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Expertise is earned. When we analyse what is happening in social media we can put the critics into two camps. The first are the ones who don't want to put in the work to gain expertise but yet provide a second rate service and basically alleviate people of their hard earned money. They provide social media templates but have no real business expertise or credentials. The use the template as a catch all and for the most part this does not work because the basic level of business analysis has not been completed and they have not developed and understanding of their clients enterprise. They have a couple of wrenches in the tool box and one is broken. There expertise in these situations is baseless. Rightly so they are called to account.
The second camp are those who do not understand the importance of social media or how specialisms develop within a particular sector, industry or indeed how new tacit knowledge and technological development delivers a paradigm shift that turns competitive markets on there head. The comments we see regularly develop from a lack of knowledge and in some cases ignorance, jealousy and envy. All industries evolve over time, new systems develop and innovation occurs. Sometimes in an incremental fashion but in social media case we see a completely new industry and cultural shift developing that changes the enterprise game completely across all sectors and markets.
The people you name in this post understand business. They know what is required to build a business and they have deep knowledge of marketing and how it has an impact across all aspects of a business. They have built there expertise on sound foundations and as a result they are able to grasp the impact of these changes and build new skills sets that are complementary. And indeed create completely new business models and services. Simply they deserve the title expert.
I could go on but don't want to clog up this blog with any more words. The last point however needs to be made. You left one person out his name is Sam Fiorella. I have massive respect for you Sam, Gini, Danny and Ric you have deep expertise and understanding. It shows through in everything you write and do. And you deserve to be called Experts.
Best to you all.
1 year, 1 month ago on I Declare Open Season On Social Media Experts: Closed.
We know how this works. Free is never free. There is a cost to everything. Anyone who does not understand this may not get anything valuable from the social web perhaps except entertainment. Example. I come to this blog to contribute for free. I don't charge for it. My time is valuable. My knowledge is hard earned. My wisdom is lived and measured by the mistakes and successes. However i am here. Why ? out of respect and professionalism. I want to contribute to people I value to provide them with some form of value they may or may not extrapolate in one form or the other be it a book, blog post or insight that tweaks their creative slant towards a more valuable approach to delivering value for their community or clients. I give freely. I understand the cost. I understand the benefits. I accept it for what it is and can become. But ultimately there is a cost. Consumers direct consumers devour a different business model. They expect free but we know as marketeers, entrepreneurs, leaders their is cost attached. Business intelligence, new ways of looking at our products and services. Real time feedback and the ability to respond and iterate business models and services because of this feedback. The brand benefits more than the consumer seeking free. At least the smart brands do.
Tow for one Sam Fiorella and Danny Brown. Now that's a bargain. :-)
1 year, 2 months ago on Stop your bitching; you’re not paying for it!
I found the little browne site after a social media influencer called Matt told me about it. Amazing I have not heard of this site before. : - ) So little man. I am here to say your Auntie knows how to rock a letter. You dad knows how to rock a tweet and your mum I have not had the privilege of getting to know but she has to be special to be have you as son. I hope you read this one day. It is not easy being a dad or a mum. So help them out arrive on time, healthy and bright eyed. I will be waiting to greet your mum and dad on the big day and celebrate with them. It is a honor to be a father and mother and I know you will bless them and your Aunty with your love.
1 year, 7 months ago on A Letter From My Sister to My Son
I am creating an ebook right now. A freebie. The more ebooks the better. The higher the bar. The more people rise to the challenge or don't as the case may be. Readers will vote either way. And writers will learn what works and does not. Like you, I believe amazing content will always rise to the top. A great network helps but in the end it is all down to ideas, hard work, discipline, delivering value and nurturing a community.
1 year, 8 months ago on Ebooks Are Dead
@Peg Fitzpatrick I am not telling you to ignore it. I am saying it is a problem that cannot be solved. How do you police ideas. Will someone with no integrity listen to you. No. They will carry on doing what they are doing. Taking a whole post is wrong totally. But how do you stop it. ? I see it all the time. It is the same as the tribe mentality excluding people who do not fit their world view. People steal and fake their way forward to get their own needs met constantly. It is what people do. Learned behavior. The world rewards it, at every level. And if that ain't worth a dollar a word. Cool :-)
1 year, 8 months ago on “I’m as Mad as Hell and I’m Not Gonna Take This Anymore!” A Tale of Copyright Infringement
People steal ideas, tweets, content ,blogpost, headlines, and other peoples work all the time. You can't stop people procreating on the internet. Unless you are google of course.
People are looking for any snippet to wake up there tired old blog brain from its inertia. There is no way to stop this practice. I see it constantly. This is why people get pissed because some lame writer or semi corporate wanna be with no moral compass or indeed the social climbers who follow take your micro/blog content and use it passing it off as their own original thought. You see it in quotes on Twitter, Blog posts. It is laughable and sad. Ideas are meant to be shared but when you put no work into providing a new perspective. It is Shisterism. Yes I made that up. :-) Please do not infringe my copyright.
Look at it this way. It means you have something that is valuable. The choice is to step up your game and let them do there thing except in the worse cases. Otherwise you will end up spending valuable time chasing your tail.
I used the clip above in my very first post on a blog.
Give me back my content. I am not going to take it anymore lol :-)
Marketing is most definitely dead.
Stop Marketing Start Loving.
Metaphor is dead.
Long Live Metaphor.
This list is so dead.
I knew Margie when she had like two followers. :-)
I am an early adopter.
1 year, 8 months ago on Miracle Max Presents 11 Things that Aren’t Quite Dead
Sometimes when we say we are done. It is about making intuitive space for other things. We can't do everything. We will not do everything. But what we do needs to be done with every sinew of our being, in that there is meaning.
Exercise is never done, all forms of it, mental, spiritual and physical.
1 year, 8 months ago on You're Not Done
The Klout model is fundamentally flawed for the reasons you point out. I don;t go for the large follower base because I am looking for quality over quantity. There is no point in having thousands of followers for me. I also don't want my timeline crammed full of low value tweets about yogurt.
True influence comes from building a sound relationship. Twitter does not change the fundamentals of human interaction. With a targeted approach, valuable content and in tune relationship management skills a # can be more effective than buying into a perk program. Looking beyond the numbers like you said Danny to how you we drive and contribute to the numbers as marketeers is the critical influence issue.
It is the age old problem of using numbers to validate decisions. It is the same as the Social Media ROI debate that confuses people. People who constantly bleat on about ROI in social media are really hiding behind the smoke screen and building new ivory towers to keep out the masses. Any entrepreneur or marketer worth their golf pants can analyse, develop and define the most apropriate metrics to measure.
It's the concrete bunker syndrome built by social media snake oil salesmen to protect their margins. It does not help customers or clients and it does not help enterprises develop a viable strategy to increase their influence. In the end it all comes back to delivering a fantastic product or service and true influence in a market will always will be driven by that fundamental quality and excellence.
1 year, 8 months ago on Influential Mentions Aren't the Same as Word Of Mouth Returns
@DannyBrown lol I thought you agreed with the greatness. I never smooth talk those I believe in. #Truth I love this blog. Its my go to place to check reality.
1 year, 8 months ago on What’s Worth More to You – The Cost of Your Reputation or the Cost to Monitor Your Reputation?
There is no choice for a new economy business. Social media will continue to play a key role in attracting customers and developing brand personality.
The equipment maketh the man, the man maketh the equipment. Social Media Psalms 1.
I would like to recommend Jugnoo to all my clients. They have a great team. I am hearing wonderful things about them. And any business with Danny Brown on board has to be on the way to greatness.
@ginidietrich Exactly. He also said he would work harder. Class, you can't buy character or principles.
1 year, 9 months ago on Sorry, Seth, But This Pitch Just Seems Kinda Tacky
@DannyBrown Absolutely Danny. I respect your opinion, wisdom, insight and knowledge, that is why I visit this blog more than any other. You are balanced and fair, online that is a priceless and rare commodity.
I guess people make mistakes all the time. And Seth Godin is no different. I don't believe his intention was to offend or act in poor taste. I believe he was genuinely trying to make a statement about the importance of the Art rather than trying to benefit through the loss of such a literary colossus. Judging by the comments I am in a majority of one. But considering the contribution Seth has made and the impact he has had on people and their careers. I think he deserves the benefit of the doubt on this one.
The reality is if I would have received that email from anyone else. I would have viewed it as opportunism and in poor taste. But knowing Seth Godin, his work and the way how he has responded to me on numerous occasions I believe his intentions were honourable. In just the same way if I would have seen this post from anyone else I may have viewed it as opportunism. But coming from you Danny I know this is not the case. You always shoot from the hip and the heart with soul.
You walk in those fearless shoes every where. :) Respect Danny
RIP Ray Bradbury
@DannyBrown Absolutely. They had the B2B market in a vice like grip I remember wanting a BB early they had a big advantage and just seem to let it go to waste. Its the old mentality trying to stuff itself into a new world. This revolution has crept up on a lot of companies. I am not sure how they did not see it I mean Alan Turing invented the PC a long time ago. :) The problem is they have the corporate structure where creativity is stifled and a lot of those at the top don't understand people need freedom to create and be heard. A leaders role is to listen and help evolve the organisation culture constantly. Life does not stand still and we can't live on past glory. Complacency is our biggest enemy. Once we get comfortable and think we know we are done.
1 year, 9 months ago on Why Excellence Starts From the CEO Down - Or Should
I don't know you Tim. But congrats. And all the very best to you Sir. 12most Postgraduate. :)
1 year, 9 months ago on Facebook Post Leads to Community Manager Job
I am not sure they do. Not in social media la, la, land anyway. :) Timely reminder.
1 year, 9 months ago on You Are Not the Story
So proud to have been an early contributor to 12most. Congratulations on bringing the dream into the open for so many and enriching lives in the process with some stellar content. Namaste.
1 year, 9 months ago on 12 Most Celebrates its First 12 Months
CEO are busy people. You make that point in your usual intelligent manner Danny. There are examples all over of CEO who fail to keep a handle on the core profile of their customer and their needs. Most often you see this translated into a loss of market share and failure to make sure the business keeps evolving its offer. Absolutely people have to be given responsibility to act in the interests of the business. But once a CEO fails to keep in touch.and work the trenches every now again its a slippery slope that will create problems for he business in future. I believe there is a new emphasis and CEO need to develop new leadership skill set. Technology has changed the game completely. The businesses that will survive and prosper are those who get the paradigm shift that is taking place and are able to manage the demands it places on the business and develop the new skills required.
@Stanford Ha, Ha, I smell a real life authentic guru with an identity crisis. Just kiddin Stan. See that is how you show expertise in a subtle, unassuming manner. And then you have a kick ass blog with some A grade content. Anybody can do it :) Absolutely true the best would rather make a pact with the devil than claim guru ship. The thing is the best associate with the best to get to be the best. Its the people who are new that often get caught. The key is how the message claiming expertise is crafted and communicated. There are Charlatans everywhere and what you find is a lot of them are making big bucks offline too. I see it in my locale and it has always been the case in every area of business. You can't stop people with no integrity. That is my humble opinion.
1 year, 9 months ago on The Commoditization of Expertise and Why You Should Never Trust a Guru