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Appreciate the shout outs @arikhanson and @40deuce . If only I had magical powers that were real. In all seriousness, finding someone who knows analytics who can also write is going to be very challenging. Truth be told, finding analysts who have done work for a brand of any size is pretty challenging. Without giving up too much of the secret sauce, we have had just as much success with traditional market research people who are looking to change direction with their careers as we have had in finding someone with digital or social analytics experience. The latter is VERY tough to find.
8 months, 3 weeks ago on Three common faults of the social media job description
@samogborn right back atcha!
10 months, 3 weeks ago on PR Rock Stars: WCG’s Chuck Hemann
Thanks everyone for your great questions. Enjoyed spending the time.
12 months ago on Join Chuck Hemann for a Special Livefyre Q&A Today
@ginidietrich YES! Thank god. And thank you for having me. Was fun.
@belllindsay Thanks for all your great questions.
@Word Ninja Thanks for the questions!
@belllindsay @chemann1 love that question... More world domination? There's some super fun stuff we're working on for clients that's "melt your face" quality. Cant share yet, but coming soon.
@yvettepistorio it's the resource challenge. by that I mean the scarcity of talent. very few people have done this kind of work for a company of any size.
@ginidietrich @chemann1 appreciate that. yeah, I think this was a much better angle.
@belllindsay ha! absolutely.
@ginidietrich @chemann1 yeah, one was a Dummies book. The pearson book is a "real" book.
@ginidietrich actually they were two very different titles and areas of focus. different publishers as well. but, yes, that experience did give me a greater sense for what the book should be about.
@belllindsay honestly, couldn't have written the book without him. he comes more from the paid media/broader digital side. the book was going to be entirely social, but we were asked to expand the scope... He added a TON to this book.
@yvettepistorio man... the horror stories about how she treated the publisher. sheesh. scary stuff ;-)
@ginidietrich his book focuses mostly on web and search. our book is comprehensive of search, social, broader digital, mobile, etc. one of the reasons we wanted to write the book is to focus on something other than WEB. that horse is beaten to death completely.
@belllindsay @chemann1no. for a lot of reasons. not the least of which is that the paid media measurement model is fairly well understood. not saying it isn't flawed.
@yvettepistorio haha. I was going to recommend our WCG blog... that's where I spend most of my time. I would check out Don Bartholomew's blog. It's great.
@belllindsay @chemann1 no. for a lot of reasons. not the least of which is that the paid media measurement model is fairly well understood. not saying it isn't flawed.
@bobledrew @chemann1 thanks for the questions, bob.
@311laura @chemann1 no problem. happy to help.
@belllindsay @chemann1 paid? or earned? they all have to play well together.
@belllindsay @ginidietrich heh. It's nice to have everyone here through Interactive, but as soon as music starts I get annoyed. I love having everyone here to network.
@belllindsay im not sure it hasn't already. we talk internally about the PESO model - paid, earned, owned and shared. thoughts here - http://blog.wcgworld.com/2013/07/peso-and-why-shared-media-is-important
@ginidietrich ha! No kidding, I am asked once a week whether or not I am on the board of Argyle Social. The answer is no, I'm not. Though, Eric Boggs keeps perpetuating this rumor that I'm their controller. Not true.
@bobledrew @chemann1 @ginidietrich to just deliver what the client asked for ONLY leaves you terribly vulnerable. at that point you aren't a partner. you are a vendor. no thanks.
@bobledrew @chemann1 @ginidietrich it's a fair point. I'd probably continue to show it and push the point. my job as a consultant is to demonstrate what should be done... whether it's asked for or not.
@ginidietrich @chemann1 Dont get me started on social impressions, particularly from Twitter.
@bobledrew @Word Ninja indeed
@ginidietrich I've actually given up this fight, surprising as it may sound. As an analytics pro my job is to recommend the right metrics to companies. If they care about followers, fine. I'll show it. But I'm also going to show what else they should care about. whether they asked for it or not.
@bobledrew @Word Ninja great idea. we're just starting to explore this sort of a/b testing using social data.
@belllindsay @chemann1 im not a personal brand hater. it's important. that said, my company always comes first.
@ginidietrich @chemann1 @belllindsay the other thing, and it's kinda sad I guess, is that now if I show up to a conference to speak and dont wear argyle the entire discussion turns into why im not wearing it.
@belllindsay @chemann1 ha! I wish I could say there's a good story involved here. What happened was I bought an argyle sweater, wore it to work and a female colleague said it looked good on me. So, from there on I went nuts. What we dudes do for the ladies.
You all are prolific question askers... my fingers are tired.
@bobledrew good questions here. Most companies dont have the resources or staff. That's true. However, there's a good chance that someone exists in market research who could be reassigned because they are passionate about digital data. Also, the value that the person brings in being able to deliver insights on stakeholders outweighs the cost of the hire in my experience.
and couldn't agree more re: #2. most analytics, sadly, looks in the rear view mirror.
@jasonkonopinski wow. really good question. no, I dont think so... people dont view those devices as a data collection vehicle for the companies. they view them as a cool device to wear to track physical activity.
that said, im generally nauseated by the data privacy nuts. it's an open platform. it's free. if you dont want a company collecting your data, delete your profile. oh, and while you're at it, delete your email and any sign you've existed on this planet.
@belllindsay @Word Ninja @chemann1 yeah, quality engagement is key... but that takes a deeper level of analysis
@belllindsay @chemann1 @yvettepistorio tool agnostic, generally... but we use both heavily.
@Soulati | Hybrid PR hmm, that's interesting. hadn't heard that. Will have to give that a think. #stumped.
@Word Ninja engagement over reach, I'd say... Focus on engagement rates, not how much of it is occurring.
@ginidietrich personally, I love hearing that. it's probably because it is written in digestible chunks for the person who is primarily responsible for comms or marketing at a F1000 company. It's also meant to be read beginning to end, but can also be broken up into sections if need be.
@yvettepistorio @chemann1 The best part about being an analytics pro? I can answer "it depends" to almost anything ;-)
@belllindsay @chemann1 no. sorry. what we're more likely to see soon is a blending of the community/content/analytics roles into a hybrid person.
@yvettepistorio it depends on what you are trying to do, really. We are big fans of Marketwired's Sysomos tool over here.
@belllindsay @chemann1 yes, Lindsay... and I'm not trying to be harsh here, but there's really no choice for PR or marketing folks alike.
@yvettepistorio @chemann1 just a KPI. :)
@lbatzer no, everything is not equal. we do talk about metrics a little in the book. there's no holy grail metric. it's entirely dependent on what your biz is trying to achieve.
@ginidietrich most dont, sadly. though, that's slowly starting to change. once you show them the window into how much they can learn about stakeholders, they jump on board.
@biggreenpen Ha! Down 23 lbs to date on it. The program really works.
@KateFinley No tool. Just a simple approach we use internally. Google Trends is a fantastic, and quick tool to understand search behaviors.
@Soulati | Hybrid PR @jasonkonopinski a question I get a lot, actually. Most of the time our analysts come from traditional market research looking for a change, or they are digital analytics natives. Fewer of the latter, obviously.
@jasonkonopinski good question... I think most companies start out wanting to listen to everything about them online. Very hard for some of the largest companies in the world. Instead, it's much easier to focus on the 2-3 topics they care most about and start from there.
@yvettepistorio that's a pretty fair way to do it, though replies are a dicey subject. hard to really understand true reach for a reply.
@311laura Yes, just shared this link below, but wrote about this recently for our blog - http://blog.wcgworld.com/2013/04/top-10-analytics-tools-you-can-use-right-now
@belllindsay @chemann1 if I'm analyzing conversations about a brand and say they have a few hundred thousand posts about them in a year. A tool like R6 (or others) can handle that volume. Working for a company like Red Bull, for example, where there are 200 million? Not possible for a tool like that to handle
@Soulati | Hybrid PR im a fast typer :)
@DwayneAlicie Thanks, Dwayne. I've been doing media research for closing in on 10 years, but purely digital/social for the last 4-5. This book is a collection of that experience with the F1000. And what moved us was the need to have a book that practitioners could actually use. Search on Amazon for analytics, and you'll be overwhelmed by web analytics books that dont help most of you out there.
@Soulati | Hybrid PR Yes. That's our hope. We didn't want to make it so advanced that the front line comms practitioner would have no idea what we were talking about, but did give some meat to that crowd in the middle and toward the end of the book.
@KateFinley Hi Kate - Looking forward to hearing your feedback and thanks for the question. I actually wrote a post about this just recently. http://blog.wcgworld.com/2013/04/top-10-analytics-tools-you-can-use-right-now
@belllindsay Second, yes, the problem is that most companies don't have a big analytics team. For some perspective, W2O Group (the agency I work for) has 70 analytics across 5 offices. That's usually about 69 people bigger than most companies.
@belllindsay Can I answer this in multiple comments? First of all, most data isn't big at all. Lets just get that out of the way.
@ginidietrich @chemann1 glad to hear that. I was hoping we could straddle the line and be helpful for people who aren't total novices.
@ginidietrich good question. We wanted to have someone who had brand side experience to offer his perspective on the importance of analytics. That, plus the book is written for people like him. Not analytics junkies like me.
@belllindsay Isn't @ginidietrich running this show? I mean, she should tell us when we're going. #badmoderator
@ginidietrich @chemann1 I was trying to be nice at least to start the chat.
Im glad Gini is taking time out of her busy planning week to be here. Should be fun.
@belllindsay 1, 2, 3.
@DebraCaplick @ginidietrich sorry to have missed you, Debra.
@ShellyKramer Just yesterday you were calling me sexy, now it's an afterthought? That stings.
2 years, 6 months ago on The 13 most fascinating people (in digital PR/marketing) in 2012
Hi Arik -
Thank you very much for putting together this list and including me on it... Couldn't be more honored. There are some seriously big hitters on this list. Hopefully I can live up to it in 2012!
Also, amazing picture choice... Not only is it a year old, but it's 30+ pounds ago. I'll remember that. ;-)
@misskatiemo unique approaches? Yes. Do they work? I think that's a totally different ball game. In this form I'd say no, they don't work. Again, I'm not trying to knock people down for trying creative things. Rock on. Just know that you may actually be hurting your chances because you're making someone work for your "deets."
3 years, 1 month ago on Rethinking The Resume
@DavidSpinks I get that but, generally speaking, this kind of resume isn't going to resonate with a manager either. Well, unless the manager is here commenting on this blog post :) The kind of open minded approach to talent recruitment you're asking for here just isn't that prevalent within organizations. I will say, though, as someone noted here, that maybe this kind of resume isn't intended for the brick and mortar company. If that's the case, then rock on.
I admire creativity as much as the next person, and it is definitely difficult to make a break through to get your first job, but this kind of approach is quite far away from being accepted. We, as marketing people may find it interesting, but how would your typical HR person respond? And no, I don't think you can come back and say that they are out of touch and need to change. You're trying to get a job with them, not the other way around. It's their rules until you are in a position to hire. I'm all for creative videos accompanying resumes, but something that causes me to work to get your information? Negatory...no matter how technologically inclined I may or may not be.
@Shonali @TheJackB @arikhanson Hey Shonali - Thanks for the introductory post. Yes, all sessions are recorded.
3 years, 2 months ago on BlogWorld, Here I Come (And I Need Your Help)
Good thing we aren't debating grammar and spelling in social media. ;-)
3 years, 2 months ago on The growing need for a tact counselor
Hey Justin -
Lest you think I was only going to offer snark and sarcasm via other social channels about this post. :)
In all seriousness, I wanted to applaud your thoughts here but also note one thing - With some of these, the lines are most certainly gray, and not blank and white.
--Would I swear all of the time in a blog post or tweet? Absolutely not. Am I going to refrain from swearing in a blog post or tweet 100% of the time? Absolutely not. It's not who I am. I'm not going to embarrass my employer by swearing, but I'm certainly not totally censoring myself either. I think if I looked hard enough through some of my bosses comments, I'd find a cuss word or two. :) I'm sure you're not saying no swearing ever, just wanted to make the point.
--The talking to someone you've never met different than your best friends thing is also hard. Could just be me, but when someone who I don't know addresses me "formally" online I get kind of creeped out. I'm a person. Talk to me like a person. "Hey you" probably wouldn't be acceptable. "Hey Chuck, I've heard you're a really great dude and would love to chat sometime" works just as well as something formal in my book. Despite it not being true. ;-)
--I'm probably guilty of violating #3. You know what? I'm OK with that. Now, I'm not doing it every weekend. Or even multiple times a month. But, every once in a while, you'll see me commenting about the attractiveness of a woman I see out. Is that a problem? I don't think so. It probably means I'm a human being. I'll be respectful about it and not imitate the mating calls of an African gorilla while tweeting, but I will comment, generally, on someone's beauty (or lack thereof).
Anyway, that's a long way of saying the lines here are definitely blurry.
Good post, and shame on me for just now subscribing to your stuff. Long time listener, first time caller.