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I disagree with myself now about paying the photographers haha. Typing a short response doesn't really grasp all of the facets to native advertising. Writing a post on it now and should have it up soon on ad-feminam.blogspot.com
2 years ago on How Native Advertising Will Affect Public Relations
@ginidietrich @HowieG @John Fitzgerald John, I agree. FB promoted posts targeting is bad. You only can choose between fans or friends of fans.
For social media, native advertising is taking something that is a part of that platform and essentially paying to increase your reach. This could be done on Pinterest where people who you don't follow could have "promoted" pins on your "following" feed (which happens to be my default home feed). I think another example could be an advertiser with a complementary item could have a sponsored item under the "what others who bought this item are purchasing/viewing."
Whereas, other forms of native advertising on Buzzfeed and The Atlantic is a digital form of an advertorial, looks like an article but was paid to be placed as such.
I have to disagree. I don't see user-generated content as native advertising, UNLESS (using the example given) Jay Peak is PAYING those users to post those photos. Native advertising is just the digital version of an advertorial, IMO.