Karen Swim is the founder and owner of Words For Hire, a PR and Marketing Communications firm.
Hi Mary, I want to believe that most of us approach our jobs ethically and with honest intentions. Equally important, however is to understand the practices that can be deemed unethical (but may not be so apparent). Money cannot be your moral or ethical compass. Thanks for touching on this issue Mary and calling us all to recommit to the highest and best practices.
11 months ago on Money Doesn’t Always Make Things Right
I don't think it's over but I do think that the mission and methodology will change. As you noted many of the early bloggers leveraged a blog to propel their business and then moved on. Independent PR bloggers today may have a tougher time of creating a blog to launch a rockstar business but there is still room to reach your target audience with relevant information. I think today it is more about quality and making blogging part of a multi-prong approach to reaching an audience.
11 months, 1 week ago on Is the age of the independent PR blogger over?
Ann, very well said! I love the examples you cited which really illuminate how we say it matters as much as what we say. Having expertise and skill is not enough, you still have to be able to articulate your value, even after you have won the client or engagement.
11 months, 1 week ago on Adjectives are Cheap: Sell Yourself with Nouns and Verbs
Shonali, this post was truly a gift thank you!
1 year, 3 months ago on Need Gifts for PR Pros? Here’s 12 of ‘Em
Wow, Arik I really value this discussion and the insights shared by others. I truly believe that it is a matter of people being true to who they are but always maintaining respect and appropriateness. By nature, I am not one to share every thought publicly so I have largely refrained from sharing my personal political views via social media. My parents discussed politics and even respectfully debated issues in my presence. I knew what they believed and was invited to question, disagree and discuss BUT I was also taught to respect others and know when it was appropriate to keep my opinions to myself. Yet, I am aware that there are others who see silence as a denial of who they are. We're all different, and we live in different comfort zones. I do not think there is a right or wrong answer here but simply a need for each of us to evaluate what is right for us.
2 years, 4 months ago on Should PR folks be sharing their political viewpoints on Facebook?
Elissa, such a great post with solid, practical advice. What came through so clearly is respect. We all have our jobs to do and if we approach people from a place of respect we can diffuse animosity and at the very least operate from a place of mutual respect.
2 years, 4 months ago on Know Thy Enemy: How to Work with Tough Reporters
Hi Ken, this is such an upbeat post and drives home the point that even if we're not where we thought we would be by now doing something will still move the needle.Thank you so much for the great message and the great links.
2 years, 5 months ago on Business Goals: There’s Still Time To Achieve Them!
Hi Catherine, this post made me stand up and cheer! I was talking with a client recently who shared that none of their employees know how to write. In this country we have trivialized our language resorting to text speak and bad grammar even in business situations. Writing does not have to Pulitzer prize quality but for pete's sake let's get the basics right! I believe that we should have more pride in our native language, and by a certain age you really should know you/your/you're, I/me and other BASIC rules.
2 years, 6 months ago on Didn’t Get the Gig? Maybe It’s ‘Cause Ur Illiterate
Excellent post Mary! I see a great deal of apologetic writing. We command greater authority when we simply say or write what we mean. Thank you for sharing your pet peeve and reminding us all to improve our communications.
3 years, 4 months ago on I Want to Thank the Academy… a Language Rant
Narciso, excellent points! In my former corporate world, you could swap logos on every single piece of marketing collateral and not know the difference. Sadly, everyone was convinced that they had to use corporate jargon and gobbledygook or risk credibility with their audience. So you were left with jargon free, dry as wood communication or jargon. On occasion you get new blood that wants to shake it up and when you do they allow fear to rule and strip the bold, clear communications until they look surprisingly like the same old stuff. Yet, it is a battle worth fighting because what's the point of communicating if you are not understood?
3 years, 8 months ago on Do You Get It?
I really appreciate the balanced view presented in your post. Your timing is incredible as this was a topic in today's Solo PR chat. I truly believe the key to automation is to use it in balance. To declare all automation as "spammy" is throwing the baby out with the bathwater. These tools can help us be more efficient and engaged. I use Hootsuite and Twitterfeed routinely and recently tested out timely.is for some auto scheduling. I use these tools for clients that have lots of content sites. I use NetworkedBlogs personally but have not been posting much this year. Thanks again @shonali for the awesome tips!
3 years, 9 months ago on Four Tools to Help Build Your Social Community
Shakirah, I love your "vibe" theory and agree that it is far more suitable than the labels that are often applied. Your insights on how to mirror and amplify that were so on target and inspired deeper thinking. I could care less about numbers but "vibe" oh yea, I could get into that.
3 years, 10 months ago on The Social Media Vibe Theory