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ginidietrichginidietrich. JocelynRimbeyJocelynRimbey. I'm not a PR pro so I don't know how it typically works, but I find it hard to believe that Facebook would offer an exclusive on a website change. If anything, it was a miscommunication about what the "exclusive" was - they probably were offering an exclusive on interviewing Mark since that doesn't happen often and he hasn't offered his opinion on The Social Network movie yet. Do you think its possible that 60 Minutes just jumped on the website change as a focus for their story without an exclusivity offer from Facebook?
2 years, 11 months ago on The Facebook “60 Minutes” Interview: Square Peg in Round Hole
I totally agree, Jocelyn. This wasn't a "PR mess" on Facebook's part, it was an "oops" on 60 Minutes' part. Coming from a journalism background, I feel they really missed an opportunity to prove that they know what is relevant and timely - not yet another update to Facebook, but a glimpse inside the mind of one of the most influential people on Earth right now. Way to reinforce that you are clueless when it comes to new media, "60 Minutes".