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Hey Gini, sorry I missed you - I heard you gave a great preso at INTEGRATE :)
1 month, 4 weeks ago on Gin and Topics: Love is an Open Door Duet Between Father and Daughter
Love the practical, actionable advice Georgia, thanks. Another great resource on the topic of integrating content, social media and SEO is the book, Optimize. Just search for it on Google.
1 month, 4 weeks ago on Conversation @ http://beta.entrepreneur.com/article/233864
Great post - love the epiphany story. And thanks for the mention Frank. Looking forward to presenting on this at WVU INTEGRATE in a few weeks and at the PRSA International conference in Oct.
2 months, 1 week ago on Balancing PR with Content Marketing
That is one good looking eBook! Thanks for contributing to it!
4 months, 2 weeks ago on Riding the Waves of Social Media – 38 Tips from the Pros
I'm definitely in agreement that small businesses have an even greater opportunity with content marketing because they are so close to the customer, understanding their pain points, goals and most of all - their questions. Answering those questions in interesting ways is the simplest of content marketing strategies I think.
4 months, 2 weeks ago on Conversation @ http://www.entrepreneur.com/article/232077
Hey Oliver, thank you for the kind words about Optimize!
5 months, 2 weeks ago on Blogger insights this week: Tackling integrated marketing in the digital age
Segmentation is an issue. There really needs to be a way to group (circle) or tag people so you can have lists. It's also time for IG to add app functionality to the web if it's going to become convenient for brands to use.
7 months, 2 weeks ago on Instagram Direct: What does it mean for brands?
Thanks to you and Albert for doing the interviews and collecting these insights Karen :)
7 months, 4 weeks ago on How to Succeed With Mobile Marketing From Four Experts
Thank you for interviewing me Kim. You did a fantastic job with this one. Well done!
10 months, 2 weeks ago on Conversation @ http://www.entrepreneur.com/article/228324
10 months, 4 weeks ago on 5 Reasons I’m Joining Marketo
Thanks for including Optimize Michael - this is a great group of books and valuable resources.
1 year, 2 months ago on 5 Must-Read Marketing Books for Small Businesses
By the way, I've been searching for the silhouette graphic for a presentation, thanks for that Sean :)
1 year, 2 months ago on Link Building Techniques That STILL WORK!
@markwschaefer You crack me up Mark :) Sure, this post says link building, but we know better.
This is about creating content experiences that inspire actions. Linking is just one of those actions. SEOs can chase the links and that's fine. There's no tricking that I can see.
The intentional creation of information and media experiences like these examples based on target audience insight is the win. The result extends far beyond links and social shares.
I'm so glad to have met you Shonal and I love that you shared your story and such sage advice to "just do it".
1 year, 5 months ago on Just Write
Thank you for doing the review Shonali and Happy Birthday!
1 year, 6 months ago on ‘Optimize’: A discussion with marketing expert Lee Odden
Thank you for such a generous endorsement Shonali. No Optimize peak for me, just really cold Minnesota :) I think you are a great example of someone who gives to the community, tirelessly. Your smarts are very much appreciated and it is a pleasure to know you!
1 year, 7 months ago on Optimize: a Discussion with Lee Odden [Video]
Thanks for doing the interview with me Carla and sharing the good news about Optimize :)
2 years ago on Video Marketers Need to See the Big Picture: Lee Odden on the New Approach to OPTIMIZE
Thanks for the review and takeaways Frank! It's very satisfying to see that something like Optimize resonates as intended.
2 years ago on Nine take-a-ways from Lee Odden’s Optimize
I've been included and excluded from many, many blog lists over the past 8 years - interpretation and discussion are a very good thing when it comes to such lists because they are so subjective whether scored by people or software.
When I'm not happy with a list I make one of my own as I did when ClickZ posted a list of social media rockstars with very few women included. I responded with "25 Women Who Rock Social Media", two years running (we're due for another) and those posts have been some of the most popular we've ever published.
One thing in the post above that made me do a double take, was this: "...technically folks like Chris Brogan, Lee Odden (Online Marketing Blog), Jason Falls’ Social Media Explorer and Jason Keath’s Social Fresh don’t cover PR or marketing"
Chris, Jason and Jason can speak for themselves, but for Online Marketing Blog, marketing with a PR slant is exactly what we cover - for 8 years. Maybe the sky is pink and sugar is sour too :)
I actually did an analysis of referring keyword traffic to the top 10 of Cision's list to see how the most powerful list on the web "Google" perceived these blogs. The word clouds speak for themselves: http://tprk.us/Rjj1bw with a huge "MARKETING" in the Online Marketing Blog word cloud.
That keyword data is only from the past 180 days or so, but we've been covering a mix of marketing, PR, social and search longer than the vast majority of blogs in the category today. For another view, I found that "PR" or "Public Relations" are terms included in over 2,400 posts. "marketing" is included in over 3,300 posts. I'm just not seeing the same thing as you are Arik, nor is Google. Search for "online PR" or "online marketing" for example.
Calling Online Marketing Blog a site that doesn't really cover marketing or PR is simply a mis-characterization.
2 years ago on How accurate is Cision’s top 50 PR/marketing blog list?
Thanks for this Jay - it was great to see such a awesome post. Not so great to know I do not speak in complete sentences LOL - Looking forward to seeing lots of optimized Convince and Convert readers on the interwebs :)
2 years, 3 months ago on Optimize and the Confluence of Search and Social Media
That. Is. Awesome! Great job @Shonali - I'm looking forward to hearing your musical stylings at the next conference :)
2 years, 5 months ago on L-O-V-E for Social Businesses on Valentine’s Day
I'm only nice around you @Shonali :). Great post BTW, I'm a big fan of the journey.
2 years, 9 months ago on The Difference Between Experts and Expertise
Thanks for having me @prtini it went by really fast and I hope we answered everyone's questions. Great roundup post! Cool "tweet this" feature.
3 years, 1 month ago on 14 "PR & SEO" Tweetable Tips
Great list Sean, except for that first fellow, not so sure :)
3 years, 1 month ago on 12 Most Prolific Bloggers I Read Daily
Glad you liked the session Arik. Thanks for sharing the Facebook tips - the news feed optimization panel was especially interesting.
3 years, 2 months ago on 8 takeaways from 4 fantastic sessions I attended at BlogWorld