Heidi Cohen
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Gini--Great and to the point outline. Being organized is half the battle for most bloggers. Happy marketing, Heidi Cohen
Gini--Congrats and best of luck writing the book. Happy marketing, Heidi Cohen
Mila-- Great point about backing up your blog. Many people forget to do this with their computer so that it's not a surprise. Happy marketing, Heidi Cohen
GIni -
Great case study from a top brand.
As a blogger, columnist and marketer, I find that many people on all sides of the issue don't understand how to treat bloggers and columnists like real people, not just a conduit to their audience. Offer information of value to me and my my readers but don't spam me with your latest press release.
Happy marketing,Heidi Cohen
Margie-- Sorry to see you stop giving your perspective here. But I totally get being spread too thin. Looking forward to seeing you elsewhere. Happy marketing, Heidi Cohen
Jayne -- Thank you for reading and thinking about my posts. I truly believe that a blog is owned by its community as is any other form of social media. To answer your question, I have been inspired to write articles based on the comments on my blog. Don't overlook the fact that you use comments on other people's blogs. Happy marketing, Heidi Cohen
Justin--Thank you for collecting this data. It's no surprise photographs are most engaging item on Facebook since they're easy. (Photos are the number 2 activity on smartphones after text messages.) Further, no writing is needed and they often involve multiple people. Happy marketing, Heidi Cohen
Josepf -- Great infographic with useable information! Happy marketing, Heidi Cohen
I'd suggest that one of the reasons for the rise of photo apps is not the decline of the written word but rather photographs are easy for consumers. Every phone, both smartphones and feature phones, can take a photograph. With consumer photos, there's no worry about how good my written communications are. I believe that a blog should still be at the heart of a strong social media marketing program. Happy marketing, Heidi Cohen
PaulBiedermann Paul -- I appreciate your perspective. But the bottom line is that company titles are part of a firm's brand and it's important to be professional. It's similar to having casual Friday. It's good to let employees be comfortable and not have to dress up, but wearing the right uniform can be important to your brand and internal work ethic. Happy marketing, Heidi Cohen
dbvickery Love your example! Unfortunately, most organizations only look at the title. They don't look at where you sit in the organization or at your paycheck. If belonging to these organizations is important, I recommend talking with your management team and HR to get a secondary title that makes you the CXO of your division. Good luck. Happy marketing, Heidi Cohen
AmyMccTobin Amy-- I agree that a well understood title helps employees and their companies. It's a signal of support and shows that you're part of the team. Further, it's a VERY important reflection on your brand. Happy marketing, Heidi Cohen
Pam--I agree determining what topics to cover on your blog is a difficult line between what your readers expect and what your heart wants to express. Additionally, Margie Clayman is a great leader in showing bloggers how to craft strong posts that quietly make her point without hurting anyone. Happy marketing, Heidi Cohen
Margie --- Thank you for not letting the year go without a farewell to Trey and Bruce. As always, you make us think about what's below our online veneer. Wishing you the best, Happy marketing, Heidi Cohen
Margie --
Thank you for including me in your amazing year end round up. Your curation talents are as strong as your marketing ones. This is a post worth bookmarking and dipping into. Big round of applause for providing us with holiday reading.
I agree that it's sad about the passing of Trey Pennington and Bruce Sevran.
Happy marketing,
Heidi Cohen
Congrats! Best wishes on this milestone. Happy Marketing, Heidi Cohen
Jay--I love the idea of putting various metrics into different buckets based on consumer activity. Happy marketing, Heidi Cohen
Jay--Thank you for writing this and calling our attention t the need to have deeper, old fashioned relationships. At the same time, it's important to realize that those who need to reach out for help realize that there are people who are willing to help pull them out. Check out #UsGuys stream where people connect in real life. Sincerely, Heidi Cohen
Mack--Thank you for sharing your experiences with Trey. Like you, I admired Trey's ability to connect with people and to connect them to others. (BTW, you're one person I'd never think of as introverted!) Sincerely, Heidi Cohen
Mack--Thank you for highlighting this research. Companies need to treat prospects and customers differently depending on how involved they are and their past actions. Happy marketing, Heidi Cohen