Julio Ricardo Varela
Editorial Director, Harvard '90. Hope for Knicks, Sox, and Arsenal. Puerto Rican. Bronx Italian. Writing at night.
@BrianAcevedo1 The point is that Latino have been talking about identity for years. Slate is coming late to the party b/c it is now "hot" to focus on Latino issues. I would have been more impressed if its writing staff was a bit more reflective of a changing American landscape.
3 months, 1 week ago on Why Slate’s Piece About Latinos Becoming The Next Whites Failed
@BrianAcevedo1 Hey, Brian, thanks for reading the piece. I agree that the question is essential but like I said in the piece, Slate failed miserably on the execution. For example, the comment you just posted here? That does a better explanation of the issue in the Slate piece because it it real and speaks to your own true experience. Goes to prove my point: Slate would have benefited from having an actual Latino write a piece that gets to the issue of whiteness. Thanks again for your comment!
I have been critical of both and it is obvious that you fall into the same "politiquería" traps as many others. Once we stop that, we will progress. In the meantime, keep defending a status quo that no one wants.
In the meantime, I also think AGP misread the political tea leaves and lost the status narrative and is doing an incredibly poor job in trying to convince everyone that the current system works. He is an amateur politician, and I expected more vision from him.My goal is not to convince, it is to increase dialogue and conversation. Have a great one!
1 year, 1 month ago on Latest Food Stamps Story About Puerto Rico Riddled with Ignorance and Racism
If we were truly in charge, we wouldn't be so dependent on what Washington has to say. It is time to grab the bull by the horns. If we want to enhance the current territorial relationship, then let's do it. But I don't see any coherent successful strategy, just the same political tricks and frauds that have failed Puerto Rico for decades.
In all fairness, I was also highly critical of Pierluisi's comments. The moment we stop looking at the current political system we have, which has been based of a farce of political parties that play the status game all the time, only then will things truly change. All parties are at fault.
@Jose M Diaz Carazo Thanks for your comment. First, I actually disagree with you on one note: you are viewing this issue through the same engrained attitudes that have made the whole politics of status a sham. Let me say this: I am not a pro-statehooder and I find their strategies to be amateur hour. They put their self-interests in front of the common good for PR. The same goes for the existing leadership of the PPD. AGP lacks the vision to truly impact change for the island. I also believe that the PIP leadership is not capitalizing on trying to expand its base and has done a poor job in selling its cause. Last night in Brazil, 1 million people took to the streets for a better Brazil. Will that ever happen in Puerto Rico? I doubt it. My argument is a simple one: when will we as Puerto Ricans stop the culture of division? It is obvious that AGP and Pierluisi are stubbornly entrenched in a childish political struggle of egos that do nothing. Decades have past and the same thing goes on and on. Politicians have never put Puerto Rico first and this is why where were we are.However, I do think that more and more Puerto Ricans are starting to realizing that the only way to fix our own problems is being proactive about it. It will be extremely hard to go against established thinking, but I have hope.My dream for Puerto Rico is to begin to foster a better attitude towards real change. I also think that the politics of status has to disappear, and there should be outrage by the current governor for his "ghetto" comments.Once we realize that stepping away from a political system that was built on political egos (Muñoz, Ferré, etc.) is the way to go, only then can we see real progress. AGP is clinging to a system that has failed. It opens up typical partisan criticisms by Pierluisi because that is how they have been trained to act. Here's hoping the system changes, and I refuse to fall into the status trap. It is the past. The past is dead.
Well-stated @DignityPeace, it perplexes me as well and I agree with your assessment of Romo's intent. I also think that the interest and exceedingly positive reaction to what Romo did yesterday was authentic and real. In this case, he should be commended big time.
1 year, 8 months ago on Why Sergio Romo’s “I Just Look Illegal” Shirt Was Flipping Amazing
The message @DignityPeace is key here. 99 out of 100 situations if something like this happened, I think it wouldn't have been received so well. In this online age, criticism is part of the game, but when people act like boors and unprofessionally I just move on now. I don't even make them part of my online world. It is sad, especially since Romo's act has overwhelmingly be positive. Apparently, the cynic was offended by the suggesting that the "i" word should be "owned." This suggestion actually came from several friends of my in the LGBT community who have turned a word like "queer" and have changed the perception of the word. True ownership gives the person freedom, in the sense that the word can be destroyed, eliminated, or its connotation can be changed. But the cynic got stuck on that one line and then it went downhill. It's fine now. He is no longer part of my Twitter experience and my stream is classier again. Abrazos and thanks for the tweets of support! You din't have to do that, but I greatly appreciate it!
@DeniseNicole I believe that a sponsored campaign about a network that is pushing shows about criminals and drug dealers is not good for the community. I believe it sends the wrong message. I also see it as a questionable practice. If people feel uncomfortable with that or if they are upset that I raised this issue, I can't convince others. I can only state what I feel and share my opinion. People can take it any way they can. I don't see hate or negativity in any of your comments. I just share a different philosophy and believe that 100% transparency needs to be shared at the post level at all times (http://juliorvarela.com/2012/10/22/sponsored-posts-are-fine-just-be-more-transparent-about-them/) and we are doing our readers a disservice but not being 100% transparent when it comes to sponsored posts. I still can't see how that is being divisive. But thanks again for the conversation and I wish you all the best.
As for staying positive and celebrating unity, I let me posts and what I do represent that. I have supporters and detractors, just like anyone else. I prefer that we are having a real discussion about it and welcome that. Thanks again!
1 year, 9 months ago on Fellow Latino Bloggers: Don’t Settle for Mediocrity
In response to Denise Nicole, I stand by the fact that when we can't have it both ways: rally the troops when we see stereotypical portrayals of Latinos on mainstream TV, but then participate in sponsored campaigns that promote the very same stereotypes we are rallying against.
I understand that writers need to get paid (I am a paid writer myself) and that working with brands is a viable option, and a good one, but I also believe that if you do that, you should be very clear up front and on the top of a post saying that this is part of a sponsored campaign etc.
This isn't about division or separation. This is about trying to have a real dialogue about the issues that reflect our community. If you are charging with me raising issues that are uncomfortable to discuss, then I am guilty as charged.
Sorry you feel that I am degrading or dividing. I am going to be clear about this: I respect what a lot of Latino bloggers so, but I also think that some of the practices we employ as bloggers are wrong. We walk a fine line between misleading readers and creating content that we feel is our own and our own opinions. We can step our game up a bit and begin to discuss standards that lead to better transparency, understanding, and intent. Thanks for commenting!
Dear @Eva_Smith just a few questions:
1. Did you write this review unsolicited or were you approached? Where did you create the content? Did you write the content yourself as original content you wrote?
2. I looked at my vlog again and I don't make mention of blogs earning from this post. What I did say in the blog is that I know that blogs have a desire to monetize and work with brands. I just have a different philosophy and my comments have nothing to do with your hard work at your efforts and what you do. My philosophy is different and I think we can all raise the bar. Thanks again for the comments!
Thanks @Eva_Smith for the reply and for the fact that you took the time to comment. I appreciate it and a few things. I have been following your blog for years and I have to disagree respectfully that your MUNDO FOX post clearly shows full and authentic disclosure. Your disclosure is as the end of the post as part of a sponsored campaign but your opinions are your own. Like I said, when I think when you write a post that is clearly using post from the brand, it should be on the top or in the actual post's headline. That is how your readers know that the post is sponsored.
I also want to clarify that you are confusing the issues: My vlog and my post makes two points. The smaller points is that the disclosure and the sponsorship was not prominently displayed. I know that your blog does this and like I said, it is not an issue of sponsored blogs or what your page wants to do with monetizing or promotion. However, it is interesting to note that several blog posts about this topic contain basically the same content and none of the posts show the full disclosure in the top of the post. By the way, before I did my post I did read your disclosure policy, and I don't agree with it. If you run sponsored blogs, you don't put your very vague disclosure in the footer, you put in up top or at the beginning of the post. At least the reader gets a clue that what they are reading is part of a sponsored campaign. As for monetization, it is your blog and you need to make a living. I just think the posts need to be more clearer in what is a sponsored post and what isn't. If you don't agree, that is fine. People have different philosophies.
The bigger issue for me is not whether you and other bogs are following a different philosophy, it is more the fact that I don't agree with the points you and others make. That the primetime lineup for MUNDO FOX (a cop show based in Colombia and a drug dealer show based in Colombia) represents the best of Latino television. I also saw the show and found it to be stereotypical and just another disappointment. I just find it hard to believe that you and others decided to do unsolicited reviews about shows that do nothing to elevate the portrayals of Latinos in mainstream TV.
I also knew that when I did the post, I would catch hell from bloggers. But like I close, we can't bemoan the fact that Latinos are not being portrayed in roles that go beyond criminals and drug dealers, and then participate in a sponsored campaign that promotes this type of characterizations.
Thanks again for the comment. I do think this type of debate and dialogue is good and is healthy for our community.
AMEN. Social media is the great flattener and anyone who thinks they can "control" it with PR apologies doesn't get it. Great post as always G!
2 years, 4 months ago on Rush Limbaugh’s Non-Apology Creates Bigger PR Crisis
2 years, 4 months ago on Lessons You Can Take from The New York Times Storytelling
@RaulColon I still owe you the blog posts. sorry for the delay. Being people smart here :)
2 years, 5 months ago on Social Media Smart But People Stupid
This is brilliant! Brilliant, brilliant. One of the best pieces about this subject that i have ever read. Amazing insight and so well-written.
You can't force it. And anyone who thinks there is a formula to it is missing the point. Bingo on the posting great content consistently that speaks to your audience. Going viral is like playing blackjack in the casino. You sit there for hours on the table, and then you get a lucky run. It is funny to see how people are "trying" to go viral but 1. Taking content that has already gone viral and stealing credit from the source and 2. Trying REALLY REALLY hard to be funny. Most of the best viral moments are authentic, simple, and real. You have 1 second to gain a reaction and have someone share the content. Use it wisely and buy some a rabbit's foot too.
2 years, 5 months ago on How to Make Your Content Go Viral
Hey this is awesome! Go RED SOX! Amazing that we both share the same philosophy, funny that! Great post.
2 years, 6 months ago on Success in 2012
Great list, Gini!
2 years, 8 months ago on Seven Tools for Your 2012 Marketing and Communication Plans
@PeteTheTapeWorm You are welcome in my stomach any time. I will treat you well unlike GD!
2 years, 9 months ago on #FollowFriday: Pete the Tapeworm
@PeteTheTapeWorm agreed!!!!! @ginidietrich is awful
about freaking time!!!!!!!!
Yes yes yes yes and yes. I have 7 Twitter accounts and what it has done is that is have broadened my distribution reach and niches my tweets.
3 years ago on Should I Have Multiple Twitter Accounts?
Did you write this for me today? LOL
3 years, 2 months ago on Failing In Order to Learn
It is amazing the spread and speed of information
3 years, 2 months ago on Death of Bin Laden Spreads Rapidly through Social Media
@ginidietrich @KenMueller @julito77 CHEESE DIP LOVER!!!!
3 years, 3 months ago on Get Rich Quick! Lose Weight Tomorrow!
This is key:
Anytime you have to issue an apology and interrupt your work growing your business, that is bad PR. No matter how many people are talking about you.
Yup. The BBC did the same thing with TOP GEAR and missed the boat. This is going to be a fun weekend!
3 years, 5 months ago on Kenneth Cole Demonstrates How Not to Use Twitter
Gini, this has been some week for DA POSSE. This Kenneth Cole story reeks of typical old media approach to new media. I have been so busy with TOP GEAR BBC story (thank you, BBC, for your errors, love, my blog) that I missed this story. 2011 is going to be some year!
It's never about YOU, it's always about THEM.
3 years, 6 months ago on Five Reasons I Lost Readers in 2010
Here is the issue in my opinion: brands don't see this as value yet. Like I tell people, do you want to be on a site that gets 600-700 unique views a day? No? What if you do the same interview with 30 of those blogs? That's 21,000 views a day and 600,000 a month and 7.2 million views a year. Does that work for you?
3 years, 6 months ago on How “No Comment” Has Edelman In Trouble
@ginidietrich @adriandayton You sure you guys aren't drunk? Wow
3 years, 6 months ago on #FollowFriday: Julio Varela
@NancyMyrland One day!
@KevinVandever I did the video finally and found a legal loophole! Robles is pissed at me.
@JonHearty @julito77 A pleasure!
Wait a minute, you are being nice to me? What did I do? Seriously, you are the best, G! Your giving attitude on social media is the gold standard. Thank you again! Julito
How much do I love this? SOOOOOOOOO much. Two of my favorite people on Twitter and in the world in general. This post explains what Twitter is all about. Shouting about talented friends and people.
3 years, 6 months ago on #FollowFriday: Nancy Myrland
@charityestrella Good point, but at the same time, as an author and a writer who markets his works, I think this is bad advice, just my opinion. I would think you would have more fun just connecting with your network and nurturing that as opposed to give some advice that might disappoint people and could upset people. Thanks for your comments, I understand where you are coming from. I think it's best to just be yourself (and Chris is) and not lead with a brand. The brand comes after. Thanks!
3 years, 6 months ago on Why Brogan’s Bigger Ear Marketing Is Wrong
Gini, this is a great post. I think it borders a bit on the self-serving. I would feel kind of creeped out if someone just sent me a tweet because I just happened to be in a bookstore. To be honest with you, and I don't care who it is, I would very likey tweet people and say that so and so just tried to sell me something without even know me, etc.
It's like getting approached by a salesman when you just want to browse. Now, don't get me wrong, Brogan has his following and he is a great guy on Twitter. But sending out this advice to people who aren't established brands really doesn't work. It's best that you start with your initial network and work out from there. Why do people want such instant return on social media? Don' they know that this takes time, a lot of it?
@JustInTheSouth @ginidietrich She can be a grump as well and is also known to stop talking to me on a regular basis. But being the kind person that I am, I take her abuse and always welcome her back with open arms.
3 years, 7 months ago on #FollowFriday: Pimp Your Friends
There are so many people I would want to recommend, but I have decided to add a new name to this: I recommend that you follow @ergeekgoddess Elianne Ramos is a social media dynamo. She is the hostess one of the coolest hashtags communities on Twitter: Latinos in Social Media (#latism). She gives, shares, and suppports so many people, and she is one of the sweetes people I know.
I think Facebook privacy issue is huge and speaks to how users will help shape social media limits and not the companies that run the platforms.
3 years, 7 months ago on A Compilation of the Best Social Media Trends for 2011
This doesn't surprise me that we are heading this way. Reason is that it's all about distribution and as we all move towards a more mainstream and larger web distribution channel, traditional companies still want to make money on this. The uproar will happen when people actually start getting charged. I can't wait for that backlash.
3 years, 7 months ago on Net Semi-Neutrality: New Rules from the FCC
@ginidietrich @JulioRVarela I feel like I have to write like a whole paragraph here. These people are so much smarter than me.
3 years, 7 months ago on WikiLeaks End Our Perception of Control
Wow, people are saying some very intelligent things here on this blog. Am so proud of you, Gini. The businesses that can balance transparency with trade secrets will be the winners in all this.