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@JasonFalls sometimes you know when people care when they DM. All the best great one.
6 months, 1 week ago on Is the age of the independent PR blogger over?
yeah this is way I felt two years ago. the irony here is all the credibility icons on the right column. when situations take on a life of their own, you can only choose to participate in the framework being established or observe from the outside.
you all are talking like there is a "mainstream" - new world order people - to paraphrase Nicholson "Truth you don't have time for the truth." social is changing the definition of truth and perception for society. So it's not like there is a "mainstream" which is to be perceived as more credible, which also includes having an agenda, than other sources of information. It's the reason why the french model State Farm commercial is so funny http://youtu.be/v_CgPsGY5Mw
The shortness of both content and attention span, the rush to judgment, the rush to comment, creates a vicious secondary storyline to what might be fact had it had time to cook. This highlights for me the idea that it isn't even that important. It is so unimportant that we don't even care if we get the story straight, we just care about the interaction.
this has caused me to retreat into the circles that matter most and that I can impact.
10 months, 1 week ago on Buzzfeed’s coverage of Justine Sacco story: An ethical issue?
@LWilliamsonII thanks, I was a broadcast news reporter and Karen as a writer and producer is focused on getting practical information for her content pieces. Odden's http://optimizebook.com @leeodden and Baer's @jaybaer http://www.youtilitybook.com are excellent resources on the changing information landscape, I recommend them both. Thanks for the comments.
10 months, 4 weeks ago on How to Succeed With Mobile Marketing From Four Experts
@leeodden you're a great interview on camera. Plus you take good photos, those shots in Moscow were fabulous.
Damn you Arik, i was supposed to have something done by 10 and because of this post, I wont get it done. I hate social media. stop it right now. (do i have to type sarcasm or is it obvious?)
1 year, 1 month ago on The downsides of PR travel no one wants to talk about
Hey let me jump in again on something, "Family Friendly" what a crock. What? a company has a day care center and it's Family Friendly. You get an extra couple of days off, and it's Family Friendly, oh you mean those days when work piles up and you're jumped on for not responding to emails by the office political machine. Give me a break. Family friendly is two people who are responsible for "the family" to make concessions on what's important to the other members of the family.
Making the toughest job in the whole world the single parent.
There, I've said it.
@Danny Brown @bradmarley speaker circuit and let me pile on folks - if you are on a corporate track the mandatory list of meetings, trade shows, team building and boss doesn't want to go so you go, etc etc etc.
I haven't travel much in the last 12 years, maybe once or twice a year on a plane. No conferences, only travel for video shoots, in and out. Also I drive when it's feasible and try to take a kid with me. This is a decision inspired by the 9/11 attacks when I was scheduled to get a plane that night out of LAX. i control my time as much as possible. It's a choice. with no right answer across the board. It took a tragedy of unprecedented proportion to show me there are other ways to live than what society dictates. My life, my decision, opinions of others are meaningless. I've spent the last 12 years, for the most part, where I've wanted to spend them. Sacrifices, sure thing, probably in real dollars about $200K people don't realize that or refuse to acknowledge the cost of their priorities. I'll likely be working till I die, if I'm lucky. For me, those particular 12 years were worth it. You know the 12 years where you have the greatest impact, leave the memories of the daily routine, be there for a "talk". I don't me Skype, for me that's a BS to make the parent feel better, but that's just me and that's all that matters when it comes to a topic so personal.
you think final move out day will be April 15? that doesn't have anything to do with taxes does it? : )
1 year, 7 months ago on Denning Bears Lily and her Sister Jewel Star in Live Stream
@DarcieGust OK that's a great idea. That's a great use for mobile technology too
1 year, 8 months ago on Windows Phone 8X a Great Fit for Blogger’s Trip to Disney World
looks like Pinterest. God we have an unbelievable way of jumping on something new with very little difference from what's already in use. We've taken fickle to a new level.
2 years, 6 months ago on Infographic: A Timeline of Instagrams
@JayBaer this could well be just me suffering from TSMF (temporary social media fatigue - i just made that up) but from the early days of "personal branding" to today's complex social analytics, social is beginning to feel more like a Skinner rat maze than a forum for discovery. Now surely our conversation here is a contradiction about promotion right, in fact i have a cup of coffee and you might as well. So this is an example of how social has expanded my world, and thank you for that.
But in the context of social we all seem to have accepted "promotion creep" (this is used in the same vein as project management's term "scope creep" not like yeah that guy is a creep)
I felt the same way when corporate logos were painted on NHL ice surfaces, I thought dang even there? Jay, you won't offend me if you said I'm just getting old, cause I am. : )
All the best.
2 years, 6 months ago on New Research: Americans Hate Social Media Promotions
The irony here is that since it's early days more people are acting like companies on social media than companies acting like individuals
@kmskala allright now that winter basketball is over, I should really do that. You know it takes a kick in the pants or a kind word to be reminded that people do appreciate stuff. You're a good man. : )
2 years, 7 months ago on 4 questions–and 4 action steps–when selecting a social media speaker for your next event
@kmskala yeah basically you're saying anyone who has time for social media can't be that productive. or something close to that.
Even the person that is doing the work may be too close to seeing the pitfalls or too tied to getting new business to comment about it objectively. That type of candor which may have been the "human" side of social is probably best obtained in non-social small gatherings.
You're not crabby, just candid
@wabbitoid my perspective is to be a conduit rather than expert. Expert, ah, that's a good label yes? No, not a good label we'd both agree. I think there is also a lot of Kumbaya that strikes people as trivial without seriously challenging case studies and whether an often mentioned case study is an appropriate application for those in the audience.
here's a few more having attended and spoken plenty of times, and having the depth of experience that only 30 years in professional life and plenty of mistakes can bring. Do you want a cheerleader or a challenger? That's what the sponsor(s) need to determine first, cheerleaders are mostly required because challengers can be a downer, but it truly depends on the mission of the organization.
Can they connect the dots for the audience? The knowledge base of audiences around the topic of social media is so wide that it's almost impossible to miss half the people in the room. Can the speaker bridge the gap between the digital have and have nots if they exist in the room?
Can they go off script? Gulp, that's a tough one. If the room wants X and that's not in the deck, can the speaker jump onto the net and get the room talking. I find most of the best presentations (not including TED talks) are those where the presenter has exception facilitation skills and gets a dialogue going in the room. These are the things that don'e translate well to a canned presentation, but are truly memorable for those that paid the cash to attend the event.
Yes Brian and what's most amazing is all this social stuff is complete "organic" Glory be!
2 years, 11 months ago on Klout: A Call To Inaction
How do you interpret 70% new readers stat? Does that mean 30% of readers return? Also does the search stat of 35% lead you to conclude that links from other sources such as twitter or someone's Facebook page generate the majority of traffic?
3 years ago on The Science and Results of Real-Time Content Optimization
@kamichat the more you pay the more you know : ) - It makes me want to put a line in my profile - I see you watching me, tune in tomorrow for more. or some wisenheimer remark : )
3 years, 2 months ago on Using LinkedIn to Prospect
@ginidietrich back in my yeut, as My Cousin Vinny says there was a song by Slave called Watching You. The line was walking down the street watching ladies go by watching you. http://youtu.be/4-CgY3x9480 yeah that right he said 1977, you weren't born yet. : )
LinkedIn has been a source of prospecting for many for a long time. Once you get past the stalking aspect of it, the rest is easy. Have you all did the reverse and used the tool to see who's been stalking you, then reached out to them?
this is a relief I thought it was just like being selected by a publisher for a book deal.
3 years, 2 months ago on Using Guest Bloggers
Bull - I mean that nicely, I'm really not a mean guy, but I am kind of at the end of my rope. 1,300 blog posts! I'm in the profession too and respect what you all do. Joe Thronley is a very thoughtful strategist. Hi Joe. But yes I believe we collect and follow many people, but actually read every post, no. I mean the math doesn't add up.
We skim and we dig when we are ready and have time or have the need e.g. health issue, buying decision, etc. And that's why companies need the content, for when the average Joe and Jane actually give a rip about what our clients are writing about.
to me that's the issue. And that's what companies and individuals need to understand. Content is there for those who are looking, and not necessarily to be there as in the old time "subscriber" model. Very 20th century don't you think?
Sure, we'll catch up with those with whom we have a deep relationship with, read a few posts over several weeks, we'll comment at times. Or we actually have an orchestrated network, everyone has an assignment and that's how we keep the wheels moving.
We contribute to aggregated blogs and follow each other - the more we do that, the further away we get from the "real world' I worked in national politics in Washington, DC for 10 years. As you know there is this idea of the Washington Beltway mentality. That those inside the DC circle can't relate to those in real America. Well social media and its circles seem to be getting the same way, we all better be aware of that or risk falling into the same disconnected circle as most politicians.
3 years, 3 months ago on Managing Social Media Fatigue
you've got to love what social media has turned into, ( for the most part), a never ending battle to prove that you are an altruist while accumulating on the backs of all the other altruists out there. There is an inherent conflict which will ultimately destroy many of the social activities currently engaged in social. Fatigue, gaming, "network marketing", and the transparency of self-serving behavior will change the way social develops
3 years, 4 months ago on Does the Great Gatsby Live on Empire Avenue?
for some companies it's a pipedream, Do you really think American Express cares or can do anything about a customer whose numbers don't qualify? I mean regardless of that person's individual relationship with American Express? People we need to start dealing with reality, which is, some company/customer relationships are not worth having. Sure you points are pretty standard operating procedure for companies in hospitality let's say or travel. Those organizations have greater flexibility to "make the customer whole" at the point of dissatisfaction. But becareful, social media's transparency may also "screw the poouch" in that a previously behind the scenes generous gesture may now be exposed to thousands. Despite how good it sounds in marketing rhetoric, generosity may not scale profitably. Please please, you "generous, social advocates" don't jump me and say, "Oh well you may get a customer for life and do you know how profitable that is?" To which I'd reply, "customer for life, really? You mean in the hospitality industry when there are major economic models that demand you wait to book late so that you can get cheaper rates, customer for life when Grouponesque deals are flooding the market." Fact is what you are saying is accurate. it is just as accurate as deep discounting, the commoditization of once premium value propositions, and the conundrum social media presents for marketers in several industries and of companies of certain sizes.
3 years, 4 months ago on 4 Keys to Turning Negative Commenters Into Brand Advocates
love it, question, you need culture change to get this passed "institutions" - let's remember the conflict here, conformity vs individualism. Sure we can adopt an inforgraphic, but sooner or later, they will be in the same layout etc. So a nice change, a change that reflects a quicker read and something different, but in the end if it's for the majority of jobs, what you think is creative, may well miss the desire of fitting in.
3 years, 5 months ago on Rethinking The Resume
@shelisrael well technically The Bronx, even better : ) Damn Yankees
3 years, 5 months ago on An anniversary for my heart, or why bored beats dead
Ok i completely appreciate your experience, because my father (God rest his soul) had a mitral valve replaced back in 1977. And the perspective of taking time to truly appreciate the humanity of those you come into contact is a wonderful new gift you are experiencing. But rest assured you can also always have an abrupt, sarcastic retort with me because I'm not backin' off just cause of a few scars. Sure I'll buy a few more rounds when we are at the bar next, but come on man, get all squishy on issues of the day because you decided to smile a more people? No I will solidly remain in your humorous, and candid, sights as you rifle off life's hypocrisies. That too is good for the heart and even better for the soul.
Now don't go Ron Howard on me at the expense of your George Carlin
all the best, : )