David Polykoff
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This is amazing. It's an all-star game of Facebook professionals. $16 for a ticket? The ROI from each webinar will be ten fold of that.
3. Site visitors interact and transact differently with your company’s website than with other websites.
This is a really great point. Not all web sites were created equal. Engaging with a website can mean completely different things to different web sites. It's important to create your own metrics of how to gauge your website engagement. Suited for your specific website style
I love the idea of QR codes. They're dummy proof and they draw interaction. My one negative about them is their design. I feel that big white and black chess board takes away from the ad's beauty at times. My one big positive is the potential it has for interaction. These QR codes can lead to any URL you create, so creating custom URLs or videos strictly for a specific ad can create a lot of fun ads.
Very interesting points Jay. I know my Facebook account is filled with people I could care less about. And these people just add noise to my social experience. Comments, tagged pictures, horoscopes, etc from people i'm not really that interested in.
I am going to use my Google+ account as a fresh way to do it right this time. Only add people who are social aspects to my life in REAL life. Not just the guy I met at a convention one time and will probably never talk to again. The style of friend adding Facebook is really used for.
I have found over the years that the hardest part about change is communication. Change begins with the top but the flow from top to the bottom is a lot of times very rough. Enabling great communication helps everybody be on the same page and creates a much more smooth transition.
I really enjoyed the Slideshare.
I am coming up with a social media campaign for a company currently and I definitely took some notes.
Understanding what your mission is and having a way to TRACK to see if you are completing it is very important.
Love Buca di Beppo. I couldn't stop repeating the name over and over again the first time I went there. Only problem was it was a luxury restaurant for my budget and didn't plan on returning anytime soon for that reason.
I don't really remember doing this, but I guess I signed up for their eClub list. I received countless emails after that trip to the point where I unsubscribed. Seems I missed out on my $10 coupon. Which at Buca di Beppo could pay for...my water. Love the food though!
Interaction on Facebook fan pages has no coorilation to the search rankings on Google. This is a large disadvantage for Facebook.
If Google applies it so that the more clicks or +1s a business page receives correlates into better search rankings, than I would expect a large flock to Google Plus. Why spend countless hours creating content for social media, then countless hours on SEO when you can use Google Plus and have both coincide with each other?
Social media is there to give the brand a more human feel. But when the brand responds in less than a minute to your post it gives it more of a robotic feel. A system just trained to look for posts. Your best friend can write you back 12 hours later and you still are best friends with them. No harm done.
Pictures are the ultimate customer product review.
They are also a great tool for the business to review how it is doing.
Market research is very costly and sometimes can be misconstrued. Businesses can now see what people TRULY are saying when they think only certain people are "listening."
This a great reference infograph.
You are very correct. Reaching out to your audience as a "on size fits all" approach will lose people's interetst.
Its key to know who you are sending your content to and if that audience will appreciate it.
Doing too many promotions can definitely hurt a brand. People become interested in more about what shiny new toy they can win. Rather than becoming more connected with the brand itself.
Anybody can write a review for a chance to win an iPad. That doesn't help measure brand loyalty. It just means they REALLY want an iPad.
It's good to stick to who you are in the core.
This doesn't mean you cannot be creative with your marketing scheme though. It just means it has to still be bathed in a coating of who you are as a company. This is why you should always have your company's mission statement lying around in some drawer at all times!
I believe interviewing is 100% selling yourself. BUT, selling yourself does not mean just talking about yourself.
Like a customer going through the buying process, you need to explain your features and turn them into BENEFITS for the company. The company is thinking about "purchasing" you as an employee. But first, they need to know what benefits will come from you (the product) if they do.
Sell yourself by explaining your best features and turn them into benefits by tying them into the companies NEEDS. The only way to know the company's needs is to do exactly what this well written article tells you to do. : )
Hilarious stuff! Definitely an engaging piece. Marketing at its best ; )
This is a great article on customer satisfaction.
One of the key ingredients in running a successful business.
Negative comments are inevitable. You have some great tips on how to handle them
The customer is always right!
Have a great and well deserved vacation Jay!
Can't wait to read what looks like to be great articles.
Jay, this was one of the best interviews I have seen on a blog.
I learned so much within these past 15 minutes.
Definitely going to take away with me the power of being operationally ready.
You cannot just put out an ad or social media channel without putting in the behind the scenes work first.
Awesome interview.
Congratulations man!
It sounds like the tour was a great experience and a success.
Keep putting out that great information.
I think you gained plenty of brownie points for this one Jay.
The people out there that need to name call and talk down to those who put out social media advice are those who are insecure about their own advice.
This playground-like attitude about name calling and putting people into groups (less knowledgeable and experts) seems a little elementary to me.