Hanging at the intersection of PR, Social and Content Marketing.
@JoeCardillo Thank you so much, Joe! I really appreciate your support!
3 months, 2 weeks ago on Digital Fundraising with #TeamNoCancer
@Danny Brown One of the most fun videos I've ever made! Glad it is so memorable all these years later!
@KateNolan Thank you so much!
@belllindsay Yes, let's!
5 months ago on Book Review: Spin Sucks
@mrsptmorris The only real surprise here is how low the Twitter adoption rate is across genders, compared to Tumblr, Pinterest, and others.
6 months ago on Women are Better Than Men at Social Media [Infographic]
@ginidietrich @jeffespoPants talk, today on Spin Sucks!
6 months, 2 weeks ago on Become a Spin Sucks Brand Ambassador
Done and done!
There is no denying the numbers - the MLK Day posts sure got more on-network interaction. But did they DO anything for the brands? Kudos to JetBlue for being the only brand covered here to actually DO something to honor MLK above and beyond a quote and/or hashtag. I still feel...icky...about holiday-driven content that doesn't have a clear tie to your business. It feels like RT-bating pandering.
7 months, 2 weeks ago on Maybe paying tribute to MLK on Twitter really did work for brands
Great points here, Clay! We are definitely overloaded with content and data, as everyone wants a piece of our brainspace (and bank account). The truth remains that "old school connectivity" is even more important now because it differs from the norm. My dry cleaner knows my name. And while there are likely less expensive options (like, learn how to iron a damn shirt), that personal touch keeps me going back there. The one-on-one communications model works for small businesses; the challenge moving forward for large companies is to adopt as much of that philosophy as possible.
7 months, 3 weeks ago on Content Marketing: Too Much of a Good Thing?
What happened to the days where if somebody said something we didn't like, we muttered under our breath, "what an a-hole?" and went about our day?
8 months, 2 weeks ago on Crisis Communications: How Chick-fil-A Weathered the Storm
Gotta love how Coke made such a big headline out of changing the content on their website. They decided to go in a different direction and tried to make everyone else feel bad. Quality. Where's the Crystal Pepsi?
9 months, 1 week ago on Coke says the corporate web site is dead. I say hogwash.
@belllindsay Scheduling some tasks for weekend work can be really helpful! I like to plot out tasks by where/when I can do them best. If I have a ton of writing on my plate, I plan a day to work from Panera. For some reason, I do my best writing with scones.
9 months, 2 weeks ago on Three Secrets to Your Own Success
@JohnMTrader @MikeSchaffer If you can get past two weeks, you're home free!
@belllindsay @JohnMTrader @MikeSchaffer We hit a milestone this week when our 7-month old slept 8 hours. In a row. Hallelujah!
With two kids under 3, the 8 hours of sleep thing isn't happening. But the other two seem pretty spot-on.
I've made a counter-intuitive change that has really paid off on my work over the past six months. I've GREATLY reduced my caffeine and cut all sodas (except for the rare mixed drink). I find that it helps make the green tea more effective when I really need it, like before trainings and presentations.
@Danny Brown Fantastic point, Danny. If people want to work in social media, they have to understand human psychology and engagement. If someone touts themselves as a Facebook expert or a Twitter expert, how useful will they be in a few years when a new network rises?
Over a decade, MySpace was born, became the biggest digital social network on the planet, then fell into mediocrity...before a slight rejuvenation...and a thud. 10 years from born to boom to bust. Such a short life-cycle.
Knowing how to think and strategize trumps tactical execution every day.
10 months ago on Do Social Media Professionals Need Better PR?
@DavidSpinks You bring it strong, my friend!
10 months, 1 week ago on 19 Must-Read PR & Social Media Websites
@CarrieMorgan Of course, Carrie! The second edition is already underway :)
@ginidietrich just hedging my bet :)
@arikhanson The issue with "ask for the moon" is that qualified candidates opt-out of even applying. In my past job searches, I've steered away from job posts for that very reason. It shows that the company 1) may not know what they need and 2) may not understand the landscape.
10 months, 2 weeks ago on Three common faults of the social media job description
@jspepper Great point. Knowing how to communicate is platform-agnostic, ESPECIALLY in a digital age. Social media is equal parts psychology and technology.
This is absolutely spot on. The equivalent would be a job description for a food professional, with skills in farming, processing, packaging, distribution, and cooking. Somalier certification preferred.
Awesome advice! The point you made about many new grads understanding social platforms for personal use but not for professional use is a huge stumbling block so many entry-level folks face. Understanding the marketing potential is critical. Also, a "fresh" LinkedIn profile isn't a bad thing when you just graduated. Nobody is expecting you to have 33 internships and jobs right out of school. Although I do believe @samanthabankey had that many.
12 months ago on How to use social media to find that first PR job
@Triangularish The jersey exchange is an incredible move. I'm sure the team knows more about the case than just about any other entity. They did not waste time in immediately severing ties with Hernandez. And they don't want his name associated with their brand in any way -- and not many people would feel good wearing his jersey. So the exchange is a brilliant investment in their image.
1 year, 1 month ago on PR Analysis: Patriots Release Aaron Hernandez
@Krista Great mindset! A few weeks ago, a link-tagging test I did failed, despite positive results from our betas. Members of our team were really bummed - but I looked at is helping us better understand what our tools are capable of. As GI Joe used to say - knowing is half the battle!
1 year, 2 months ago on Viral Sucks and Failure is OK
1. Love this. 2. The trick is to balance the "NOW" with the perspective. Falling over yourself to get up a post about something that just happened without understanding the full picture is a big problem. Bloggers are not alone in this. Noted media critic Howard Kurtz lost his job at the Daily Beast because he rushed to write a story instead of taking the time to take in what was happening. http://www.huffingtonpost.com/2013/05/05/howard-kurtz-fired-cnn-reliable-sources_n_3219008.html
1 year, 2 months ago on What [insert current event] can teach you about [insert industry]
This is so, so, so important! A former agency of mine never tracked time, which meant that they had no idea if a project was profitable or not. Leadership looked more at the project fee than the scope of work, which is a quick recipe to failing. Which they did shortly after I left. (I'm not necessarily linking the two events!) If a project brings in $100,000 cash but costs $200,000 in time and materials, you lost money.
1 year, 2 months ago on The Importance of Tracking Time and Other PR Firm Essentials
@Du4 That's been my struggle here, too. While I'm hardly losing sleep over someone pranking Carlos Marmol, the way in which he was pranked opens the door for frightening possibilities. We have so much information at our fingertips and make quick judgments based on it, that if the data was continuously corrupted or infiltrated, bad things could happen.
1 year, 4 months ago on Is Wiki-Terrorism a Social Media Crime?
@jeffespo took the words out of my mouth - I love this post. I've been banging the drum about linking social media to overall business goals - sales, web traffic, event attendance, etc. - instead of "Wow Factor" items, like fans, followers and RTs.
I've loved the content side of Oreo's marketing campaign - it's been fun to watch - but 100% agree that before we praise the overall success, we need to know if at least one person bought a cookie because of it.
The content has been designed to build a brand without any real call to action...which could turn a big win into a whole lot of nothing.
1 year, 4 months ago on Is Oreo really the brilliant marketers everyone thinks they are?
Very interesting topic to address, Arik. I just crunched some numbers on my company, of a shade under 50 practitioners (so extracting admin/support) and we are 20% male.
For me, I backed into PR in college. I dabbled in print, radio and TV work through courses, internships and activities. While I developed a passion for media, I also developed a passion for a steady paycheck, health insurance and somewhat (ha!) reasonable hours. That led me to PR, where I could work with the media, diversify my client portfolio and own projects.
I look at my friends and former classmates who stuck on the media side and see lack of job security, constant movement, years spent in places I would rather not be (no disrespect to some of America's finest hidden gems, but I'm a city mouse) and the inability to take time off. Not my cup of tea, but I'm happy that they are happy.
1 year, 5 months ago on Why do so few men go into PR?
@dinodogan @Danny Brown No relation between me and Mark. :-)
1 year, 5 months ago on Triberr: Turning a Crisis into Trust
@MattHurst TV network that cried wolf. Yep. It's bad mojo.
1 year, 6 months ago on MTV & BET’s Hacking Stunt: Nice Try, Bad PR
@MattLaCasse Heh. Yeah. Honestly, though, crass programming doesn't offend me much. Cable TV is ad-supported, so if people watch something and companies want to pay for airtime on it, good on ya. Marketing tactics like this don't bring one new viewer to your air. Who wins? Nobody.
My company is currently examining our remote work policy. There are valid points on both sides. Nothing beats being able to talk to someone face to face. But, if you can be more productive elsewhere, is it OK to work from home every now and then?
The status/title argument comes into play, as some see workplace flexibility as a perk of being a senior leader.
I think the point you made about having a track record of success is critical.
For me, personally, I find my out-of-office days extremely productive. I do my best proposal writing at Panera and my best strategic planning at Starbucks.
In a previous company, I was positioned as a mid-level leader in the agency, but from a remote office. Logistically, it never clicked.
1 year, 6 months ago on Workshifting Is The New Default
@ginidietrich @PattiRoseKnight You can't spell "unsubscribe" without "subscribe!" Winner!
1 year, 6 months ago on I Hate PR People: The Rules of Pitching Bloggers and Media
@MattLaCasse Thanks for stopping by, Matt! Of the people I've talked to about this story, the sentiment is split nearly 50-50. Some think Buzzfeed crossed a line...others think the outing was deserved. I lean towards your side, but do think including her email address was a bit much.
1 year, 6 months ago on Bad, Bad, Bad Beyonce PR
Great advice, Justin! Having just gone through a job change, these points are spot-on. I think the overarching guideline is to do everything in your power to make a transition positive for everyone. For me, my former company understood that they couldn't offer me the opportunities available at the company I joined. Having "grown-up" conversations with your boss, while difficult, is critical. The fact is, if you were with a company for any length of time, they were a great place for you for a while and you should show them the respect they deserve on your way out.
Another tip: Transition Cleanly. Contacts, files, background info - prepare your former employer to success without you. Wrapping that bow on your tenure can turn "what a jerk" into "man, he left right."
1 year, 7 months ago on HAPPO Series: How to leave a job the right way
@mrsptmorris Top 5, plus best use of social media! I'm sneaky! :)
1 year, 7 months ago on Top 5 Super Bowl XLVII Commercials
@marty diamond Thanks for stopping by, Marty! The show has progressed to the point where top talent will get cut - just a pure numbers game. While I love what Nicholas David does, I can't imagine him translating to radio. While Trevin Hunte is enormously talented, what's his career path? Amanda has got so many GREAT options for her. More so than any other artist, she showed so many layers to her talent - hitting numerous genres along the way.
And - yes - pairing Trevin and Amanda up in the Battle Round was the silliest move any coach made this season. Cee-Lo NEEDED Amanda!
1 year, 9 months ago on #TheVoice – The Most Socially-Connected Show in TV History
@llyons56 Amanda was, by far, my favorite this season. I hope she has a tremendous career ahead of her!
@Nikki Little Thanks for stopping by, Nikki! I used to love to sit and read the Sunday paper, clip coupons and do the crossword puzzle. Then fatherhood hit. I'm sure your media habits will change a bit, too, after the #LittleBabies arrive :-) [As an aside, the best time for content to reach me in the weeks after Hava was born was 3am-4am. I was a sleepy, captive audience then.]
Triberr has been a fantastic content exploration tool. By joining a variety of tribes, I'm connecting with different professionals in our industry. I love getting diverse takes on the issues of the day, so it's been a tremendous benefit. It also connects my content with new audiences, too.
1 year, 9 months ago on Why Content Marketing Is So Hard
Reading through the comments, it appears you've started a heated debate on healthcare systems. So I will avoid that entirely and focus on the more relevant topic: internal communications and the fallout thereof.
I can't image what the voting booth experience was like for someone who's boss told them if Obama wins, they will likely lose their job. As an internal memo, it has to be frightening enough, but to take those claims public as so many business leaders did is...icky, at best.
Whenever companies announce a political position, they are taking a calculated risk. I know people that will never eat Chik-Fil-A ever again...and I know people that go out of their way to support them...based on the recent equal marriage fiasco. Already, I know many people that will take their pizza business elsewhere in a crowded market based on the Papa's Politics.
What shocked me about his statement is how disconnected it seemed from the chain's tagline: Better Ingredients, Better Pizza. Their brand was built on a sense of quality and family. And while the company has every right to compensate their employees as they see fit within the law, this seemed out of character.
Also, it could have been a major win for them, if they had announced a small price hike that would go to ensure their employees received the best healthcare possible. Who wants a sick person sneezing on their pizza?
1 year, 9 months ago on Business Leaders Kill Morale; Threaten Jobs Over ObamaCare
@JasMollica Thanks! I think the fact that the story broke on Veteran's Day played a role in suppressing the news a bit. But the A+ job Clash and Sesame Workshop did in response limited the damage and gave the accuser very few options.
1 year, 9 months ago on PR Lessons from the Elmo Scandal
@ContentlyCraig Good point, Craig! I wonder if the industry could sustain something like a "client-attorney privilege?" That would be a potential game-changer, no?
1 year, 10 months ago on PR Clients: Help Us Help You
@geoffliving Let me rephrase - people distribute content of all sorts, both purposefully and unintentionally. No labels required.
1 year, 10 months ago on Using Twitter to Disseminate News Without a News Release
I think the "release-free" style is tailor-made for non-profits (not that it can't be effective for commercial companies, too).
The #1 factor for me is the passion of your network to spread the word. When there is a charitable/social cause you believe in, you are more likely to spread news regarding it than, say, quarterly financial statements.
Everyone isn't a brand ((c) @geoffliving ) - we are content distributors. And when we have a vested interest in ensuring more people know about a cause/fundraiser/newsbit, we will share it.
Basically, I have trouble saying the news release is down for the count, even though it has been reduced from THE way to communicate to A way to communicate.
@Amy Nathan Thanks for chiming in, Amy! The car/mechanic analogy is absolutely brilliant! The old saying about the cobbler's kids not having shoes can come into play here, too. Social media has blurred the personal/professional lines completely. We are in a position to present a 360-degree image to our professional contacts, who may have gotten, say, 45-degrees before. While this does have tremendous value, it's a fundamental change in privacy. Now, instead of respecting your private life, someone wonders what you are hiding.
1 year, 10 months ago on Klout & Hiring Social Media Talent
@Soulati | B2B Social Media Marketing Thanks! I appreciate the feedback and will keep the posts coming!
The best way to get this content everyday is to either bookmark it, add it to an RSS reader or subscribe via email.
I, too, missed the Rumble. It sounds like it was a fun show, but with lots of technical glitches, which was not shocking in the least. Cheers!
1 year, 10 months ago on The Feed: Twitter News, Noppl, New Chrome Extension
It's crazy that this is even a discussion.
The first things you learn in Journalism 101 are the 5 W's (&H), the inverted pyramid...and citing your sources. If you, as a blogger or journalist, talk about something, you should let people know where to find the source material.
Online, it's maybe three clicks.
1) Copy the URL
2) Click the "Link" button in your CMS
3) Paste the URL
4) Click "Done"
If the source is germane to your article/blog, then it's a no-brainer. (One exception - if it's the Hulk Hogan sex tape. Nobody needs to see that. cc @jeffespo )
1 year, 10 months ago on Should Journalists Be Required to Link to Inspiration Sources?
@ginidietrich 13-1. No big deal. Just as long as you picked the Ravens :-)
1 year, 11 months ago on The Feed: Social Media & The NFL, Alex Clare, Zynga and More