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@Tyler Orchard Always enjoy hearing other PR pros who "get It" ... ;)
Particularly liked how you broke it down between "Dark" and "Clear" operators, and how each style affects others in the digital space.
Clearly (pun intended), us cute and snuggly PR folk evangelize openness, transparency and genuine human interaction. Denying those things will be a resounding controversy insofar as there will always be those who cannot or will not acknowledge that business is increasingly built on trust and relationships.
And, quite frankly, people who scream Privacy, and shirk accountability for the things they say or do are unable to reconcile what Amber Naslund calls that "crunchiness," that cognitive dissonance.
You nail it: Down with the shrouds, off with the veils. We can and must continue to challenge others to peel off the cloak, tear down the walls and begin recognizing the Human element of this industry and the world at large.
THAT's our job: to not just change and convert minds, but Hearts too...
2 years, 6 months ago on Six Reasons to Practice Social Media Authenticity
Great post @KenMueller . In Don Knotts voci: "Stupid is as stupid Does"
2 years, 6 months ago on A Crisis of Social Media Crises: Don’t Be Stupid
@ginidietrich Um, WTF?!? First of all, what kind of name is Boners BBQ?!? Second, their behavior was absolutely appalling and unconscionable
2 years, 6 months ago on Boners BBQ, Papa John’s Need Crisis Coaching
@Rieva Right?!? One of my favorites from Mr. Exupery: "Vision must be combined with Venture. It is not enough to stare up the steps...we must step up the stairs"
2 years, 6 months ago on 2012: A Year Destined for Entrepreneurial Success
Loved this! Esp these sections: The Time is NOW...stop treading and start swimming. Onward and upward ...
@paulroetzer@ginidietrich@Lisa Gerber Polarizing headline I refer to is the "End of Billable Hours" ...
2 years, 7 months ago on 5 Ways Hybrid Marketing Agencies Will Transform the Industry
@paulroetzer@ginidietrich@Lisa Gerber Glad this was clarified. PR-wise, the real revelation (once you get past the polarizing headline ;) is bottom-line Focus and Efficiency >> "Clients should not have to pay for the inefficiencies of senior execs to learn the digital game." Hourly billing obviously still necessary for service-based clients, but what I found most eye-opening as I work to rebrand/launch our new startup is the foundational elements Paul articulates. How he did it the right way with Good Old-Fashioned trial/error - testing and fine-tuning service packages and pricing models based on the needs of his partners, clients. Really enjoyed the section on Loss Leaders, and how unassuming but frankly Paul distills everything for others as a solid point of reference. Lot to look forward to this year!
WooHoo!!! Disrupt innovation, not people ... ;-) This community Rocks
@ginidietrich True. In life and work, one of the things I've begun to better appreciate is Timing. Sort of like in the CLE, Chicago, Boston or NY winters: when your car skids on ice in the middle of an intersection, you can break hard and Die, or let go of the wheel and allow physics to adjust itself. ;-) You're right though, as usual ... it's a tightrope to walk in business
2 years, 7 months ago on Providing PR Counsel to Penn State
@MSchechter Exactly. "Each word is an opportunity to be intentional" as my one of my colleagues says. Glad you pointed that out Mike. To BE, DO, rather than appear ... ;-)
2 years, 7 months ago on Are You Passionate About Social Media, Or Obsessed?
@margieclayman@MackCollier@danperezfilms Just like I've been calling you Marjorie when your name is Margie... >> My Bad...
@margieclayman@MackCollier@danperezfilms And Marjorie, nice try slipping the minor detail that you have been living under a rock and haven't seen The Social Network yet; hoping it would go unnoticed. Unacceptable.
@danperezfilms@margieclayman@MackCollier Dan synthesized? There IS NO "Right" or "Wrong." @ambercadabra and Erika Napoletano say it all the time: OWN your thoughts, actions and do what WORKS for YOU. The only differentiator is WHO we are and how we define those achievements. Eliminate the superlatives, the doomsday deals and relentless, inane "things you are doing wrong" blog pontificating! Or as Mitch Joel always says, "Not either, or...WITH." Which, in my youthful, naive opinion Marjorie was NOT doing here, just simply stating people understand/define "passion" differently
@danperezfilms@MackCollier@margieclayman Appreciate and admire your candor Dan; I agree. ABSOLUTELY - we like to hide behind nomenclature like "pain points," "passion" that eventually becomes superfluous. To say we don't begin with "what's in it for me" or internal, selfish motives is delusion. Also see your point in "bowing down to the biggest self-promoters in the space" stemming from Napoleonic intentions: We're not worried about people knowing us...we're worried about NOT ENOUGH people knowing us ;-) But OWNING our anger, faults is much better than pretending they don't exist; masquerading in sheep's clothing...that's just disingenuous and only comes back to Roast you anyway lol. It's what we DO with that anger that can be redirected in helping others, changing lives, yada yada "transformational" leadership. Jargon intended.
@MackCollier@danperezfilms@margieclayman Dan - Reminds me of the Social Network when Jesse Eisenberg says "And there's a difference between being obsessed and motivated..." When Margie, or any of us talks about 'motive,' it's just that: there are those who "get it," and use these tools as seekers who value contribution to the community and their audience, over "self-aggrandizing." And of course, those who ARE tools, and only use these platforms as a way to wonk people over the head with their own self-infatuation and ill-conceived sense of importance. Trolls stomping around under the Invisibility Cloak of "passion" are still pretty transparent to those of us who know better ... ;-)
@margieclayman@MackCollier Productivity's key. We talk a lot about walking the fine line between getting sh*t done and TimeSuck when it comes to SM and individual, agency goals. Thanks for this Margie ... timely and useful as always
@MSchechter@ginidietrich Very profound
2 years, 7 months ago on The Future of Social: Networks
@MSchechter@ginidietrich Lol, yes but don't let it get to her head ...
@ginidietrich Agreed, and as @KenMueller said, it may not have been a decision Denby made on his own. A big challenge in leadership: understanding fault but getting past it quickly enough to start activating solutions
2 years, 7 months ago on The New Yorker Breaks Embargo and Violates Ethics
@megtripp HAHA, spoken like a true bad*ss. I promise I will never fail to bring you nutella crepes ...
@KenMueller@ginidietrich Good point Ken
@KenMueller@ginidietrich Love Rudin's candor: "I’m really not interested in why you did this except that you did – and you must at least own that, purely and simply, you broke your word to us and that is a deeply lousy and immoral thing to have done.”
Denby clearly f-ed up, but to add insult to injury, he showed no accountability nor provided possible solutions for his egregious carelessness. Unacceptable. If I were the CCO of the New Yorker he'd likely no longer have a job....
Shame on Denby; I still love the New Yorker, too! ;-)
@ginidietrich Which is why you're the best at what you do Gini! : )
This was great Michael. Especially loved this section:
"We’ll have to stop caring about the attention of those above us...
and start taking a lot more interest in those beside us"
Brought to mind a point my PR mentor in college made throughout the program's development: Servant leadership. Success from selflessness... :)
I'm not sure which video I loved more, the bird and doggie or Williams' Siri.
2 years, 7 months ago on Gin and Topics: Siri, BlackBerry, and the Moron Award
2 years, 7 months ago on Gut Check: Are You a Social Media Fraud?
Rather than gripe and garble on about what is inherently obvious to us in PR, I have a few questions of my own:
1) When will businesses stop trying so hard to win a losing battle of controlling and managing everything and everyone around them BUT themselves?
2) When will managers stop managing and Let Go; Lead?
Until businesses remove the pernicious, klunky clubs from their caveman predilections and join the 21st century, organizations across disciplines will continue to suffer from the negative consequences of "lizard brain," knee-jerk reactions to REAL, wrenching and Human issues.
No more patronizing "yes, BUT..." rationale. But what?!?! Grow a backbone and confront your pain folks...
@ginidietrich Lol wow...only just realized I accidentally replied to myself. Derp.
2 years, 7 months ago on Eight Social Media Trends for 2012
@ginidietrich@byronfernandez Honestly...still an utter noob to the subject. However, know someone who wrote an excellent piece on it. Can connect you if you're interested
@Gini Dietrich Has anyone mentioned mobile and/or QR codes? Def something I want to discuss at my new job. With the right size startup and budget, seems we've still only tapped the surface of it all!
Here's another guys: La taaa http://bit.ly/ud9WWZ
2 years, 7 months ago on Social Media Charlatans Are Like Wile E. Coyote
@YasinAkgun Nice man...loved the use of "turgid" in your headline. Footballers, eh? From my limited experience globetrotting, I'd say you're from London or Australia? (Or anywhere apart from the States lol...). Well done "Esse quam videri" - To be, rather than to appear ...
@Lisa Gerber@ginidietrich You, too Lisa! To tryptophan, wine and good friends/fam!
2 years, 8 months ago on Happy Thanksgiving from My Family to Yours
Thanks for this Molli. As someone who just recently joined a mobile agency/firm, this was timely and provided some great insights. Though I'm not sure I permanently want to work from home, this opportunity couldn't have come at a better time or place in my career. Your thoughts are appreciated and spot-on
2 years, 8 months ago on Five Tips for Working from Home
@ginidietrich You too Gini! Enjoy the pumpkin pie and all that other stuff! : )
@ginidietrich@Lisa Gerber This was great. I'm thankful to be a part of such an incredible, supportive, creative, uber talented...yes, Crazzyyy group of people on here as well :D
I'm grateful for the recent opp to guest post here, and I'm grateful for the fun, laughs and liberation people find in life and also this community. We're truly in the business of inspiration and passion in all you do. And people wonder why we're so happy, crazy?! Perhaps above all - I'm grateful for the gift of the Word...a gift whose power we can use everyday to make a difference in the world.
Happy Thanksgiving everyone! :)
Nice Nic. Especially liked the section "Remember, refine and improve" and on the importance of hard work with a bit of intuition for good measure.
Best of wishes as you begin a new journey/adventure in this thing we call social; life... :)
2 years, 8 months ago on Refine and Improve: The Fifth Step to Social Media Mastery
I second Marcus. As another one of my favorite people/friends says: "If you're true to yourself and you work hard, and treat people with Respect; you will Grow!" :)
Usual Brava; tip of the hat Gini
2 years, 8 months ago on Nine Ways to Make Yourself Charming
Personal favorite http://www.youtube.com/watch?feature=player_detailpage&v=O4ZyY9a6klM
2 years, 8 months ago on Social Media Charlatans Are Like Wile E. Coyote
Regarding the "smartest guy in the room": Brought to mind one of my favorite quotes from John C. Maxwell growing up:
"Leaders have power, but power is safe only in the hands of those willing to humble themselves and serve”
Those too enamored with the sound of their own voice don't have time to hear others, whose contributions are far more important than the guy in front. Bit hard to lead if no ones' behind you... ; )
And speaking of, enough from me...I'm having too much fun hearing back from you guys!
@ginidietrich@NancyD68 I love it when people use words they don't know the meaning of! That's transparency! :D
As a Gen Y-er who suffers from old soul, babyface syndrome, 2 character flaws I bemoan about GenXY are:
1. Bad attitude -- Humility is a sorely underrated and under-appreciated gift you give others, and especially yourself
2. Entitlement -- Quit whining and accept that you will have to work HARD and sacrifice A LOT to achieve your potential
Passion, hard work and humility pays off, ESP in PR and the future!!!
2 years, 8 months ago on The PR pro of the today: What do employers really want?
Also, um -- kinda Salt I missed @ginidietrich and @lisagerber today? Went underemployed/jobless for 3 years then got sandbagged with 2 jobs this week. Weird. I'm holding you responsible, Wile E...
Speaking of Wile E... http://bit.ly/sint9R
@NancyD68 Right?! The ego-mongering Brian Meeks has previously referred to on here's awe-inspiring. So many of us often need a hefty helping of Humble Pie ;)
@KenMueller Thanks...steam seems to have subsided since I wrote this...so seeing it again was like DAYYUM -- this guy's madder than hatter :D
@jackinessity - To summarize your braggadocio:
You're magical and get 100 at Your party, in Your house/corner of the world. The quality of those you reach is still not necessarily "better" than the quality of someone with a Klout score of 33, but who generates non-Klout affirmed engagement, meaning and action on his blog or other community channels.
And hopefully, you are spreading the same love within the other communities you reach and engage with. For example, your PeerIndex score is a 44. Mine's a 47.
So I'm 3 points more valuable than you as a person? 3 points more heartfelt and genuine?
To reiterate Brian's point, it's a metric. True influence is not just what you say, but How you say it. Klout doesn't measure intangibles, so however well-meaning, Klout's still just a number to those who care more about motivating action and the quality of their relationships/connections.
2 years, 8 months ago on Klout: A Call To Inaction
@Lisa Gerber Lol I try. Us and our Confundus charms... is it Friday yet? 11/11/11 ;)
The argument seems misled: It's not a matter of whether formal education is "better" than real-world experience or vice-versa.
Probably going to sound like a broken record here, but I advocate wielding both: In high school, I would not have gotten scholarship for piano/vocal performance major without the years of formal training that led to it.
Same story in college: degree in PR useful, but wasn't until internships and post-college learning, in real-time, real-world that I was actually producing results.
I see degrees, certifications as a milestone, a benchmark for a lot of companies that helps filter and check one more box regarding pedigree and discipline.
The trouble doesn't seem to be what we do or don't do, but our attitudes ABOUT what we do and how we go about doing it....
Love what Mitch Joel says: "Everything is WITH, not instead of..."
2 years, 8 months ago on Real World Experience vs. School Education
> I write ‘may’, because some geniuses simply can’t be taught.
> Bacon sammich, nap, repeat.
> Muggle reference.
As always, timely and relevant Meeks. Part of me's wondering if I should spend less time hanging out with the clique that "gets it" and start (attempting) to listen to those who don't?
New challenge, call-to-action: venture into land of those with SM turpitude and start confunding with social goodness. Heck, I might even get an Outstanding on my OWLs ;)
My thoughts: Nailed it on the head when you said "our recognition for adaptation should never cease to exist."
In my experience, principles gleaned from social media and the evolving digital world are no different from education: You get out of it what you put into it.
Degrees are a piece of paper; your mind is what you create. After ability comes motivation and attitude, also things we can constantly hone (though admittedly some have more of each than others).
The reason why the best students are the best experts is equally transparent: those with an insatiable appetite and passion for learning distinguish themselves from those who were too embarrassed to ask questions, or cared more about being the first to finish a test (which proves nothing except that you finished first).
Heart and hunger seem to be the biggest differentiators between excellence and mediocrity. While some beat their chests for recognition, others work quietly toward accomplishment. At the end of the day, the curious take the cake ...
SHOW ME THE MONAYYYYY!!! ;D
2 years, 8 months ago on Measuring PR Results to the Bottom Line
Once again, A-grade Meeks. Thx for sharing
3 years, 1 month ago on Better Than Bacon
Spectacular. Well done, Meeks. Favorite lines:
1) Honey Badger Don't Care ;-)
2) Steaming pile of drivel
3) Howler Monkey Angst
and last but certainly NOT least:
Brava. Magnifica. Stupennddaa
3 years, 1 month ago on SEO Run Amok
Ahh, the proverbial writers' block. Fabulous! And nothing, btw, a Fat Tire can't fix ;-)
3 years, 1 month ago on A Blog Post About Nothing
@ginidietrich @toprank Absolutely. Perhaps that's where the identity crisis/disruption lies, too -- seems like most of us began in marketing, PR backgrounds but now it's all ubiquitous with blogging, content. Fascinating.
Re: BlogWorld I wish -- still working on the big wave that knocks you off your feet (official careerjob/paycheck lol). Ironic, unacceptable : I was raised between SoCal and upstate NY, have traveled the world; have friends/fam in the City but have never been! Someday for sure. Merely a matter of when, not if...
3 years, 2 months ago on Doucheblogs and Spin Doctors
This sounds fantastic guys.
THANK YOU for this section: The way (some) PR pros treat bloggers is ridiculous. And it’s time to educate bloggers on how to work with PR pros in order to achieve some of your blogging goals.
As the 'new kid on the block,' one of my biggest challenges has been balancing listening without suffering too much identity crisis. I am who I am, and I'm proud of what it has taken to get here and how I've grown (and continue to) throughout the journey.
I look forward and hope to meet you guys one day