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This was fantastic Nick!
I just tried it & found some pages which were having thin content & high bounce rate. Also, due to this I found out the keywords on which my site is ranking. Yes, there were some visits on some keywords which were having very low or zero search volumes & vice versa. One more thing we can do is that we can remove the brand keywords from the keywords column & concentrating mostly on targeted keywords.
One thing i didn't understand is "Google trends" were you checking worldwide or the country you were targeting. I'm targeting india, so it was not feasible to me to check for worldwide & there is not a mention of the visits month wise in google trends, so how you were checking monthly visits from trends?
Thanks for the post.
1 year, 4 months ago on Conducting a Keyword Performance Audit
You know I always dreaded using Pivot tables. But you've provided step by step guide which i'll going to use. Excel is one of the powerful tool for SEO & its my bad that I don't use it fully. Would love to see more SEO for exce type of post, if you have any?
1 year, 6 months ago on Link Prospecting with Pivot Tables