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I really like this post, in part because I'm one of those PR people who say I hate math. This made calculating ROI very clear and easy to understand.
One comment: My thought when I read the first example of the coffee shop was the PR person ought to have done research before implementing a campaign to know when the coffee shop was open.
3 months ago on Find the ROI of PR By Measuring the Value of Audience
Sounds like a story idea, maybe the front page, to me!
3 months, 1 week ago on The Customer is Always Right (Except When They’re Wrong)
My experience the first time with the Ziosk was similar to biggreenpen's. I think it's great. and like it for all the reasons that you mention, Ken. However, my two boys were enamored with the technology and were fiddling around with it. They clicked through to one of the games (were they tricked? They were naieve and didn't know better, I think.). They didn't play it, but just because they clicked into it for 5 seconds we got an extra charge on our bill. My wife was none too happy because she saw it as a way for Red Robin to pry some more money out of customers who might not be paying attention to what their kids are doing. We complained about our charge, and the manager removed it, but I don't think he heard the larger message.
4 months, 1 week ago on The Human Touch of Automation: A Customer Experience Experience
If I'm reading this correctly, I should congratulate you on a great post. Seriously. Nice work.
4 months, 1 week ago on 3 Marketing Tips to Take Advantage of Facebook’s Algorithm
I remember when I was an exchange student in 1986-87 and took along 10 cassettes and a Walkman. It's amazing to me that I could travel across the world and not have to carry any tapes or CDs with me.
6 months, 3 weeks ago on Remember When…Life Before the Internet Edition
Remember when people used to say, "Joe said blah blah blah" instead of "Joe posted blah blah blah"?
I disagree that The Onion wants to fool us. As often as I've read its headlines, I've immediately recognized them as absurd -- and I've laughed hysterically (or tried to suppress it while sitting in my cubicle at work). The Daily Currant might want to fool you, but I diislike it because it crosses the line into cynicism.
Then there's this: When someone willfully tries to pull the wool over the media's eyes. http://www.onthemedia.org/story/im-matthew-mills/?utm_source=local&utm_media=treatment&utm_campaign=daMost&utm_content=damostviewed
7 months, 1 week ago on The Fine Line Between Satire and Truth Online
The most important question is, did The Cream Pies' video actually work? Did they meet Ellen or not?
8 months ago on Gin and Topics: The Dance Edition
I love this: "The search for sonics turns your mic into a compass on a local map every time, allowing you to fearlessly uncover human landmarks." I wish someone had explained it that way when I was a reporter.
8 months ago on 5 Truths About Brand Storytelling That Will Make Your Job Easier
I worked for an affordable housing provider a couple of years ago, and I got a call from a national magazine that covers all kinds of housing. They wanted to do, and did, a great feature about the work we did and the kind of housing we built. It wasn't pay to play, but they did twist my arm hard for me to provide some names of contractors, architects and others we had done business with. The mag then called them and said, "We're featuring XXXXX. Would you buy an ad?" As with any story in a highly glossed national publication, it felt great to see our name there. But I felt guilty for naming some of our vendors just to get the publisher off my back. I emailed all of them afterward just yto give them a head's up.
9 months, 2 weeks ago on Journalistic Ethics: What Every PR Pro Needs to Know
This is a great article. I have to share my story. Three years ago, I started working out on an elliptical for 30 minutes every day thanks to a competition at my work. It was based on the sheer amount of time you spent working out. I ended up losing 35 pounds, and it got me into the habit of working out regularly. I've been able to keep 30 pounds off.
To add some variety to working out, I started running (after virtually not running since my XC and track days in high school). Last fall, I ran my first half marathon (1:45:15), and I am doing two halfs this fall along with some other 5Ks and a relay.
This summer, my seventh-grade son decided to run XC (he's doing 2 miles in 13:00 in his first year). Just the other day, as the season comes to an end, he said that XC is "his sport."
Also this summer, my wife started running and decided to get in shape for a 5K. She crushed her goal of finishing in 40 minutes by crossing the finish in 34 minutes and change. Morever, all four of us in our family did the race, including my 9-year-old son who bristled every time we said, "You're going to run, too." He wasn't motivated until my wife said her goal was to pass him in the race. He took off like a shot (I ran with him), and even though he stopped to walk several times he finished 4 minutes ahead of my wife.
So I would say that, yes, everything in the post above works. Sometimes you have to be patient, but it works.
11 months, 2 weeks ago on Get Kids Excited About Running
@KenMueller You missed out!
11 months, 3 weeks ago on 10 Fads From My Youth That Need to Come Back
Big Wheels! Whatever happened to Big Wheels?
Stretched that phone cord across the house just to send emails to the VOL listserv. Now those were the days.
12 months ago on 5 Things I Miss From the Good Old Days
@Howie Goldfarb @Word Ninja @ginidietrich @KateNolan @jdrobertson My issue isn't with new words in a living language. It's the change in grammar, such as when people conjugate singular verbs as plural because a prepositional phrase is plural: "One of the teams are going to win."
1 year ago on Grammar Police: Twelve Mistakes Nearly Everyone Makes
Here's my take: If you're an educated communicator who tries to improve himself or herself and stays on top of a variety of blogs, and you're still making these mistakes, I have to wonder about your professionalism. It seems that I read these same tips once a month on one blog or email newsletter or another.
Great post with some great advice that makes it easier for a blogger (or editor or reporter) to do her job. Aside from the electronic format, I don't think it's any different than when all of us PR pros were pitching newspapers.
1 year ago on Pitching Bloggers, Part One: The Press Release
I didn't know about Amber's blog. That is funny, funny stuff!
1 year, 1 month ago on The Friday Blogging Experience: A List of 5 Completely Random Things
My 9-year-old son stood here and watched the Prancercise video, and finally at about 2:30 into it he said, "Why is she doing that?"
1 year, 2 months ago on Gin and Topics: Prancercise Lady and Baseball Players Called Bowlers
If ever you see me stop during one of my runs and begin to prancercise, please, please shoot me.
1 year, 3 months ago on Gin and Topics: Dancing, Rapping, and Prancing
I'm a big fan of Ragan's PR email, which I regularly share with my PR colleagues. I recently discovered Copyblogger and signed up immediately for the emails. There's tons of good stuff there. I also like the daily Mediabistro email, which is valuable as a PR practitioner because it helps me keep tabs with what's happening in the national media.
1 year, 3 months ago on 5 Great E-Newsletters for Small Business Marketers
@RobBiesenbach My wife and I ordered the DJ not to play the Chicken Dance at our wedding, but he played it anyway. If there's a silver lining, it's that we have a picture of my sister-in-law flapping her wing.
1 year, 4 months ago on Gin and Topics: Singing, Dancing, and Kissing
I always got the impression that if the traditional wells dried up, these other sources wouldn't necessarily make up the difference. I agree with your other assessments about awareness and ongoing sources of funding.
1 year, 4 months ago on 5 Non-Traditional and Creative Resources for Nonprofit Donations
I'm curious to get the reaction from others about this: Having worked for three years at a nonprofit supporting the fundraising efforts, one of the issues that regularly came up was how much these kinds of methods actually generate. Our fundraising director felt that, while it was certainly good to bring in some donations, they were too small to have the kind of impact she was looking for. Obviously, many nonprofits are using these methods, so I don't want to discount the impact the methods have. As my current boss says, I'm just wondering if "the juice is worth the squeeze."
Here's Michael Angelakos, also known as Passion Pit, performing "Constant Conversation" and "Sleepyhead" unplugged during Sound Opinions: http://pitchfork.com/news/48202-watch-passion-pits-michael-angelakos-plays-solo-piano-set-on-sound-opinions/
1 year, 6 months ago on The Weekend Music Game: March Edition
1. How My Heart Behaves -- Feist. I loved her song "1,2,3,4," but the rest of that album didn't do so much for me.
2. Gone -- U2. From "Pop," their most underrated album.
3. Don't Change -- INXS. It's INXS. What do you say?
4. Night Train -- Bruce Cockburn. From "The Charity of Night." I just love this album, one of his best in my opinion.
5. Hideaway -- Passion Pit. One of my favorite new artists. I think it would be easy to dismiss it as pop music. But track down the interview from Sound Opinions and the live performance of songs on just a piano. Utterly amazing art.
Note: I skipped a Christmas song in the middle because, darn it, it's not Christmas.
There are some HR people who know how to use the PR team others -- seemingly more -- who think PR is only for external communications.
1 year, 6 months ago on Yahoo! Letter: Was Their Communications Team Consulted?
Great post, Ken. My wife and I take a similar approach for our two sons. They get X amount for allowance, with 10 percent going straight to savings and 10 percent for donating. They can do what they want, within reason, with the balance. Our hope is that by requiring this, and modeling decent financial behavior, they'll take it as natural as they get older.
1 year, 7 months ago on Raising Kids with Giving Hearts
I was in a meeting with my government client yesterday and someone kept rattling off acronyms. It sounded like they took a handful of refrigerator alphabet magnets and just tossed them on the table.
1 year, 8 months ago on Survey Says: PR Pros Use too Many Buzzwords
I'd have to agree with the customer service. Within an hour or two of my registering my domain the other year, I had a phone call asking if I needed help with anything.
The thought occurred to me that what GoDaddy is really selling is superior customer service. I mean, how many different ways can you sell and price domain names? That's how they have to differentiate themselves once the sexy ads lure you in.
2 years, 8 months ago on Marketing and our Messed Up Priorities: How We Got it Wrong with GoDaddy
Great post. Although I'm embarrassed to say I use GoDaddy -- but only because their marketing has put them in the forefront of my mind as the company to get domain names. I couldn't tell you what the No. 2 company is. Consequently, when it came time for me to secure a domain name, I immediately thought of GoDaddy. I'm not making excuses for the objectification of women. Unfortunately, it's had a positive impact on their bottom line.
@KenMueller Excellent point. I think you're right.
3 years ago on Social Media & Government: For the People, but Not “Of” or “By” the People
@KenMueller Thanks, Ken! It's amazing how thirsty people are for information. The average visits to my blog shot up three and four times what they normally are in the past two days.
Here in Elizabethtown, we're using Facebook "legally" and trying to get the word out on any matter of issues. I wouldn't say we've engaged the community as they have in Cumberland County, but it's a good start.
@KenMueller Your response is very McRrific. Nice work!
3 years, 4 months ago on Friday Game: What’s on Your Bucket List?
@KenMueller I prefer summer Olympics. And no wardrobe malfunctions here. We're full functioning wardrobes.
@KenMueller I think the new word is McRific, as in, "Did you hear about that McCloud? He's super McRrific!"
Now, my bucket list:
• Go to the Olympics. I love the Olympics, and I would really like to experience them live and in person.
• Attend a Super Bowl game. I don't care who plays -- I just want to be in the spectacle once.
• Attend a World Series game (I actually had game 4 tickets for the Pirates in '90 or '91, and we know how that turned out.).
• Like Ken, I want to write a book. I told myself when I was high school that I'd write a book by the time I was 30. I'm now officially older than the median Pennsylvanian's age. (http://www.forbes.com/feeds/ap/2011/05/19/business-us-census-aging-pennsylvania-pennsylvania_8474687.html)
• Travel internationally with my wife. I had the fortune of being an exchange student in Holland during my junior year in high school. Now I want to have the international travel experience with my wife.