Social media marketing and PR strategist, consultant, trainer, writer and big idea thinker-upper for Kane Consulting. Rabid reader. Authentic sharer. I’m on it.
Many thanks for the kind words, Arik. (I was sorely in need of some today.)
10 months, 1 week ago on 10 people I admire (that probably don’t know it)
As a girl with both a black dog and Basset Hounds, gotta say; love Jon, love this post. :)
1 year, 1 month ago on The Happy Friday Series: Without Woofs I’d Be Nothing
Not sure I'm buying the yoga thing. That seems a little too "getting in touch with your feelings and finding harmonious balance in your life" for Don.
I'd go with targeted kettlebell workout with a personal trainer -- get in, get out, get ripped, then get drunk. Nice and tidy.
1 year, 4 months ago on What if Don Draper was a PR pro?
I am kind of a disabled person, so I work on mobile exclusively, (which make me a bit of an outlier on this subject.)
Working only via mobile does force a girl to get creative in the content creation process. :)
I use dictation on my iPad and also write in the iPad's Quickoffice app and then paste the final draft into WordPress.The only thing I need a laptop for is the image part. Unless it's an image I took with my iPhone or iPad (which is never) I need a regular computer to load an image in blog posts. I wish I could figure out a way around that.
1 year, 5 months ago on The Mobile Blogging Experience
After years of telling people that I'd been in marketing for a decade and could do all sorts of things, I finally just gave up and became, "the social media lady." Cause, quite frankly, that's what people wanted to buy.
And when the market shifts, I'll shift with it.
i figure that, at the end of the day, a good strategist can strategize her way into a better box if she needs to. :)
1 year, 5 months ago on Breaking Out of The Box Only To Be Put in Another
I totally was going to send this to a client of mine, but then remembered that the lock down is so severe in her company that she won't be able to access this site to read it. Guess I'll just copy and paste the text into an email. As you mentioned (and I like to demonstrate too) when it comes to information, when there's a will, there's a way. :)
I'd love to see a research study on how often Facebook gets accessed via a user's phone in a corporate restroom.
1 year, 6 months ago on Treat People Like Adults and You’ll Have High Productivity
This drove me nuts on the day the shooting happened. There was a ton of back channel discussions by marketers about, "What do we SAY?" "What should we DO?" And I kept saying, "Why do we have to say and do anything? We're marketers not child safety experts, mental health professionals or gun enthusiasts. No one asked for our analysis. What's wrong with just turning off the auto posts (which sadly, few did) and hugging our kids?"
Incomprehensible actions do not always require our immediate comprehension. Tragedies that make us speechless do not always require us to make a speech. Brutal acts that make us feel weak do not always require our strength. But people feel like they need to do all of those things anyway.
It seems like just sitting and experiencing a feeling in silence has become the new "tree falls in the woods" riddle -- if you have a feeling but don't document it, did you really feel it?
1 year, 7 months ago on The Freedom of Silence
Thank you for starting it.
1 year, 7 months ago on The Fallacy of Transparency in Social Media
The only person's behavior that I know it is within my power to change is my own. So I could call out the douches and snake oil salesmen until the cows come home, but that guarantees nothing but my own exhaustion.
If people treat me poorly in the back channel or publicly, (which has happened to me) i'll transparently say, "thank you for the DM [nasty person's name] However, I don't allow people to speak to me that way, so this conversation is over." And then I focus as much energy as possible on instead helping people in the business who have shown me compassion and appear to be doing good works (for instance, you seem to be a good egg. Albeit, I have no concrete proof to back up the assumption.)
I don't turn a blind eye to public bullying, but I also don't seek to insert myself into situations where it's happening privately.
There is just a ton of this going down at there, and for many years it ate me up inside. Nothing i did or felt about it seemed to make any difference. So, now i just focus on the big picture, "Am I happy? Is my family happy? Are my clients happy? Did I help someone who needed help?" "Did i put good content out into into my network?" If so-and-so was a total prick to someone on Facebook I note it (and will share it the next time someone in my network gushes to me about how awesome they think that person is) but i don't add rectifying it to my to do list. It is not my job to fix the prick (especially if he doesn't think he needs fixing.) No one appointed me as the barameter of what is ethical, professional and productive on the Interwebs. My opinion of people is just that. So if I am asked for it, I share it -- honestly and brutally -- but I no longer attempt to police the web with it. It's the only way I've found to work in the social space without hating it.
For Foursquare I take geography into consideration. There is really little reason someone in Seattle needs to know that I'm at Target here in Minneapolis. So, even if I've met that person, I likely won't accept out of towner friend requests.
My other stalking protocol concerns how many requests I get in a day from one person. If I met someone and then the next day, I get a LinkedIn invite or followed by them on my Twitter account as well as my company's account. That's cool. But if the next day I get followed by them on Twitter, Instagram, FourSquare and Pinterest as well as a LinkedIn invite and Facebook friend request, then it starts to creep me out.
1 year, 9 months ago on What is Your Professional Social Stalking Protocol?
I have a Seth action figure too. ;)
1 year, 9 months ago on Seth Godin on Choices
I don't see perfectionism as a by-product of introversion (I've known plenty of perfectionistic extroverts).
I believe perfectionism is a by-product of being human.
1 year, 10 months ago on Inside the Mind of an Introvert
Yes! Love this. I make myself produce a video once a week. It's great for search and it's great training for my public speaking gigs.
I quickly realized that every one would have something in it that I hated -- a hair was out of place, I stumbled over a word, my shirt was all bunchy. And the big lesson was this: "so what?" If I strive for perfection I'll never get them done. And, week by week, month by month, it adds up to a motherboard of interesting content, not a litany of tiny things which are out of place or untidy.
1 year, 12 months ago on 5 Lame Excuses Why You’re Not Doing Videos (And How to Start!)
@ginidietrich Er...maybe they thought I was lonely? :)
2 years ago on As Twitter Locks Out Developers, a New Site Welcomes Them
Well if it helps, they DID ask me (I had a 90 minute call with some Twitter folks last year wanting to know my thoughts about the platform and its future) and I pretty much told them the same thing you said.
It seems odd to me that a company in monetization mode would back themselves into a corner with all their toys like that. Kinda waiting to see if some more strategic gameplan reveals itself. I sure hope it does.
What a wonderful story. You're a lucky girl.
I think it's important to remind influencers to give feedback to the brands too. Anytime a company does a nice thing for me, I send a note to their boss or I'll ask for the manager at the store and say, "I came here to shop today because the person running your Twitter account is amazing." I know it's hard to sell that on the inside, so I try to act as living proof of it on the outside.
2 years, 1 month ago on Booze And Brand Advocacy: A Social Media Story
Totally agree. But not sure how soon this will/can happen. The corporations I am working with are still struggling with deputizing a few community managers and content marketers with the responsibility of managing the company's voice. If you pitched this idea to them, they'd totally have a panic attack. While it's an inevitability, selling companies on the transition and handing their hands while the undergo is likely going to be just as critical.
2 years, 1 month ago on Why Insourcing is the Next Social Media and Content Marketing Trend
Thanks for your shout out for the panel. As Kary mentioned, I actually am a cyborg (I have degenerative disc disease so my spine is slowly being replaced by metal parts), which is why I started thinking about the topic.
While I'm not thrilled that I need to rely on technology to live my life, it's a transition I was not able to avoid. And that's true for my work life too. Digital communications simply moves too fast for a human to keep up with it all. So, it makes sense to use technology as the spine for that system too. I think all industries are wising up to this reality. The trick now is to balance using tools with the "best of" business practices of old, so we don't all seem like robots.
It's something I think about a lot, since conceivably one day I could be more robot parts and less Jen parts. Kinda creepy, but still a brave new world to think about. Thanks for sparking some dialogue about it.
2 years, 1 month ago on Is PR Ready for the Social Cyborg?
Many thanks for including me on your list! I truly enjoy social media and the people I've met using it. Glad to know that it comes through in my tweets. Honored to be in such great company.
2 years, 1 month ago on 6 Inspiring Social Media Marketers to Follow on Twitter
@Frank_Strong Either way, it's all good by me :)
2 years, 4 months ago on Social media strategists will be gone in 2 years
I totally agree with you...and yet I do (and will continue to) call myself a social strategist. Why? Because that is what companies want to hire. When I get in there, I explain to them that their marketing strategy IS their social strategy (and, in many cases, they don't have a marketing strategy either so I help them develop that too.) But, "social strategy" is how I get in the door.
Those baseball boys are adorable.
2 years, 5 months ago on Gin and Topics: Man Named T-Rex and Dancing Harvard Boys
I wish this were true, cause then I could kill my blog and be a much happier lady :) But sadly, I have found that my clients not only expect me to be quite active in social media, they actual study what I do and then ask me questions about it. It's a tough task, as we maintain dozens of accounts and some of them are bound to get neglected (cough...LinkedIn...cough) especially since we don't automate anything and can't spend our whole day actively community managing. Wish I could figure out an easier way.
But I'm totally with you on the "people who spend their whole day tweeting" should be a red flag. If they're a community manager for a company and that's their job, then cool. If not, it says to me that they don't really have any work. I know firsthand that it's nearly impossible to be that active and run a business at the same time.
2 years, 6 months ago on Why the whole "you can't teach social media unless you participate in social media" myth is busted
My biggest concern here is copyright issues, plain and simple. So much so, that i pulled down my company's boards. The more marketers that flood the space, the more messy this is going to get. My contacts in the creative community -- photographers, designers, illustrators -- are freaking out with the giant uptick in their IP being traded like a commodity and co-opted on businesses' boards.
2 years, 7 months ago on 5 Reasons Pinterest is Addicting and 4 Weaknesses That May Kill it
Ironically, I just saw this post while taking a break from updating my company's Timeline. Totally not what I want to be doing with my Sunday afternoon. But you're right, with the 30 day countdown, what I want do seems to be entirely irrelevant to Facebook. I see it as both a boon (I've been in business for 10 years, which many people don't know and Timeline will show...if a person bothers to visit the page and click on the start date) and a bust (Finding a compelling cover image for a B2B consultancy when you have no designer on staff is an exercise in futility.) Ultimately the deck is stacked so far against many businesses, that I find it's best to just not put too many eggs in this basket.
2 years, 7 months ago on 14 Ways New Facebook Betrays Small Business
Have you seen Ovaltine's new "Sucks to be Short" ad campaign? Super offensive: http://adsoftheworld.com/media/print/ovaltine_airplane Thought you might want to share it with the people in your network who are passionate about this topic. I'm on the small side (and the mom of a small child) and I found it to be in really poor taste.
2 years, 8 months ago on A Little Person Blogger or a Little Person Who Blogs
Great post. This too was my resolution in 2011. And man, it was a challenge to stick to (especially since I had a huge surgery in the fall), put I'm glad that I did. And, of course my colleague wanted to know if we'd change the pace in 2012, but I think that -- even though it takes discipline - there's no going back now.
2 years, 9 months ago on How I Blogged Every Week for a Year
You betcha ;
2 years, 12 months ago on Three Examples of Social Media Gone Bad
@ginidietrich My mind is still moving faster than my body and I'm an impatient patient, but I'm getting there. Thank goodness for my iPad :)
I kind of love grouchy Gini. More please :)
Being pissed off is good. I'm a big fan of that emotion :) @ginidietrich
3 years, 2 months ago on Achieving Workplace Equality
Since I've always been a fan of Clay's, I'm going to take the approach that his post was a brilliant illustration of his point. Clearly the title and topic is designed to set people off, and, as a consequence, fuel traffic to his blog and increase his own popularity. True, I would not have thought to write a post of my own, in hopes of increasing my own popularity, dictating exactly where Mr. Skirky could stick his rant. But I think this is less a fault of my own lack of self confidence than it is my utter lack of interest in what the hell this dude thinks of women.
Many thanks! @ginidietrich
3 years, 2 months ago on Managing Social Media Fatigue
I wrote a post about this very thing a few weeks ago and shared four tips I use to avoid becoming distracted and overwhelmed: http://kaneconsulting.biz/blog/2011/four-tips-for-fighting-digital-distraction/
@wabbitoid @ginidietrich @KaryD @BethHarte Well, call it what you will, for the last year, I pick up the phone or answer an email and someone says, "I follow you on Twitter, I need your help" and we get a new client. That's our return. Some of these people I know, many I've never spoken to before. All I know is, the tool hooked us up, so something's working there. We'd be fools to walk away from that. But we'd also be liars if we said that the changes in the tool always made up happy.
3 years, 4 months ago on Three Reasons Twitter Is Beginning to Suck
@wabbitoid @BethHarte @KaryD @ginidietrich I'm with Beth on the community thing. I know her mostly from social and have grown to adore her...from social. She's part of my professional community online. We're all old married ladies. We don't do "scenes" :)
I tried to market our firm as straight communications, but phone kept ringing asking for social and the other firms who said they were "social firms" started getting all the gigs. So sure I'll be a social firm since that what sends people to our site and brings clients in the door. And when these tools die or change (which they will) we'll go back to talking about ourselves the way we used to. Been doing marketing and communications for more than 15 years, people can call me whatever they like. In the end, I'm just the lady who gets stuff done.
3 years, 5 months ago on The Extinction of Social Media Agencies
I cannot top those choices.
After I watched the first, I thought, "Oh come now. That certainly is the winner." (followed by, "I must try me out some of those smokin dance moves). But then I watched the second. And...oh boy...
I think the Hoff wants to make love with me with his eyes (and the...um...field of wiener dogs and icebergs). I am mesmerized.
3 years, 7 months ago on Fun Friday: Black Friday
@joey_strawn @JenKaneCo Yeah, I'm probably the only chick in the world who has a Rorschach action figure in her office :-) Looking forward to seeing you too!
3 years, 8 months ago on Rank These Super Heroines (Girl's Night)
W00t! What an excellent question.
I'm going with...
1. Wonder Woman: cause she's the queen of female comic heroes, hands down (IMHO). (though I do think her newest costume blows)
2. Storm: Bad ass outfit + bad ass superpower + member of Xmen (who are inherently cooler than the Fantastic Four (again, IMHO)
3. Black Widow: killer name + hot outfit and cool superpowers
4. Silk Spectre: The dudes do more of the cool stuff in The Watchmen, but she does see some action and kicks some ass without the benefit of any real "superpowers." Outfits in both movie and comic were ridiculous -- hot, but not so good for kicking ass in or maintaing a healthy ecosystem "down under" (if you know what I mean)
5. The Invisible Girl: Anyone referred to as a "girl" versus "woman" gets deducted 100 bad ass points. (Plus the Fantastic Four blow, see above)
6.Superwoman: no one ever remembers her and when they do, they refer to her as "super girl" - which reinforces her lameness and existence as an obvious afterthought to Superman.
A loser should also send copious requests for job recommendations to people with whom they've never worked.
If they laughed at something you once said on Facebbok, surely they won't mind offering up their professional reputation to add legitimacy to your quest for a new CMO position, right?
3 years, 8 months ago on The LinkedIn Loser's Field Guide