Washington DC Area
Writer, journalist, women's health advocate, consultant.
@samfiorella @Liz @dannybrown What ultimately breaks trust is the failure to return on the investment, regardless of whether or not it's monetary or something else. True, when trust is broken, it is broken. But, does it lead to a break between the customers and the masses or in the case of millennials, a break between trusted friends and colleagues. If it's the latter, then the value proposition and ramifications are even greater, no?
2 months ago on Social Media Has Killed Consumer Trust
Sam - interesting premise but I interpret the findings a bit differently. Is it possible that overreliance on social channels and ignition has made marketers ignore the basic facts that it's not just sharing that leads to more of a return on investment BUT sharing by trusted colleagues and friends? To me, that's the takeaway. Hence, consumer trust is not diluted by rather, misinterpreted or misconstrued.
8 months, 2 weeks ago on Walmart Responds to Scathing Article in Brilliant Way
All good points. However, this is an opinion piece and therefore, not a vetted report. So, from a communications standpnt, it is not an example of media getting facts wrong.
Gini - this example is unfortunate. There is a huge movement in this country, led by Walmart employees, that pretty much proves the journalist's point in terms of poor wages and treatment by the company itself. I didn't see the original piece but I presume it was in the Op/Ed section, which is hardly a news report. That being said, however, what Tovar did is neither brilliant nor to be held as a shining example. Walmart may be a huge taxpayer but it's the company executives who are reaping the profits, not their employees or the U.S.
Wrote a similar piece a few months back! Could not agree more!
8 months, 3 weeks ago on The Top 14 Billion People You Should Definitely Do Something With List
Fantastic and timely post. I attended a conference last weekend and as I tend to do, I raised my hand and commented... a lot. What I learnt after the fact that people paid attention, and remembered. This is a group or community, mind you, of which I've been a member for well over a decade. I've never had a presence in it aside from a comment or two on a listserv. The parallels that I can draw here is that commitment and intent go a long way - true relationships are rarely built on a single conversation.
9 months, 2 weeks ago on The Value and Meaning of Community In Marketing
I find it so interesting that social media prominence is likened to 'celebrity' or 'fame,' namely because outside of the bubble, no one knows their name or recognizes their prominence. That being said, however, respect is earned and clearly, this blogger is doing anything but earning respect. Floats like a butterfly, stings like a bee. Like any bee stings, over time, the pain lessens. Time to move on Randy - your talent are better off with folks who will truly appreciate them.
1 year, 2 months ago on Dear Amy: LinkedIn Connection
I love this post. It's difficult to be heard when the white noise is so loud but more often than not, taking the personal approach works. I think that one thing that folks easily forget is that virtual requires personal to sustain and maintain a relationship. Without the personal, it's just another face in the digital crowd. As an aside, NYC was my playground growing up. The Times Sq of that era is distinctly different than the Times Sq of today. So when I read this analogy, in my mind's eye I see the Marlboro Man smoking on a billboard. I believe that imagery works as an analogy when the playing ground is equalized; in this case, I can't grasp the connection without effort.
1 year, 2 months ago on Content Marketing: Too Much of a Good Thing?
Danny, don't want to dig up old wounds but I'm wondering if bullying is still considered bullying when it's done privately. As we all witnessed about a month or so ago, there was some blatant bullying going on both in front of and behind the scenes and yet most stood by and watched it happen rather than involving themselves. From my n=1 position, I'd like to posit that unbridled hatred has always taken place; social just amplifies it and makes it more immediate. Unacceptable in any form, even when some would like to characterize the behavior as a tantrum.
1 year, 2 months ago on Social Media Bullying Is No Joke
@jasonkonopinski @Howie Goldfarb @ginidietrich I am with Howie here. When you overthink the proposition, you may come away disappointed. And whie I agree with many of the points that you make, I start to fade with the contention that marketers have to be prepared for the agonizing purchase decision process and plan accordingly. I disagree. The best examples that come immediately to mind are sites like My Habit or Fab. I click on a link and go right to the section that interests me at any given time and more oft than not, I make a purchase. The faith in the product delivery was built over time but consistent quality is what draws me in repeatedly, as does knowing ahead of time that I'll get value for my money. I am doubtful that the folks who run either of these commerce sites believe in the purchase consideration cycle. Make it more complicated than it needs to be and you've lost a customer before you're out the door. Nice stuff Jason.
1 year, 5 months ago on Building A Successful Lead Nurturing Campaign
I agree with this. And I did not see Lindsay's post. But I did read the article earlier last week and had an interesting discussion on FB when I posted it. The piece didn't make my blood boil; rather I was happy that the women portrayed in it were able to realize early that they needed to make some significant changes. Usually, that realization doesn't come until much later, say when the kids leave the nest or a spouse divorces or gets sick. My generation of women didn't opt out but opted in and had other issues to deal with - greater numbers of us are alone or find that the choices we made to focus on our careers have come at the expense of ourselves. The outcomes and lessons are not different; be sure that you are thinking of yourself when making decisions or perhaps, be sure that you are taking as good care of yourself as you are of others.
1 year, 7 months ago on What the Opt-Out Generation Means Longer-Term
Bugs and me don't get along. Never have, never will. I vacuum stink bugs, I discard spiders and I watch one of the cats torture flies that dare to enter. In my home? All. Bets. Are. Off! p.s. great design and welcome back Mickey!
1 year, 8 months ago on Spider House Rules
I love Pepe and am thrilled to be the source of his moniker. Brilliant guy, wonderful friend. And the latest and greatest entry into my world. Kudos Bob - more than deserved recognitino.
1 year, 8 months ago on #FollowFriday: Bob LeDrew
Good. For. You. Now go get em and don't look back. And seriously? Don't look back. You've got this. You've got you.
1 year, 8 months ago on Funny Things or Leaving Where You Love for What You Love
Bob - truly want to thank you again for your candor. I think that this is a critical issue and one that men need to hear and be reminded of. Sometimes, we all need to stop hiding behind our masculinity and take care of ourselves.
1 year, 9 months ago on Falling into the traps of masculine invulnerability - Guest post by Bob LeDrew
@SusieHadas Aliens (these studies are alienating...) Ha!
1 year, 9 months ago on Who put the men in menopause? Men!
@allenmireles Thanks my friend!
1 year, 9 months ago on Wednesday Bubble: Got a fix for that?
@rejuvenationmed Thank you! It's always wise to explore all the options and to do so cautiously and armed with as much data as possible. For some, bioidenticals are the answer, for others? Not so much! Thanks for reading and commenting!!
1 year, 9 months ago on Bioidentical hormones for menopause: what's the latest?
@mamieduff As someone with a father who grew up on the beach and whose looks have marred by endless procedures to remove cancer from his skin, I can truly believe that the merits of sunscreen outweigh the risks. If it also provides less photoaging, I'm all for it. I wear a facial moisturizer recommended by my derm that have a 46 SPF rating. When I don't wear it, my rosacea goes into overdrive and I wouldn't be surprised if some of the damage that I did as a kid starts to worsen. I have taken a beating but I try to be better about it. Personally, I love having some color during the summer but I also know that a tube of dermatologist-recommended sunscreen, albeit more costly than say, Coppertone, will ultimately do me a world of good. Like they say, don't leave home without it!
1 year, 9 months ago on Wednesday Bubble: Sunscreen and Skin Aging
@amyz5 xo honey.
1 year, 10 months ago on Life
@Howie Goldfarb my friend. You nailed it; oh the horror. Women in power. And you can still have 100%. I admire the man who isn't afraid.
1 year, 10 months ago on Wednesday Bubble: The Glass Ceiling is a Myth
@ShannonRenee Amen. And that starts with knowledge being power? Or is there something that we are not doing well to spread that knowledge so that people actually get it?
@ScottBaradell Thanks Scott. It's difficult to imagine taking this as gospel but some people have. It's even harder trying to convince people that it's real. I appreciate your comment.
@KimCapeBuchanan My daughter and yours' is/are terrific women and a testament to you. It is truly about environment. But it's that environment that enables the ability to make choices that feel safe, and right.
1 year, 10 months ago on The Mommy Factor Redux
@mickeygomez That is very true. One can also hope that assumptions are not being made, even among those with the best intentions.
@mamieduff I don't disagree. But the asking is often mired in judgement, which makes it difficult to separate the wheat from the chaff.
@SusieHadas Welcome back Susie! ;-)
1 year, 11 months ago on Wednesday Bubble: Music as medicine
@dctownsley Love this....we must step out, take risks, keep believing in who we are and risk feeling a bit uncomfortable to feel more like ourselves. Amen!
1 year, 11 months ago on Mirror mirror...
I hear that many of you are having difficulty with the comment section on this blog. While I work to get it fixed, I wanted to share some thoughts from my friend @mamie , who wrote me this morning:
This issue of Getting Old is rather suddenly a daily conversation for me, too. The invisibility of being a gray-haired lady, the aches and pains, the ever-so-slight start of jowls. It's made harder by the fact that my sister is both wealthy and deeply committed to her own beauty, and so has the means and motivation to keep getting "a little work done". By really good surgeons. And, annoyingly, she looks great. Her pores are small, her wrinkles gone; she has the lithe waist of a 20-year-old. Of the 20-year-old I used to be and am so not. So I am living the Dorian Gray life as I gray, only I am the portrait and she Dorian. While Sue fights aging like it's an invader, using her body as an experiment in etermal youth, I am running the control. It's hard. It's hard to stand next to her and look no longer 3 years older (which I am) but 10. Still, in 20 years--a friend pointed out recently--'ll look back on my pictures from today and think, "But you looked so YOUNG! What was wrong with THAT?". The looks issue is of course on top of other physical indignities--of having to buy Depends to get through the flu, because every cough (of the hundreds) squeezes a little pee out of me. Of back twinges and achey joints and gaining weight by looking at food--when in my youth I couldn't gain weight on a dare--or a diet of straight cashews and cream. Still. As I settle into this new phase, I do find comforts. After a lifetime of avoiding eye contact with men--it was just too dangerous when I was young and beautiful--I can now look them square in the eye, smile big, and have a conversation where there is no subtext, no drumbeat of how-can-I-get-you-in-my-bed. And, as the hormones burn off, so does most of the stupid drama of my life. The moods swing, but not like a four-story pendulum. I am more aware of the fragility of others--of all humans--and feel less absorbed by my own "needs" (usually, more accurately, known as "wants"), which allows for more richness of relationships. I make friends all the time, everywhere; it's easy and fun. This was not always the case. I do what I can for my body. After years of throwing myself into training and judging myself harshly if I weren't rigorous enough--and getting hurt, having to stop and heal, berating myself, blah blah blah--I've started with a 10-minute-a-day training series that is just right. I get a workout, I am seeing results, but I'm not in pain and not exhausted. And when I say "results"--some of the softness is gone, some of the weight has taken a vacation, I am sleeping well, and when I walk I move lightly, swinging painlessly from the hip. These things were not true a year ago. I brush. I floss. I get nice haircuts. I also got shots in my back last week, because there are arthritic changes and the pain was making me really creaky and sad. And I'm grateful to modern medicine for the miraculous difference, though I also know that the cortisone is at one level toxic, and that there are always consequences. Like so much else in life, it's a question of acceptance. The more I accept age, embrace it's unique gifts, and simply address the issues that arise--like pain--the better I do with it. The more I fight, and wish things were otherwise, the more it hurts. And, once in a while, life throws you a bone. I went dancing with a girlfriend last week and got totally hit on by the cutest gent in the joint. Who is 10 years younger. And I am thoroughly enjoying that too, while I can. Thanks for asking, Liz.
I've already donated to three of these. So I guess that four's a charm. Happy Birthday sweet Mickey!
1 year, 11 months ago on Birthdays, vampires, cake and kindness
I find this post provocative and dead on, in a lot of ways Amy. I think that we have to paver our way, make more people aware (and continue to draw attention to the issues of the disenfrachised). However, I don't believe that the analogy between employment issues and rape of women is a solid one. While I understand the gender discrimination link, I believe that it goes far beyond the employment issues to a deep seated hatred and resentment of women and in fact, may be more damaging in the long-term. The scars I have from work issues are hardly as deep as though I have from being in an emotionally abusive relationship. I guess that I need to think harder on your point. Thanks for sharing.
2 years ago on Lean In, Lean Out, Do *Something*
@maggielmcg Forget the shut down (unless you are planning on a late arrival!). It's so important to take care of one's health early, before the problems start. Can't stress it enough. That's why this blog is really for 40+ yos as well as those women in peri or full blown menopause.
2 years ago on Wednesday Bubble: The Magic Menopause Ball
@timesaver1 So wait. You take a post that basically discusses the ignorance being thrown toward children who are walking in support of the poor children who died because a mentally unstable person had access to an unnecessary arsenal and impose a viewpoint that has absolutely nothing to do with the key point of the post and do so anonymously? Not only are you a coward hiding behind a keyboard and Obama's face but you should actually take a note from Mickey's book. There is appropriate. And there is inappropriate. You sir? Inappropriate. But besides that, the issue with the 'pro' gun' lobby is sheer ignorance. No one wants to remove the right to own guns in this country. Instead, there is legislation geared towards banning assault weapons and perhaps, requiring registration and screening. And before you start citing the Second Amendment, please go back and actually read it. It refers to militias, not citizens.
2 years ago on The Freedom of Silence
@TomWillis Huh. I believe that deep down, curmudgeons have a likeable quality. Hence, Keen is anything but. Look I don't disagree with some of Keen's hypotheses, but rather, his ego-driven, narcissistic delivery and holier than thou attitude. And as someone who was a target of that when I asked what I believed to be an interesting question, all I can say is that IMHO, he put a damper on an otherwise provocative, engaging day.
2 years ago on Reflections on xPotomac, Civility, and Being a Hook
I pity the fool who joins his cult of one and buys into the schtick. His ego outshines his brilliance. You rose above but he didn't deserve that modicum of respect. There is a huge distinction between a shock jockey and Andrew Keen; Howard Stern never claims to be superior to the masses. Keen's superiority complex resonates nasty for the sake of and speaks louder than anything that could ever come out of his mouth. Geoff might be buying him coffee but I'd prefer that someone teaches him some manners. Last time I checked, the British Empire had fallen and former minions were no longer interested in bowing to a crown constructed of smoke and mirrors.
The passion to be heard often overcomes the ability to listen. It is such a tough balancing act but if we are able to step back, it would make most businesses run so much more efficiently. I sit on several project teams and the amount of time that is wasted speaking on top of one another is astounding. It is true that in silence, the universe answers.
2 years ago on Shut Up: How Great Leaders Listen
@SharonCouto Wow! You put us all to shame. I read this and thought YOU GO GIRL!!! I come from a family of exercisers so it's in the genes, so to speak. When I don't go,I feel badly, just as badly as I feel after a couple of bad eating days. And from where I sit? You are sexy - not just externally but your outlook is tremendous!
2 years, 1 month ago on What's your 'I'm fat, I'm old' talk quotient?
@OrganizerSandy I call it the menopause/midlife 10 (as opposed to the Freshman 15!). I'm fit as a fiddle but have still put on some extra pounds in the last two years. I chalk it up to stress and not eating as well as I typically do. And I am guilty of the fat/old talk, as guilty as the next woman. This study really took be aback though. Thanks for weighing in Sandy - sounds like you are back on the track you want to be on.
@SharonCouto Sharon - one thing that I did not cover in this post is that the transition from thin to old is most significant once a woman reaches her 60s. I would like all of us to step back the next time the old tapes start to play, and figure out what's driving the talk. Is it an image? A beautiful woman on the street? An ad? The more we start to pay attention, the more we'll start to change. Thanks so much for weighing in.
@mamieduff And your attitude is exactly what more women need to hear. "I truly know that my life is every bit as satisfying as hers. Pound and all."
@mamieduff Miss Mamie - you more than own moments; I have been in your presence and you are a force.
2 years, 1 month ago on Wednesday Bubble: Are You Invisible?
@allenmireles When opportunity knocks....!
@mamieduff Ah, the old chicken egg! Lots of data to suggest that stress does a woman wrong when it comes to symptoms. But bad symptoms can take on a life of their own. You should have spoken to me this week. Actually, you would not have wanted to!
2 years, 1 month ago on Menopausal Symptoms? It's Elementary!
@Phil Taylor Odds Thank you.
2 years, 1 month ago on Self talk & memory
@allenmireles So true!
2 years, 1 month ago on Cancer can be hell. But you don't have to go it alone. Words of wisdom by Elizabeth Alraune
@ShellyKramer Her story truly serves as an inspiration Shelly. Harnessing adversity is not so easy. Thank you for sharing this!
2 years, 1 month ago on Reinventing Women: Paint with a broader brush stroke...meet Aliza Sherman
@allenmireles @alizasherman Thanks so much Allen! Hope that you might lend your story as well!
@KatyTafoya Aliza has a six degrees thing going. She must be related to Kevin Bacon or something! :-)
@alizasherman @AmyVernon Aliza is such an inspiration and has done so much in such a short time period! There are so many elements to all of our stories that shape who we are and how we live. To me, Aliza shows us that adversity can be harnessed in such positive ways. And speaks very deeply. Thank you Aliza for your candor and presence. You are such a force!