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This is amazing. It's an all-star game of Facebook professionals. $16 for a ticket? The ROI from each webinar will be ten fold of that.
3 years ago on Guy Kawasaki, Cristal, and 19 Facebook Webinars
3. Site visitors interact and transact differently with your company’s website than with other websites.
This is a really great point. Not all web sites were created equal. Engaging with a website can mean completely different things to different web sites. It's important to create your own metrics of how to gauge your website engagement. Suited for your specific website style
3 years ago on The Hitchhiker’s Guide to Tracking Website Engagement
I love the idea of QR codes. They're dummy proof and they draw interaction. My one negative about them is their design. I feel that big white and black chess board takes away from the ad's beauty at times. My one big positive is the potential it has for interaction. These QR codes can lead to any URL you create, so creating custom URLs or videos strictly for a specific ad can create a lot of fun ads.
3 years ago on Does QR stand for Quasi-Ridiculous? (an analysis)
Very interesting points Jay. I know my Facebook account is filled with people I could care less about. And these people just add noise to my social experience. Comments, tagged pictures, horoscopes, etc from people i'm not really that interested in.
I am going to use my Google+ account as a fresh way to do it right this time. Only add people who are social aspects to my life in REAL life. Not just the guy I met at a convention one time and will probably never talk to again. The style of friend adding Facebook is really used for.
3 years ago on Popularity and Reciprocity are the Enemies of Connectivity
I have found over the years that the hardest part about change is communication. Change begins with the top but the flow from top to the bottom is a lot of times very rough. Enabling great communication helps everybody be on the same page and creates a much more smooth transition.
3 years ago on The 3 Building Blocks of Social Business Evolution
I really enjoyed the Slideshare.
I am coming up with a social media campaign for a company currently and I definitely took some notes.
Understanding what your mission is and having a way to TRACK to see if you are completing it is very important.
3 years ago on SunButter Succeeds in Social Media Step-by-Step
Love Buca di Beppo. I couldn't stop repeating the name over and over again the first time I went there. Only problem was it was a luxury restaurant for my budget and didn't plan on returning anytime soon for that reason.
I don't really remember doing this, but I guess I signed up for their eClub list. I received countless emails after that trip to the point where I unsubscribed. Seems I missed out on my $10 coupon. Which at Buca di Beppo could pay for...my water. Love the food though!
3 years ago on Did This National Restaurant Chain Put Too Much Love Into the Like?
Interaction on Facebook fan pages has no coorilation to the search rankings on Google. This is a large disadvantage for Facebook.
If Google applies it so that the more clicks or +1s a business page receives correlates into better search rankings, than I would expect a large flock to Google Plus. Why spend countless hours creating content for social media, then countless hours on SEO when you can use Google Plus and have both coincide with each other?
3 years ago on Why Google Has the Hammer To Make Businesses Use Google Plus
Social media is there to give the brand a more human feel. But when the brand responds in less than a minute to your post it gives it more of a robotic feel. A system just trained to look for posts. Your best friend can write you back 12 hours later and you still are best friends with them. No harm done.
3 years ago on The Fallacy of Round the Clock Social Media
Pictures are the ultimate customer product review.
They are also a great tool for the business to review how it is doing.
Market research is very costly and sometimes can be misconstrued. Businesses can now see what people TRULY are saying when they think only certain people are "listening."
3 years ago on When a Picture is Truly Worth 1,000 Words
This a great reference infograph.
You are very correct. Reaching out to your audience as a "on size fits all" approach will lose people's interetst.
Its key to know who you are sending your content to and if that audience will appreciate it.
3 years ago on The 12 Key Messaging Strategies for Email Lifecycle Marketing
Doing too many promotions can definitely hurt a brand. People become interested in more about what shiny new toy they can win. Rather than becoming more connected with the brand itself.
Anybody can write a review for a chance to win an iPad. That doesn't help measure brand loyalty. It just means they REALLY want an iPad.
3 years, 1 month ago on Measuring Facebook Fan Engagement Beyond the Like
It's good to stick to who you are in the core.
This doesn't mean you cannot be creative with your marketing scheme though. It just means it has to still be bathed in a coating of who you are as a company. This is why you should always have your company's mission statement lying around in some drawer at all times!
3 years, 1 month ago on Google, Social Media, and the Wisdom of Enigmas
I believe interviewing is 100% selling yourself. BUT, selling yourself does not mean just talking about yourself.
Like a customer going through the buying process, you need to explain your features and turn them into BENEFITS for the company. The company is thinking about "purchasing" you as an employee. But first, they need to know what benefits will come from you (the product) if they do.
Sell yourself by explaining your best features and turn them into benefits by tying them into the companies NEEDS. The only way to know the company's needs is to do exactly what this well written article tells you to do. : )
3 years, 1 month ago on 6 Ways to Show You Give a Damn in a Job Interview
Hilarious stuff! Definitely an engaging piece. Marketing at its best ; )
3 years, 1 month ago on 100% of Marketing Stats Are Made of Numbers
This is a great article on customer satisfaction.
One of the key ingredients in running a successful business.
Negative comments are inevitable. You have some great tips on how to handle them
The customer is always right!
3 years, 1 month ago on 4 Keys to Turning Negative Commenters Into Brand Advocates
Have a great and well deserved vacation Jay!
Can't wait to read what looks like to be great articles.
3 years, 1 month ago on 10 Great Ideas Coming Right Up
Jay, this was one of the best interviews I have seen on a blog.
I learned so much within these past 15 minutes.
Definitely going to take away with me the power of being operationally ready.
You cannot just put out an ad or social media channel without putting in the behind the scenes work first.
3 years, 1 month ago on How to Market to People Not Like You
It sounds like the tour was a great experience and a success.
Keep putting out that great information.
3 years, 1 month ago on Whew! A NOW Revolution Thank You
I think you gained plenty of brownie points for this one Jay.
The people out there that need to name call and talk down to those who put out social media advice are those who are insecure about their own advice.
This playground-like attitude about name calling and putting people into groups (less knowledgeable and experts) seems a little elementary to me.
3 years, 1 month ago on Clowns, Charlatans, and Social Media Name Calling
Do you have certain social media analytic tools that you feel are best for various objectives? Or is it situational.
3 years, 1 month ago on A Hammer Isn’t a House – Don’t Confuse Tools with Metrics
Well compared Stacey.
Marketing in general is perceived value. There are so many parallels into how we as professionals fine tone this same perceived value into our daily lives.
It is great that you were able to parallel it into a different age group as well.
3 years, 1 month ago on What the Playground Can Teach you about Social Media
" ...pick actual metrics that make sense for your company."
Great point here. There is no set equation or metrics for all companies. Just as there are individual ways to present your online presence. Great point to choose what will work for YOUR individual company. www.DirectResponse.net
3 years, 1 month ago on Social Media Measurement – A 6 Step Process
@RussellHenneberry Thank you for clearing that up. I can clearly see the distinction.
3 years, 2 months ago on Value + Offer: The 3 Levels of Blended Content
The most important part is actually asking for the sale. I believe that draws the most conversion rate.
Tapping in to the consumer’s sub conscious may or may not pay dividends down the road. Asking for a purchase at the time of the advertisement is an immediate call to action. The consumer is either going to make a purchase or walk away.
@MeredithRabil What type of business is it? Facebook pages are more of a social interaction with your customers while emails are more informative and a great source of conversion. Could be a social presence problem.
3 years, 2 months ago on A New Way to Calculate What Facebook is Worth to Your Business
It also depends on your company and its demographic. B2B would be more effective with an email campaign than a B2C social media campaign.
Why build boundaries to your companie’s social voice? We are in an age where large companies can be seen as just as customer involved as the mom and pop store on the corner.
As you said in your quote…
“These are the same people that communicate for a living, persuading people to part with hard-earned cash to purchase whatever magic elixir you purport to provide.”
If these employees cannot represent your company well enough in 140 characters then they shouldn’t be representing your company.
3 years, 2 months ago on Speak No Evil – Why Trust Isn’t a 4 Letter Word in Social Media
This can be directly related to over pushy sales associates at a clothing store. I just want to walk around and browse and I have 15 different store associates asking me if I need help with anything.
It becomes a fine line because I would say 20% of the time, the people will say yes and it will lead to a sale. But when I just want casual browsing, I don’t want the business in MY business.
3 years, 2 months ago on Customer Stalking – When Is Your Twitter Response Too Fast?
The first thing you learn in Marketing 101 is the call to action. Usually this is preceded by lots of valuable information about your product.
Your Twitter and Facebook should be seen as extensions of your product so you should still precede your call to action (social media icons) with valuable information of “what will these social media outlets do for me?”
3 years, 2 months ago on Holding Hands and Pointing Fingers – Promoting Social Outposts with Specificity
It is interesting that Twitter will be using the location that you most tweet from to direct the advertising.
We see Google using geo-targeting with search results from personal computers. Why wouldn’t Twitter take the same approach? Don’t get me wrong, 80 million mobile Twitter users is a large number. But the glass is still half empty.
3 years, 2 months ago on Will Geo-Targeting Jump Start Twitter Advertising
Foursquare would be a win-win. Your customers share information with other customers, but it also acts as a customer satisfaction survey. If people are suggesting to get the fries and not the chips, the business knows to alter something about their chips.
It's like stealing candy from a baby.
3 years, 2 months ago on Using Location-based Services for Content Marketing
I think it comes down to minimalism and the experience of the user. If the response box starts looking like a Cold Stone (like it, love it, gotta have it) then it becomes too much for the user to decide.
It's sad, but most Americans have a 5th grade education level. They want one simple button that expresses their affection toward something.
3 years, 2 months ago on Why Won’t Facebook Give Us a Love Button?
I agree with Chris when he says "there is no social media" playbook. Especially because every company looks to have a different style of social media presence.
Most traditional advertising channels haven't made large advances over the years while social media seems to take large leaps every few years and we have to revisit our strategy. Take the Panda updates. The playbook went out the window for certain sites.
3 years, 2 months ago on Debating the Future of Social Media Management