggreenpen Paula, I figured you'd be interested to know that I got my Klout Bump from the Inquisition - and it's not even my birthday month! Thanks @ginidietrich!
1 week, 3 days ago on The Spin Sucks Inquisition: Martin Waxman
@JRHalloran Thanks! I really enjoy his tone and how spare his stories are!
@belllindsay I know what you mean. Remember the old studio on Yonge near MacPherson? It's Staples now - not the same...
1 week, 5 days ago on The Spin Sucks Inquisition: Martin Waxman
@ginidietrich @belllindsay And now the challenge is on!
@BillSmith3 Thanks for saying that, Bill - and using the M word!
@Howie Goldfarb @martinwaxman @ginidietrich It has to do with a recorder, but I can't say more!
@Howie Goldfarb @martinwaxman @KristenDaukas Yep. It doesn't happen often, but there you go...
@Howie Goldfarb @martinwaxman @RobBiesenbach I'd say we can relate to that - not being late but having that pressure...
@Howie Goldfarb @ginidietrich Take off, eh! How's that for Hoser-speak, which I prefer over corporate speak any day! And your the first person to get the Canadian pronunciation of Kloot right...
Thanks Howie - you'll have to listen to IPR to find out and also we need you to comment on IPR.
Thanks for your comment - it made me laugh.
@ginidietrich @martinwaxman So far it's been about 20!
@annelizhannan Thanks so much Anneliza! You made my day! (And I wish someone had written that review of me when I was performing!)
@jasonkonopinski Appreciate that Jason!
@Eleanor Pierce You mean to your internal Yoda listen?? Thanks Eleanor!
@Digital_DRK Thanks so much for the kind words and apt summation, Darryl! Actually, in this case I'm happy to follow you!!
@KristenDaukas When I'm with them, I can feel my face turn redder and redder as I listen to the crap they spew and do everything I can not to scream... Thanks Kristen!
@RobBiesenbach Thanks Rob! Yes - you nailed that one. And you're absolutely right about that stressful commute. Like you, I make it, but I always swear I won't do it again. (Of course, I do.)
@ElissaFreeman Ha! Thanks Elissa. How about stood next to an icon - that's a bit more like it!
@belllindsay Thanks Lindsay. Me too (about the friendship part). Let's just say I'm afraid to dig too deeply into the TH archives. But I can tell you it was a thrill to be on that show. Like stepping into hallowed Canadian ground. Come to think of it, that's what CBC on Jarvis (and area) felt like...
@LauraPetrolino Thanks so much, Laura! Glad you liked the Star Wars reference! With the next one coming out soon, I wanted to be topical :).
And - I do my best to write in tweets...
Thanks so much for including me, @ginidietrich and for that wonderful introduction! You made my day and it feels like I'm in the hall of heroes...
@biggreenpen Paula - I had to tell you, it happened again - hit 70 this morning (or as I like to call it a B-that's Canadian grades, @ginidietrich). So thanks for the prognostication and all the help! It's a SpinSucks miracle!
1 month, 1 week ago on Ten Communicators to Follow
@Howie Goldfarb Ha! Thanks Howie! And it was great to talk to you on LI - a bit of SpinSucks on another platform. It reminded me of when you travel somewhere new and run into a friend from home - suddenly the new place feels more like home, too :).
@ScottBaradell @RobBiesenbach @ginidietrich
@RobBiesenbach @LauraPetrolino @ginidietrich @HeatherTweedy Um... not that I'm competitive but doesn't Inside PR's listing count for half a point extra???
@AbbieF @ginidietrich I guess we weren't ready for that part of Florida yet...
@biggreenpen @ginidietrich When it comes to Klout bumps, I'm a hurricane in waiting :).
@ginidietrich That's one of the benefits of being at the end of the alphabet - sometimes you get to be the closer...
@ginidietrich @biggreenpen Yep - I can already feel it climbing!
That is one outstanding list, @ginidietrich - especially near the end :). I'm thrilled and honored to be included. (I even used the US spelling, so what does that say)? By the way - I really like the series idea - it could be a PR holiday ebook...
@Danny Brown Thanks Danny. You're right and it isn't much of a transition from 'just doing my job' to spammer. It's funny, but it feels like the more we speed up our digital connections, the more important good old fashioned relationships are. And unless you're one of those annoying cold-callers who will sell anything, we've got to figure out a way to tilt things to give as the first step on the reciprocity scale - rather than take.
2 months, 2 weeks ago on Experience turned to arrogance is never a good thing
@BillSmith3 Thanks Bill. I appreciate your saying that. Seeing the students' strategies in the crisis scenario assignment come to life is one of my favourite parts of the course.
3 months ago on Online crisis training: real-time scenarios sharpen skills
@annelizhannan Thanks! Great point about having your story build. You're so right about that. It seems like a lot of content is a bit one-note, or maybe it's the delivery that is. And brands could do more by looking at how a story builds over time and adding a bit of drama or a story arc to what they're doing.
3 months, 4 weeks ago on What Standup Comedians Can Teach Us About Visual Storytelling
@JasonFararooei @MarkSBabbitt @ginidietrich Thanks!
@dbvickery Maybe you're giving us a little bit of a date-stamp :). They comics you mention all so different and amazing and you don't hear too many people talk about Sam Kinison these days. I was fortunate enough to see him perform at a club in Toronto and...wow...
You're so right about finding out your own voice because not every joke (piece of content) works for the same for various people. I know that from experience. Thanks!
@Eleanor Pierce Thanks Eleanor! That's something I learned early on - great material (stories) can only take you so far. And a story well told (delivered) - sometimes with less than stellar writing - can sometimes get more interest than it maybe should... I can think of a few speakers who fall into this category :).
@biggreenpen Thanks Paula! I always appreciate your comments and insights. You are so right about needing to read an audience - as they are all different. Thinking like an audience is another thing we can learn for all storytelling or storymaking...
Funny about the two speeches - I find I sometimes never know how a talk is going to be received till after it's done...
4 months ago on What Standup Comedians Can Teach Us About Visual Storytelling
@LauraPetrolino Thanks Laura! I guess that would be the equivalent of clapping extra loudly - rather than booing...And that reminds me... (couldn't resist throwing in an extra segue here...)
@ClayMorgan Thanks Clay. I usually try to shy away from those too - but in this case I couldn't resist. Also - because there were so many great visual storytelling posts this month - I wanted to try something a bit off kilter...
@biggreenpen @Howie Goldfarb @martinwaxman That's true! In this case, since it's all about crisis communications, we may need a virtual frying pan, too!
4 months, 1 week ago on The Spin Sucks Inquisition: Melissa Agnes
@Howie Goldfarb Thanks Howie! You are so right!! Oh - and nerd is another thing that's on there... @ginidietrich @Digital_DRK
@Jen Novotny Thanks! I think the key is to keep it a concentrated time - similar to what happens during a real crisis - to get the adrenalin flowing and ensure people get an idea of the pressure and learn how to stay cool and keep their good judgment.
5 months, 1 week ago on Crisis Simulation: The Next Best Thing to Being There
Glad you enjoyed it. Maybe I've just got a good ear for dialogue ... And yes, we should!
5 months, 2 weeks ago on Crisis Simulation: The Next Best Thing to Being There
Great point, Paula. Its good to have dress rehearsals. Thanks!
@Eleanor Pierce Thanks Eleanor! It's also really interested seeing how people react and if they can stay calm. I try to keep the adrenalin going throughout by announcing how much time has passed on a regular basis :).
@LauraPetrolino Thanks! It's something I've done in a lab setting (aka my class) and it really works well and keeps people on their toes. You can also see what opportunities or issues people may be missing in real time. Plus the candy/snacks are important!
@Shonali Thank you for suggesting it! @ggSolutions123 @martinwaxman @hksully @ginidietrich @thornley
5 months, 3 weeks ago on Will Digital Reach Improve the PR Measurement Drumbeat?
@ShingiPReaction Thanks @ShingiPReaction. Interesting observation. When you say other media, are you referring to print and direct mail, that is more traditional sources? Any ideas why you're seeing that?
6 months, 3 weeks ago on Did Gallup get it wrong about social media?
@andreahayes1 Thanks Andrea.
First of all, thanks for the history lesson, @LauraPetrolino! For some reason, I always believed everything happened magically on that one day. And what a perfect description of what could have happened on social media. Of course, being a Canuck, we would likely have had a lot of angry and cynical updates (I'm thinking of you, @belllindsay :) ). And probably a bunch of sad faces...
But back to the post - you're so right that on and offline are reciprocals and we need to figure out how to tie the experiences together for customers. That's the challenge and opportunity for those who can navigate both worlds like they belong.
7 months ago on How to Integrate Online and Offline Communities
Thanks @maureenjudge - that's a good reminder!
7 months ago on Did Gallup get it wrong about social media?
@sherrilynne That's for sure! Thanks Sherrilynne!
8 months, 3 weeks ago on From Optimist to Optimize: The Future of PR?