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Very good points all. I agree that as PR professionals we ought to be able to speak well - after all, good oral communication is essential to effectively pitching a reporter, providing client counsel and closing a new piece of business. Still, of all the tips I've listed (and the many others that are out there), I will always believe the most important one is to practice out loud. A well-practiced speaker is confident - so much more likely to be energetic and much less likely to need to read from his or her slides.  

1 year, 11 months ago on Speaking Well: Five Tips on Public Speaking


Trace - I think you make a good point. Of course, no two situations are the same, so it is imperative to gather all the facts and work very hard to imagine all the potential outcomes from any one course of action. What makes issues management challenging is the need to act swiftly AND thoughtfully.

2 years, 1 month ago on You’ll Never Hear About a Well-Managed Issue