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John--you are way too kind. Thank you for reviewing Sprinklr. You obviously understand that large organizations requires a social relationship infrastructure if they are going to thrive in this new era of empowered customers. Really appreciate this and the service you are providing.
Dislosure; I'm VP/Mktg@Sprinklr
6 months, 1 week ago on Cloud Startup: Sprinklr
Edward--first off, loved the interview you did with the Mr. Youth CEO. Thanks for that.
As for this post, I found it really inspiring and took the idea in a riff that led me to think of clients as the "diet" of an organization (not as in "something annoying I have to do", but as "the food choices we make everyday')
You get a shout out in it, of course.
2 years, 9 months ago on Choose your clients carefully
Thanks! Here's the case study that was written up in SmartBrief. The VP of Marketing has estimated the equivalent of $200k in marketing spend.
Since then, the CEO has quadrupled the investment and we just finished round 2 with 32 "non-marketers" who have become marketers.
Here's one example of what happened already...a lawyer who realized that a contract was a marketing moment.
Full wrap-up coming. Enjoy. Thanks again for allowing me to share.
(note: I'm impressed...real-time blog comment monitoring on a Sunday...you Never Stop Marketing: www.neverstopmarketing.com ;-)
Have a great one!
2 years, 9 months ago on Speak No Evil – Why Trust Isn’t a 4 Letter Word in Social Media
Jay--you may remember our exchange on my blog re: data vs. experimentation
Hoping that gives me some street cred ;-)
Now...just wondering if you are interested in hearing about some successful case studies about how a few companies have "made everyone a marketer?"
I realize it borders on self-promotion, so I won't link here without your permission first...