Jennifer Kane
Minneapolis Minnesota
- 39 comments
- 1 likes given
- 28 likes received
Social media marketing and PR strategist, consultant, trainer, writer and big idea thinker-upper for Kane Consulting. Rabid reader. Authentic sharer. I’m on it.
Not sure I'm buying the yoga thing. That seems a little too "getting in touch with your feelings and finding harmonious balance in your life" for Don. I'd go with targeted kettlebell workout with a personal trainer -- get in, get out, get ripped, then get drunk. Nice and tidy.
I am kind of a disabled person, so I work on mobile exclusively, (which make me a bit of an outlier on this subject.)
Working only via mobile does force a girl to get creative in the content creation process. :)
I use dictation on my iPad and also write in the iPad's Quickoffice app and then paste the final draft into WordPress.The only thing I need a laptop for is the image part. Unless it's an image I took with my iPhone or iPad (which is never) I need a regular computer to load an image in blog posts. I wish I could figure out a way around that.
After years of telling people that I'd been in marketing for a decade and could do all sorts of things, I finally just gave up and became, "the social media lady." Cause, quite frankly, that's what people wanted to buy.
And when the market shifts, I'll shift with it.
i figure that, at the end of the day, a good strategist can strategize her way into a better box if she needs to. :)
I totally was going to send this to a client of mine, but then remembered that the lock down is so severe in her company that she won't be able to access this site to read it. Guess I'll just copy and paste the text into an email. As you mentioned (and I like to demonstrate too) when it comes to information, when there's a will, there's a way. :) I'd love to see a research study on how often Facebook gets accessed via a user's phone in a corporate restroom.
This drove me nuts on the day the shooting happened. There was a ton of back channel discussions by marketers about, "What do we SAY?" "What should we DO?" And I kept saying, "Why do we have to say and do anything? We're marketers not child safety experts, mental health professionals or gun enthusiasts. No one asked for our analysis. What's wrong with just turning off the auto posts (which sadly, few did) and hugging our kids?"
Incomprehensible actions do not always require our immediate comprehension. Tragedies that make us speechless do not always require us to make a speech. Brutal acts that make us feel weak do not always require our strength. But people feel like they need to do all of those things anyway.
It seems like just sitting and experiencing a feeling in silence has become the new "tree falls in the woods" riddle -- if you have a feeling but don't document it, did you really feel it?
Thank you for starting it.
The only person's behavior that I know it is within my power to change is my own. So I could call out the douches and snake oil salesmen until the cows come home, but that guarantees nothing but my own exhaustion.
If people treat me poorly in the back channel or publicly, (which has happened to me) i'll transparently say, "thank you for the DM [nasty person's name] However, I don't allow people to speak to me that way, so this conversation is over." And then I focus as much energy as possible on instead helping people in the business who have shown me compassion and appear to be doing good works (for instance, you seem to be a good egg. Albeit, I have no concrete proof to back up the assumption.)
I don't turn a blind eye to public bullying, but I also don't seek to insert myself into situations where it's happening privately.
There is just a ton of this going down at there, and for many years it ate me up inside. Nothing i did or felt about it seemed to make any difference. So, now i just focus on the big picture, "Am I happy? Is my family happy? Are my clients happy? Did I help someone who needed help?" "Did i put good content out into into my network?" If so-and-so was a total prick to someone on Facebook I note it (and will share it the next time someone in my network gushes to me about how awesome they think that person is) but i don't add rectifying it to my to do list. It is not my job to fix the prick (especially if he doesn't think he needs fixing.) No one appointed me as the barameter of what is ethical, professional and productive on the Interwebs. My opinion of people is just that. So if I am asked for it, I share it -- honestly and brutally -- but I no longer attempt to police the web with it. It's the only way I've found to work in the social space without hating it.
For Foursquare I take geography into consideration. There is really little reason someone in Seattle needs to know that I'm at Target here in Minneapolis. So, even if I've met that person, I likely won't accept out of towner friend requests.
My other stalking protocol concerns how many requests I get in a day from one person. If I met someone and then the next day, I get a LinkedIn invite or followed by them on my Twitter account as well as my company's account. That's cool. But if the next day I get followed by them on Twitter, Instagram, FourSquare and Pinterest as well as a LinkedIn invite and Facebook friend request, then it starts to creep me out.
I have a Seth action figure too. ;)
I don't see perfectionism as a by-product of introversion (I've known plenty of perfectionistic extroverts).
I believe perfectionism is a by-product of being human.
Yes! Love this. I make myself produce a video once a week. It's great for search and it's great training for my public speaking gigs. I quickly realized that every one would have something in it that I hated -- a hair was out of place, I stumbled over a word, my shirt was all bunchy. And the big lesson was this: "so what?" If I strive for perfection I'll never get them done. And, week by week, month by month, it adds up to a motherboard of interesting content, not a litany of tiny things which are out of place or untidy.
@ginidietrich Er...maybe they thought I was lonely? :)
Well if it helps, they DID ask me (I had a 90 minute call with some Twitter folks last year wanting to know my thoughts about the platform and its future) and I pretty much told them the same thing you said. It seems odd to me that a company in monetization mode would back themselves into a corner with all their toys like that. Kinda waiting to see if some more strategic gameplan reveals itself. I sure hope it does.
What a wonderful story. You're a lucky girl. I think it's important to remind influencers to give feedback to the brands too. Anytime a company does a nice thing for me, I send a note to their boss or I'll ask for the manager at the store and say, "I came here to shop today because the person running your Twitter account is amazing." I know it's hard to sell that on the inside, so I try to act as living proof of it on the outside.
Totally agree. But not sure how soon this will/can happen. The corporations I am working with are still struggling with deputizing a few community managers and content marketers with the responsibility of managing the company's voice. If you pitched this idea to them, they'd totally have a panic attack. While it's an inevitability, selling companies on the transition and handing their hands while the undergo is likely going to be just as critical.
Thanks for your shout out for the panel. As Kary mentioned, I actually am a cyborg (I have degenerative disc disease so my spine is slowly being replaced by metal parts), which is why I started thinking about the topic.
While I'm not thrilled that I need to rely on technology to live my life, it's a transition I was not able to avoid. And that's true for my work life too. Digital communications simply moves too fast for a human to keep up with it all. So, it makes sense to use technology as the spine for that system too. I think all industries are wising up to this reality. The trick now is to balance using tools with the "best of" business practices of old, so we don't all seem like robots.
It's something I think about a lot, since conceivably one day I could be more robot parts and less Jen parts. Kinda creepy, but still a brave new world to think about. Thanks for sparking some dialogue about it.
Many thanks for including me on your list! I truly enjoy social media and the people I've met using it. Glad to know that it comes through in my tweets. Honored to be in such great company.
@Frank_Strong Either way, it's all good by me :)
I totally agree with you...and yet I do (and will continue to) call myself a social strategist. Why? Because that is what companies want to hire. When I get in there, I explain to them that their marketing strategy IS their social strategy (and, in many cases, they don't have a marketing strategy either so I help them develop that too.) But, "social strategy" is how I get in the door.
Those baseball boys are adorable.