Canadian Born. Cancer Survivor. Start up Marketing VP by day, Foodie & Outdoor/Urban Adventurer by night & weekend. Recovering Radio DJ. Keep Moving Forward.
Social is so critical for financial firms, but it's amazing how many just get blinded by the publishing process. Sorry banks and credit unions, but tweeting about boat loan rates ain't that exciting. Creating rich and meaningful relationships seems to be challenging, or at least finding ideas in social media that are engaging is challenging. I have a growing list of ideas that I curate from experiences with clients and conversations with financial marketers of ideas that have worked in social media (http://ryanruud.com/publications/financial-social-media-ideas/) check it out. What it's great to me, is the institutions that are leveraging social are seeing that it's a ubiquitous channel to multiple demographics.
1 month, 3 weeks ago on Why Financial Services Must Take the Social Media Plunge
Keep up the good fight! go Gini GO!
9 months, 2 weeks ago on Journalistic Ethics: What Every PR Pro Needs to Know
*Sigh* I don't even know where to start on this one. First, I apologize if this post becomes a novel :) I'll do my best to keep it brief. Let me tell you a story. About a young boy who was once so inspired by the media after appearing on a Children's Miracle Network telethon, that he knew he wanted to a part of an industry that could influence so many people. So that little boy grew up and started in broadcasting. He pursued journalism. (Hint, that boy is me). With the noblest of intentions he pursued that cause. He had great mentors along the way and he marched forward thinking journalism was as white hat a profession as possible and he'd give a voice to the voiceless and everything was okay. 10 years later that boy was broken. After seeing the influence of $$$$$ on journalism ethics he was disgusted. He left the industry and figured he'd go to the other side and try to be on of the good guys that wouldn't feed into the questionable ethics of some from the world he just came. That didn't take long. Pay to play and oh we don't like your association over there and this and that and COME ON ARE YOU KIDDING ME!? Then that boy remembered something from his college days. A professor who taught media ethics. When learning about this very phenomenon, the consensus point was that while it sucks, as long as the system supports it, it's not going to stop. It's a sad world. Yes, there should be a standard. But as long as people are willing to pay, it'll keep going. As long as people are willing to take pay, it'll keep going. It's a nasty nasty little chicken and egg. Call it Journo/PR bird flu :)
I'm Canadian too :) Thanks for sharing a glimpse behind the curtain Lindsay and I whole heartedly appeciate the sentiment: "Let’s all be kinder when we can. – everyone has a backstory." Thanks for the reminder!
9 months, 3 weeks ago on Truth, Lies, and Facebook Memes
@ClayMorgan It really does boil down to a lot of common sense items Clay. I was enlisted to help a local news station draft their first social media policy and educate the news room on the policy and social media use. At times I felt like I was being a bit condescending with the simpleness in which much of the policy and the coaching was delivered. But at the end of the day remembering who and what you represent beyond yourself is critical. In that situation, the policy also had a lot of legal ins and outs because of what was sourced from social media and what was posted by reporters.
12 months ago on Social Media Policy: When Are Your Own Opinions Not Okay?
GINI! You are my favorite person right now. :) Aside from making me burst into uncontrollable cackles, yes cackles, that rattled office-wide when I read # 3 (poor, poor grandma) this list is great. It's always good to have reminders. And yes, #11, I blame ad folks trying to get some more white space into their copy for replacing 'more than' with over. I see it and I can feel the hairs on the back of my neck stand up. I think my cat taught me that trick. Thanks for the great post!
1 year ago on Grammar Police: Twelve Mistakes Nearly Everyone Makes
@jasonkonopinski Absolutely! If it's not personal, why would people bother? In organizations I've worked in I always tell my team, do we want our customers having one night stands with our brand or something more meaningful?!
1 year ago on The Ideal Customer Experience: Lessons in Loyalty from Mickey Mouse
What a great post! First, because of Disney as the case study for the subject matter. But the reminder that as marketers and communicators we neeed to get a little personal to make the greatest impact! Personal aside about the power of Disney, I still have strong memories and emotions connected to that brand, I had a Make - a - Wish trip there as a kid. It was an incredible experience even before I left Minnesota. Obviously Make - a - Wish was a part of the equation too but both brands are permanently lodged in my consumer mind. I contribute to Make - a - Wish and am a repeat Disney-er (that's a thing, right?! :) ) Again, great post! :) Much to think about in my own work.
Good post Jeff. I like the reminder of taking relationships offline. It's a reminder that has far reaching impacts even beyond the influencer marketing topic, into other realms in our hyper-digital-connected world.
1 year ago on Influencer Marketing: Five Ways to Strengthen Relationships
@biggreenpen @ryanruud Ha Ha! I don't mind at all! And you're totally right. The open ended question is a powerful tool! I was a journalist well before I was a pr, marketing guy. The open ended question is journalism 101. It's also a great account development and product development tool to uncover other ways you can serve clients.
1 year, 1 month ago on Client and Customer Referrals: Five Steps to Get Great Ones
Great post Jeff, we often forget to ask and see what we will receive. I've found too that if clients don't have the time to make the referral themselves, just getting their permission for our sales team to use their name can grease the wheels of a sales process: "Hi Ryan, I'm contacting you today because Jeff thought you could benefit from ____." Just using the familiarity of the name can help advance the sales process.
Great post Holly. I love that you included Offline tactics. It may seem counter-intuitive at first, but it can be a huge hit for sites. I run marketing at a B2B e-commerce platform and a few years back we saw a huge jump in traffic on one of our client sites and we couldn't understand why. We later found out that a product they were selling was featured on Oprah and the buzz it generated created an enormous amount of traffic four our client as well as residual online converge in lifestyle blogs etc. Good stuff!
1 year, 1 month ago on Why You Need to Earn Links Rather than Build Them
YES! Thank you Thank you Thank you! For writing about theory! I went to a University that in both my undergrad and grad mass communications and public relations programs had heavy emphasis in theory. It's great to see content reminding us of the roots of many of the tactical experiences! In practice today I'm constantly relating to my theory courses and leaning on theories like Attribution Theory, Diffusion of Innovation and more. Thanks again Frank!
1 year, 1 month ago on The Shoulders of Giants: Three Essential Communications Theories
Nice post Arik. it's spot on. The career part of me screams out YESSS get realistic! I see these job descriptions through the lense of a job hunter and think what are you thinkiing? But the senior manager and hiring manager in me can also see the other side that looks for the total package. In a world of dwindling budgets and "do more with less" expectations put on marketing, communications and PR, searching for that needle in the haystack that has it all is a high priority. Then, I meet in the middle and think, what skills should I look for in a candidate to groom them into the well rounded person I need to fill a position and stretch my marketing staffing budget as far as it can go.
2 years, 1 month ago on Are companies realistic about the social media candidates they’re seeking?
@jenniferwindrum@jeffespo HA! *loves it*
2 years, 9 months ago on Three Social Media Predictions for 2012
"Executives want PR professionals they can count on in their most trying times–and they need those counselors to be strong and confident. Crying just doesn’t inspire that kind of confidence–no matter what we think of feel." well said Arik.
2 years, 12 months ago on Is crying OK in the PR workplace?
LOL! I saw that tweet!
3 years, 9 months ago on This Tweet made my week