Chicago - West Suburbs
Dad, Technologist, Old-time Musician. Web Development, SEO & Social Media - Exclusively for small business; exclusively in Chicago & Suburbs.
@Howie Goldfarb @bdorman264 Probably starts out term but the more radiation exposure you get, the more hybrid it becomes :P (Thx for reminding me why I'm a vegan...)
My latest conversation: 5 Steps to Reading Page Ranks Correctly
10 months, 1 week ago on Five Steps to Create Compelling Content
Great content ideas. But I like the potato planner :) I have more than one client with a collection of products and no guide as to the circumstances under which their customers should consider them. Last month I built a "selection" tool for a client (who really understood this idea), where the visitor enters their production details and then the tool generates a list of adhesives that would work for the job. I've done these kinds of things before but your post gives me the seed of an organizing principle for this kind of service.
At the next level up, each of us consulting types needs a "potato planner" to help our clients see which of our services best organize their offerings for their specific customer's "personas" :P Maybe we get that message out through posts, tools, graphics, videos, etc. At some level, it's all story telling.
And your post gave me a great idea for one of my new prospects :) Thanks !
@KensViews LOL - I'll have to remember that one !
1 year, 1 month ago on How Soon Is Now? The Future of PR Firms, Part 2
Ken - your training point is well made. Everyone wants highly trained hires but, in the wake of our economic crisis, few want to fund the training. The "logic" of trying to hire well-trained employees -- i.e. hiring employees away from companies that pay for training when you don't -- escapes me.
The way to hire and retain good employees is to make it clear that we are part of solution rather than part of the problem.
@belllindsay Great ideas Lindsay! I think we forget sometimes that, although fair compensation is certainly important, that people don't work for money alone. If we want the whole heart and the whole mind we have to create a very unique (almost tribal) sense of community -- something worth defending and protecting in this scary business jungle :)
@ginidietrich @Glenn Ferrell Now I know where Alexander Calder got his ideas :)
1 year, 2 months ago on Gin and Topics: Rap Songs, Royal Doctor, and Social Media
Worth the read just to see the dog flip :)
@Lisa Gerber @MolliMegasko You can always blame Arment...
2 years ago on The Top 10 Fiction Books Every PR and Marketing Pro Should Read
@MolliMegasko OK - I'm back on it :)
As I told Gini, I'm still on withdrawal from reading (on her recommendation) the dragon tattoo series. Don't think I'm likely to find quite as compelling a trilogy anytime soon.
I'm halfway through "Unbroken" (on my wife's recommendation) and got waylaid by another EXCELLENT non-fiction book on the history of trade -- something worth reading by anyone in 'marketing', etc.: "A Splendid Exchange", by William Bernstein -- I can't recommend it enough. Amazing stories about "how-things-came-to-be-the-way-they-are" in this book.
By the way, a fiction series (used to be a trilogy, now reorganized I think) which goes very well with Bernstein's book is Neal Stephenson's "Baroque Cycle" series. The heroine is an economic genius navigating the times of Sir Issac Newton; the hero a rogue who at one point navigates one of the most famous trade routes of the period.
I never heard the word "publics" until this article - is it even in the dictionary ?
There are demographic, political, etc. subcategories of people that we have to communicate with. Because of our blind devotion to semantic simplicity, we used to call the set of these subcategories the "public". We got pretty smug doing this "abstraction" thing.
Fortunately for us, PRSA has ripped the cover off of this "public" thing and, to our horror, showed us that there is this entire seething Hieronymus-Bosch-like collection of separate groups inside here ! My God, we have to add an 'S' !!
Seriously, just to be trendy, PR has to show that it too has been profoundly influenced by string theory. If our universe has become "universes", then certainly our "public" has become "publics"
2 years ago on Redefining Public Relations
ginidietrich I've always been fond of Glossolalia. Think it's somewhere in the Carib. Set me up as governor and I'll get you an offshore account there :) (You can be my first honorary Glossolalian.)
2 years ago on The Ever-Looming Inbox
ginidietrich LOL! - I'll leave "ruling the world" to you. You're the photogenic one :)
What a great opportunity to gripe about email ! I'm with you, I clear my email probably 3 times a day. All my working life I lived by the rule that emails have to be answered in 24 hours. So why doesn't everybody else live by our rules ? Sheesh :)
ginidietrichSoulati | Hybrid PR Obliviously trendy :)
My latest conversation: Conversation @ http://www.gfwebsoft.com/blog/2012/01/hello-world/
2 years, 1 month ago on Stuck In a Rut? Pivot Your Business.
In a world where companies try (and fail) to embrace the "shoot the dogs that don't hunt" and "eat your children" responses to change, this certainly leaves fewer bodies behind :) Interesting to think about whether Hubspot is right that there is a shift from the buzzwords of SEO and Social Media towards the more embracing "inbound marketing" phrase ... I wonder how many SEOs are contemplating this particular "pivot" move.
deleted_91832_Sean McGinnis Well I just gave out my +K for today with a "Happy Social Media Day". K is for Karma... you hope it comes back around :)
2 years, 8 months ago on 12 Most Fun Things to Do on Social Media Day – June 30, 2011!
Wow - never heard of Social Media Day. I'm a big fan of +K -- great way to thank great engagers !
Nice article Peg - thx :)
donnatalarico Oh yes ! I'm trying to construct some guidelines for small industrial customers on what types of things they should be putting in the About Us, Contact Us, etc... even the Home page, because the content which they provide to me is almost always very terse and sometimes provides no real information. The About Us page is actually much more important than most people think, because it is (many times) the last page visitors look at before they give you a call. By the time they get there, they have already decided you are selling something they are interested in, so they go to the About Us page to see if they are comfortable with doing business with you, if they trust you, do you sound like someone they can work with, etc.
By the way, if you run into any good posts that provide guidelines or checklists for these standard pages, I'd love to hear about them :)
2 years, 8 months ago on Small Business Tip Tuesday: 8 Things I Don’t Want to See On Your Website
KenMueller Shonali Absolutely ! I'm a big fan of video.