Hanging at the intersection of PR, Social and Content Marketing.
@mrsptmorris The only real surprise here is how low the Twitter adoption rate is across genders, compared to Tumblr, Pinterest, and others.
6 days, 4 hours ago on Women are Better Than Men at Social Media [Infographic]
@ginidietrich @jeffespoPants talk, today on Spin Sucks!
3 weeks ago on Become a Spin Sucks Brand Ambassador
Done and done!
There is no denying the numbers - the MLK Day posts sure got more on-network interaction. But did they DO anything for the brands? Kudos to JetBlue for being the only brand covered here to actually DO something to honor MLK above and beyond a quote and/or hashtag. I still feel...icky...about holiday-driven content that doesn't have a clear tie to your business. It feels like RT-bating pandering.
1 month, 2 weeks ago on Maybe paying tribute to MLK on Twitter really did work for brands
Great points here, Clay! We are definitely overloaded with content and data, as everyone wants a piece of our brainspace (and bank account). The truth remains that "old school connectivity" is even more important now because it differs from the norm. My dry cleaner knows my name. And while there are likely less expensive options (like, learn how to iron a damn shirt), that personal touch keeps me going back there. The one-on-one communications model works for small businesses; the challenge moving forward for large companies is to adopt as much of that philosophy as possible.
2 months ago on Content Marketing: Too Much of a Good Thing?
What happened to the days where if somebody said something we didn't like, we muttered under our breath, "what an a-hole?" and went about our day?
2 months, 3 weeks ago on Crisis Communications: How Chick-fil-A Weathered the Storm
Gotta love how Coke made such a big headline out of changing the content on their website. They decided to go in a different direction and tried to make everyone else feel bad. Quality. Where's the Crystal Pepsi?
3 months, 2 weeks ago on Coke says the corporate web site is dead. I say hogwash.
@belllindsay Scheduling some tasks for weekend work can be really helpful! I like to plot out tasks by where/when I can do them best. If I have a ton of writing on my plate, I plan a day to work from Panera. For some reason, I do my best writing with scones.
3 months, 2 weeks ago on Three Secrets to Your Own Success
@JohnMTrader @MikeSchaffer If you can get past two weeks, you're home free!
@belllindsay @JohnMTrader @MikeSchaffer We hit a milestone this week when our 7-month old slept 8 hours. In a row. Hallelujah!
With two kids under 3, the 8 hours of sleep thing isn't happening. But the other two seem pretty spot-on.
I've made a counter-intuitive change that has really paid off on my work over the past six months. I've GREATLY reduced my caffeine and cut all sodas (except for the rare mixed drink). I find that it helps make the green tea more effective when I really need it, like before trainings and presentations.
@Danny Brown Fantastic point, Danny. If people want to work in social media, they have to understand human psychology and engagement. If someone touts themselves as a Facebook expert or a Twitter expert, how useful will they be in a few years when a new network rises?
Over a decade, MySpace was born, became the biggest digital social network on the planet, then fell into mediocrity...before a slight rejuvenation...and a thud. 10 years from born to boom to bust. Such a short life-cycle.
Knowing how to think and strategize trumps tactical execution every day.
4 months, 1 week ago on Do Social Media Professionals Need Better PR?
@DavidSpinks You bring it strong, my friend!
4 months, 1 week ago on 19 Must-Read PR & Social Media Websites
@CarrieMorgan Of course, Carrie! The second edition is already underway :)
@ginidietrich just hedging my bet :)
4 months, 2 weeks ago on 19 Must-Read PR & Social Media Websites
@arikhanson The issue with "ask for the moon" is that qualified candidates opt-out of even applying. In my past job searches, I've steered away from job posts for that very reason. It shows that the company 1) may not know what they need and 2) may not understand the landscape.
4 months, 3 weeks ago on Three common faults of the social media job description
@jspepper Great point. Knowing how to communicate is platform-agnostic, ESPECIALLY in a digital age. Social media is equal parts psychology and technology.
This is absolutely spot on. The equivalent would be a job description for a food professional, with skills in farming, processing, packaging, distribution, and cooking. Somalier certification preferred.
Awesome advice! The point you made about many new grads understanding social platforms for personal use but not for professional use is a huge stumbling block so many entry-level folks face. Understanding the marketing potential is critical. Also, a "fresh" LinkedIn profile isn't a bad thing when you just graduated. Nobody is expecting you to have 33 internships and jobs right out of school. Although I do believe @samanthabankey had that many.
6 months ago on How to use social media to find that first PR job
@Triangularish The jersey exchange is an incredible move. I'm sure the team knows more about the case than just about any other entity. They did not waste time in immediately severing ties with Hernandez. And they don't want his name associated with their brand in any way -- and not many people would feel good wearing his jersey. So the exchange is a brilliant investment in their image.
8 months ago on PR Analysis: Patriots Release Aaron Hernandez