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Eric -- Thank you for including me in this great company! Quality content provides the information your audience wants and needs without being promotional. Happy marketing, Heidi Cohen
1 year, 1 month ago on Conversation @ http://www.entrepreneur.com/article/232457
Gini--Great and to the point outline. Being organized is half the battle for most bloggers. Happy marketing, Heidi Cohen
2 years ago on Nine Tips to Write a Great Blog Post
Gini--Congrats and best of luck writing the book. Happy marketing, Heidi Cohen
2 years, 3 months ago on Spin Sucks: The Book
Mila-- Great point about backing up your blog. Many people forget to do this with their computer so that it's not a surprise. Happy marketing, Heidi Cohen
2 years, 6 months ago on 12 Most Overlooked Blog “Set Up” Basics You’re Probably Guilty Of
Great case study from a top brand.
As a blogger, columnist and marketer, I find that many people on all sides of the issue don't understand how to treat bloggers and columnists like real people, not just a conduit to their audience. Offer information of value to me and my my readers but don't spam me with your latest press release.
Happy marketing,Heidi Cohen
2 years, 7 months ago on Six Things You Can Learn about Blogger Relations from Apple
Margie-- Sorry to see you stop giving your perspective here. But I totally get being spread too thin. Looking forward to seeing you elsewhere. Happy marketing, Heidi Cohen
2 years, 8 months ago on I've Been Doing It Wrong
Jayne -- Thank you for reading and thinking about my posts. I truly believe that a blog is owned by its community as is any other form of social media. To answer your question, I have been inspired to write articles based on the comments on my blog. Don't overlook the fact that you use comments on other people's blogs. Happy marketing, Heidi Cohen
2 years, 9 months ago on Do Blog Comments Inspire Blog Posts?
Justin--Thank you for collecting this data. It's no surprise photographs are most engaging item on Facebook since they're easy. (Photos are the number 2 activity on smartphones after text messages.) Further, no writing is needed and they often involve multiple people. Happy marketing, Heidi Cohen
2 years, 11 months ago on Pictures draw the most engagement on Facebook
Josepf -- Great infographic with useable information! Happy marketing, Heidi Cohen
2 years, 11 months ago on The Complete Walk-Through to Grow Your Business Online #infographic
I'd suggest that one of the reasons for the rise of photo apps is not the decline of the written word but rather photographs are easy for consumers. Every phone, both smartphones and feature phones, can take a photograph. With consumer photos, there's no worry about how good my written communications are. I believe that a blog should still be at the heart of a strong social media marketing program. Happy marketing, Heidi Cohen
3 years, 2 months ago on Will The Rise of the Photo Apps Kill the Written Word?
@PaulBiedermann Paul -- I appreciate your perspective. But the bottom line is that company titles are part of a firm's brand and it's important to be professional. It's similar to having casual Friday. It's good to let employees be comfortable and not have to dress up, but wearing the right uniform can be important to your brand and internal work ethic. Happy marketing, Heidi Cohen
3 years, 2 months ago on 12 Most Reasonable Reasons Social Media Requires Meaningful Job Titles
@dbvickery Love your example! Unfortunately, most organizations only look at the title. They don't look at where you sit in the organization or at your paycheck. If belonging to these organizations is important, I recommend talking with your management team and HR to get a secondary title that makes you the CXO of your division. Good luck. Happy marketing, Heidi Cohen
@AmyMccTobin Amy-- I agree that a well understood title helps employees and their companies. It's a signal of support and shows that you're part of the team. Further, it's a VERY important reflection on your brand. Happy marketing, Heidi Cohen
Pam--I agree determining what topics to cover on your blog is a difficult line between what your readers expect and what your heart wants to express. Additionally, Margie Clayman is a great leader in showing bloggers how to craft strong posts that quietly make her point without hurting anyone. Happy marketing, Heidi Cohen
3 years, 3 months ago on Is This My Blog or Your Blog?
Margie --- Thank you for not letting the year go without a farewell to Trey and Bruce. As always, you make us think about what's below our online veneer. Wishing you the best, Happy marketing, Heidi Cohen
3 years, 4 months ago on Dear Trey and Bruce
Thank you for including me in your amazing year end round up. Your curation talents are as strong as your marketing ones. This is a post worth bookmarking and dipping into. Big round of applause for providing us with holiday reading.
I agree that it's sad about the passing of Trey Pennington and Bruce Sevran.
3 years, 4 months ago on Margie Clayman’s 100 Favorite Blog Posts of 2011
Congrats! Best wishes on this milestone. Happy Marketing, Heidi Cohen
3 years, 4 months ago on Marketing In the Round
Jay--I love the idea of putting various metrics into different buckets based on consumer activity. Happy marketing, Heidi Cohen
3 years, 7 months ago on The 4 Types of Content Metrics That Matter
Jay--Thank you for writing this and calling our attention t the need to have deeper, old fashioned relationships. At the same time, it's important to realize that those who need to reach out for help realize that there are people who are willing to help pull them out. Check out #UsGuys stream where people connect in real life. Sincerely, Heidi Cohen
3 years, 7 months ago on Social Media, Pretend Friends, and the Lie of False Intimacy
Mack--Thank you for sharing your experiences with Trey. Like you, I admired Trey's ability to connect with people and to connect them to others. (BTW, you're one person I'd never think of as introverted!) Sincerely, Heidi Cohen
3 years, 7 months ago on Thank you, Trey
Mack--Thank you for highlighting this research. Companies need to treat prospects and customers differently depending on how involved they are and their past actions. Happy marketing, Heidi Cohen
3 years, 8 months ago on New study suggests a passionate minority can sway the majority
Sam-- I agree that companies can benefit from having engaged employees. To this end, it's critical to have a set of social media guidelines stating what employees can and can't do as employees and how they must identify them. Also, companies should have a well defined crisis management plan to counter potential issues that will surely arise. Lastly to help ensure that your employees can proactively engage on social media, you should give them appropriate training. Happy marketing, Heidi Cohen
3 years, 8 months ago on Employees. The Corporation’s Greatest Social Brand Advocates?
Margie--Wow! What a wonderful shout out. Thank you so much. You've been an amazing powerhouse of constant content and engagement. Happy marketing, Heidi Cohen
3 years, 8 months ago on 12 Most Amazing Things I’ve Witnessed Online
Gini--Thank you for sharing your Google+ tips in true social media fashion. It's amazing that anyone thinks that they can be an expert at this point, even the Google engineers. They were too busy developing Google+ to test it the way mass users will. Happy marketing, Heidi Cohen
3 years, 8 months ago on Six Tips for Using Google+ Now
Jay--Useful breakdown of blogging ROI that is straightforward. This calculation incorporates real people's salaries, corporate overhead and variable costs of sales so that most CFOs should find it acceptable. Bravo. Happy marketing, Heidi Cohen
3 years, 9 months ago on Calculate Your Blogging ROI in 9 Steps
Mack--Thank you for giving bloggers permission to be themselves on their blogs. Happy marketing, Heidi Cohen
3 years, 9 months ago on The Importance of Creating Your Own Blogging Path
Mack--Great way to give BlogChat members insight into how to keep your blog alive, especially if it's for a company. Happy marketing, Heidi Cohen
3 years, 9 months ago on #Blogchat this Sunday will be co-hosted by Dell's Chief Blogger Lionel Menchaca!
Interesting point that social media networks don't allow for creating a focused content lens. While useful for participants, content by itself isn't social.
Happy marketing, Heidi Cohen
3 years, 9 months ago on The key feature that neither Google+ or Facebook really addresses
Great analysis. Based on my initial Google+ interactions, I agree that it's a more elegant version of other social media platforms, namely Facebook and Twitter, integrated with a slew of other Google offerings. Google+ brings some of its less used functionality into a context where users will see the benefit of using them and adapting their behavior.
As the recent fire sale of MySpace underscores, in the digital sphere if you don't adapt to changing needs and functionality, you loose. Facebook should heed this as a warning and consider how to evolve.
Happy marketing,Heidi Cohen
3 years, 9 months ago on Why Google Has the Hammer To Make Businesses Use Google Plus
Sounds like fun! Sorry I'll miss it live. Hope that there will be a virtual version. Happy marketing, Heidi Cohen
3 years, 10 months ago on #Blogchat LIVE is coming to Content Marketing World!
Mack--I totally agree that it's useful to see how other bloggers create their blogging journey. The challenge that blog newbies have is how to make it uniquely their own. What works for another blogger won't work for you. You must find your special trail targeted your audience to reach your goals. Happy marketing, Heidi Cohen
3 years, 10 months ago on The Importance of Creating Your Own Blogging Path
I totally agree. Businesses think that hire an intern is a cheap and easy way to do social media. NOT! As you point out, social media can be a business and/or brand landmine even if you know your firm and/or brand. Even worse, most of these companies don't outline any social media guidelines or have a crisis management plan in place! Happy marketing, Heidi Cohen
3 years, 10 months ago on Five Reasons the Intern Shouldn’t Run Social Media
Mack--Straight and to the point. I agree these five points are a useful checklist for every blogger. It's helpful to have someone else check your blog for them. Unlike the blogger, they have a distance to see what you don't. Happy marketing, Heidi Cohen
3 years, 10 months ago on 5 Steps to Giving Your Blog Clarity and Focus
Josef--Thank you for the solid advice. Even experienced bloggers and SEOs can use new tips and tricks. How about another 12 tips? Happy marketing, Heidi Cohen
3 years, 10 months ago on 12 Most Important SEO Tips for #blogchat Bloggers
Mack--Thanks for organizing these blogs and the questions bloggers have! Guess I have homework before tomorrow night's blogchat. Look forward to helping these folks. Happy marketing, Heidi Cohen
3 years, 11 months ago on Congrats to the Four Blogs That Will Be Reviewed at #Blogchat!
Mack--I'm happy to participate but I need time to look at the blogs. Happy marketing, Heidi Cohen
3 years, 11 months ago on Get your blog reviewed during #Blogchat!