Chicago - Ravenswood
Former engineer turned content marketer. Love web analytics, SEO, social media. DJ for CHIRPradio.org. Also into photography, beach volleyball, live music and the Cubs(not sure why).
Love it, Jason!
I recently wrote my first landing page for a new product offering. The process is not easy, but it is a lot of fun to work on. And after you've created a landing page the next step is running A/B tests to optimize performance. That's fun too!
BONUS: If anyone here is interested in how long a landing page should be, check out this great post from Neil Patel at Quicksprout => http://www.quicksprout.com/2013/11/18/how-long-should-your-landing-page-be/
2 weeks, 2 days ago on Landing Pages: The Key to Conversion
@j_librizzi He is saying the second part of your statement.
The best practice is to keep a default unfiltered profile that contains all the raw data. If you add another profile that accounts for 20 visits, it will only ever show 20 visits.
If you create the 20 visit filter without having a default unfiltered profile you will have permanently altered your data set.
2 months, 2 weeks ago on Google Analytics: 21 Inaccurate Traffic Sources, Setup Mistakes …and Fixes
Also, Step #2 "View Traffic Sources > Search Engine Optimization > Queries" will not give you any data until Google Webmaster Tools has been set up and synched to your Google Analytics account.
4 months, 1 week ago on Blog Optimization: How to Optimize Your Blog
You nailed it, Gini!
Regarding written content, I really hate blogs with titles that grab your attention and then don't deliver.
Just this week I read a guest post on a very well respected and highly ranked social media blog. The title was "How to Uncover Meaningful Social Data." Because the blog is frequently filled with great insight I thought I might learn something new and useful.
You know what the post kinda sorta did not really discuss? How to Uncover Meaningful Social Data.
It was still a decent post, but the body and the title were not well aligned so I left without having my expectations met. But I know writing good headlines (and content) is hard so I'm able to quickly forgive :)
4 months, 2 weeks ago on Public Speaking: The Chili Con Queso Test
Science is for nerds......like me!
My latest conversation: Resources | KyleAkerman.com
7 months, 1 week ago on 6 Web Design Tips Based on Brain Science
Thank you for writing this. Your points are spot on. I have an engineering background so the misuse and misunderstanding of data really gets under my skin.
We need more posts like this to educate people on how to properly use data to inform business decisions. I think there is a HUGE opportunity in this space to help marketers, small business owners, etc.
8 months, 1 week ago on Numbers Don’t Lie, or Do They?
Last night Andy @Crestodina and I had dinner with a young attractive female lawyer. She claimed that when pitching ideas to new people she had to first mention that she had her JD in order to be taken seriously. Furthermore, she is thinking of starting a business and feels that she needs an MBA to be taken seriously.
In both situations she felt that men would not have to have such advanced degrees. But in her case the degrees were necessary qualifiers to offset the fact that she is an attractive lady.
Is this really what still goes on? So sad.
My latest conversation: Personal Branding | KyleAkerman.com
9 months, 2 weeks ago on Women’s Equality: It Starts with Us or it Stays an Illusion
And I don't think any of the high quality individuals you mentioned refer to themselves as "experts".
They just prove it every day by teaching and sharing with those that are eager to learn.
I think many of us can figure out who in the Marketing/PR space have EARNED the title of "expert" even if they don't find it necessary to claim it publicly.
11 months ago on I Declare Open Season On Social Media Experts: Closed.
As @jaybaer says, "The goal isn’t to be good at social media; the goal is to be good at business because of social media." I think the real experts understand this and act on it.
@ginidietrich But seriously, I literally laughed out loud (LLOL?) at these and proceeded to email to my other teenage-minded friends.
11 months, 2 weeks ago on Gin and Topics: The Holiday Edition
@ginidietrich Why so dirty? :)
@belllindsay Recently heard Scott Stratten (@unmarketing) do an awesome rant on QR codes. Best quote: "Friends don't let friends use QR codes in marketing campaigns."
I should mention that he is not really against the idea of QR codes as a marketing tool. But he is REALLY upset with how poorly they are used here in the US.
11 months, 2 weeks ago on Six Digital Marketing Trends for 2013
@crestodina - Great to see you mentioned here. You are so gracious with your time and knowledge. For that I thank you.
And you should all know that Andy is more than just a nerd. He also dabbles in Content Chemistry in his spare time => http://www.orbitmedia.com/blog/content-chemistry
My latest conversation: Chicago Poster | KyleAkerman.com
1 year ago on #FollowFriday: Andy Crestodina
@crestodina It definitely was great to get @ginidietrich 's perspective on content marketing and other things.
I was a little apprehensive about bringing up the Charles Arment story. But it's such a great story I felt everyone at the event could benefit from hearing it. It's such a perfect example of the creativity and guts that @ginidietrich puts into a lot of the content here on Spin Sucks.
1 year ago on Community Building, Content Marketing and Charles Arment
Great list! I will also add SEMrush as a tool to use for Keyword research. It's mostly for PPC analysis, but you can still get some organic keyword knowledge about your competitors too.
1 year ago on Website Competitive Analysis Tools: 9 Ways to Check the Competition
What does America make? Does diabetes count?
1 year ago on Gin and Topics: Make Your Videos Go Viral
@liamgooding I did not know there was a "Yes to all" option. That's not good at all. I guess we will have to wait and see if they make any tweaks to the system over time.
My latest conversation: Start With Why - A TED Talk
1 year, 1 month ago on The Nips and Tucks Happening at LinkedIn
My guess is that LinkedIn is using the Endorsements as a way to improve the relevancy of its internal search. For the longest time it has SUCKED. And it still kind of does.
Type "Social Media" into the search box and and choose "People."
Look at the first two entries and behold the power of keyword stuffing.
It used to be that the entire first page was like this. I now see some legitimate entries, i.e ones with Endorsements and not keyword stuffed job descriptions.
@ginidietrich No, but they are now. What did I miss?
1 year, 1 month ago on Gin and Topics: Steve Martin and First World Problems
Shut the full cup. Tee hee.