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I worked for an affordable housing provider a couple of years ago, and I got a call from a national magazine that covers all kinds of housing. They wanted to do, and did, a great feature about the work we did and the kind of housing we built. It wasn't pay to play, but they did twist my arm hard for me to provide some names of contractors, architects and others we had done business with. The mag then called them and said, "We're featuring XXXXX. Would you buy an ad?" As with any story in a highly glossed national publication, it felt great to see our name there. But I felt guilty for naming some of our vendors just to get the publisher off my back. I emailed all of them afterward just yto give them a head's up.
3 days, 17 hours ago on Journalistic Ethics: What Every PR Pro Needs to Know
This is a great article. I have to share my story. Three years ago, I started working out on an elliptical for 30 minutes every day thanks to a competition at my work. It was based on the sheer amount of time you spent working out. I ended up losing 35 pounds, and it got me into the habit of working out regularly. I've been able to keep 30 pounds off.
To add some variety to working out, I started running (after virtually not running since my XC and track days in high school). Last fall, I ran my first half marathon (1:45:15), and I am doing two halfs this fall along with some other 5Ks and a relay.
This summer, my seventh-grade son decided to run XC (he's doing 2 miles in 13:00 in his first year). Just the other day, as the season comes to an end, he said that XC is "his sport."
Also this summer, my wife started running and decided to get in shape for a 5K. She crushed her goal of finishing in 40 minutes by crossing the finish in 34 minutes and change. Morever, all four of us in our family did the race, including my 9-year-old son who bristled every time we said, "You're going to run, too." He wasn't motivated until my wife said her goal was to pass him in the race. He took off like a shot (I ran with him), and even though he stopped to walk several times he finished 4 minutes ahead of my wife.
So I would say that, yes, everything in the post above works. Sometimes you have to be patient, but it works.
2 months ago on Get Kids Excited About Running
@KenMueller You missed out!
2 months, 1 week ago on 10 Fads From My Youth That Need to Come Back
Big Wheels! Whatever happened to Big Wheels?
2 months, 2 weeks ago on 10 Fads From My Youth That Need to Come Back
Stretched that phone cord across the house just to send emails to the VOL listserv. Now those were the days.
2 months, 3 weeks ago on 5 Things I Miss From the Good Old Days
@Howie Goldfarb @Word Ninja @ginidietrich @KateNolan @jdrobertson My issue isn't with new words in a living language. It's the change in grammar, such as when people conjugate singular verbs as plural because a prepositional phrase is plural: "One of the teams are going to win."
2 months, 3 weeks ago on Grammar Police: Twelve Mistakes Nearly Everyone Makes
Here's my take: If you're an educated communicator who tries to improve himself or herself and stays on top of a variety of blogs, and you're still making these mistakes, I have to wonder about your professionalism. It seems that I read these same tips once a month on one blog or email newsletter or another.
2 months, 4 weeks ago on Grammar Police: Twelve Mistakes Nearly Everyone Makes
Great post with some great advice that makes it easier for a blogger (or editor or reporter) to do her job. Aside from the electronic format, I don't think it's any different than when all of us PR pros were pitching newspapers.
3 months, 1 week ago on Pitching Bloggers, Part One: The Press Release
I didn't know about Amber's blog. That is funny, funny stuff!
4 months, 1 week ago on The Friday Blogging Experience: A List of 5 Completely Random Things
My 9-year-old son stood here and watched the Prancercise video, and finally at about 2:30 into it he said, "Why is she doing that?"
5 months, 3 weeks ago on Gin and Topics: Prancercise Lady and Baseball Players Called Bowlers
If ever you see me stop during one of my runs and begin to prancercise, please, please shoot me.
6 months, 1 week ago on Gin and Topics: Dancing, Rapping, and Prancing
I'm a big fan of Ragan's PR email, which I regularly share with my PR colleagues. I recently discovered Copyblogger and signed up immediately for the emails. There's tons of good stuff there. I also like the daily Mediabistro email, which is valuable as a PR practitioner because it helps me keep tabs with what's happening in the national media.
6 months, 2 weeks ago on 5 Great E-Newsletters for Small Business Marketers
@RobBiesenbach My wife and I ordered the DJ not to play the Chicken Dance at our wedding, but he played it anyway. If there's a silver lining, it's that we have a picture of my sister-in-law flapping her wing.
6 months, 3 weeks ago on Gin and Topics: Singing, Dancing, and Kissing
I always got the impression that if the traditional wells dried up, these other sources wouldn't necessarily make up the difference. I agree with your other assessments about awareness and ongoing sources of funding.
7 months, 1 week ago on 5 Non-Traditional and Creative Resources for Nonprofit Donations
I'm curious to get the reaction from others about this: Having worked for three years at a nonprofit supporting the fundraising efforts, one of the issues that regularly came up was how much these kinds of methods actually generate. Our fundraising director felt that, while it was certainly good to bring in some donations, they were too small to have the kind of impact she was looking for. Obviously, many nonprofits are using these methods, so I don't want to discount the impact the methods have. As my current boss says, I'm just wondering if "the juice is worth the squeeze."
Here's Michael Angelakos, also known as Passion Pit, performing "Constant Conversation" and "Sleepyhead" unplugged during Sound Opinions: http://pitchfork.com/news/48202-watch-passion-pits-michael-angelakos-plays-solo-piano-set-on-sound-opinions/
9 months ago on The Weekend Music Game: March Edition
1. How My Heart Behaves -- Feist. I loved her song "1,2,3,4," but the rest of that album didn't do so much for me.
2. Gone -- U2. From "Pop," their most underrated album.
3. Don't Change -- INXS. It's INXS. What do you say?
4. Night Train -- Bruce Cockburn. From "The Charity of Night." I just love this album, one of his best in my opinion.
5. Hideaway -- Passion Pit. One of my favorite new artists. I think it would be easy to dismiss it as pop music. But track down the interview from Sound Opinions and the live performance of songs on just a piano. Utterly amazing art.
Note: I skipped a Christmas song in the middle because, darn it, it's not Christmas.
There are some HR people who know how to use the PR team others -- seemingly more -- who think PR is only for external communications.
9 months, 2 weeks ago on Yahoo! Letter: Was Their Communications Team Consulted?
Great post, Ken. My wife and I take a similar approach for our two sons. They get X amount for allowance, with 10 percent going straight to savings and 10 percent for donating. They can do what they want, within reason, with the balance. Our hope is that by requiring this, and modeling decent financial behavior, they'll take it as natural as they get older.
10 months, 2 weeks ago on Raising Kids with Giving Hearts
I was in a meeting with my government client yesterday and someone kept rattling off acronyms. It sounded like they took a handful of refrigerator alphabet magnets and just tossed them on the table.
10 months, 4 weeks ago on Survey Says: PR Pros Use too Many Buzzwords