James D. Robertson
Bio not provided
In your bulleted "Sales Process," I think I'd like to suggest: Where and when possible visit the client's place of business giving especial attention to the employee's break room. It is here you'll likely find the bulletin boards announcing managements immediate concerns and what management expects the employees to do about them. Oftentimes, this is quasi-sensitive information not likely to be found anywhere else. Naturally, congratulatory messages will be posted when something noteworthy has taken place also.
5 months, 1 week ago on The 10 Percent of Communicators Who Get it
@belllindsay @jdrobertson Queen Elizabeth and I are weeks apart in birthdays. I remember her coronation as if it were yesterday. She was beautiful, regal - representing to me all that is good! How dare she grow old - I'm supposed to grow old but she is supposed to live forever and never grow old! I'm not sure I can forgive her for that!
5 months, 4 weeks ago on The Spirit Airlines Hate Campaign is a Win
Asked without malice: Is there a difference between a "crisis emergency plan" and a "contingency plan?"
6 months ago on How to Write a Crisis Communications Plan
@ginidietrich @jdrobertson @biggreenpen Ms. Dietrich - in all sincerity there was no doubt in my mind you had not gotten my book! I don't know you well but I do know dependability is what you're about. I hope you get the chance to look it over. And I might add the chapters are mostly a page and a half long and stand alone so you can take a peek when the spirit moves and not disturb your normal routine. As we say in Vietnamese - "sin loi"
6 months ago on Gin and Topics: Babies Singing and Puppies Snuggling
I don't need no stinking matrix - just give me a girl who is lewd and lascivious, is rich, owns a liquor store, drinks and drives reckless. .
@belllindsay @jdrobertson CANADIAN! I didn't realize realise that! Eh!
6 months ago on The Spirit Airlines Hate Campaign is a Win
"Cojones!" Ms. Lindsay. Leave us get some class. The proper word is "huevos."
6 months, 1 week ago on The Spirit Airlines Hate Campaign is a Win
@photo chris @jdrobertson There is another way: TWIST BREAD - Take a tube of ready-made biscuits - the kind that "pop" when you break the package open - roll it out, wrap it around a stick and place over an open fire. The pop makes great theater.
6 months, 1 week ago on What Having it All Really Means
It seems Aesop was having his anguish about what happens when "plenty" is not enough and what happens when "having it all" becomes the motto of the day.
A man and his wife had the good fortune to possess a goose that laid a golden egg every day.. Lucky though they were, they soon began to think they were not getting rich fast enough and imagining the bird must be made of gold inside, they decided to kill it in order to secure the whole store of precious metal at once. But when they cut it open, they found it was just like any other goose. Thus they neither got rich all at once, as they had hoped nor continued to enjoy the daily addition to their wealth.
Much wants more and loses all. Aesop
6 months, 2 weeks ago on What Having it All Really Means
@photo chris @jdrobertson TWIST BREAD; Throw a bunch of flour in a paper bag -add:some salt & some baking powder - shake vigorously then dump onto some reasonably clean surface shaping it into a pile in such a way as to allow you to pour water into the center without losing it. knead until you have a lump . Roll the lump out. Wind it snake-like around a stick and place over an open fire. Turn frequently. It's done when the crust forms and/or you say it's done.
@photo chris @jdrobertson Gloria in excelsis for wireless deadzones. Did you show the kids how to build a fire with wet wood? Or perhaps make twist bead from scratch?
6 months, 3 weeks ago on What Having it All Really Means
@ginidietrich @jdrobertson Since you asked ,me: It should be patently clear work is the curse of the drinking class - living to work is absurd
@photo chris Thank you for noticing - I said it the way I meant to say it, however. If your sense of humor is up to a little teasing - go to your post and reflect on the words - "I DO like to work...."
Why is it I get the feeling there are a lot of people out there whose family interferes with their day job?
@ifdyperez May I remind you dear lady - if a man wants to be something other than stay in the job he is in - he too "must ...take on more tasks - go over the top as it were.
Your question is near and dear to my heart. If I could pick one way to get people to know me and my business I would say without equivocation, "Do what you say you were going to do." Fill the order even if you have to go to another outlet and buy retail and deliver on time. Never, never say "no." unless you can soften it with a positive. "I don't have that in stock but Home Depot does and I'll have it delivered to you." And, if you're of a mind, drop by the customers hose to see if everything went on schedule. He will NEVER, NEVER, NEVER, NEVER forget you.
6 months, 3 weeks ago on Social Business: A Customer Experience Time Machine
I could not figure out how to post an edit - please note in my comment ...600 words takes 6 minutes - should obviously read 5 minutes - same for ...packed into 6 minutes - should read 5 minutes. My apologies
6 months, 4 weeks ago on 25 Ways to Create Shareable Blog Content
I am the reader of - not a producer of a blog! Therefore I am your target. I like your suggestions but If I were called on to advise I think I'd like to be more basic. Exempli gratia: How long an attention span are you going to give me bearing in mind your competition grows and grows and grows by the minute and I have less and less time to give my full attention to any single or several blogs I habitually follow. What vocabulary level will you cater to? How technical are you going to get taking into consideration you're trying to sell me something I know very little about? This is the Information Age - how do you know when enough is enough? The normal speaking rate is 120 words per minute - 600 words takes 6 minutes but a tremendous amount of information can be packed into 6 minutes - perhaps more than can be remembered. Just sayin'
As I understand it - the Webinar in Mountain Time would be 10 a.m.
In Navy Time - four bells
In Army Time - 1000 hours
For the rest of us - Mickey's big hand is on the twelve and his little hand is on the ten.
Got to be thorough about these things.
Don't thank me - always glad to help
6 months, 4 weeks ago on The Dreaded S Curve: How Communications Continues to Change
@biggreenpen Leaders "get good people unified around a purpose..." Managers believe "human beings are resources to be managed..." Unhappily, most people who should know better don't have the wisdom to know the difference between a leader and a manager and 99% percent of the time managers end up in leadership positions.
7 months ago on Three Ways to Create Newsworthy Customer Service
Eons ago I got into a knockdown, screaming fight with a customer who was obviously wrong. My boss took the sale and called me into his office: "Look, that guy comes in here every week and buys $2500.00 worth of paint but he thinks we charge too much so he gets even by buying something on the sales counter for the sales' price, takes it outside and breaks it on the curb then demands we give him a return of the full retail price. So we lost a couple of bucks but he keeps coming back - let him enjoy himself he's a good customer who works excruciatingly hard and feels he's got to win once in a while. We are merchants - if a customer wants the light bulb out of the socket in the ceiling call me and I'll give him a price - hell if he wants this building we are merchants we'll sell it to him. And by the way, don't park in the store parking lot - if a customer aint got no place to park he aint going to buy!" This last coming from a guy who never hesitated to call any one of us to bring our car, on our own time to deliver a television set to a customer in the middle of the night if need be. God! I hated that guy - he was always right. He pounded into us WE ARE MERCHANTS - he made us understand. And he took real good care of us. And in return, we took good care of our customers. Just sayin'
Yes! Lord God yes! Words and phrases stick in the mind. Using the IMPERSONAL pronoun "you," write a nice piece - something that reinforces the mission - then right in the middle of it throw in the "f" word. Personally, I'm done with you no matter how good your product is. AND remember this, "you can't unring the bell!
8 months, 2 weeks ago on How to Craft a Winning Personality Document
What good is an apology? Don't TELL me your sorry - SHOW me your sorry! If you offend me in public remember you can't unring the bell. Apologizing may make you feel better but it doesn't do spit for me.
9 months ago on Spin vs. Positioning: How to Choose One Over the Other
Hey man - This whole thing is absolutely invenereal!!!!
9 months, 1 week ago on Grammar Police: Twelve Mistakes Nearly Everyone Makes
You're right, a problem doesn't have to be a crisis! I would suggest therefore - a problem must be clearly defined before a solution is attempted. A problem can only be solved if you and I can agree on exactly what the problem is. Let us say we are discussing among others: Living wage or American values or middle class or good paying jobs or myriad other deceptively simple terms. Do you know what they mean? Or do you only think you know what they mean? Could you write a definition and if so will it be the same as mine. Do they mean the same to me as they do to you? If you don't determine mutual agreement how are you going to even discuss the problem? Not heretofore mentioned but if you are hiring for a leadership position - do you know what a leader is/does? What, for instance, is the difference between a leader and a manager? Before attempting a solution perhaps the problem should be stated in writing along with an agreement among all interested parties that any offered solution remain strictly within its parameters.
10 months ago on Crisis Management, Coast Guard Style
I think it's important to remember when facing the public, "The mike is always on, the film is always running and FACEBOOk IS NOBODYS FRIEND!" I know what I am about to say now is very basic and I apologize for it but - BUT - the use of foul language especially the "f" word will quickly put an end to my doing business with you! And never forget I WILL look you up on facebook before dealing with you because chances are good you'll be there chatting away about ships and shoes and sealing wax and cabbages and kings naively believing I am not out there assessing your character.
10 months ago on Eight-Step Process to Clean-up Your Online Reputation
@ginidietrich @jdrobertson I am for sale on Amazon - however the hard copy is in the mail to you via Box 13013 Chicago IL - USPS tracking number: 9114901159818104302254. I was only teasing about a trade I send my magnum opus to you in appreciation for the wonderful SpinSucks (hate the name by the way) blogsite and the great, great bunch who frequent (abuse) it. It is fun, civil, way upscale and if I could get all the people I'd like to meet who appear on SpinSucks it would take Lincoln Center three shifts to hold them. I would particularly like to meet you, Rebecca Amy Todd, who I sometimes think you need to throw a net over and Bella Lindsey. That said, I do believe it's just possible - just possible mind you - if you're careful you just may.learn something. I don't remember how I came on to SpinSucks but it most certainly was a red letter day for me. - God bless. p.s.
10 months, 1 week ago on Spin Sucks (the Book) is Here!
My dear Ms. Dietrich: I'll buy your book If you'll buy mine title ROBBY.
I wonder if you would be kind enough to share with me your definition of "good writing?" While I agree your suggestions have merit - perhaps assist in a more imaginative approach to the subject at hand - I don't, however, see how their ability to transport writing to foolscap in a more graceful, grammatical manner takes place
11 months ago on Improve Your Writing with Six Writerly Hobbies
Is it safe to say, "communicators never make the same mistake ONCE?" Since words are not in their meanings rather in how we use them - communication is not as easy as it would appear. Before communication can take place there must be understanding. This may normally be achieved by having your directive repeated back to you as many times as necessary to satisfy yourself/communicator that the spirit and letter of your direction is clearly set forth. A LOT OF PRAYER AT THIS POINT WILL PROBABLY BE IN ORDER!!!!!!!
11 months ago on Kelly Blazek Proves Communicators Have One Chance to Get it Right
@ginidietrich @AbbieF Never forget there is a difference between a manager and a leader and the subject on the table is leadership not management. For starters managers are generally interested in the bottom line and people are a necessary evil. Leaders are generally interested in people and how best to get the most out of them in order to meet the bottom line. This vignette inspired by the line ...Sometimes as managers....
11 months, 3 weeks ago on Over-Communicate to Be a Better Leader
Leaders are not paid for what they do rather they are paid for what they can get others to do. If you have a chief of staff who cant handle office gossip etc. then you need to look to yourself to see that you are providing the proper instruction. Leaders are too busy to get involved in office minutiae. If you are spending a great deal of time with ONE account - how do you know what's happening to your other accounts? Leaders are too expensive to be involved with nuts and bolts when they are charged with building a whole car.
@Joshua Wilner/A Writer Writes MY friends and I are political gadflies. We are active in most campaigns on one side or the other and in the interest of getting our message out we produce literature germane to the our candidates' position. We have discovered by direct contact with our constituency most of it is not read. We found almost anything over two minutes (120) words) reading time is all but DOA. But if our candidate is lacking name recognition and a limited budget we must put something in the hands of the voters he can paste on his refrigerator door so he can refresh himself on the candidate's position/s just before going to the polls. And an 11X17 four fold is overkill. Believe me we know the "long and the short" of it. I am adamant in the thesis more people will read only short pieces than there are who read long pieces under an circumstance.
12 months ago on The Role of Long-Form Content in Brand Journalism
I am among the unwashed - a consumer! If you're out to impress me - then "Tell me what you're going to tell me - then tell me - then tell me what you told me." I know "boilerplate" when I see it. And unless I'm intensely interested in the subject matter under discussion - I'm probably not going beyond the first paragraph.
I am not sports orientated but I was somehow snookered into watching the Super Bowl yesterday and therefore exposed to the worst collection of commercials I have ever seen. Now! If you're interested in what I think is a good commercial - Google Coca-Cola's 1979, 1min 3 second, "MEAN JOE GREENE" spot..
12 months ago on Gin and Topics: NFL Bad Lip Reading and Woman Dies of Brain Cancer
I am not sports orientated but I was snookered into watching the super bowl yesterday therefore was exposed to the worst collection of commercials I have ever seen. Now! If you're interested in what I think is a good commercial - Google up Cokes' "Mean Joe Green 20 second jobado!"
12 months ago on Gin and Topics: Special Super Bowl Edition
@belllindsay@jdrobertson I might add - what feeling of accomplishment do you (impersonal pronoun) get from closing an easy sale? On the other hand, Old Grouch requires all your - - skill and experience - there is a challenge here! And once (if) closed think of the bragging rights. To those of us who were in the business life suddenly became worthwhile.
1 year ago on PR, Charles Dickens, and A Tale of Two Cities
There is an axiom - old and well worn: "The customer is always right" - even when wrong. A customer comes in and you ain't got what that customer expects you to have. Score one for him zip for you. Never, never, never say NO to him. How about, "hey, we ain't got what you're looking for but we got a cup of coffee, fresh brewed. Why don't you help yourself while we see if something else will do - or maybe find some one on the street who can help you out. So now you got a little guilt trip laid on him/her at the same time putting down little junior who is tired and driving his parents (your customers) nuts. So what now? Naturally, they take the Ford rather than the Chevy and tell all their friends what a great place to shop you have. But! Bite your tongue in such a circumstance; never, never, never use the word "NO" even if you don't have what the customer wants - - - - - I learned this from a very fine boss I had years ago. His admonition to me was, "Remember, we are merchants - if someone wants to buy your cash register - call me and I l'll make him think he's getting a bargain. That goes for the light bulbs in the ceiling or my car for that matter. He also had this tip: Never say to a customer, "You don't want to buy a shirt do you?" Say to the customer, "One shirt or two." Let the customer decide.
@ginidietrich@jdrobertson Thank you Ms. Dietrich, to catch your eye does much for the ego not to mention the attendant bragging rites conferred by your most generous declaration.
1 year ago on 11 Deadly Presentation Sins
Fly unzipped -
Inability to operate power point machine -
Power point machine not turned on -
Misspelled words on slides -
Too many slides -
Mysterious pin in lapel -
No tie - ill fitting clothes -
Demonstration items on table too close to edge - will they fall off?
Announcing there are ten easy steps to completing the project but in the interest of time we won't deal with all of them - THEN - proceed to go through each and every one in minute detail -
Never finish with,"...in conclusion...." because the audience knows that means you are just getting started -
And for Gods' sake, and mine - finish on time - I'm not much interested in anything you say after Mickey's big hand passes the appointed minute is done!
And as the King of Siam was heard to say, "etc-etc-etc."
Forgive my cynicism - Isn't the ...step up early, accept responsibility for your actions, embrace the sincere apology, and learn from your mistakes.... the get "get home free" card? An apology is a free ride! Screw up and apologize and all will be well - no punishment for you - so what's good about it? I spent many years (four decades) in the military and believe me an apology won't be left to stand alone. Punishment is swift and very final. If an apology is required for an indiscretion then a punishment suitable to fit the crime should/must be meted out.
I realize unfortunately there is a double standard. There is the janitor in the office who got his pay docked for accidently spilling a container of floor wax while cleaning the administration department's floor. Vs. the director of the department going over budget by 15 million dollars on a project who got a citation for bringing the project in on time. He stepped up bravely, apologized for the overrun and went out for a celebration drink.
1 year ago on Communications Perspectives from Classic Board Games
@theredheadsaid@jdrobertson Perhaps I could have presented my point in a more artful manner. I was trying to say there are forces outside the workplace exerting great influence on the worker bees. There is a not so small minority of workers who can't wait to get to work because they feel secure in an environment where there are rules and as long as the rules are followed they cannot get themselves into trouble. To them the outside (of the workplace) world is a chaotic mess.
1 year ago on Time Management: A Challenge to Make You More Productive
Could it be employees do not take vacation time because they love their job OR could it be they just don't have a happy home life or perhaps because they have a devious boss who'll transfer them to a lesser assignment out in the boonies the minute they walk out the door? Could it be their interests are so narrow they wouldn't know what to do or where to go if they were out on their own for a change of scenery. And since their storage space is so limited they'll just have to take their phone along with other various and sundry pieces of electronic equipment with them in the interest of security. Despite gorgeous ladies in gorgeous gowns, wonderful speakers and distinguished company I couldn't help noticing the other night at a big ticket restaurant 5 out of 6 diners had their phones glued to their ear and the rest made a place for them (phones) next to their knife and spoon in the event an important call comes in. Boorish, yes! Standard practice, yes! Nobody on the volley ball court just outside the window or in the pool or just enjoying each other's company. Hey! Have a great vacation! yippee! Wow! Let me know if you're having yet!
@Howie Goldfarb @ginidietrich Ending a sentence with a preparation is one thing up with which I will not put!
1 year, 4 months ago on Grammar Police: Twelve Mistakes Nearly Everyone Makes
A curse on the Oxford comma - may the fleas of a thousand camels infest its armpits! The last book (only book) I wrote consists of 70,709 words. Of the 70,709 words; "and" appeared 2060 times; "that" 512 times; "more" 213 times. With a little imagination I was able eliminate all except a few. Next time you're (impersonal pronoun) working a new manuscript - pick a paragraph with a view toward removing those words even if you have to restructure the sentence. It is surprising how much smoother the read will be. Then if you have time call Oxford and suggest some new and novel idea as to the disposition of it's comma.
Ms Bell - Thank you for your kind words! I regret my tardiness in reply - BUT (always a butt - this time mine in a sling) - a couple of weeks ago I threw down the gauntlet in front of an errant SUV that took offense and promptly and efficiently made an attempt to run over my left leg almost succeeding. I got even by abandoning my attempt to establish a meaningful relationship with the stupid thing and had the paramedics transport me to the hospital where I now reside. And will reside for several more weeks. Given a little more time and I'll come forth with an offering more in keeping with your thoughtful musings! In the meantime have you had a chance look over the book I recommended a while back?
1 year, 8 months ago on CEOs: Team Leadership Training Starts at the Bottom
First and foremost: Prepare a PHYSCIAL organizational chart to be posted prominently on EVERY wall of EVERY person in the chain of command. The information contained thereon will be the specific duties of the people holding the position described in the box. No deviations! The chart is to be large, 500 point font if you must! Anywhere, anytime the project at hand is to be discussed - it will be discussed with that chart in sight. Physical copies will be carried to "away" meetings. Make it a rule no business will be conducted unless the chart is present, full size on the wall. This should materially keep the keep the non-profit on course bearing in mind "volunteers is as volunteers does."
1 year, 8 months ago on Cause-Related Marketing: When Doing Good Goes Bad
This guy either took a page from my book or I took a page from his - since I answer to four score and seven I will invoke my octogenarian-al privilege and claim he took a page from my book - go go go!!!!
1 year, 9 months ago on Mad Men: Ad Agency of the Future
Is it too basic to "ask at the door"? We ask virtually every customer how they heard of us!
1 year, 9 months ago on How to Measure PR: Use These Tools
@ginidietrich @jdrobertson Interesting (co-incidental) you say that! Just last week I was speaking to a group of young people in a civics class and had this , in part, to say:
is irrelevant to me how ridiculous or specious or insulting citizens may be in
their attempt to communicate with their elected officials or their
representatives – they are entitled by right of constituency. Conversely, the
targeted official does NOT enjoy that right. Nor does he have the right to
insult or belittle. His sole sworn obligation is to honestly and without
insulting the dignity of the inquisitor answer his concerns or outright solve
1 year, 9 months ago on Get Media Attention: Six Tips to Pitch Journalists on Your Own