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@JosephGier Agree with you on the last part. I think that much of the work that I do behind the scenes here is always trying to grab the context of what is happening on the topics i write about. I think this is why we might be moving forward and seeing more longform content performing well. It isn't always true that longer means more relevant, but it might draw in more context which makes them a good launching points into discussions. More likely that there will be a good match between the tile and the content within.
3 months ago on What Content Marketers Get Wrong about Click Worthy Titles
@hessiejones @JoeCardillo @Susan_Silver Thanks. It seems like from your comments that the message came across. I am fine with formulas when they are applied with forethought and planning. But often I see only the insights and it would be great to see more applications in the wild which were successful to tell us if they work and how and when they work.
I am realizing the importance of the discrete data set. I now want to do a comparison from our side as a follow up. How does ArCompany use headlines effectively. How do they score on these measures and what sort of traffic are we getting from search and social because of them. It would be an interesting study. I don't know of someone who has discussed what it is like trying to work with these formulas.
But when I look at a company like Buffer, they might use these insights but they apply them with a very particular and consistent voice. So I also want to look at brands with strong followings and see how well they conform or don't. I guess that is a case study in the making. I've already sampled a few out of curiosity.
Those statistics blow my mind. One of my parents is turning 65 this year, but I didn't realize that still puts them in the mid range of the boomer generation.
3 months, 2 weeks ago on Marketers: Boomers Still Hold The Wealth And The Power!
Fantastic. I hate this assumption about Big Data about how more data means better or more relevant answers. It introduces more ambiguities too. It becomes harder and harder to isolate elements. So you are right, data informed and not data driven is a much better way to think about it.
Data reflects something in the world that is happening, but it is always the human looking at the data who will interpret what that means.
3 months, 2 weeks ago on What data can do, and what you will need to do yourself
@AmyMccTobin @Howie Goldfarb I think it is one of those concepts which will just become the norm. Like having a tablet or a smart phone. I am skeptical too, but I also realize that it is already happening. All the smart phones I know of are now pre-loaded with a mobile wallet. My device was updated with one last year. I don't use it, but I could. And that is a big change in thinking.
3 months, 2 weeks ago on 5 Social and Mobile Trends Smart Marketers Cannot Ignore
@Howie Goldfarb I might steal that time to respond to an update metric :) As much as I love tools that figure out things for me, the companies that make those tools don't share their methodology. If you don't know the methods than you don't really know what you are measuring and if it is valid.
This month I've started culling the raw numbers from the accounts and doing my own math. It takes more time, but I am much more comfortable with results and reporting them to clients.
3 months, 3 weeks ago on Using the Median to Measure Performance for Social Media Marketers
@bowden2bowden Agree with that last paragraph Randy. Journalism is very different than it was before the intrusion of paid advertising into the news cycle.
I had a very cynical Journalism teacher in college who had nothing good to say about her profession. She opened my eyes to how much of news is manufactured. For example, an editorial on a news program about a health food might actually contain footage from a corporation.
It brings into question what choices editors make in an era of such high content consumption.
5 months, 1 week ago on Millennial Think Tank: How Millennials Consume News
I really appreciated Kiernan's points in this one about watching the foreign news networks. They also have their biases, but it gives a much clearer picture of how other countries view the USA. We tend to wear rose colored glasses even when we are discussing our own politics.
Helen also impressed me with her curation skills. I think when we do find resources that we trust that it is super important to share that particular with a reason why.
I've given up on Slate as a news source. When the trailer came out for Imitation Game they wrote the most infuriating post ever and completely missed the point. Everyone I know who cares in the community concluded that it was click baiting, but overall it was a dumb post. So we decided to ignore it and not even comment. That is the new downvote, refusing to share. Which is why I won't be posting it here.
Buzzfeed is an interesting addition. They are getting into investigative journalism, which is so weird considering how they started. I am paying attention to see how that develops. But I wouldn't put them on my trusted resource list yet.
@JoeCardillo @hessiejones It sounds like we are arguing for taking the scientific approach :) Which I am all for. Looking at the data and user feedback to formulate a hypothesis and then testing it. I feel like I should develop a presentation around this to present at conferences.
The real key is using psychological methods to remove our own biases from research. I don't think people realize (even professionals) how much their own point of view can tint their analysis. That is why I find the Think Tanks so refreshing. It snaps you out of that every day mindset.
5 months, 2 weeks ago on The Dance Between Brand and Consumer Goes On; Are You in Sync?
@JoeCardillo That is fascinating on the part of Nascar. It means that they acknowledge that their sport has a responsibility to the environment. That can do a lot for building awareness around climate change because of the fan following that Nascar has. I'll be following along now and see what happens and how they do.
5 months, 2 weeks ago on Millennial Think Tank: The Future of Sports
@hessiejones @albertqian All great points Hessie. My little nephew (6) is the same way. He'd rather play than watch! He's good at it too (if I can brag a little).
I think that Apple Pay and the mobile wallet is a huge development which needs to be added to this! We are moving beyond apps to things that are built into the physical hardware and software that runs our phones, instead of working on top it. These numbers will have grown exponentially by 2015!
5 months, 2 weeks ago on The Mobile Marketing Imperative via @DanielNewmanUV
I've only followed a few sports preferring to play rather than spectate. I really appreciated what the panel had to say. I've been exposed to Golf, because of my father, but I appreciated Kelly's and Salina's point of view. They bring up some very critical issues about how the game is perceived and the attitudes that contribute to that perception.
I will have to admit, after talking about the violence of these sports, I feel a bit guilty about being a Hockey fan. I didn't realize until the bit about the NFL and what Albert had to say about player injuries. It is a high risk, high reward profession with a very limited time span for earning power. I just feel that this argument is only the tip of the iceberg and that there is certainly more to discuss in the future.
Great panel this week!
@AmyMccTobin @JoeCardillo If you do take up the written communication than I would love to weigh in. You can see my comment above with a few of my thoughts. But I love written correspondence and I am even adding it to my regular routine to keep in touch with my network contacts.
We are at a time, when a brand sends you a hand written message in the mail, that it feels like a very special thing. I've used that for Gygax and it improved our relationships with readers. It let them know that in a sea of people that they still stand out.
To your point Joe, I have also stopped distinguishing between online and offline friends. I have a precious few that have crossed over. I do believe over time we get a feel for who people are.
Though I do so hate that we can manufacture a personality over social media through careful editing. It is very scary how far people will go. Just think about sock puppet accounts that are used by hackers and trolls. They invent people to push their point of view or make it seem more accepted or legitimate than it actually is.
6 months ago on Millennial Think Tank: The Impact of Social Media on Personal Relationships
One thing that should be taken in about a preference for writing is if the panel considers themselves an introvert. Now, it isn't friendliness, activity, or openness that defines an introvert. It is where you get your energy from. If you are energized by being around others that is more extroverted behavior. if you need time to yourself to recharge after social interaction than that is more introverted behavior. Of course, with most things, it is a spectrum not an absolute and you can be one way or the other in different situations.
There hasn't been any formal study that I know of, but just from community manager circles we have realized that many of us describe ourselves as introverts. And that is a good thing. We thrive in digital mediums because it takes some pressure on us to speak and gives us time to process what is going on. Then it is easier for use to leave a thoughtful response where ever we might be chatting .
I think what we are seeing isn't a shift to a preference for online interaction or a writing medium, but more visibility for introverts who feel at ease communicating in this medium.
The more things change the more they remain the same. I wonder sometimes if the only thing that separates us is perspectives and language. Alex's mentality about collect "experiences" seems to be a common theme of my generation. I don't think that is a generational thing at all.
Maybe Millennials realize at a younger age that there are a lot of things out there to do because technology lowers barriers to knowledge.
I think that I somewhat disagree with the problem of texting after a class. Texts have replaced talking for some. It isn't uncommon for me to be in a group of friends and get texts with some snarky comment from someone else in the party. The text gives another outlet of one to one communication in the middle of a group. End of class is traditionally very noisy and a text might be an easier way to have a conversation.
I would be worried if the professor didn't see any students walking out together after class rather than not talking to each other. That would mean that people aren't bonding. I think body language in this instance would be more telling.
6 months, 1 week ago on Millennial Think Tank: On the Road and Blending Generations
Just a small update for those interested. A blog post covering accessibility issues with full width backgrounds http://www.punkchip.com/accessible-html-video-as-a-background/
6 months, 1 week ago on Understanding the Full-Width Video Trend
Jure, all very good points. I was thinking about this when I wrote up my case study for Gygax Magazine. There was no way that we would have found success without a strong understanding of the history, culture, and psychological motivations of our customers.
Gaming is still one of those hobbies that has a history of being misunderstood, mismarketed, and heavily stereotyped. I think that is why our early community building was crucial. It let us into our customer's lives in an intimate way. Much more useful than a focus group. You have to be on the ground interacting with people and getting the feedback that you don't normally hear without seeking it out.
People are whole and complex, just isolating customers by demographics doesn't really tell you about their purchasing behavior and motivations. You have to dig deeper to understand and create an experience that feels good to customers.
6 months, 1 week ago on Do you really know your Customers?
@biggreenpen I have been learning more about this via good old Oliver Sacks. I think we take for granted in social situations conditions like this. We feel hurt instead of asking someone why they may have trouble remembering us. It is important to stay compassionate and give people the benefit of the doubt. It isn't always meant as a slight. There could be many things going on.
I'll remember this if we are ever at a conference together. Thank you for sharing.
7 months ago on Understanding the Full-Width Video Trend
@Danny Brown I'll have to go check that out Danny. Thanks for extra tip about resolution.
7 months, 1 week ago on Understanding the Full-Width Video Trend
@belllindsay @Eleanor Pierce Yep, I like how Vine handles it. Silent until you click the little megaphone option.
@ClayMorgan That is the key, how to get it right. I've been looking at the way it is used on Paypal. I was going to use that originally in my example, but they don't serve video to tablets and mobile. I really want to see video on my little Android to get a feel for how it could be implemented.
@ginidietrich That may not be my fault for not describing in detail. Taking another look, the caption reads the same as the video. But what is different is that the Video has a button to read more. On the mobile, I get the image and the caption, but you scroll down to learn more.
The mobiles is the same landing page minus the video and button. All the button does is act as an anchor link. I imagine the expectation is that mobile users will just scroll down.
8 months, 4 weeks ago on Imitation Game Trailer
Beautiful Ryan! You've expressed a lot of the sentiment that I have felt since joining Twitter in 2010. That is what I think many people fail to understand about the social space online, there is an expectation that anyone is reachable. It doesn't mean that you have to interact. Not at all. I make choices all the time about when and how I engage.
But what I love most, is posting something random and then having someone comment and respond that I have never met. Now I know that I have a similar interest.
Mentorship comes in all sorts of packages and you should not ignore online as as an outlet. It suites my style because I am more introverted. I feel very comfortable in conversations online and emails. Less on the phone until I have gotten to know someone. Of course social media makes that easier too.
My only advice to someone reading this it to pursue interesting people. Make your list and find one thing thoughtful to say to them. Or ask a question that you have always wanted to ask. Engage. Yes you will face rejection, but sometimes you might make a friend.
I am all about keeping an attitude of gratitude. Treat others gently and do more positive than negative. Understand that when you reach out to people that you there is a price they pay in losing time for other things. So make it worth their time in whatever you do.
Also love the touch of the handwritten note. I have done that in my job as community manager and it always goes over well. These types of communications matter.
10 months ago on The Mentoring Side of Social Media | 5 Steps to Doing it Right
@hessiejones @JoeCardillo Great points to you both.
Thank you Joe for coming by and joining the discussion.
Yes, I sometimes wonder if the leap from my dumb phone to the smart phone was a good one. I can do my job from the laptop without a problem. Now that I have a smart phone I feel more pressure to join and use certain apps. As well as update or post more frequently to social networks.
To your point Hessie, you are so right! The fear of missing out is a big motivator and it can get unhealthy if we let it rule over our life.
We should be teaching people how to set healthy limits and boundaries.
10 months, 3 weeks ago on Mental Health in the Digital World
Get Silencer, it saved my stream. I can mute all the posts that I don't like and focus just on people. Love it. I think it might only be available for Chrome though. http://www.silencer.io/
11 months, 1 week ago on I’ll Never Forget The Glory Days Of Twitter
@AmyMccTobin @Eleanor Pierce I want to read that post Amy. I find the rise of anon and secret sharing apps scary. Especially when you think about how easy it is to hack something, those secrets will not stay secret.
1 year ago on Online Integrity: Are You Who You Say You Are?
@withwoman I never was too into LinkedIn groups. The issue with the ones that I am part of is attrition. People rarely post.
It is sometimes helpful to search connections by the groups you share. If you are looking for a way to filter results.
I say, if you find something relevant to a group then you should share it. If no one responds you aren't hurt by it. If people like it then you might have some fun :)
1 year ago on 12 Most Effective Uses for LinkedIn Skills
@AmyMccTobin Thank you Amy. I think that is the biggest mistake I see from people and brands. They think that it is just about updates, but it has much more to do with how well you know your community. What they want to see and how it helps them achieve their goals. That is where things get really interesting.
1 year, 1 month ago on Community Managers Anticipate Needs: Why You Must Develop your Company Radar
@Jule Phelps You really can't control the muse! You just have to ride it.
I see your point here Jule. There is something about rituals that can kick start our creativity.
When they become habit, it has an almost anticipatory effect. Because you sit in the same chair, or you grab that first cup of coffee in the same mug, or you use the same pen, it can be like instant inspiration.
I do, I actually keep a special pen for when I am working. I only use it in my notebook that I write my rough drafts in.
1 year, 2 months ago on 12 Most Well-Versed Opinions on Creative Flow from Brilliant Writers
i am a comment. first!
1 year, 4 months ago on Grumpy wizards make toxic brew for the Queen and Jack
oh, I don't have words right now for this., but this is the best thing to wake up to ever! Thank you so much Jayme!
1 year, 6 months ago on The Happy Friday Series: What Is Silver Is Gold
@Soulati | Hybrid PR @susansilver Not only do I play D&D, I run the community for a magazine whose content is about Tabletop RPGs. That is where I have disappeared too.
I have just been on hiatus as I figure out how to handle my daily duties and keep up the creative mojo.
1 year, 6 months ago on E-Book Pricing Help Needed!
I say, price it such that you won't cry when your pay check turns up! Okay, that is a little silly :)
I would say at over 80 pages and clear examples you need to be in the upper range. You might start by calculating your time in the project like you would with a client. What would you have been paid for that time? That should give you an idea of what you want to make from your sales.
Another thought, It might be more important to figure out what your absolute minimum is and then scale up.
I am voting for $22, I know you rock it
Kate, you are making a brilliant point here that I hope people don't miss. Introverts and extroverts just need to accept themselves! Bam, no superiority or inferiority implied.
I was thinking recently about how I experience life first as a deep feeler. The thought then came into my head that I bet there are plenty of people who are deep thinkers. You would think this would lead to lots of miscommunication, right? But truthfully, it depends on how willing you are to bend to see another person's point of view. It isn't always easy. And it won't always be appropriate. But it is possible.
Same with extroverts and introverts. We should recognize that there is a little bit of ourselves in each other. If we can honor that it will be easier to work with each other without so much need to argue over the way we get things done.
1 year, 8 months ago on 12 Most Absurd Debates Between Extroverts and Introverts
Hessie! I was just talking about this on my blog this week. I also choose a Star Trek featured image. I am really glad that you are talking about this! The section on social data re-affirms that we need people that know how to interpret data on our teams! I refer to it as telepathy, based on real actions and not just words. We can link what people say to their actual purchase intent.
There are so many battles to be fought here though. Privacy issues being #1. Then of course it is the need for data analysts properly trained. Issues with adding more variables which can lend itself to greater confusion . Lastly, we have to be very clear and precise about what we are looking for in the data . Sometimes the hardest part is just knowing what question to ask. I think we should be having a much louder debate as marketers about not just the pros, but the cons and pitfalls of big data.I also agree with the comment on SEO. That is a post in itself and I won't bother with all my thoughts in a comment box. It couldn't hold them all!
1 year, 8 months ago on Big Data Will Change Advertising Forever
I just started using Pinterest for the magazine I work for. It was a brilliant move! I love this idea of trying content out there first. People seem to have a lot of opinons over there! But I love it :) As a CM nothing is better than driving conversations!
1 year, 8 months ago on Time Management Tips for Social Media
Jayme, love your advice here. Your greatest critics cam become your greatest supporters! If you listen to them, but why wouldn't you. I am big fan of feedback good or bad because it tells you what matters to people. What they have a passion about.
If someone speaks up about you, even to criticize, it means they are actually invested in what you do. Siclence can be deafening.
1 year, 8 months ago on Social Media, Girls And Corporate America
@ChristineSteffensen I think there is a freedom in being on your own. Like Tim Gun says, "Make it Work!". Use the resources you have on hand and use them to your best advantage.
1 year, 9 months ago on 12 Most Powerful Aspects of Small Bloggers
@CassiS Yes! I know how this goes. How do you draw any interest when you are just starting. I remember my very first blog was about public transportation. There was no interest. I had 8 people following me and they were all friends and family!
My advice would to be just review the products that you really love or dislike. If you become known for giving honest feedback and opinions you will get on the radar of companies and sponsorships might even come in for you. Twitter is a great tool for reaching out to brands. Community managers are very receptive to public opinion. I know because that is my job!
@cloud phone This is very true.
@lisabuben290 Thanks Lisa, this one is older than I would like. I hope to get back on a regular writing schedule. I have created a freelance schedule and set some clear boundaries. Crossing my fingers that I will be able to get back into the groove of things.
@Frederik De Wachter Thanks for letting us know. I will tried to get that fixed. The URL should be http:/12most.com/2013/05/13/ways-to-curate-awesome-content/
1 year, 9 months ago on 12 Most Willful Social Media Strategy Tips for the Underdog
I am so glad to have been part of this! Thank you!
1 year, 9 months ago on The Happy Friday Series: 24 #RockHot Guest Authors
@biggreenpen Yes, I do agree that if you are going to say that you are posting weekly than do it! I have had to back down on consistency though to pursue other opportunities. I think the main point is to publish on a schedule such that you don't feel as if you are lowering your standards just to get a post out. I think that is a dangerous trap to fall into!
@rosemaryoneillThank you Rosemary. If you haven't yet check out the Tao of Pooh and the Te of Piglet. They were great reads and obviously they have influenced me in some ways
Oh Jayme, I can't believe I missed this. Thank you so much for the shout out. Since my last post on Evernote, I've started using it for just about everything life throws at me.
I totally understand the app challenge. I just got a smart phone a few weeks ago. The thing drives me nuts. I am not always sure that a mobile app is any better than the web experience. It is just different. I hate reading email on my phone, but Twitter and Facebook are more enjoyable.
I would say, don't follow the crowd but your own heart. If the goal is to reduce time than learning something new may not be better. You have to weigh how useful you think it will be or trust your instincts that it will improve your experience. That is how I make decisions at least.
1 year, 9 months ago on I Am App Challenged
@biggreenpen Thanks :) I always have a hard time with comments because sometimes I feel that I have nothing to add. One thing that I have done, to encourage comments, is to leave some things out. I find that if you over explain a topic that you don't give anyone room to add their own thoughts! Less is sometimes more, especially for building a strong community.
1 year, 10 months ago on 12 Most Willful Social Media Strategy Tips for the Underdog
@PaulBiedermann Thank you Paul for your hard work and effort that you put into the website. Just saw it from my smart phone the other day :) You have every aspect tackled for our readers!
I am always grateful that I got involved with you crazy kids ;)
1 year, 10 months ago on 12 Most Lasting Lessons I Learned from Other 12 Most Writers