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This is really smart of them. I bet they end up spending a lot less on this campaign than they would on a typical one. If their goal is to create brand awareness - it should function well, but I do not know how well a campaign like this would translate into real sales. Very interesting and thought provoking...
12 months ago on Buying Products with a Tweet? Marc Jacobs is Socially Forward [VIDEO]
Hi @shananjones ,
It depends on what sort of style you are looking for. All of my corsets are made custom to your measurements and they begin at $450 for very simple examples and go up from there depending on the style and ornamentation.
1 year, 2 months ago on Halloween is Coming
1 year, 6 months ago on To Lightbox or Not To Lightbox [VIDEO]
I'm interested in testing this out. Can anyone suggest a Wordpress lightbox email sign up plugin that works well with Constant Contact?
@KenG "Jason is committing the same mistake so many Silicon Valley marketeers do - assuming they are typical Americans."
1 year, 11 months ago on The coming “experetail” boom
Sorry to be blunt, but Saks isn't targeting guys who buy $10 wallets and drink "nespresso" . The luxury market is an entirely different planet and a lot of the general retail assumptions don't apply.
@edebont Yeah, I have been doing this for 5 years so I do have a *very* small number of people I trust to collaborate with. Being in Columbus, there is a very small pool of people working independently in the industry and even fewer of them have a decent work ethic and treat it like an actual job.
As far as networking is concerned, there are sites like Model Mayhem, which I do use to some degree. It is just so over populated with hobbyists that it takes a massive amount of time to sort through the flakes. You may have a point, LinkedIn might actually be worth putting more time and effort towards. Lately I have been putting more energy towards establishing relationships with out of state stylists and bloggers with good results. My work is going to make it's first TV appearance on the show Oddities soon. :)
1 year, 11 months ago on Doing It All
@schmittastic My best friend (another entrepreneur) and I laugh about the extreme lengths we go to to accomplish the job. I try to look at it as good material for my biography. ;) I think it comes down to the fact that not everyone is as passionate about their work and it's hard to remember that fact when you personally would do whatever it takes to succeed. Thanks, Amy! Best wishes on your continued success!
I strongly relate to your article. I am a fashion entrepreneur and I literally do everything. It has gotten to the point where I have even had to learn photography basics to do my own product shots and purchase a professional makeup kit for when I work with models. I never had any intention of doing these parts of the business but I've found in most cases (with the exception of a few trusted professionals) I'm better off doing it myself. I've had photographers never show up to a shoot I spent months preparing for and I've even had photographers who never produced images from an 8hr shoot. The unprofessionalism I've seen is just crazy. I wonder if it ever gets better the more established you become or if it is always going to be this flakey...
It's really frustrating because all I want to do is create. I really prefer working with a team of professionals that all contribute their view point and skills. It's like you said - "Jack of all trades" but the second part of that saying is "Master of none". How can you master your primary occupation if you are also learning the careers of 10 other people?