Somerset County, NJ
In pursuit of marketing gnosis: intuition and insight into search marketing and Internet PR.
I am inclined to agree with you, Derek. That's why we got out of the SMS marketing business by and large. We stayed in it in one small nice, however: nonprofit text-to-give fundraising. That is an area in which we still see organizations being successful. And it is an area where we've been able to create effective and affordable fundraising solutions for these organization. Check it out here: http://s.gnoss.us/texttopledgeEric Bryant
Gnosis Media Group
4 months, 3 weeks ago on Small Business SMS Marketing Just Isn’t Practical
Here we come to save the day! We built a replacement, for all those who used Google SMS: http://s.gnoss.us/googlesms
6 months, 3 weeks ago on Google Kills Off SMS Search, But You’ve Still Got “Free Zone”
Would like to let your readers know about the most comprehensive resource of Twitter chats on the web - http://s.gnoss.us/twchat
6 months, 3 weeks ago on 10 Great Twitter Chats for Grad Students
We're serving the 83% of nonprofits that do not qualify because of size and revenue constraints. With us, text message donating IS for everyone. Visit http://s.gnoss.us/texttopledge and sign up today.
Eric Bryant, CMO
8 months, 4 weeks ago on How does mobile giving work?
Thanks for including a link to our Tweetchat List! Your readers can also get text message reminders of tweetchats sent right to their phones. Visit http://s.gnoss.us/txtalert to sign up. Thanks so much, Eric Bryant Director Gnosis Media Group
1 year, 1 month ago on Grow Your Twitter Followers, Then What? Host A Twitter Chat
There is really a lot of marketing potential in text messaging. We developed an RSS to SMS app called Gnosify that enables users to get RSS feed updates via text message. Check it out here: http://gnosisarts.com/home/RSS-SMS
1 year, 2 months ago on Text Message Marketing Tips for Building Loyalty with 82% Of The U.S. Population
Here's a free tool we created. Monitor Twitter keywords, phrases, and hashtags by text message. Would love for your readers to try it: http://gnosisarts.com/home/Social_Media_PR Eric Bryant Gnosis Media Group
1 year, 3 months ago on How to Make Social Media Less of a Time Suck
@arikhanson Thanks for the like, Arik. I thought the same thing, too, that it all assumes that the folks we're targeting are actually using G+. But only partly. The G+ /Gmail integration is becoming more robust by the hour. I swear, every time we go into Gmail for something, G+ seems to have added a new helpful feature. Now when we put the person into our CRM, G+ tells us whether they're already using it or not. If they are not, we can be proactive and invite them into our Circle (which I like to refer to as "our magnetic field of marketing orbit"). This has been helpful to G+, obviously. But more importantly, it has been helpful to us. Some of our users will not respond to a simple email confirmation that their press release is live, or an email letter asking them for a customer survey. Some just plain won't respond to email or a phone call from a staff member. Yet, they will respond to a G+ Invite (strange, I know). They'll reply to a question or comment posed to them on G+, when they won't anywhere else. This lets us know a little bit about the "status" of our users. We know if they are alive and well, and just ignoring us via email, as opposed to just simply not getting any message from us at all. This has value.
G+ also has another helpful little feature: SMS notification. So, when I add/invite someone to be a part of my Circle, then when they respond, G+ sends me a text message the moment they "enter into the orbit". I'd say roughly 35% of the folks we've invited into our orbit - and who would not respond to us via any other channel - have actually joined our orbit. Of those, about 10% have started a conversation with us.
I guess my point is: G+ has some power to motivate conversation with our customers, in a way that the more traditional media of email or phone, does not. Not sure why, but I believe it has a lot to do with the ubiquitous nature of Google and Gmail.
I would agree with you, though, that people are probably not using G+ regularly. Neither are we! I, for example, still only get on it if someone talks to us there. Not like Twitter or FB, where I'll get on more or less daily.
1 year, 6 months ago on 9 reasons (and stats) brands should NOT be using Google+
Not so fast. I have to respectfully disagree with your conclusion here. I was not a G+ user until last week. I didn't want to get on it. I had no desire to digest yet another SoMe site. Our firm has found the sites that work best and deliver the best ROI for us (Twitter, FB and Linkedin). So we limit ourselves due to limited time and resources to focusing on these three.
Up until last week, I would have agreed with you, hook, line and sinker. You couldn't have convinced me the G+ had any real marketing value for our firm.
However, I noticed something last week that began to influence my opinion away from this. We utilize Google Apps Gmail as well as several regular gmail accounts, as a CRM service. Roundabout last week, we started to notice increased integration between Gmail and G+. We run a press release submission service that collects user contact info. When we input this contact into into our gmail, it now shows us the social media footprint of the new customer. It includes their alternate emails, the main websites they own, relevant images, just a wealth of consumer data that can be used for marketing purposes. It tells us where they are in G+, and gives us another avenue by which to connect to them. G+ gives us the ability to chat with them via text message, or via IM, start a Hangout and invite our users to join in to a live videoconference of sorts, comment on posts they've made on other G+ integrated sites, etc.We can add them to custom Circles, which helps with segmenting our customers on a more granular level.
There are just a range of marketing and PR uses for the G+ platform. We've just started exploring the possibilities, so we're noobs and don't know all what it can do yet.
But all this is tremendously valuable, at least on the face of it, for brands. In fact, I am beginning to believe that G+ is going to be a game-changer for brand marketing. And this, coming from a staunch opponent of it up until last week.
You offer some sound tips, Lisa. You're right: as the Web proliferates more and more nodes where your brands can be discussed, the time spent monitoring can grow exponentially. As you alluded to, the PRs social listening toolbox can get quickly get jam-packed with tools, many of which you may only use, like, once or twice a year, lol.
But please indulge my fancy and allow me to shamefully add ... yet another tool to your readers' monitoring toolbox, lol. This is like the tool your hubby or boyfriend buys for that sharp, within-a-millimeter handyman job that only happens once in a while but is important enough for him to go to Home Depot and buy that new thing-a-ma-jig he's been clamoring over (i.e, not really necessary but makes the job a WHOLE lot easier!)
It's called Gnosify. It allows you to monitor keywords on Twitter via text message. It is especially useful for following trending hashtags, event hashtags and setting up tweetchat reminders.
Sign up here http://s.gnoss.us/gnosify
1 year, 8 months ago on Five Steps to a Social Listening Program
Goldman Sachs' crisis communication plan should have started with ... um ... not ripping off its customers maybe?
1 year, 8 months ago on Why Goldman Sachs Needed a Crisis Plan
I have long felt that PRs take themselves far too seriously, and blog posts like these confirm this belief.
Good grief! Can PR folks ever lighten the fuck up?
1 year, 9 months ago on Call for Regulation In the PR Industry
@ginidietrich I don't think so, Gini. I think they just put together the form to gather responses, and just started asking PR pros et al. I didn't read anywhere that a meta-discussion on definitional process was undertaken.
1 year, 9 months ago on Redefining Public Relations
The #PRDefinied initiative fails because it neglected to first ask the really hard meta-question: What does it mean to define a concept, and how do we do it?
Oh everyone knows garyvee exaggerates and falsifies data to make points. It's part of the reason his stuff goes viral. If we take his statements with the grain of salt their worth, blog reactions like this would cease to exist.
2 years, 5 months ago on PR Firms Botch 95% of Social Media Campaigns?
Definitely. No doubt about it.
2 years, 11 months ago on POLL: Will You Check Email During the Holidays?