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Nice post Arik. it's spot on. The career part of me screams out YESSS get realistic! I see these job descriptions through the lense of a job hunter and think what are you thinkiing? But the senior manager and hiring manager in me can also see the other side that looks for the total package. In a world of dwindling budgets and "do more with less" expectations put on marketing, communications and PR, searching for that needle in the haystack that has it all is a high priority. Then, I meet in the middle and think, what skills should I look for in a candidate to groom them into the well rounded person I need to fill a position and stretch my marketing staffing budget as far as it can go.

9 months, 1 week ago on Are companies realistic about the social media candidates they're seeking?

jeffespo HA! *loves it*

1 year, 5 months ago on Three Social Media Predictions for 2012

"Executives want PR professionals they can count on in their most trying times–and they need those counselors to be strong and confident. Crying just doesn’t inspire that kind of confidence–no matter what we think of feel." well said Arik.

1 year, 8 months ago on Is crying OK in the PR workplace?

LOL! I saw that tweet!

2 years, 5 months ago on This Tweet made my week