BYRON FERNANDEZ
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Tyler Orchard Always enjoy hearing other PR pros who "get It" ... ;)
Particularly liked how you broke it down between "Dark" and "Clear" operators, and how each style affects others in the digital space.
Clearly (pun intended), us cute and snuggly PR folk evangelize openness, transparency and genuine human interaction. Denying those things will be a resounding controversy insofar as there will always be those who cannot or will not acknowledge that business is increasingly built on trust and relationships.
And, quite frankly, people who scream Privacy, and shirk accountability for the things they say or do are unable to reconcile what Amber Naslund calls that "crunchiness," that cognitive dissonance.
You nail it: Down with the shrouds, off with the veils. We can and must continue to challenge others to peel off the cloak, tear down the walls and begin recognizing the Human element of this industry and the world at large.
THAT's our job: to not just change and convert minds, but Hearts too...
Great post KenMueller . In Don Knotts voci: "Stupid is as stupid Does"
ginidietrich Um, WTF?!? First of all, what kind of name is Boners BBQ?!? Second, their behavior was absolutely appalling and unconscionable
Rieva Right?!? One of my favorites from Mr. Exupery: "Vision must be combined with Venture. It is not enough to stare up the steps...we must step up the stairs"
Loved this! Esp these sections: The Time is NOW...stop treading and start swimming. Onward and upward ...
paulroetzerginidietrichLisa Gerber Polarizing headline I refer to is the "End of Billable Hours" ...
paulroetzerginidietrichLisa Gerber Glad this was clarified. PR-wise, the real revelation (once you get past the polarizing headline ;) is bottom-line Focus and Efficiency >> "Clients should not have to pay for the inefficiencies of senior execs to learn the digital game." Hourly billing obviously still necessary for service-based clients, but what I found most eye-opening as I work to rebrand/launch our new startup is the foundational elements Paul articulates. How he did it the right way with Good Old-Fashioned trial/error - testing and fine-tuning service packages and pricing models based on the needs of his partners, clients. Really enjoyed the section on Loss Leaders, and how unassuming but frankly Paul distills everything for others as a solid point of reference. Lot to look forward to this year!
WooHoo!!! Disrupt innovation, not people ... ;-) This community Rocks
ginidietrich True. In life and work, one of the things I've begun to better appreciate is Timing. Sort of like in the CLE, Chicago, Boston or NY winters: when your car skids on ice in the middle of an intersection, you can break hard and Die, or let go of the wheel and allow physics to adjust itself. ;-) You're right though, as usual ... it's a tightrope to walk in business
MSchechter Exactly. "Each word is an opportunity to be intentional" as my one of my colleagues says. Glad you pointed that out Mike. To BE, DO, rather than appear ... ;-)
margieclaymanMackCollierdanperezfilms Just like I've been calling you Marjorie when your name is Margie... >> My Bad...
margieclaymanMackCollierdanperezfilms And Marjorie, nice try slipping the minor detail that you have been living under a rock and haven't seen The Social Network yet; hoping it would go unnoticed. Unacceptable.
danperezfilmsmargieclaymanMackCollier Dan synthesized? There IS NO "Right" or "Wrong." ambercadabra and Erika Napoletano say it all the time: OWN your thoughts, actions and do what WORKS for YOU. The only differentiator is WHO we are and how we define those achievements. Eliminate the superlatives, the doomsday deals and relentless, inane "things you are doing wrong" blog pontificating! Or as Mitch Joel always says, "Not either, or...WITH." Which, in my youthful, naive opinion Marjorie was NOT doing here, just simply stating people understand/define "passion" differently
danperezfilmsMackColliermargieclayman Appreciate and admire your candor Dan; I agree. ABSOLUTELY - we like to hide behind nomenclature like "pain points," "passion" that eventually becomes superfluous. To say we don't begin with "what's in it for me" or internal, selfish motives is delusion. Also see your point in "bowing down to the biggest self-promoters in the space" stemming from Napoleonic intentions: We're not worried about people knowing us...we're worried about NOT ENOUGH people knowing us ;-) But OWNING our anger, faults is much better than pretending they don't exist; masquerading in sheep's clothing...that's just disingenuous and only comes back to Roast you anyway lol. It's what we DO with that anger that can be redirected in helping others, changing lives, yada yada "transformational" leadership. Jargon intended.
MackCollierdanperezfilmsmargieclayman Dan - Reminds me of the Social Network when Jesse Eisenberg says "And there's a difference between being obsessed and motivated..." When Margie, or any of us talks about 'motive,' it's just that: there are those who "get it," and use these tools as seekers who value contribution to the community and their audience, over "self-aggrandizing." And of course, those who ARE tools, and only use these platforms as a way to wonk people over the head with their own self-infatuation and ill-conceived sense of importance. Trolls stomping around under the Invisibility Cloak of "passion" are still pretty transparent to those of us who know better ... ;-)
margieclaymanMackCollier Productivity's key. We talk a lot about walking the fine line between getting sh*t done and TimeSuck when it comes to SM and individual, agency goals. Thanks for this Margie ... timely and useful as always
MSchechterginidietrich Very profound
MSchechterginidietrich Lol, yes but don't let it get to her head ...
ginidietrich Agreed, and as KenMueller said, it may not have been a decision Denby made on his own. A big challenge in leadership: understanding fault but getting past it quickly enough to start activating solutions
megtripp HAHA, spoken like a true bad*ss. I promise I will never fail to bring you nutella crepes ...