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Appreciate the shout outs @arikhanson and @40deuce . If only I had magical powers that were real. In all seriousness, finding someone who knows analytics who can also write is going to be very challenging. Truth be told, finding analysts who have done work for a brand of any size is pretty challenging. Without giving up too much of the secret sauce, we have had just as much success with traditional market research people who are looking to change direction with their careers as we have had in finding someone with digital or social analytics experience. The latter is VERY tough to find.
4 months ago on Three common faults of the social media job description
@samogborn right back atcha!
6 months ago on PR Rock Stars: WCG’s Chuck Hemann
Thanks everyone for your great questions. Enjoyed spending the time.
7 months, 2 weeks ago on Join Chuck Hemann for a Special Livefyre Q&A Today
@ginidietrich YES! Thank god. And thank you for having me. Was fun.
@belllindsay Thanks for all your great questions.
@Word Ninja Thanks for the questions!
@belllindsay @chemann1 love that question... More world domination? There's some super fun stuff we're working on for clients that's "melt your face" quality. Cant share yet, but coming soon.
@yvettepistorio it's the resource challenge. by that I mean the scarcity of talent. very few people have done this kind of work for a company of any size.
@ginidietrich @chemann1 appreciate that. yeah, I think this was a much better angle.
@belllindsay ha! absolutely.
@ginidietrich @chemann1 yeah, one was a Dummies book. The pearson book is a "real" book.
@ginidietrich actually they were two very different titles and areas of focus. different publishers as well. but, yes, that experience did give me a greater sense for what the book should be about.
@belllindsay honestly, couldn't have written the book without him. he comes more from the paid media/broader digital side. the book was going to be entirely social, but we were asked to expand the scope... He added a TON to this book.
@yvettepistorio man... the horror stories about how she treated the publisher. sheesh. scary stuff ;-)
@ginidietrich his book focuses mostly on web and search. our book is comprehensive of search, social, broader digital, mobile, etc. one of the reasons we wanted to write the book is to focus on something other than WEB. that horse is beaten to death completely.
@belllindsay @chemann1no. for a lot of reasons. not the least of which is that the paid media measurement model is fairly well understood. not saying it isn't flawed.
@yvettepistorio haha. I was going to recommend our WCG blog... that's where I spend most of my time. I would check out Don Bartholomew's blog. It's great.
@belllindsay @chemann1 no. for a lot of reasons. not the least of which is that the paid media measurement model is fairly well understood. not saying it isn't flawed.
@bobledrew @chemann1 thanks for the questions, bob.
@311laura @chemann1 no problem. happy to help.