PR/marketing girl for #BucksCounty tourism. #GetGutsy blogger. Freelance writing/PR. Features editor for @muckrack. Proud @templeuniv alum. Runner/newbie yogi.
@JRHalloran Hi! Thanks so much for the comment! Awesome that you are so local :)
Absolutely! I try to tell every PR student I meet that there are SO many great career options out there. Agency is certainly one of them, but it doesn't have to be for everyone!
16 hours, 21 minutes ago on The Spin Sucks Inquisition: Jessica Lawlor
@rodgersstephanie6 Thanks so much! Absolutely…when you take the time to focus on yourself, you inevitably put out better marketing/blog posts/social media/etc. which can only help attract more clients and customers! Good luck!
3 days, 15 hours ago on Treat Yourself Like A Client To Build Your Personal Brand In 2015
@TonyBennett Hi Tony! I LOVE to hear that and even more than that, I'm going to start using the phrase 'blogotonically' in my everyday vocabulary :)
College weight AND a beard?! You are winning, my friend!
But in all seriousness, I hope my blog can provide some inspiration to get moving on your goals! :)
6 days, 4 hours ago on The Spin Sucks Inquisition: Jessica Lawlor
@Corina Manea Thanks, Corina! :) xo
6 days, 12 hours ago on The Spin Sucks Inquisition: Jessica Lawlor
@biggreenpen YES, of course :) Those cookies were beautiful and tasted even better!
@Nikki Little Nikki! This comment made my day. Thank you!
@samemac YES! I love it :) Truly, getting healthy gave me SO much energy, motivation and confidence to move forward!
@Robb_Wexler @ginidietrich Hahaha! :)
@JoeyGiangola Thank you, Joey! :) Yes, getting healthy was really the first step. From there, I had so much more energy and passion to tackle other areas of my life!
@belllindsay Thank you so much, Lindsay!
6 days, 15 hours ago on The Spin Sucks Inquisition: Jessica Lawlor
@Howie Goldfarb @HeatherTweedy Oh and believe me, I didn't mean I didn't have enough "work." I was looking for other things to fulfill me. Part of that ended up being freelance work doing writing and blogging- two things I'm passionate about and consider a hobby, as well as a way to earn a little extra money :)
6 days, 16 hours ago on The Spin Sucks Inquisition: Jessica Lawlor
@HeatherTweedy @Howie Goldfarb I've heard many things about this Burning Man and to be honest, I'm a little scared of it! I did recently hear from a friend who tried to get tickets the many hoops you need to jump through to get them.
Have you been before?
@Digital_DRK Thanks! Pleasure to meet you too.
Agreed completely, but I still think spin is worse ;)
@Howie Goldfarb Hahaha! :) I'm just going to embrace the crazies!
Ahhhh! I am thrilled to be here in the hot seat for the Inquisition! Thanks for introducing me to the Spin Sucks community, Gini! Looking forward to interacting even more! :)
6 days, 18 hours ago on The Spin Sucks Inquisition: Jessica Lawlor
@KateFinley Thanks so much, Kate! I'm happy you agree and love that you've seen success with this approach too! Thanks again for having me on the blog :)
1 month ago on Treat Yourself Like A Client To Build Your Personal Brand In 2015
This is SO NICE. I can't even believe you wrote this about me! Tears!!!
And yes, yoga absolutely calls for GUSHING all. the. time. We need to have a yoga chat soon. I miss it.
I'm so happy to hear you thought I was exactly as I appear online. That makes me happy :)
Thank you again! This truly made my day.
1 month ago on You Need to Follow: Jessica Lawlor
Love this, Jessica! Amazing job and thank you for deciding to share your story.
I absolutely love this line: "The single, greatest fear that pushes me to get gutsy and jump out of my comfort zone every day is the fear that I am going to wake up 20, 30 or 40 years from now wondering what the hell I have been doing all these years."
1 month, 2 weeks ago on My Theme For 2015: Vulnerability
Yay! Thank you for mentioning me here again! :) Great company to be in!
1 month, 3 weeks ago on #NiceToTweetYou: Marketing + PR Influencers to Follow in 2015
Super useful list, Jess! Refresh has changed the game for me. I love checking the app before a meeting and being able to bring a fun fact or two to the table :) Definitely several tools on here I haven't heard of and look forward to checking out.
2 months, 1 week ago on Twelve Digital Tools You’ll Be Using More of in 2015
Woo! Honored to be included. What an awesome list of people. Thanks for taking the time to put this list together!
2 months, 2 weeks ago on Most Influential Tourism Professionals on Twitter – December 2014
@Alicia_Lw1 @JRHalloran @jesslaw @jasonkonopinski I would love to, as well! Shall we take this to email?
2 months, 2 weeks ago on The Eight PR Up-and-Comers
@Alicia_Lw1 @jasonkonopinski I would love to! Don't get to Harrisburg too often, unfortunately. I live right outside of Philly!
@decillis1 @jasonkonopinski @jesslaw Please do! :)
You are truly amazing, Corina! THANK YOU so much for sharing this story. I can't wait to continue following your incredible journey and root for you along the way!
2 months, 2 weeks ago on How I Left My Day Job to Pursue a Freelance Writing Career
@JRHalloran I'm one of those PA girls! Loving all the PA love here today :) Thanks for connecting with me on LinkedIn, James!
@jasonkonopinski Yay, PA! :)
@ginidietrich @Digital_DRK Now I know what you were really doing sneaking around on LinkedIn today ;)
Wow! What an amazing honor to be included on this list! Thank you so much, Gini and the entire Spin Sucks team! I am certainly in good company here. Thanks for making my Monday!
@KateFinley @jesslaw This makes me so happy since I admire you so much, too, Kate! :)
2 months, 4 weeks ago on #NiceToTweetYou: 7 PR, Social and Content Influencers to Follow
Love this, Jessica! I'm so excited for you and thrilled that you're sharing the process with your community.
2 months, 4 weeks ago on Introducing #ProductBuild: Why I’m Creating My First Digital Product And Documenting The Process From Start To Finish
Thank you so much for including me! I am in the best company here- so many people I admire are on this list :)
3 months ago on #NiceToTweetYou: 7 PR, Social and Content Influencers to Follow
Good tips here! I get so stressed out around this time of year and really need to focus on prioritizing and putting aside projects that maybe don't need my immediate attention until the new year.
3 months ago on How to Survive the Christmas Rush as a PR Pro
@corinamanea Thanks so much, Corina!
Love using DropBox! It has seriously changed the way I do media relations on a day-to-day basis. And absolutely you're right- you need to know how the person prefers to be communicated with before approaching them.
I always try to stay human in my pitching efforts too...as a blogger, I get tons of bad pitches, so I try to learn what NOT to do from them :)
6 months, 2 weeks ago on Three Simple Ways to Take PR 101 Tips to the Next Level
@ginidietrich @jesslaw @LauraPetrolino Do you ever *really* graduate in PR? :)
6 months, 3 weeks ago on Three Simple Ways to Take PR 101 Tips to the Next Level
@photo chris Exactly! I'm not sure what it is that makes PR pros use this approach (not enough time to research, pressure to get results?) but it's definitely not good. I think it's better to land 1-2 quality hits from a publication I've researched than attempting to hit 100 with one poorly crafted email.
@photo chris Yay! Glad you liked that one. It has been such an effective strategy since I've started using it!
@Eleanor Pierce Thank you so much, Eleanor! I only started implementing that DropBox tip at the beginning of 2014 and it has made SUCH a big difference. I think it has lead to coverage I might have otherwise not received as easily, simply because everything the journalist needed was right at their fingertips, no questions asked.
@ClayMorgan Thank you, Clay! I love to hear that!
@LauraPetrolino @SuziC So true! :)
@SuziC Hi Suzi! I love using DropBox as well! Definitely like an electronic media kit.
I really like the idea of including a document that tops the folder! I generally do that in the email I send with the link, but this is a great idea in case someone doesn't read the email, but wants to view the contents of the folder.
YES- absolutely give photos meaningful names. I'm a fan of putting the name of the business underscore proper photo credit.
Hmmm, I personally don't like including a watermarked logo or credit ON the photo. I feel it takes away from the actual image. I'm always very sure to ask for photo credit on behalf of the photographers my company uses, but understand that some publications/outlets don't always credit properly or at all. All the photos I send to the media are for editorial use, so while I'd PREFER our photographers get proper credit, sometimes it doesn't happen, depending on the media outlet and their preferences.
@JoshuaJLight Great point! I love using Google Drive for collaborative projects, but hadn't thought of using it for this same purpose (probably because my Google account is associated with my personal email, not my work account). Another great alternative though! Thanks for sharing!
@LauraPetrolino Oh! Fun idea, Laura! I love it! Gotta keep brainstorming some more hacks!
@ginidietrich Good point, Gini! No matter how many times I hear the tips, you're absolutely right that I still get terrible/off-topic pitches for my blog, so perhaps they are more needed than I originally thought!
I love this idea! Hmm, I'll have to do some brainstorming about taking it to the next level, but I'd definitely love to contribute another piece along these same lines. Time to get thinking :)
@biggreenpen Such a smart and simple tip! We're all in such a rush these days that sometimes proofreading doesn't happen as often (or as carefully) as it should.
Thanks so much for including me here! What an awesome list of people!
8 months ago on Meet + Tweet: 18 PR Pros to Follow
Thanks so much for including my work/life balance post! So many other awesome posts to check out here.
8 months ago on The Weekly Cocktail: Week of June 23
Thanks SO much for including my post in here! I just clicked on almost all the links. Lots of reading to do :)
11 months, 3 weeks ago on The Weekly Cocktail: Week of March 10th
Huge congratulations, Mike! I can't wait to hear more about this awesome opportunity.
1 year, 2 months ago on My Next Step: Edelman Digital