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@zazzlemedia definitely - make execution part of the overall strategy and the project should succeed.
If you can break the project down at a process level you can review the process and improve for the next project(s).
1 year, 12 months ago on How to Think Like an In-House Content Marketer
@zazzlemedia Thanks guys. Looking forward to the Agency-side article. The biggest challenges faced are -
* understanding the brief
* all team members understanding the project ahead
* agency who want to control the whole process
* time constraints
* lack of transparency