Hanging at the intersection of PR, Social and Content Marketing.
Gotta love how Coke made such a big headline out of changing the content on their website. They decided to go in a different direction and tried to make everyone else feel bad. Quality. Where's the Crystal Pepsi?
1 week, 1 day ago on Coke says the corporate web site is dead. I say hogwash.
@belllindsay Scheduling some tasks for weekend work can be really helpful! I like to plot out tasks by where/when I can do them best. If I have a ton of writing on my plate, I plan a day to work from Panera. For some reason, I do my best writing with scones.
1 week, 6 days ago on Three Secrets to Your Own Success
@JohnMTrader @MikeSchaffer If you can get past two weeks, you're home free!
@belllindsay @JohnMTrader @MikeSchaffer We hit a milestone this week when our 7-month old slept 8 hours. In a row. Hallelujah!
With two kids under 3, the 8 hours of sleep thing isn't happening. But the other two seem pretty spot-on.
I've made a counter-intuitive change that has really paid off on my work over the past six months. I've GREATLY reduced my caffeine and cut all sodas (except for the rare mixed drink). I find that it helps make the green tea more effective when I really need it, like before trainings and presentations.
@Danny Brown Fantastic point, Danny. If people want to work in social media, they have to understand human psychology and engagement. If someone touts themselves as a Facebook expert or a Twitter expert, how useful will they be in a few years when a new network rises?
Over a decade, MySpace was born, became the biggest digital social network on the planet, then fell into mediocrity...before a slight rejuvenation...and a thud. 10 years from born to boom to bust. Such a short life-cycle.
Knowing how to think and strategize trumps tactical execution every day.
1 month ago on Do Social Media Professionals Need Better PR?
@DavidSpinks You bring it strong, my friend!
1 month ago on 19 Must-Read PR & Social Media Websites
@CarrieMorgan Of course, Carrie! The second edition is already underway :)
@ginidietrich just hedging my bet :)
1 month, 1 week ago on 19 Must-Read PR & Social Media Websites
@arikhanson The issue with "ask for the moon" is that qualified candidates opt-out of even applying. In my past job searches, I've steered away from job posts for that very reason. It shows that the company 1) may not know what they need and 2) may not understand the landscape.
1 month, 2 weeks ago on Three common faults of the social media job description
@jspepper Great point. Knowing how to communicate is platform-agnostic, ESPECIALLY in a digital age. Social media is equal parts psychology and technology.
This is absolutely spot on. The equivalent would be a job description for a food professional, with skills in farming, processing, packaging, distribution, and cooking. Somalier certification preferred.
Awesome advice! The point you made about many new grads understanding social platforms for personal use but not for professional use is a huge stumbling block so many entry-level folks face. Understanding the marketing potential is critical. Also, a "fresh" LinkedIn profile isn't a bad thing when you just graduated. Nobody is expecting you to have 33 internships and jobs right out of school. Although I do believe @samanthabankey had that many.
2 months, 4 weeks ago on How to use social media to find that first PR job
@Triangularish The jersey exchange is an incredible move. I'm sure the team knows more about the case than just about any other entity. They did not waste time in immediately severing ties with Hernandez. And they don't want his name associated with their brand in any way -- and not many people would feel good wearing his jersey. So the exchange is a brilliant investment in their image.
4 months, 4 weeks ago on PR Analysis: Patriots Release Aaron Hernandez
@Krista Great mindset! A few weeks ago, a link-tagging test I did failed, despite positive results from our betas. Members of our team were really bummed - but I looked at is helping us better understand what our tools are capable of. As GI Joe used to say - knowing is half the battle!
5 months ago on Viral Sucks and Failure is OK
1. Love this. 2. The trick is to balance the "NOW" with the perspective. Falling over yourself to get up a post about something that just happened without understanding the full picture is a big problem. Bloggers are not alone in this. Noted media critic Howard Kurtz lost his job at the Daily Beast because he rushed to write a story instead of taking the time to take in what was happening. http://www.huffingtonpost.com/2013/05/05/howard-kurtz-fired-cnn-reliable-sources_n_3219008.html
5 months, 1 week ago on What [insert current event] can teach you about [insert industry]
This is so, so, so important! A former agency of mine never tracked time, which meant that they had no idea if a project was profitable or not. Leadership looked more at the project fee than the scope of work, which is a quick recipe to failing. Which they did shortly after I left. (I'm not necessarily linking the two events!) If a project brings in $100,000 cash but costs $200,000 in time and materials, you lost money.
5 months, 2 weeks ago on The Importance of Tracking Time and Other PR Firm Essentials
@Du4 That's been my struggle here, too. While I'm hardly losing sleep over someone pranking Carlos Marmol, the way in which he was pranked opens the door for frightening possibilities. We have so much information at our fingertips and make quick judgments based on it, that if the data was continuously corrupted or infiltrated, bad things could happen.
7 months, 4 weeks ago on Is Wiki-Terrorism a Social Media Crime?
@jeffespo took the words out of my mouth - I love this post. I've been banging the drum about linking social media to overall business goals - sales, web traffic, event attendance, etc. - instead of "Wow Factor" items, like fans, followers and RTs.
I've loved the content side of Oreo's marketing campaign - it's been fun to watch - but 100% agree that before we praise the overall success, we need to know if at least one person bought a cookie because of it.
The content has been designed to build a brand without any real call to action...which could turn a big win into a whole lot of nothing.
7 months, 4 weeks ago on Is Oreo really the brilliant marketers everyone thinks they are?
Very interesting topic to address, Arik. I just crunched some numbers on my company, of a shade under 50 practitioners (so extracting admin/support) and we are 20% male.
For me, I backed into PR in college. I dabbled in print, radio and TV work through courses, internships and activities. While I developed a passion for media, I also developed a passion for a steady paycheck, health insurance and somewhat (ha!) reasonable hours. That led me to PR, where I could work with the media, diversify my client portfolio and own projects.
I look at my friends and former classmates who stuck on the media side and see lack of job security, constant movement, years spent in places I would rather not be (no disrespect to some of America's finest hidden gems, but I'm a city mouse) and the inability to take time off. Not my cup of tea, but I'm happy that they are happy.
8 months, 3 weeks ago on Why do so few men go into PR?