A Toronto-based digital, social media and communications strategist, social media instructor, founder of three PR agencies, Inside PR host, author, TV writer, ex-comic and former Winnipegger
Great suggestions, @Corina Manea. All of those are key traits, I'd say attention to detail is even more important now with the speed of communications and the ease with with we can overlook things that lead to needless errors. And thanks for the shout out!
1 day, 18 hours ago on Five Traits Every New PR Professional Needs
@RobBiesenbach I know what you mean. I haven't seen the exam in a while so I'm not sure how well they've integrated social and digital. But the foundations are always good.
1 month ago on Training, networking and developing your personal academy
@RobBiesenbach Thanks Rob. I think I'm like you in this regard too. But I have to say doing the APR opened my mind to more formal learning and I haven't looked back. If you do decide to pursue yours, let me know - I'm happy to share my experiences and what I gained from it (knowledge as opposed to financial rewards).
@KensViews Absolutely, Ken. I'm so glad you mentioned that. guess I thought I implied that in point 4 - because having an external coach/trainer who can customize the experience to your needs can be a great way to go. And now my disclosure - I conduct social media training for organizations and brands. Thanks!
As a blog participant in this here contest, I want to say a big THANK YOU! for including me - and driving traffic/awareness to my site. I enjoyed being part of and watching the experiment.
And thank you for sharing your learnings and data so transparently, @ginidietrich! As @RobBiesenbach said, that's something you openly do and I think it's one of the many reasons you have such an engaged and passionate community.
Selling books of any kind is hard work - and I always think that each one sold is its own mini-accomplishment.
That said, I wonder if the contest needed to be simpler - so people could get the payoff every week or every couple of days. Our attention spans are limited and maybe 10 days in social media is like 10 years in real life :).
Congratulations and sign me up for the next one!
1 month, 1 week ago on The Spin Sucks Scavenger Hunt Results
@Howie Goldfarb It sure is. The loose bonds is where the relationships begin - but you have to work on that! Re the store, thanks - they would have had to travel to Winnipeg...
1 month, 2 weeks ago on C is for more than Cookie
Really enjoyed your post, @Howie Goldfarb - and especially your insights about how building a community is all about relationships. My dad was a small biz owner with a fabric store and always treated his customers like a community. And they rewarded him by coming back and telling their friends and families. The personal touch!
@RobBiesenbach @ginidietrich You're right, Gini. So it's something that has to change at the manager/director level (or above). The funny thing is spray and pray never worked and really hurt the industry's reputation and credibility. And yet, we continue to play the odds like a rube in a casino. (I don't often get to use the word rube, so thanks.)
And Rob, you're welcome!
1 month, 3 weeks ago on Media Relations Done Well: Ten Ways to Personalize
@ginidietrich @RobBiesenbach I just don't get it. One of the best things about PR people blogging is that we now get irrelevant pitches. That should be a good daily reminder that we've got to stop doing the same! And Rob, I just subscribed! For some reason, I thought I'd already done that.
@Howie Goldfarb It sure does that. Thanks Howie. That was hilarious - and now I want to watch the movie again!
1 month, 4 weeks ago on Why do so many people suck at communications?
@LauraPetrolino Of course... :)
2 months ago on Why do so many people suck at communications?
@Digital_DRK Now that's more like it!
2 months ago on The Spin Sucks Inquisition: Darryl Robinson-Keys
@DonnaPapacosta Thanks Donna. Great point. We're always jumping ahead to the 'me' in a conversation and should be putting more emphasis on the 'you'.
Great to see @Digital_DRK in these hallowed posts! I enjoyed your answers and getting to know you a bit better.
I still can't believe you know Shakespeare well enough to quote him and wished we'd had a chance to see that in #digitaledu! A quote, a quote - my classroom for a quote... OK, I'll stop there because that's where my knowledge ends!
@ginidietrich Thanks so much, Gini! And thank you for giving me a good excuse to write on my birthday! Now that's a gift.
@Corina Manea Great idea - and done! Thanks Corina.
@Corina Manea Yes - absolutely. Really listening is another way we can push our ego down a bit and hear what the person is really saying without adding our personal clutter. And...yes, add away! Each day the contest runs, one of us can add something to it!
@Corina Manea Thanks Corina! You set the bar high...
@LauraPetrolino Thanks Laura. I appreciate the wishes and the CAPS!
@jolynndeal @JRHalloran Thanks to both of you! And I think the Ghandi quote is a good one to follow.
2 months ago on How to Create High-Quality Content
@John_Trader1 Thanks Jon. That sounds like a challenge. You know, there's a sting we all feel when we submit something we wrote and it's sent back with red markings all over it. What I try to do is think of it as a process - and do my best to incorporate the good ideas. Easy to say, harder to do.
And I think Canadian egos are up there, too :).
@susancellura Thank you!!
@Digital_DRK Thanks Darryl! Yes we sure do. I wonder how much 'reality TV' - making regular folks stars - has contributed to it.
@bdorman264 Thanks for the birthday wishes. Yes, I do think age has something to do with it. Hopefully, we've learned a thing or two along the way... Though I've met my share of people of all ages who put ego-first in everything.
@belllindsay @ginidietrich More than ever we need to blend business with creative arts. But when I first got into corporate PR, I thought business writing meant dry and somewhat dull. That shouldn't be the case at all.
First of all thanks for the birthday wishes, @ginidietrich! Since the type you sued is in colour, I'm going to take that as my personal scavenger hunt assignment for the day!
You're so right about looking at the things we write and realizing that if we wouldn't share them for any reason other than we have do, no one else will.
The key is to have some fun with your posts and stories and try to push the bounds. Sometimes, what you write should make you feel a bit uncomfortable. And occasionally that will mean you blew it. But many times, it will show that you're onto something new.
And now, I'm going to try to add some communications to my content.
I'm thrilled to be part of the game!
@belllindsay Thanks. It's becoming like Facebook here.
@biggreenpen Thanks Paula. I also liked the path you took for your post. Maybe that's another subject for a blog - same headline, different story.
2 months ago on Pray, don’t prey and pay for play – PR tips for 2015
@Digital_DRK @Shonali There's a list... But thank you!
2 months, 1 week ago on The Spin Sucks Inquisition: Shonali Burke
@belllindsay Based on the amount of shoveling I did today, that may be in a little while... @ginidietrich
2 months, 2 weeks ago on Losing a Valuable Team Member is Hard
@Howie Goldfarb Let me know when you go on tour with this show, Howie. I'll do your publicity!! @belllindsay @StaceyHood
Ch...ch...changes - always a challenge, exciting, tough, fun, sad - OK, let's just say filled with emotions!
@ginidietrich and @belllindsay - I have to say how much I admire the way you handled this - so honestly and out in the open. It's refreshing and a good lesson to all of us in how to communicate a change.
All the best to both of you. And thanks for giving me an excuse to use that David Bowie quote - I try to fit it into something at least every couple of weeks :).
@biggreenpen Paula, I figured you'd be interested to know that I got my Klout Bump from the Inquisition - and it's not even my birthday month! Thanks @ginidietrich!
2 months, 4 weeks ago on The Spin Sucks Inquisition: Martin Waxman
@JRHalloran Thanks! I really enjoy his tone and how spare his stories are!
@belllindsay I know what you mean. Remember the old studio on Yonge near MacPherson? It's Staples now - not the same...
3 months ago on The Spin Sucks Inquisition: Martin Waxman
@ginidietrich @belllindsay And now the challenge is on!
@BillSmith3 Thanks for saying that, Bill - and using the M word!
@Howie Goldfarb @martinwaxman @ginidietrich It has to do with a recorder, but I can't say more!
@Howie Goldfarb @martinwaxman @KristenDaukas Yep. It doesn't happen often, but there you go...
@Howie Goldfarb @martinwaxman @RobBiesenbach I'd say we can relate to that - not being late but having that pressure...
@Howie Goldfarb @ginidietrich Take off, eh! How's that for Hoser-speak, which I prefer over corporate speak any day! And your the first person to get the Canadian pronunciation of Kloot right...
Thanks Howie - you'll have to listen to IPR to find out and also we need you to comment on IPR.
Thanks for your comment - it made me laugh.
@ginidietrich @martinwaxman So far it's been about 20!
@annelizhannan Thanks so much Anneliza! You made my day! (And I wish someone had written that review of me when I was performing!)
@jasonkonopinski Appreciate that Jason!
@Eleanor Pierce You mean to your internal Yoda listen?? Thanks Eleanor!
@Digital_DRK Thanks so much for the kind words and apt summation, Darryl! Actually, in this case I'm happy to follow you!!
@KristenDaukas When I'm with them, I can feel my face turn redder and redder as I listen to the crap they spew and do everything I can not to scream... Thanks Kristen!
@RobBiesenbach Thanks Rob! Yes - you nailed that one. And you're absolutely right about that stressful commute. Like you, I make it, but I always swear I won't do it again. (Of course, I do.)
@ElissaFreeman Ha! Thanks Elissa. How about stood next to an icon - that's a bit more like it!
@belllindsay Thanks Lindsay. Me too (about the friendship part). Let's just say I'm afraid to dig too deeply into the TH archives. But I can tell you it was a thrill to be on that show. Like stepping into hallowed Canadian ground. Come to think of it, that's what CBC on Jarvis (and area) felt like...