Kyle Akerman
Chicago - Ravenswood
- 66 comments
- 3 likes given
- 33 likes received
Former engineer turned content marketer. Love web analytics, SEO, social media. DJ for CHIRPradio.org. Also into photography, beach volleyball, live music and the Cubs(not sure why).
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Ken,
Thank you for writing this. Your points are spot on. I have an engineering background so the misuse and misunderstanding of data really gets under my skin.
We need more posts like this to educate people on how to properly use data to inform business decisions. I think there is a HUGE opportunity in this space to help marketers, small business owners, etc.
- Kyle
My latest conversation: Resources | KyleAkerman.com
Last night Andy @Crestodina and I had dinner with a young attractive female lawyer. She claimed that when pitching ideas to new people she had to first mention that she had her JD in order to be taken seriously. Furthermore, she is thinking of starting a business and feels that she needs an MBA to be taken seriously.
In both situations she felt that men would not have to have such advanced degrees. But in her case the degrees were necessary qualifiers to offset the fact that she is an attractive lady.
Is this really what still goes on? So sad.
My latest conversation: Personal Branding | KyleAkerman.com
And I don't think any of the high quality individuals you mentioned refer to themselves as "experts".
They just prove it every day by teaching and sharing with those that are eager to learn.
I think many of us can figure out who in the Marketing/PR space have EARNED the title of "expert" even if they don't find it necessary to claim it publicly.
My latest conversation: Personal Branding | KyleAkerman.com
As @jaybaer says, "The goal isn’t to be good at social media; the goal is to be good at business because of social media." I think the real experts understand this and act on it.
My latest conversation: Personal Branding | KyleAkerman.com
@ginidietrich But seriously, I literally laughed out loud (LLOL?) at these and proceeded to email to my other teenage-minded friends.
My latest conversation: Personal Branding | KyleAkerman.com
@belllindsay Recently heard Scott Stratten (@unmarketing) do an awesome rant on QR codes. Best quote: "Friends don't let friends use QR codes in marketing campaigns."
I should mention that he is not really against the idea of QR codes as a marketing tool. But he is REALLY upset with how poorly they are used here in the US.
My latest conversation: Personal Branding | KyleAkerman.com
@crestodina - Great to see you mentioned here. You are so gracious with your time and knowledge. For that I thank you.
And you should all know that Andy is more than just a nerd. He also dabbles in Content Chemistry in his spare time => http://www.orbitmedia.com/blog/content-chemistry
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@crestodina It definitely was great to get @ginidietrich 's perspective on content marketing and other things.
I was a little apprehensive about bringing up the Charles Arment story. But it's such a great story I felt everyone at the event could benefit from hearing it. It's such a perfect example of the creativity and guts that @ginidietrich puts into a lot of the content here on Spin Sucks.
My latest conversation: Chicago Poster | KyleAkerman.com
Great list! I will also add SEMrush as a tool to use for Keyword research. It's mostly for PPC analysis, but you can still get some organic keyword knowledge about your competitors too.
My latest conversation: Chicago Poster | KyleAkerman.com
What does America make? Does diabetes count?
My latest conversation: Chicago Poster | KyleAkerman.com
@liamgooding I did not know there was a "Yes to all" option. That's not good at all. I guess we will have to wait and see if they make any tweaks to the system over time.
My latest conversation: Start With Why - A TED Talk
Liam,
My guess is that LinkedIn is using the Endorsements as a way to improve the relevancy of its internal search. For the longest time it has SUCKED. And it still kind of does.
Type "Social Media" into the search box and and choose "People."
Look at the first two entries and behold the power of keyword stuffing.
It used to be that the entire first page was like this. I now see some legitimate entries, i.e ones with Endorsements and not keyword stuffed job descriptions.
- Kyle
My latest conversation: Start With Why - A TED Talk
@ginidietrich No, but they are now. What did I miss?
My latest conversation: Start With Why - A TED Talk
I loved Voltron too. But my 5-member team of choice was from Battle of the Planets :)
http://www.tv.com/shows/battle-of-the-planets/
My latest conversation: Start With Why - A TED Talk
Amanda this excellent. Great job!
I'm a big fan of the internal linking. It's so easy, but it still seems like many people/companies do not do it.
My latest conversation: Start With Why - A TED Talk
I'd like to acknowledge and thank one of my former bosses at Motorola, Mark Koziol. I worked for him twice, once as a new graduate right out of college and again eight years later. Mark taught me how to give and receive feedback, how to motivate and support my team and how to avoid getting caught up in corporate politics. Mark created an excellent working culture at Motorola, one which I try to duplicate whenever I can.
My latest conversation: Start With Why - A TED Talk
Now this is an example of some evergreen content. Great job! Another page that might get traffic from both bots and people is the FAQ page.
My latest conversation: Start With Why - A TED Talk