Chicago - Ravenswood
Former engineer turned content marketer. Love web analytics, SEO, social media. DJ for CHIRPradio.org. Also into photography, beach volleyball, live music and the Cubs(not sure why).
What @Lisa Gerber said.
Also, I know a company that breaks #2 and #7 constantly. I have not been able to convince them it's a bad idea.
9 months, 2 weeks ago on 10 Immutable Laws of Email Marketing
@DoctorJones @JonAston And WHY you do it :)
11 months ago on Social Media and Brand Relationships: The Big Lie
@Joshua Wilner/A Writer Writes
I meant "there because" :)
11 months, 1 week ago on Why We Won’t Shut Off Blog Comments
Yeah but Copyblogger did not invite me to their house. I CHOSE to go their because I get utility from their content.
I don't get a lot of utility from their Comment Community so little changes for me. Readers who DO get value from their Comment Community have a right to be upset.
This should have been a blog post on your site linking to SpinSucks, Mark Schaffer's blog and the Copyblogger post :)
Did you see Justin Timberlake was on with Jimmy Friday night? They did the History of Rap Part 5. Watch it here => http://youtu.be/0NO0rArJRR4
Also, if you a need a new show to watch while cycling, try "Justified."
1 year ago on Gin and Topics: Dog Shaming in Real Life and the Hip Hop Evolution
Love it, Jason!
I recently wrote my first landing page for a new product offering. The process is not easy, but it is a lot of fun to work on. And after you've created a landing page the next step is running A/B tests to optimize performance. That's fun too!
BONUS: If anyone here is interested in how long a landing page should be, check out this great post from Neil Patel at Quicksprout => http://www.quicksprout.com/2013/11/18/how-long-should-your-landing-page-be/
1 year, 3 months ago on Landing Pages: The Key to Conversion
@j_librizzi He is saying the second part of your statement.
The best practice is to keep a default unfiltered profile that contains all the raw data. If you add another profile that accounts for 20 visits, it will only ever show 20 visits.
If you create the 20 visit filter without having a default unfiltered profile you will have permanently altered your data set.
1 year, 5 months ago on Google Analytics: 21 Inaccurate Traffic Sources, Setup Mistakes …and Fixes
Also, Step #2 "View Traffic Sources > Search Engine Optimization > Queries" will not give you any data until Google Webmaster Tools has been set up and synched to your Google Analytics account.
1 year, 7 months ago on Blog Optimization: How to Optimize Your Blog
You nailed it, Gini!
Regarding written content, I really hate blogs with titles that grab your attention and then don't deliver.
Just this week I read a guest post on a very well respected and highly ranked social media blog. The title was "How to Uncover Meaningful Social Data." Because the blog is frequently filled with great insight I thought I might learn something new and useful.
You know what the post kinda sorta did not really discuss? How to Uncover Meaningful Social Data.
It was still a decent post, but the body and the title were not well aligned so I left without having my expectations met. But I know writing good headlines (and content) is hard so I'm able to quickly forgive :)
1 year, 7 months ago on Public Speaking: The Chili Con Queso Test
Science is for nerds......like me!
1 year, 10 months ago on 6 Web Design Tips Based on Brain Science
Thank you for writing this. Your points are spot on. I have an engineering background so the misuse and misunderstanding of data really gets under my skin.
We need more posts like this to educate people on how to properly use data to inform business decisions. I think there is a HUGE opportunity in this space to help marketers, small business owners, etc.
1 year, 11 months ago on Numbers Don’t Lie, or Do They?
Last night Andy @Crestodina and I had dinner with a young attractive female lawyer. She claimed that when pitching ideas to new people she had to first mention that she had her JD in order to be taken seriously. Furthermore, she is thinking of starting a business and feels that she needs an MBA to be taken seriously.
In both situations she felt that men would not have to have such advanced degrees. But in her case the degrees were necessary qualifiers to offset the fact that she is an attractive lady.
Is this really what still goes on? So sad.
2 years ago on Women’s Equality: It Starts with Us or it Stays an Illusion
And I don't think any of the high quality individuals you mentioned refer to themselves as "experts".
They just prove it every day by teaching and sharing with those that are eager to learn.
I think many of us can figure out who in the Marketing/PR space have EARNED the title of "expert" even if they don't find it necessary to claim it publicly.
2 years, 1 month ago on I Declare Open Season On Social Media Experts: Closed.
As @jaybaer says, "The goal isn’t to be good at social media; the goal is to be good at business because of social media." I think the real experts understand this and act on it.
@ginidietrich But seriously, I literally laughed out loud (LLOL?) at these and proceeded to email to my other teenage-minded friends.
2 years, 2 months ago on Gin and Topics: The Holiday Edition
@ginidietrich Why so dirty? :)
@belllindsay Recently heard Scott Stratten (@unmarketing) do an awesome rant on QR codes. Best quote: "Friends don't let friends use QR codes in marketing campaigns."
I should mention that he is not really against the idea of QR codes as a marketing tool. But he is REALLY upset with how poorly they are used here in the US.
2 years, 2 months ago on Six Digital Marketing Trends for 2013
@crestodina - Great to see you mentioned here. You are so gracious with your time and knowledge. For that I thank you.
And you should all know that Andy is more than just a nerd. He also dabbles in Content Chemistry in his spare time => http://www.orbitmedia.com/blog/content-chemistry
2 years, 3 months ago on #FollowFriday: Andy Crestodina
@crestodina It definitely was great to get @ginidietrich 's perspective on content marketing and other things.
I was a little apprehensive about bringing up the Charles Arment story. But it's such a great story I felt everyone at the event could benefit from hearing it. It's such a perfect example of the creativity and guts that @ginidietrich puts into a lot of the content here on Spin Sucks.
2 years, 3 months ago on Community Building, Content Marketing and Charles Arment
Great list! I will also add SEMrush as a tool to use for Keyword research. It's mostly for PPC analysis, but you can still get some organic keyword knowledge about your competitors too.
2 years, 3 months ago on Website Competitive Analysis Tools: 9 Ways to Check the Competition
What does America make? Does diabetes count?
2 years, 3 months ago on Gin and Topics: Make Your Videos Go Viral
@liamgooding I did not know there was a "Yes to all" option. That's not good at all. I guess we will have to wait and see if they make any tweaks to the system over time.
2 years, 4 months ago on The Nips and Tucks Happening at LinkedIn
My guess is that LinkedIn is using the Endorsements as a way to improve the relevancy of its internal search. For the longest time it has SUCKED. And it still kind of does.
Type "Social Media" into the search box and and choose "People."
Look at the first two entries and behold the power of keyword stuffing.
It used to be that the entire first page was like this. I now see some legitimate entries, i.e ones with Endorsements and not keyword stuffed job descriptions.
@ginidietrich No, but they are now. What did I miss?
2 years, 4 months ago on Gin and Topics: Steve Martin and First World Problems
Shut the full cup. Tee hee.
I loved Voltron too. But my 5-member team of choice was from Battle of the Planets :)
2 years, 4 months ago on The Giant Robot Guide to Combining Marketing Tactics
Amanda this excellent. Great job!
I'm a big fan of the internal linking. It's so easy, but it still seems like many people/companies do not do it.
2 years, 4 months ago on SEO Best Practices: On-Page SEO Checklist
I'd like to acknowledge and thank one of my former bosses at Motorola, Mark Koziol. I worked for him twice, once as a new graduate right out of college and again eight years later. Mark taught me how to give and receive feedback, how to motivate and support my team and how to avoid getting caught up in corporate politics. Mark created an excellent working culture at Motorola, one which I try to duplicate whenever I can.
2 years, 4 months ago on Take Time to Thank Your "Accepted Leader"
Now this is an example of some evergreen content. Great job! Another page that might get traffic from both bots and people is the FAQ page.
2 years, 5 months ago on How To Make a Sitemap: Keywords and Catapult Safety Tips
@crestodina The Pro Tip from #5 could benefit from being a little higher or lower in the list :)
But seriously, love this post Andy.
2 years, 5 months ago on 12 Most Vital Reasons to Use Lists
@ginidietrich Now that's prompt service! And no apology necessary. Everybody spells it wrong. My favorite is the old school German version - Ackermann. Serves me right though since I got the title of your post wrong. Friday afternoon and I've got drinks on the mind.
2 years, 6 months ago on Gin and Topics: Monkeys, Seals, Apologies, and Tight Pants
@jasonkonopinski Jimmy's portrayal of Jim Morrison doing the Reading Rainbow theme is awesome.
My first submission ever to Gin & Tonics (Tight Pants!) and I make #5! Sweet!
Now if I could only get @ginidietrich to spell my last name correctly :)
Congrats, Tim! I talked to Andy Swindler on Thursday and he mentioned your new job. I'm glad to see your hard work resulting in such a great opportunity. I think your story will inspire many people who work in the online space. Keep doing what you do and the sky's the limit :)
2 years, 9 months ago on Facebook Post Leads to Community Manager Job
@ginidietrich Now I've got to get you to speak at the Booth Roundtable :)
2 years, 11 months ago on Five Ways to Build the Perfect Web Marketing Storm
I saw Andy give his web content marketing presentation for MENG earlier this year. It was so good I invited him to speak recently at the U of C Booth Marketing Roundtable. As you might imagine it was big hit there too. Your SpinSucksPro audience is going to love this.
I actually just started the process of organizing my gmail account yesterday. I'm still not anywhere near the goal of Inbox Zero, but I am regaining some control over new emails. Using filters, multiple inboxes and reviewing emails during set times each day definitely helps.
3 years ago on The Ever-Looming Inbox
Analytics posts can easily make people's eyes glaze over but you did an excellent job simplifying this particular topic. This is one area of Google Analytics I'm not that very familiar with, but definitely want to understand better.
@DTCchicago , thanks for the GA Test site link. I think my GAIQ certification is about to expire so it will be nice to get in some practice questions before I take the real test.
3 years, 2 months ago on Cross-Domain Tracking In Google Analytics
@ginidietrich Glad you enjoyed. I was laughing throughout the entire video.
Hope you have a great Turkey Day!
3 years, 3 months ago on Happy Thanksgiving from My Family to Yours
I'm grateful for all the amazing insights I get to learn from the AD team and the Spin Sucks community.
And I'm grateful for this: http://youtu.be/BlitbJKaYy0
I cringe when I get a new follower and it's obvious from their profile that they are a bot/spammer. I immediately block those accounts.
The other thing I hate is when I get a tweet like "KyleAkerman have you seen this (link)" from a complete stranger. It is blatant spam that just detracts from the positive social aspect of Twitter.
3 years, 4 months ago on Social Proof or Social Spoof?
@ginidietrich@faybiz Oher is 1 of 13 children by a mother addicted to crack. He did not know his real name, his father, his birthday, or how to read or write when he was a teenager. And yes, he is a football player. Is it really so unbelievable to think he would not know of Steve Jobs? Just Sayin'.
And if you get a chance, read the book. It is about him, not the "mom" that adopted him.
3 years, 4 months ago on Gin and Topics: The Dwarf-Tossing Ban
Great job here! Personally I like to lump it all under Marketing. It works for me because I define Marketing as identifying customer needs/pain points, developing products or services to solve those needs, creating an acceptable value exchange for customer and company, and helping customers if they have issues after the sale.
So for me Marketing = Consumer Research + Product Development + PR + Sales + Customer Service.
But as you said it does not really matter what you call it. All functional groups need to be focused on profitable sales or you will just be moving the deck chairs around as the ship slowly sinks.
3 years, 5 months ago on Breaking Down the Communication Silos
Lisa Barone from Outspoken Media nailed it in one of her old blog posts: It's Not the Recession, You Just Suck.
3 years, 5 months ago on A New and Prosperous Economy
@ShannonDowney Damn is that guy a neanderthal. I like how he went to the "I was drinking that day" defense. Idiot.
3 years, 6 months ago on 12 Most Frustrating Obstacles Women Face In The Business World
I also enjoy Before Sunrise and Before Sunset, both starring Ethan Hawke and Julie Delpy.
3 years, 6 months ago on 12 Most Incredibly Romantic Movies
@PegFitzpatrick@TimNichols" I gave her my heart and she gave me a pen." #Cusack
Q: How much does a polar bear weigh?
A: Enough to break the ice.
Walks that fine line between clever and stupid but usually gets a smile if done with the proper delivery :)
3 years, 7 months ago on 12 Most Disastrous Pick Up Lines
You couldn't come up with 2 more bullet points so this could go up at 12Most?
But seriously, this list is spot on. I totally agree about the need for video content. I just bought the Kodak version of the flip and am trying to get up to speed on editing and sharing techniques.
And regarding #1, I still can't believe how many small businesses I encounter that do not do a good job growing and managing their email database.
3 years, 8 months ago on 10 Things to Consider As You Move to Google+